{"id":12277,"date":"2023-08-28T16:32:47","date_gmt":"2023-08-28T14:32:47","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=12277"},"modified":"2023-10-09T10:24:32","modified_gmt":"2023-10-09T08:24:32","slug":"omnichannel-zderzenie-dwoch-swiatow","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/omnichannel-zderzenie-dwoch-swiatow\/","title":{"rendered":"Omnichannel &#8211; zderzenie dw\u00f3ch \u015bwiat\u00f3w"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12277\" class=\"elementor elementor-12277\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOmnichannel &#8211; zderzenie dw\u00f3ch \u015bwiat\u00f3w\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDATA DRIVEN DECISIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA KUROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">14:25<\/span> WTOREK, 26 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-280ca13 elementor-widget elementor-widget-text-editor\" data-id=\"280ca13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW ci\u0105gu minionych kilku lat do\u015bwiadczyli\u015bmy rewolucji w handlu detalicznym. Proces zakupowy w coraz wi\u0119kszym stopniu przenosi si\u0119 do przestrzeni online, nawet je\u015bli finalny zakup dokonany zostaje w sklepie stacjonarnym. W efekcie detali\u015bci proponuj\u0105 liczne rozwi\u0105zania u\u0142atwiaj\u0105ce przep\u0142yw kupuj\u0105cych pomi\u0119dzy tymi dwoma kana\u0142ami sprzeda\u017cy. Dzisiejszy omnichannel polega przede wszystkim na zacieraniu granic: pomi\u0119dzy \u015bwiatem online a offline oraz pomi\u0119dzy silosami w organizacjach (e-commerce kontra sklepy stacjonarne). O sukcesie decyduje znalezienie w\u0142a\u015bciwej r\u00f3wnowagi pomi\u0119dzy oczekiwaniami konsument\u00f3w a op\u0142acalno\u015bci\u0105 rozwi\u0105za\u0144 biznesowych.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8412708 elementor-widget elementor-widget-text-editor\" data-id=\"8412708\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAle w jaki spos\u00f3b to zrobi\u0107? Aby odpowiedzie\u0107 na to pytanie zrealizowali\u015bmy projekt badawczy, na podstawie kt\u00f3rego skonstruowali\u015bmy narz\u0119dzie do samooceny gotowo\u015bci omnichannelowej. W trakcie wyst\u0105pienia nie tylko podsumujemy czego dowiedzieli\u015bmy si\u0119 w badaniu, ale r\u00f3wnie\u017c opowiemy, jak z wynikami badania pracuj\u0105 polscy detali\u015bci i w jakie decyzje na jego podstawie podejmuj\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-82c50c6\" data-id=\"82c50c6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e576cc elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"4e576cc\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/pilacinska.jpg\" class=\"attachment-full size-full wp-image-12245\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/pilacinska.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/pilacinska-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Agata Pilaci\u0144ska-Jakubowska<\/span><p class=\"elementor-image-box-description\">Omnichannel Lead<br>\n<strong>Google Poland<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb39644 elementor-widget elementor-widget-text-editor\" data-id=\"eb39644\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPracuje z du\u017cymi sieciami retail w Polsce nad optymaln\u0105 strategi\u0105 omnichannel przy u\u017cyciu narz\u0119dzi Google, nie tylko reklamowych. Wcze\u015bniej zajmowa\u0142a si\u0119 analityk\u0105 internetow\u0105, optymalizacj\u0105 kampanii programatycznych, atrybucj\u0105 oraz ustawianiem kampanii w wyszukiwarce. Z wykszta\u0142cenia filolog fi\u0144ski. Pasjonatka danych, kawy i sp\u0119dzania czasu z rodzin\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5bd10bf\" data-id=\"5bd10bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f3171e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"8f3171e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/protasiuk.jpg\" class=\"attachment-full size-full wp-image-12241\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/protasiuk.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/08\/protasiuk-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Micha\u0142 Protasiuk<\/span><p class=\"elementor-image-box-description\">Senior Insights Manager<br>\n<strong>Google<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14d4418 elementor-widget elementor-widget-text-editor\" data-id=\"14d4418\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOdpowiedzialny za pomiar efektywno\u015bci reklamy video w regionie EMEA. Wcze\u015bniej przez wiele lat w bran\u017cy FMCG, gdzie rozwija\u0142 zesp\u00f3\u0142 Consumer Insights. Wielokrotny prelegent na konferencjach bran\u017cowych (nagroda publiczno\u015bci za najlepsze wyst\u0105pienia na Kongresie PTBRiO w roku 2021). Trener PTBRiO m.in. z zakresu wykorzystania gamification w badaniach oraz z pomiaru efektywno\u015bci w marketingu. Autor i redaktor kilku publikacji na temat bada\u0144 rynku wydanych przez PWN. W wolnych chwilach pisarz science-fiction.\n\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Omnichannel &#8211; zderzenie dw\u00f3ch \u015bwiat\u00f3wDATA DRIVEN DECISIONSSESJA KUROWANA 14:25 WTOREK, 26 WRZE\u015aNIA W ci\u0105gu minionych kilku lat do\u015bwiadczyli\u015bmy rewolucji w handlu detalicznym. Proces zakupowy w coraz wi\u0119kszym stopniu przenosi si\u0119 do przestrzeni online, nawet je\u015bli finalny zakup dokonany zostaje w sklepie stacjonarnym. W efekcie detali\u015bci proponuj\u0105 liczne rozwi\u0105zania u\u0142atwiaj\u0105ce przep\u0142yw kupuj\u0105cych pomi\u0119dzy tymi dwoma kana\u0142ami [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-12277","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Omnichannel \u2013 zderzenie dw\u00f3ch \u015bwiat\u00f3w DATA DRIVEN DECISIONS SESJA KUROWANA 14:25 WTOREK, 26 WRZE\u015aNIA W ci\u0105gu minionych kilku lat do\u015bwiadczyli\u015bmy rewolucji w handlu detalicznym. Proces zakupowy w coraz wi\u0119kszym stopniu przenosi si\u0119 do przestrzeni online, nawet je\u015bli finalny zakup dokonany zostaje w sklepie stacjonarnym. 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