{"id":10469,"date":"2023-06-22T18:04:20","date_gmt":"2023-06-22T16:04:20","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=10469"},"modified":"2023-10-09T10:28:03","modified_gmt":"2023-10-09T08:28:03","slug":"e-commerce-paradoks-wyboru","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/e-commerce-paradoks-wyboru\/","title":{"rendered":"E-commerce: paradoks wyboru"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"10469\" class=\"elementor elementor-10469\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tE-commerce: paradoks wyboru \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tecommerce, paradox of choice, design, personalizacja, wsp\u00f3\u0142tworzenie\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA KUROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">14.00<\/span> \u015aRODA, 27 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZapraszamy do wys\u0142uchania panelu dyskusyjnego przeplatanego kr\u00f3tkimi prezentacjami prelegent\u00f3w na tematy kt\u00f3re le\u017c\u0105 szczeg\u00f3lnie mocno w obszarze ich zainteresowa\u0144. B\u0119dzie o parametryzacji, konfiguratorach, XR i discovability. A to wszystko oczami ludzi, kt\u00f3rzy tworz\u0105 niezwyk\u0142e na polskim rynku biznesy. O Displate i Tylko ma\u0142o si\u0119 s\u0142yszy, a wg. rankingu Forbes obie firmy znajduj\u0105 si\u0119 w czo\u0142\u00f3wce najcenniejszych polskich e-commerc\u00f3w. Nomtek tworzy rozwi\u0105zania mobilne i XR dla marek z listy Fortune 500, ale te\u017c i nieszablonowych startup\u00f3w.  Packhelp to synonim innowacyjnego podej\u015bcia do konfiguracji i zamawiania opakowa\u0144. \nMetalowe plakaty, meble, opakowania &#8211; zastanawiacie si\u0119 pewnie co maj\u0105 wsp\u00f3lnego? Ka\u017cdy z tych produkt\u00f3w do momentu zam\u00f3wienia przez klienta istnieje tylko wirtualnie w nieokre\u015blonej formie, kt\u00f3rej finalny kszta\u0142t wsp\u00f3\u0142tworzy klient. Taki model biznesowy wi\u0105\u017ce si\u0119 z wieloma wyzwaniami i wynikaj\u0105cymi z nich rozwi\u0105zaniami. O nich, jak i o sposobach na radzenie sobie z nimi porozmawiamy w trakcie panelu pr\u00f3buj\u0105c odpowiedzie\u0107 na pytanie o to, jak najlepiej sprzedawa\u0107 rzeczy, kt\u00f3rych nie ma (jeszcze). \n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aa5a796 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aa5a796\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5a76c8a\" data-id=\"5a76c8a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-cc8fdc7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cc8fdc7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9c52d05\" data-id=\"9c52d05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e4956fa elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e4956fa\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Martenka_Anna.jpg\" class=\"attachment-full size-full wp-image-10472\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Martenka_Anna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Martenka_Anna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Anna Martenka<\/span><p class=\"elementor-image-box-description\">Senior UX Researcher \/ cz\u0142onkini zarz\u0105du<br>\n<strong>Displate \/ PTBRIO<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66d7c63 elementor-widget elementor-widget-text-editor\" data-id=\"66d7c63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW bran\u017cy badawczej od 2008 roku, z wykszta\u0142cenia socjolo\u017cka z zapleczem psychologicznym.  Do\u015bwiadczona zar\u00f3wno w pracy po stronie agencji (Kantar, IQS, ARC) jak i klienta (Play, Ten Square Games, Displate). Cz\u0142onkini PTBRIO, od 2022 w zarz\u0105dzie organizacji. Wyk\u0142adowca SWPS od roku akademickiego 2022\/2023. Wsp\u00f3\u0142autorka rozdzia\u0142u dot. pisania kwestionariuszy w publikacji \u201eBadania Marketingowe\u201d wydanej przez PWN 2021. \u0141\u0105czy \u015bwiat bada\u0144 ilo\u015bciowych z jako\u015bciowymi i UX.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-561e37a\" data-id=\"561e37a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4cf7ccf elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4cf7ccf\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Piotrowski_Marcin.jpeg\" class=\"attachment-full size-full wp-image-8977\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Piotrowski_Marcin.jpeg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Piotrowski_Marcin-150x150.jpeg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marcin Piotrowski<\/span><p class=\"elementor-image-box-description\">Head of Design Team<br>\n<strong>Tylko<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2689387 elementor-widget elementor-widget-text-editor\" data-id=\"2689387\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Buduj\u0119 i prowadz\u0119 zespo\u0142y dizajnu. Bo diznajn to \u015bwiadome tworzenie przysz\u0142o\u015bci.<\/li>\n<li> Widz\u0119 powi\u0105zania pomi\u0119dzy biznesem a dizajnem: potrafi\u0119 rozmawia\u0107 z obiema stronami i realizuj\u0119 si\u0119 jako po\u015brednik. <\/li>\n<li> \u0141\u0105cz\u0119 biznes z u\u017cytkownikami: projektuj\u0119 \u015bcie\u017cki klient\u00f3w, \u017ceby dostarczy\u0107 im zaprojektowane do\u015bwiadczenie (experience). <\/li>\n<li> Sprawnie pos\u0142uguj\u0119 si\u0119 j\u0119zykiem polskim w mowie i pi\u015bmie, tak\u017ce na poziomie tzw. UX-writing.<\/li> \n<li> Lubi\u0119 ludzi.<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-52b9e76\" data-id=\"52b9e76\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c6d5141 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c6d5141\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/bea.jpg\" class=\"attachment-full size-full wp-image-12124\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/bea.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/bea-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Bea Pecionaityte<\/span><p class=\"elementor-image-box-description\">Starsza badaczka<br><strong>Tylko<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9030720 elementor-widget elementor-widget-text-editor\" data-id=\"9030720\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStarsza badaczka w Tylko, dzia\u0142aj\u0105ca na styku designu, klient\u00f3w i szeroko poj\u0119tej kultury.  Od pocz\u0105tku swojej kariery wsp\u00f3\u0142pracuje z markami premium, oferuj\u0105cymi produkty w bran\u017cach takich jak moda, uroda, sztuka oraz meblarska. Absolwentka nauki o komunikacji i socjologii na Uniwersytecie Ludwika i Maksymiliana w Monachium oraz komunikacji mi\u0119dzykulturowej na Uniwersytecie Europejskim Viadrina we Frankfurcie nad Odr\u0105 w Niemczech. Litwinka, od kilku lat zwi\u0105zana z Polsk\u0105, biegle w\u0142adaj\u0105ca 5 j\u0119zykami (angielskim, niemieckim, polskim, rosyjskim i litewskim). Mi\u0142o\u015bniczka wysokiej jako\u015bci, pi\u0119knych i trwa\u0142ych produkt\u00f3w, kt\u00f3re naprawd\u0119 spe\u0142niaj\u0105 potrzeby klient\u00f3w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-af9d80a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"af9d80a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d172741\" data-id=\"d172741\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d7281d5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d7281d5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/kacala.jpg\" class=\"attachment-full size-full wp-image-12125\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/kacala.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/kacala-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Piotr Kaca\u0142a<\/span><p class=\"elementor-image-box-description\">CTO<br>\n<strong> Displate<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ddf547 elementor-widget elementor-widget-text-editor\" data-id=\"3ddf547\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n \t<li>Chief Technology Officer, cz\u0142onek zarz\u0105du w Displate, advisor w segmencie tech i product.<\/li>\n<li>20 lat do\u015bwiadczenia w budowaniu zespo\u0142\u00f3w i produkt\u00f3w, kochanych przez ludzi na ca\u0142ym \u015bwiecie.<\/li>\n<li>Wcze\u015bniej blisko 8 lat sp\u0119dzi\u0142 w grupie CD Projekt jako Head of Engineering GOG.com.<\/li>\n<li>Pomaga startupom i rosn\u0105cym organizacjom krzewi\u0107 nowoczesn\u0105 kultur\u0119 produktow\u0105.\n<li>Autor product-blocks.com.<\/li>\n<li>Prywatnie tata, niewolnik dw\u00f3ch kot\u00f3w, DJ i mi\u0142o\u015bnik spania w lesie na hamaku.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-cf09aa4\" data-id=\"cf09aa4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-76b3c30 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"76b3c30\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/kulej.jpg\" class=\"attachment-full size-full wp-image-12126\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/kulej.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/kulej-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Jonasz Kulej<\/span><p class=\"elementor-image-box-description\">CPO<br>\n<strong>Tylko<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03527f7 elementor-widget elementor-widget-text-editor\" data-id=\"03527f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChief Product Officer w firmie Tylko.com, p\u0142ynnie wnosi wiedz\u0119 architektoniczn\u0105 i innowacje technologiczne do segmentu meblarstwa.\nPodczas swojej o\u015bmioletniej kadencji w <a href=\"http:\/\/www.tylko.com\" target=\"_blank\">tylko.com<\/a> odegra\u0142 kluczow\u0105 rol\u0119 w projektach transformacyjnych, w tym rozszerzaj\u0105c linie produktowe, wprowadzaj\u0105c now\u0105 logik\u0119 konfiguracji oraz przebudowuj\u0105c \u015bcie\u017ck\u0119 klienta.\nU podstaw jego wizji le\u017cy cel zapewnienia szerokiej gamy mebli i akcesori\u00f3w dostosowanych do indywidualnych potrzeb i przestrzeni \u017cycia u\u017cytkownik\u00f3w, podparty unikalnym procesem zakupu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-28f464b\" data-id=\"28f464b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d3f7eff elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"d3f7eff\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Rogos_Turek_Barbara_2.jpg\" class=\"attachment-full size-full wp-image-8982\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Rogos_Turek_Barbara_2.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Rogos_Turek_Barbara_2-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Barbara Rogo\u015b - Turek<\/span><p class=\"elementor-image-box-description\">Product Manager \/ Head of UXD Studies<br>\n<strong>Nomtek \/ SWPS<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62bcb73 elementor-widget elementor-widget-text-editor\" data-id=\"62bcb73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJestem mened\u017cerem produktu w firmie Nomtek, by\u0142\u0105 projektantk\u0105 z ponad 10-letnim do\u015bwiadczeniem oraz niezale\u017cnym konsultantem wspieraj\u0105cym r\u00f3\u017cne firmy &#8211; agencje interaktywne, domy programistyczne, agencje UX oraz firmy produkcyjne w tworzeniu produkt\u00f3w cyfrowych. Mam silne do\u015bwiadczenie w badaniach spo\u0142ecznych i UX. Dzielenie si\u0119 wiedz\u0105 i do\u015bwiadczeniem to moja druga specjalno\u015b\u0107 &#8211; jestem trenerk\u0105, wsp\u00f3\u0142autork\u0105 bestsellerowej ksi\u0105\u017cki o badaniach UX, wyk\u0142adowc\u0105 i mentorem. Pracowa\u0142em z szerokim spektrum firm, takich jak: Play, Opera Software, Tauron, Vattenfall, eBay, KGHM, Benefit, Aiton Caldwell, Mobica.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c41ff62 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c41ff62\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c6143dd\" data-id=\"c6143dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-078d140 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"078d140\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/pasko.jpg\" class=\"attachment-full size-full wp-image-12130\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/pasko.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/pasko-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marcin Pa\u015bko<\/span><p class=\"elementor-image-box-description\">VP of Product<br>\n<strong>Packhelp<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf98d4f elementor-widget elementor-widget-text-editor\" data-id=\"bf98d4f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOd ponad 7 lat zarz\u0105dza i buduje produkty B2C oraz B2B. Zaczyna\u0142 w Uber Polska, potem rozwija\u0142 produkty grupy Absolvent, a obecnie jest w trakcie wsp\u00f3\u0142tworzenia Packhelpu &#8211; najwi\u0119kszego marketplacu opakowaniowego na \u015bwiecie. W Packhelpie odpiwada za rozw\u00f3j edytora i konfiguratora pude\u0142ek, a od niedawna zarz\u0105dza ca\u0142\u0105 lini\u0105 biznesow\u0105 e-commercu. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4b1e31e\" data-id=\"4b1e31e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4588f7e\" data-id=\"4588f7e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E-commerce: paradoks wyboru ecommerce, paradox of choice, design, personalizacja, wsp\u00f3\u0142tworzenieSESJA KUROWANA 14.00 \u015aRODA, 27 WRZE\u015aNIA Zapraszamy do wys\u0142uchania panelu dyskusyjnego przeplatanego kr\u00f3tkimi prezentacjami prelegent\u00f3w na tematy kt\u00f3re le\u017c\u0105 szczeg\u00f3lnie mocno w obszarze ich zainteresowa\u0144. B\u0119dzie o parametryzacji, konfiguratorach, XR i discovability. A to wszystko oczami ludzi, kt\u00f3rzy tworz\u0105 niezwyk\u0142e na polskim rynku biznesy. O Displate [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-10469","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"E-commerce: paradoks wyboru ecommerce, paradox of choice, design, personalizacja, wsp\u00f3\u0142tworzenie SESJA KUROWANA 14.00 \u015aRODA, 27 WRZE\u015aNIA Zapraszamy do wys\u0142uchania panelu dyskusyjnego przeplatanego kr\u00f3tkimi prezentacjami prelegent\u00f3w na tematy kt\u00f3re le\u017c\u0105 szczeg\u00f3lnie mocno w obszarze ich zainteresowa\u0144. 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