{"id":1060,"date":"2022-06-19T21:10:05","date_gmt":"2022-06-19T19:10:05","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=1060"},"modified":"2022-10-28T10:05:14","modified_gmt":"2022-10-28T08:05:14","slug":"data-driven-marketing-transformation","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/","title":{"rendered":"Data-driven marketing transformation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1060\" class=\"elementor elementor-1060\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tData-driven marketing transformation &#8211; 5 znak\u00f3w, \u017ce to ju\u017c czas!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalytics\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9056431 elementor-widget elementor-widget-text-editor\" data-id=\"9056431\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SCENA FILTRACJA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPROJEKTOWANIE INNOWACJI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">16.25<\/span> CZWARTEK, 22 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTradycyjne metody bada\u0144 i analiz, na podstawie kt\u00f3rych firmy podejmuj\u0105 dzia\u0142ania marketingowe przechodz\u0105 do lamusa.  Organizacje na ca\u0142ym \u015bwiecie coraz wi\u0119cej bud\u017cetu przeznaczaj\u0105 na dzia\u0142ania data-driven, w USA na 1,3 triliona $ wydanych na marketing ju\u017c 20% to wydatki na dzia\u0142ania oparte na danych. Jednak rynek zdaje si\u0119 wci\u0105\u017c obawia\u0107 bazowania na danych, a w\u015br\u00f3d pracownik\u00f3w brakuje kompetencji analitycznych. W efekcie podj\u0119te decyzje s\u0105 uzasadniane danymi, zamiast by\u0107 na ich podstawie podejmowane. Przy coraz wi\u0119kszym udziale w rynku produkt\u00f3w cyfrowych organizacje s\u0105 zmuszone dzia\u0142a\u0107 inaczej. Tylko co to znaczy? Jak podej\u015b\u0107 metodycznie do zmiany?  Jak Twoja organizacja mo\u017ce zacz\u0105\u0107 efektywniej z nich korzysta\u0107? I dlaczego analityka to sport zespo\u0142owy? Odpowiem na te i inne pytanie zwi\u0105zane z budowaniem strategii analitycznej i przeprowadzaniem transformacji data-driven w organizacjach.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905182c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"905182c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:300\">FESTIWAL <\/span>INSUMMIT <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e582445\" data-id=\"e582445\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83bab6c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"83bab6c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/walkowiak_paulina.jpg\" class=\"attachment-full size-full wp-image-1010\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/walkowiak_paulina.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/walkowiak_paulina-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Paulina Walkowiak<\/span><p class=\"elementor-image-box-description\">CEO |  co-founderka<br>\n<strong>cux.io<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea212c7 elementor-widget elementor-widget-text-editor\" data-id=\"ea212c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tco-founderka I CEO cux.io, aplikacji pomagaj\u0105cej eliminowa\u0107 problemy blokuj\u0105ce sprzeda\u017c w e-commerce.\nJedyna specjalistka szkol\u0105ca z analizy wzorc\u00f3w zachowa\u0144 w CEE, pomaga przek\u0142ada\u0107 wiedz\u0119 o u\u017cytkownikach na konkretne decyzje biznesowe.\nWspiera du\u017ce organizacje w transformacji data-driven wypracowuj\u0105c z nimi strategie analityczne. Wsp\u00f3\u0142pracowa\u0142a m.in. z TVN Media, Prisjakt, VW czy EFL.\nAutorka warsztat\u00f3w z analityki produktowej \u201cData-driven design\u201d oraz autorskiego masterclass \u201cAnaliza jako\u015bciowa dla zaawansowanych\u201d. M\u00f3wczyni TEDx, wyk\u0142adowczyni akademicka. Dwukrotnie wyr\u00f3\u017cniona w raporcie Strong Women in IT. Laureatka rankingu 50 Kreatywnych w Biznesie. \n #mompreneur\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Data-driven marketing transformation &#8211; 5 znak\u00f3w, \u017ce to ju\u017c czas!#datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalyticsSCENA FILTRACJAPROJEKTOWANIE INNOWACJISESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Tradycyjne metody bada\u0144 i analiz, na podstawie kt\u00f3rych firmy podejmuj\u0105 dzia\u0142ania marketingowe przechodz\u0105 do lamusa. Organizacje na ca\u0142ym \u015bwiecie coraz wi\u0119cej bud\u017cetu przeznaczaj\u0105 na dzia\u0142ania data-driven, w USA na 1,3 triliona $ [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1060","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Data-driven marketing transformation \u2013 5 znak\u00f3w, \u017ce to ju\u017c czas! #datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalytics SCENA FILTRACJA PROJEKTOWANIE INNOWACJI SESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Tradycyjne metody bada\u0144 i analiz, na podstawie kt\u00f3rych firmy podejmuj\u0105 dzia\u0142ania marketingowe przechodz\u0105 do lamusa. Organizacje na ca\u0142ym \u015bwiecie coraz wi\u0119cej bud\u017cetu przeznaczaj\u0105 na dzia\u0142ania data-driven, w USA\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Data-driven marketing transformation - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Data-driven marketing transformation \u2013 5 znak\u00f3w, \u017ce to ju\u017c czas! #datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalytics SCENA FILTRACJA PROJEKTOWANIE INNOWACJI SESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Tradycyjne metody bada\u0144 i analiz, na podstawie kt\u00f3rych firmy podejmuj\u0105 dzia\u0142ania marketingowe przechodz\u0105 do lamusa. Organizacje na ca\u0142ym \u015bwiecie coraz wi\u0119cej bud\u017cetu przeznaczaj\u0105 na dzia\u0142ania data-driven, w USA\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2022-06-19T19:10:05+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2022-10-28T08:05:14+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Data-driven marketing transformation - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Data-driven marketing transformation \u2013 5 znak\u00f3w, \u017ce to ju\u017c czas! #datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalytics SCENA FILTRACJA PROJEKTOWANIE INNOWACJI SESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Tradycyjne metody bada\u0144 i analiz, na podstawie kt\u00f3rych firmy podejmuj\u0105 dzia\u0142ania marketingowe przechodz\u0105 do lamusa. Organizacje na ca\u0142ym \u015bwiecie coraz wi\u0119cej bud\u017cetu przeznaczaj\u0105 na dzia\u0142ania data-driven, w USA\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/data-driven-marketing-transformation\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT 2022\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/#listItem\",\"position\":2,\"name\":\"PROGRAM INSUMMIT 2022\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/data-driven-marketing-transformation\\\/#listItem\",\"name\":\"Data-driven marketing transformation\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/data-driven-marketing-transformation\\\/#listItem\",\"position\":3,\"name\":\"Data-driven marketing transformation\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT 2022\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_eng.jpg\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/data-driven-marketing-transformation\\\/#organizationLogo\",\"width\":942,\"height\":872,\"caption\":\"INSUMMIT Insights & Innovations Festival\"},\"image\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/data-driven-marketing-transformation\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/data-driven-marketing-transformation\\\/#webpage\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/data-driven-marketing-transformation\\\/\",\"name\":\"Data-driven marketing transformation - INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"Data-driven marketing transformation \\u2013 5 znak\\u00f3w, \\u017ce to ju\\u017c czas! #datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalytics SCENA FILTRACJA PROJEKTOWANIE INNOWACJI SESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\\u015aNIA Tradycyjne metody bada\\u0144 i analiz, na podstawie kt\\u00f3rych firmy podejmuj\\u0105 dzia\\u0142ania marketingowe przechodz\\u0105 do lamusa. Organizacje na ca\\u0142ym \\u015bwiecie coraz wi\\u0119cej bud\\u017cetu przeznaczaj\\u0105 na dzia\\u0142ania data-driven, w USA\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2022\\\/data-driven-marketing-transformation\\\/#breadcrumblist\"},\"datePublished\":\"2022-06-19T21:10:05+02:00\",\"dateModified\":\"2022-10-28T10:05:14+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Data-driven marketing transformation - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Data-driven marketing transformation \u2013 5 znak\u00f3w, \u017ce to ju\u017c czas! #datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalytics SCENA FILTRACJA PROJEKTOWANIE INNOWACJI SESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Tradycyjne metody bada\u0144 i analiz, na podstawie kt\u00f3rych firmy podejmuj\u0105 dzia\u0142ania marketingowe przechodz\u0105 do lamusa. Organizacje na ca\u0142ym \u015bwiecie coraz wi\u0119cej bud\u017cetu przeznaczaj\u0105 na dzia\u0142ania data-driven, w USA","canonical_url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","position":1,"name":"Home","item":"https:\/\/insummit.pl\/2022-2025","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/#listItem","name":"PROGRAM INSUMMIT 2022"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/#listItem","position":2,"name":"PROGRAM INSUMMIT 2022","item":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/#listItem","name":"Data-driven marketing transformation"},"previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/#listItem","position":3,"name":"Data-driven marketing transformation","previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/#listItem","name":"PROGRAM INSUMMIT 2022"}}]},{"@type":"Organization","@id":"https:\/\/insummit.pl\/2022-2025\/#organization","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","url":"https:\/\/insummit.pl\/2022-2025\/","logo":{"@type":"ImageObject","url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/logo_eng.jpg","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/#organizationLogo","width":942,"height":872,"caption":"INSUMMIT Insights & Innovations Festival"},"image":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/#webpage","url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/","name":"Data-driven marketing transformation - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Data-driven marketing transformation \u2013 5 znak\u00f3w, \u017ce to ju\u017c czas! #datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalytics SCENA FILTRACJA PROJEKTOWANIE INNOWACJI SESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Tradycyjne metody bada\u0144 i analiz, na podstawie kt\u00f3rych firmy podejmuj\u0105 dzia\u0142ania marketingowe przechodz\u0105 do lamusa. Organizacje na ca\u0142ym \u015bwiecie coraz wi\u0119cej bud\u017cetu przeznaczaj\u0105 na dzia\u0142ania data-driven, w USA","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/insummit.pl\/2022-2025\/#website"},"breadcrumb":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/#breadcrumblist"},"datePublished":"2022-06-19T21:10:05+02:00","dateModified":"2022-10-28T10:05:14+02:00"},{"@type":"WebSite","@id":"https:\/\/insummit.pl\/2022-2025\/#website","url":"https:\/\/insummit.pl\/2022-2025\/","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/insummit.pl\/2022-2025\/#organization"}}]},"og:locale":"pl_PL","og:site_name":"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY","og:type":"article","og:title":"Data-driven marketing transformation - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","og:description":"Data-driven marketing transformation \u2013 5 znak\u00f3w, \u017ce to ju\u017c czas! #datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalytics SCENA FILTRACJA PROJEKTOWANIE INNOWACJI SESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Tradycyjne metody bada\u0144 i analiz, na podstawie kt\u00f3rych firmy podejmuj\u0105 dzia\u0142ania marketingowe przechodz\u0105 do lamusa. Organizacje na ca\u0142ym \u015bwiecie coraz wi\u0119cej bud\u017cetu przeznaczaj\u0105 na dzia\u0142ania data-driven, w USA","og:url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/","og:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:secure_url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:width":1600,"og:image:height":900,"article:published_time":"2022-06-19T19:10:05+00:00","article:modified_time":"2022-10-28T08:05:14+00:00","twitter:card":"summary","twitter:title":"Data-driven marketing transformation - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","twitter:description":"Data-driven marketing transformation \u2013 5 znak\u00f3w, \u017ce to ju\u017c czas! #datadrivenbusinness #cookielessfuture #predictiveanalytics #marketingtransformation #smartdata #onlineanalytics #digitalproductanalytics SCENA FILTRACJA PROJEKTOWANIE INNOWACJI SESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Tradycyjne metody bada\u0144 i analiz, na podstawie kt\u00f3rych firmy podejmuj\u0105 dzia\u0142ania marketingowe przechodz\u0105 do lamusa. Organizacje na ca\u0142ym \u015bwiecie coraz wi\u0119cej bud\u017cetu przeznaczaj\u0105 na dzia\u0142ania data-driven, w USA","twitter:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg"},"aioseo_meta_data":{"post_id":"1060","title":null,"description":null,"keywords":null,"keyphrases":null,"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":null,"og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[],"defaultGraph":"","defaultPostTypeGraph":""},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":null,"robots_max_videopreview":null,"robots_max_imagepreview":"large","priority":null,"frequency":null,"local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2022-06-22 12:12:19","updated":"2025-09-01 15:22:17","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/\" title=\"PROGRAM INSUMMIT 2022\">PROGRAM INSUMMIT 2022<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tData-driven marketing transformation\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/insummit.pl\/2022-2025"},{"label":"PROGRAM INSUMMIT 2022","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/"},{"label":"Data-driven marketing transformation","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/data-driven-marketing-transformation\/"}],"_links":{"self":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/1060","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/comments?post=1060"}],"version-history":[{"count":22,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/1060\/revisions"}],"predecessor-version":[{"id":5316,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/1060\/revisions\/5316"}],"up":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/16"}],"wp:attachment":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media?parent=1060"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}