{"id":1245,"date":"2022-06-19T23:14:19","date_gmt":"2022-06-19T21:14:19","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=1245"},"modified":"2022-10-28T10:12:04","modified_gmt":"2022-10-28T08:12:04","slug":"technologia-w-sluzbie-badan-czy-badania-w-sluzbie-technologii","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/technologia-w-sluzbie-badan-czy-badania-w-sluzbie-technologii\/","title":{"rendered":"Technologia w s\u0142u\u017cbie bada\u0144 czy badania w s\u0142u\u017cbie technologii"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1245\" class=\"elementor elementor-1245\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width giz_program_tab_filtracja elementor-section-height-default elementor-section-height-default\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTechnologia w s\u0142u\u017cbie bada\u0144 czy badania w s\u0142u\u017cbie technologii \u2013 jak optymalizowa\u0107 skuteczno\u015b\u0107 Digital Signage?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#digitalsignage #nowoczesna_komunikacja_w_kana\u0142ach_sprzeda\u017cy #efektywno\u015b\u0107_komunikacji #pomiar_pasywny_przy_pomocy_kamer #integracja_wielu_\u017ar\u00f3de\u0142_danych #pomiarpasywny #eye-tracking #exitinterviews #jako\u015bci\u00f3wka #zarz\u0105dzanieioptymalizacja_kontentu\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9056431 elementor-widget elementor-widget-text-editor\" data-id=\"9056431\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">BUTELKOWNIA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOPTYMALIZACJA KOMUNIKACJI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">12.45<\/span> PI\u0104TEK, 23 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCzy nowoczesne no\u015bniki i dynamicznie zaprezentowany kontent reklamowy to przysz\u0142o\u015b\u0107 komunikacji w kana\u0142ach sprzeda\u017cy? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7576b0 elementor-widget elementor-widget-text-editor\" data-id=\"c7576b0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDigital Signage (bo o tym mowa) m\u00f3g\u0142 by\u0107 do tej pory traktowany jako interesuj\u0105ca nowo\u015b\u0107, kt\u00f3rej efektywno\u015b\u0107 trudno by\u0142o jednak zweryfikowa\u0107. \nPrzed takim wyzwaniem stan\u0119li\u015bmy projektuj\u0105c badanie, kt\u00f3rego celem by\u0142o danie jasnej odpowiedzi, czy digitalizacja komunikacji w retailu ma sens i mo\u017ce przynie\u015b\u0107 wymierne efekty. \nJeszcze wi\u0119kszym wyzwaniem by\u0142o stworzenie innowacyjnej metody badawczej, kt\u00f3ra nie opiera\u0142aby si\u0119 tylko na deklaracjach, szczeg\u00f3lnie w sytuacji, gdy konsumenci\/shopperzy mog\u0105 nie by\u0107 \u015bwiadomi wp\u0142ywu takiej komunikacji. O szczeg\u00f3\u0142ach i efektach kilkuetapowego badania we wsp\u00f3\u0142pracy Samsunga, Rossmanna i Ipsosa, z wykorzystaniem mixu technik pasywnych i tradycyjnych, opowiemy na naszym wyst\u0105pieniu. Dodatkowo opowiemy tak\u017ce co nieco o technologii stoj\u0105cej za Digital Signage, pomiarze pasywnym przy pomocy kamer i zintegrowanym systemie zarz\u0105dzania kontentem, czyli wszystkim, co mo\u017ce nas przyprawi\u0107 o technologiczny zawr\u00f3t g\u0142owy!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e582445\" data-id=\"e582445\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83bab6c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"83bab6c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/mykowski_andrzej-.jpg\" class=\"attachment-full size-full wp-image-988\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/mykowski_andrzej-.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/mykowski_andrzej--150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Andrzej Mykowski<\/span><p class=\"elementor-image-box-description\">Chief Client Officer<br>\n<strong>IPSOS<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea212c7 elementor-widget elementor-widget-text-editor\" data-id=\"ea212c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZ wykszta\u0142cenia marketer, badacz z prawie ju\u017c 20-letnim sta\u017cem w badaniach klasycznych, z epizodem neuro. Do\u015bwiadczenie zdobywa\u0142 w najwi\u0119kszych agencjach badawczych i doradczych w Polsce, jak r\u00f3wnie\u017c pracuj\u0105c w Wielkiej Brytanii, Hiszpanii i Zjednoczonych Emiratach Arabskich. W swojej pracy przygl\u0105da si\u0119 strategii marek i ich komunikacji, w wolnym czasie stara si\u0119 \u017cy\u0107 w duchu \u201ezdrowego\u201c minimalizmu, a ostatnio przygotowuje si\u0119 do pierwszego p\u00f3\u0142maratonu w towarzystwie c\u00f3reczki Marysi.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4a5b105\" data-id=\"4a5b105\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9fb0d4e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"9fb0d4e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Sas_marcin.jpg\" class=\"attachment-full size-full wp-image-1001\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Sas_marcin.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Sas_marcin-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marcin Sas<\/span><p class=\"elementor-image-box-description\">Key Account Manager Retail<br>\n<strong>Samsung Electronics Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a58feb elementor-widget elementor-widget-text-editor\" data-id=\"8a58feb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEkspert rozwi\u0105za\u0144 Samsung Digital Signage i procesu digitalizacji dla sektora retail w Polsce. Od ponad 5 lat prowadzi projekty najwi\u0119kszych wdro\u017ce\u0144 rozwi\u0105za\u0144 wy\u015bwietlania profesjonalnego Samsung w bran\u017cy handlu detalicznego.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Technologia w s\u0142u\u017cbie bada\u0144 czy badania w s\u0142u\u017cbie technologii \u2013 jak optymalizowa\u0107 skuteczno\u015b\u0107 Digital Signage?#digitalsignage #nowoczesna_komunikacja_w_kana\u0142ach_sprzeda\u017cy #efektywno\u015b\u0107_komunikacji #pomiar_pasywny_przy_pomocy_kamer #integracja_wielu_\u017ar\u00f3de\u0142_danych #pomiarpasywny #eye-tracking #exitinterviews #jako\u015bci\u00f3wka #zarz\u0105dzanieioptymalizacja_kontentuBUTELKOWNIAOPTYMALIZACJA KOMUNIKACJISESJA MODEROWANA 12.45 PI\u0104TEK, 23 WRZE\u015aNIA Czy nowoczesne no\u015bniki i dynamicznie zaprezentowany kontent reklamowy to przysz\u0142o\u015b\u0107 komunikacji w kana\u0142ach sprzeda\u017cy? Digital Signage (bo o tym mowa) m\u00f3g\u0142 by\u0107 do tej pory [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1245","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Technologia w s\u0142u\u017cbie bada\u0144 czy badania w s\u0142u\u017cbie technologii \u2013 jak optymalizowa\u0107 skuteczno\u015b\u0107 Digital Signage? #digitalsignage #nowoczesna_komunikacja_w_kana\u0142ach_sprzeda\u017cy #efektywno\u015b\u0107_komunikacji #pomiar_pasywny_przy_pomocy_kamer #integracja_wielu_\u017ar\u00f3de\u0142_danych #pomiarpasywny #eye-tracking #exitinterviews #jako\u015bci\u00f3wka #zarz\u0105dzanieioptymalizacja_kontentu BUTELKOWNIA OPTYMALIZACJA KOMUNIKACJI SESJA MODEROWANA 12.45 PI\u0104TEK, 23 WRZE\u015aNIA Czy nowoczesne no\u015bniki i dynamicznie zaprezentowany kontent reklamowy to przysz\u0142o\u015b\u0107 komunikacji w kana\u0142ach sprzeda\u017cy? 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