{"id":12194,"date":"2023-08-23T16:38:14","date_gmt":"2023-08-23T14:38:14","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=12194"},"modified":"2023-10-09T10:24:53","modified_gmt":"2023-10-09T08:24:53","slug":"retail-media-pomiedzy-efektywnoscia-a-mierzalnoscia-2","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/retail-media-pomiedzy-efektywnoscia-a-mierzalnoscia-2\/","title":{"rendered":"Retail Media \u2013 pomi\u0119dzy efektywno\u015bci\u0105 a mierzalno\u015bci\u0105"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12194\" class=\"elementor elementor-12194\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRetail Media \u2013 pomi\u0119dzy efektywno\u015bci\u0105 a mierzalno\u015bci\u0105\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJESZCZE NOWSZE MEDIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">10.25<\/span> \u015aRODA, 27 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tRetail Media bezsprzecznie to jeden z g\u0142\u00f3wnych trend\u00f3w kszta\u0142tuj\u0105cych obecnie rynek reklamy. Reklamodawcy bardzo ch\u0119tnie korzystaj\u0105 z tych rozwi\u0105za\u0144, w\u0142a\u015bciciele powierzchni zbroj\u0105 si\u0119 w powierzchnie, kt\u00f3re stanowi\u0105 dla nich dodatkowe \u017ar\u00f3d\u0142o przychod\u00f3w. Rynek jest oparty o prost\u0105 gr\u0119 popytu i poda\u017cy, na koniec kt\u00f3rej ka\u017cda ze stron uzyskuje oczekiwan\u0105 wygran\u0105. W d\u0142ugiej perspektywie uczestnicy rynku b\u0119d\u0105 musieli podj\u0105\u0107 kroki zmierzaj\u0105ce do zwi\u0119kszenia transparentno\u015bci na poziomie planowania, danych konsumenckich, sprzeda\u017cy. Taki modelu pozwoli na dalsze systematyczne i uzasadnione zwi\u0119kszanie inwestycji w rozwi\u0105zania Retail Media przez wszystkich graczy rynku.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d22e2f4\" data-id=\"d22e2f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16ab1d4 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"16ab1d4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Taranta_Michal.jpg\" class=\"attachment-full size-full wp-image-8997\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Taranta_Michal.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Taranta_Michal-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">MICHA\u0141 TARANTA<\/span><p class=\"elementor-image-box-description\">Digital Director <br>\n<strong>IPG Mediabrands <\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e9ac8 elementor-widget elementor-widget-text-editor\" data-id=\"87e9ac8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJestem praktykiem komunikacji digital i pasjonatem mo\u017cliwo\u015bci, jakie daj\u0105 kana\u0142y cyfrowe. Posiadam 17-letnie do\u015bwiadczenie w pracy w bran\u017cy mediowej. W tym czasie wspiera\u0142em budowanie komunikacji najwi\u0119kszych reklamodawc\u00f3w z wielu bran\u017c. Od pocz\u0105tku swojej kariery zawodowej jestem zwi\u0105zany z bran\u017c\u0105 interaktywn\u0105. W Mediabrands wspieram tworzenie rozwi\u0105za\u0144 komunikacyjnych opartych o mo\u017cliwo\u015bci kana\u0142\u00f3w cyfrowych oraz budow\u0119 produkt\u00f3w pozwalaj\u0105cych zwi\u0119ksza\u0107 synergi\u0119 wynikaj\u0105c\u0105 z wielokana\u0142owej komunikacji w mediach. Prelegent Forum IAB 2017 oraz Marketing Progress 2017.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ba496d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba496d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eed48ed\" data-id=\"eed48ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Retail Media \u2013 pomi\u0119dzy efektywno\u015bci\u0105 a mierzalno\u015bci\u0105JESZCZE NOWSZE MEDIASESJA MODEROWANA10.25 \u015aRODA, 27 WRZE\u015aNIARetail Media bezsprzecznie to jeden z g\u0142\u00f3wnych trend\u00f3w kszta\u0142tuj\u0105cych obecnie rynek reklamy. Reklamodawcy bardzo ch\u0119tnie korzystaj\u0105 z tych rozwi\u0105za\u0144, w\u0142a\u015bciciele powierzchni zbroj\u0105 si\u0119 w powierzchnie, kt\u00f3re stanowi\u0105 dla nich dodatkowe \u017ar\u00f3d\u0142o przychod\u00f3w. Rynek jest oparty o prost\u0105 gr\u0119 popytu i poda\u017cy, na koniec [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-12194","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Retail Media \u2013 pomi\u0119dzy efektywno\u015bci\u0105 a mierzalno\u015bci\u0105 JESZCZE NOWSZE MEDIA SESJA MODEROWANA 10.25 \u015aRODA, 27 WRZE\u015aNIA Retail Media bezsprzecznie to jeden z g\u0142\u00f3wnych trend\u00f3w kszta\u0142tuj\u0105cych obecnie rynek reklamy. Reklamodawcy bardzo ch\u0119tnie korzystaj\u0105 z tych rozwi\u0105za\u0144, w\u0142a\u015bciciele powierzchni zbroj\u0105 si\u0119 w powierzchnie, kt\u00f3re stanowi\u0105 dla nich dodatkowe \u017ar\u00f3d\u0142o przychod\u00f3w. 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Reklamodawcy bardzo ch\u0119tnie korzystaj\u0105 z tych rozwi\u0105za\u0144, w\u0142a\u015bciciele powierzchni zbroj\u0105 si\u0119 w powierzchnie, kt\u00f3re stanowi\u0105 dla nich dodatkowe \u017ar\u00f3d\u0142o przychod\u00f3w. 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