{"id":1235,"date":"2022-06-19T23:07:22","date_gmt":"2022-06-19T21:07:22","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=1235"},"modified":"2022-10-28T10:21:38","modified_gmt":"2022-10-28T08:21:38","slug":"podazajac-za-glosem","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/podazajac-za-glosem\/","title":{"rendered":"Pod\u0105\u017caj\u0105c za g\u0142osem"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1235\" class=\"elementor elementor-1235\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPod\u0105\u017caj\u0105c za g\u0142osem \u2013 jakim medium s\u0105 podcasty?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#Skutecznemediumreklamowe #anga\u017cuj\u0105cycontent #brandedcontent #media #audio #efektywno\u015b\u0107reklamowa\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9056431 elementor-widget elementor-widget-text-editor\" data-id=\"9056431\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">BUTELKOWNIA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTV, VIDEO i PODCASTY\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">10.25<\/span> PI\u0104TEK, 23 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPomimo \u017ce podcasting nie jest nowym zjawiskiem, to dopiero w ostatnim czasie zwi\u0105zana z nim rewolucja audio dotar\u0142a do Polski. Obecnie ponad 8 milion\u00f3w Polak\u00f3w regularnie s\u0142ucha podcast\u00f3w, anga\u017cuj\u0105c si\u0119 w nie godzinami. Kim s\u0105 s\u0142uchacze? Co ich charakteryzuje \u2013 i przede wszystkim \u2013 dlaczego s\u0105 tak atrakcyjnym targetem dla marketer\u00f3w? Czy wzrost zainteresowania podcastami oznacza istotne zmiany w konsumpcji medi\u00f3w, czy jest po prostu kolejn\u0105 alternatyw\u0105 na mediowej mapie?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5fa1e2 elementor-widget elementor-widget-text-editor\" data-id=\"f5fa1e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tObserwuj\u0105c potencja\u0142 podcast\u00f3w, marki m\u00f3wi\u0105: sprawdzam! Coraz cz\u0119\u015bciej anga\u017cuj\u0105 si\u0119 we wsp\u00f3\u0142prac\u0119 z wydawcami. Czy jest to tylko mo\u017cliwo\u015b\u0107 ciekawej aktywno\u015bci podejmowanej przez marketer\u00f3w, czy rzeczywi\u015bcie komunikacja w podcastach uzyskuje realny wp\u0142yw na postrzeganie i skuteczno\u015b\u0107 marki? Jakie wybory stoj\u0105 przed markami, kt\u00f3re zdecyduj\u0105 si\u0119 korzysta\u0107 z komunikacji audio?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-688dc05 elementor-widget elementor-widget-text-editor\" data-id=\"688dc05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOpieraj\u0105c si\u0119 na wynikach przeprowadzonych bada\u0144, opowiemy dlaczego komunikacja marketingowa w podcastach to \u201ereklamy, kt\u00f3rych s\u0142uchacze chc\u0105 s\u0142ucha\u0107\u201d. Poka\u017cemy, kt\u00f3re formaty reklamowe s\u0105 akceptowalne i skuteczne, co b\u0119dzie podpowiedzi\u0105 dla marketer\u00f3w, dotycz\u0105c\u0105 strategii komunikacyjnej swoich brand\u00f3w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e582445\" data-id=\"e582445\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83bab6c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"83bab6c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Kundzicz_alicja_k.jpg\" class=\"attachment-full size-full wp-image-980\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Kundzicz_alicja_k.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Kundzicz_alicja_k-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Alicja Kundzicz<\/span><p class=\"elementor-image-box-description\">Research Manager<br>\n<strong>YOTTA<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea212c7 elementor-widget elementor-widget-text-editor\" data-id=\"ea212c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadaczka z wykszta\u0142ceniem ekonomicznym oraz zami\u0142owaniem do psychologii, szczeg\u00f3lnie psychologii poznawczej. Psychofanka ekonomii behawioralnej. Preferuj\u0105ca zaawansowane analizy ilo\u015bciowe, lecz poszukuj\u0105ca tak\u017ce insight\u00f3w jako\u015bciowych. Od ponad 10 lat w firmach b\u0119d\u0105cych liderami w swoich bran\u017cach: SMG\/KRC, MillwardBrown, Kantar, a obecnie Publicis Groupe, specjalizuj\u0105c si\u0119 w badaniach zwi\u0105zanych z szeroko poj\u0119tymi mediami.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a5b105\" data-id=\"4a5b105\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fb0d4e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"9fb0d4e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Dobrzanski_Michal.jpg\" class=\"attachment-full size-full wp-image-950\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Dobrzanski_Michal.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Dobrzanski_Michal-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Micha\u0142 Dobrza\u0144ski<\/span><p class=\"elementor-image-box-description\">Dyrektor ds. analiz i wsparcia biznesu<br>\n<strong>Tandem Media<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a58feb elementor-widget elementor-widget-text-editor\" data-id=\"8a58feb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadacz, analityk i strateg z ponad 20-letnim sta\u017cem. Po\u0142ow\u0119 \u017cycia zawodowego zwi\u0105zany z bran\u017c\u0105 mediow\u0105. W Tandem Media kieruje zespo\u0142em wspieraj\u0105cym sprzeda\u017c reklamy audio i kinowej, zajmuj\u0105c si\u0119 r\u00f3wnie\u017c projektami rozwojowymi. Uczestniczy w pracach zwi\u0105zanych z rozwijaniem standardu pomiaru medi\u00f3w w ramach Komitetu Bada\u0144 Radiowych, anga\u017cuje si\u0119 r\u00f3wnie\u017c w prace grupy roboczej audio w IAB. Pasjonat podcast\u00f3w, zaanga\u017cowany w budow\u0119 oferty sprzeda\u017cowej Tandem Media i edukacj\u0119 rynku, dotycz\u0105c\u0105 komunikacji reklamowej w podcastach. Pomys\u0142odawca raportu \u201eS\u0142uchacz podcast\u00f3w w Polsce\u201d. Wsp\u00f3\u0142autor \u2013 z Radkiem S\u0105czkiem \u2013 nagrodzonej w 2020 r. przez \u201cMedia Marketing Polska\u201d audycji \u201eO Mediach w Tandemie\u201d. Prywatnie ch\u0119tnie ucieka w g\u00f3ry, a las jest jego \u015brodowiskiem naturalnym.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905182c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"905182c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:300\">FESTIWAL <\/span>INSUMMIT <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pod\u0105\u017caj\u0105c za g\u0142osem \u2013 jakim medium s\u0105 podcasty?#Skutecznemediumreklamowe #anga\u017cuj\u0105cycontent #brandedcontent #media #audio #efektywno\u015b\u0107reklamowaBUTELKOWNIATV, VIDEO i PODCASTYSESJA MODEROWANA 10.25 PI\u0104TEK, 23 WRZE\u015aNIA Pomimo \u017ce podcasting nie jest nowym zjawiskiem, to dopiero w ostatnim czasie zwi\u0105zana z nim rewolucja audio dotar\u0142a do Polski. Obecnie ponad 8 milion\u00f3w Polak\u00f3w regularnie s\u0142ucha podcast\u00f3w, anga\u017cuj\u0105c si\u0119 w nie godzinami. Kim [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1235","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Pod\u0105\u017caj\u0105c za g\u0142osem \u2013 jakim medium s\u0105 podcasty? #Skutecznemediumreklamowe #anga\u017cuj\u0105cycontent #brandedcontent #media #audio #efektywno\u015b\u0107reklamowa BUTELKOWNIA TV, VIDEO i PODCASTY SESJA MODEROWANA 10.25 PI\u0104TEK, 23 WRZE\u015aNIA Pomimo \u017ce podcasting nie jest nowym zjawiskiem, to dopiero w ostatnim czasie zwi\u0105zana z nim rewolucja audio dotar\u0142a do Polski. 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