{"id":1227,"date":"2022-06-19T23:04:10","date_gmt":"2022-06-19T21:04:10","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=1227"},"modified":"2022-10-28T10:21:31","modified_gmt":"2022-10-28T08:21:31","slug":"zanurzeni-w-telewizji","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/zanurzeni-w-telewizji\/","title":{"rendered":"Zanurzeni w telewizji"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1227\" class=\"elementor elementor-1227\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZanurzeni w telewizji \u2013 ca\u0142a prawda o zjawisku ogl\u0105dania telewizji out-of-home\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#telewizyjnymetaverse #r\u00f3\u017cnorodno\u015b\u0107zachowa\u0144 #jako\u015b\u0107GRPOOH #efektywno\u015b\u0107TVOOH #telewizjapozadomem #TVOOH #reklamodawcy #targetgrupy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9056431 elementor-widget elementor-widget-text-editor\" data-id=\"9056431\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">BUTELKOWNIA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTV, VIDEO i PODCASTY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">10.05<\/span> PI\u0104TEK, 23 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTelewizja od zawsze by\u0142a ogl\u0105dana nie tylko w domu, za\u015b obecna technologia umo\u017cliwia pod\u0105\u017canie za ulubionym programem i ogl\u0105danie go wsz\u0119dzie, jak w swoistym metaversie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5fa1e2 elementor-widget elementor-widget-text-editor\" data-id=\"f5fa1e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNiema\u0142\u0105 rewolucj\u0119 na ryku mediowym w zesz\u0142ym roku wywo\u0142a\u0142o dodanie do pomiaru telemetrycznego GRPs OOH, kt\u00f3re z jednej strony poszerzy\u0142y zasi\u0119gi kampanii o prawie 10%, a z drugiej zosta\u0142y uznane za now\u0105 walut\u0119 rozliczeniow\u0105. Patrz\u0105c jednak na bud\u017cety, jakie marki przeznaczaj\u0105 na reklam\u0119 w TV, pojawia si\u0119 pytanie o jako\u015b\u0107 GRP OOH vs. GRP \u201etradycyjne\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688dc05 elementor-widget elementor-widget-text-editor\" data-id=\"688dc05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCzy s\u0105 one r\u00f3wnie efektywne \u2013 i czy powinny kosztowa\u0107 tyle samo?\nCzy tre\u015bci telewizyjne (i reklama) ogl\u0105dane z innego miejsca ni\u017c kanapa w salonie s\u0105 r\u00f3wnie warto\u015bciowe? \nZapraszamy na nasze wyst\u0105pienie, na kt\u00f3rym przedstawimy istot\u0119 zjawiska i ludzi ogl\u0105daj\u0105cych telewizj\u0119 poza domem. Dopiero z t\u0105 wiedz\u0105 reklamodawcy s\u0105 w stanie wykorzysta\u0107 zaistnia\u0142\u0105 sytuacj\u0119 na swoj\u0105 korzy\u015b\u0107.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e582445\" data-id=\"e582445\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83bab6c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"83bab6c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Makoladra_Joanna.jpg\" class=\"attachment-full size-full wp-image-984\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Makoladra_Joanna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Makoladra_Joanna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Joanna Makol\u0105dra<\/span><p class=\"elementor-image-box-description\">Head of Data Analytics<br>\n<strong>YOTTA<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea212c7 elementor-widget elementor-widget-text-editor\" data-id=\"ea212c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPosiada ponad 10-letnie do\u015bwiadczenie analityczne ze specjalizacj\u0105 w zaawansowanych analizach efektywno\u015bci komunikacji i medi\u00f3w. Od 2012 roku w Publicis Groupe, od 2020 roku na czele zespo\u0142u Data Analytics w ramach Data Science, odpowiedzialnego za tworzenie i wdra\u017canie rozwi\u0105za\u0144 analitycznych dla klient\u00f3w Publicis Groupe w Polsce oraz wsp\u00f3\u0142prac\u0119 z klientami zewn\u0119trznymi (w tym mi\u0119dzynarodowymi). W zakresie zainteresowa\u0144 i odpowiedzialno\u015bci Joanny znajduj\u0105 si\u0119 zar\u00f3wno najbardziej zaawansowane na rynku rozwi\u0105zania ekonometryczne, analizy oparte o techniki AI &#038; Machine Learning, jak r\u00f3wnie\u017c przek\u0142adanie otrzymanych wynik\u00f3w  na rekomendacje strategiczne jak i taktyczne, oparte na wynikach zaawansowanych proces\u00f3w optymalizacji.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a5b105\" data-id=\"4a5b105\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fb0d4e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"9fb0d4e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/sokolowska_Beata.jpg\" class=\"attachment-full size-full wp-image-1003\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/sokolowska_Beata.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/sokolowska_Beata-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Beata Soko\u0142owska<\/span><p class=\"elementor-image-box-description\">Research Director<br>\n<strong> YOTTA<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a58feb elementor-widget elementor-widget-text-editor\" data-id=\"8a58feb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPosiada ponad 20-letnie do\u015bwiadczenie badawcze ze specjalizacj\u0105 w badaniach efektywno\u015bci komunikacji i medi\u00f3w. Od 2005 roku w Publicis Groupe, od lat na czele zespo\u0142u badaczy Research Data Science, odpowiedzialnych za tworzenie i realizacj\u0119 bada\u0144 na rzecz klient\u00f3w Publicis Groupe w Polsce oraz wsp\u00f3\u0142prac\u0119 z zewn\u0119trznymi instytucjami badawczymi. Wcze\u015bniej zwi\u0105zana z Amer Nielsen i Kraft Foods, gdzie w roli Brand Managera odpowiedzialna by\u0142a za komunikacj\u0119 marki w Polsce i za granic\u0105. Pomys\u0142odawczyni i wsp\u00f3\u0142tw\u00f3rczyni serii eksperymentalnych projekt\u00f3w badawczych Beyond Awareness Study, stworzonych specjalnie na potrzeby agencji mediowych i skoncentrowanych na mediach tj. TV, radio, OOH i digital.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905182c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"905182c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:300\">FESTIWAL <\/span>INSUMMIT <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zanurzeni w telewizji \u2013 ca\u0142a prawda o zjawisku ogl\u0105dania telewizji out-of-home#telewizyjnymetaverse #r\u00f3\u017cnorodno\u015b\u0107zachowa\u0144 #jako\u015b\u0107GRPOOH #efektywno\u015b\u0107TVOOH #telewizjapozadomem #TVOOH #reklamodawcy #targetgrupyBUTELKOWNIATV, VIDEO i PODCASTYSESJA MODEROWANA 10.05 PI\u0104TEK, 23 WRZE\u015aNIA Telewizja od zawsze by\u0142a ogl\u0105dana nie tylko w domu, za\u015b obecna technologia umo\u017cliwia pod\u0105\u017canie za ulubionym programem i ogl\u0105danie go wsz\u0119dzie, jak w swoistym metaversie.Niema\u0142\u0105 rewolucj\u0119 na ryku mediowym [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1227","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - 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