{"id":12556,"date":"2023-09-12T16:49:27","date_gmt":"2023-09-12T14:49:27","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=12556"},"modified":"2023-10-09T10:23:05","modified_gmt":"2023-10-09T08:23:05","slug":"od-n00ba-do-pogchampa-jezyk-komunikacji-pokolenia-z-i-alpha-czyli-o-tym-jak-zostac-gamingowym-poliglota","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/od-n00ba-do-pogchampa-jezyk-komunikacji-pokolenia-z-i-alpha-czyli-o-tym-jak-zostac-gamingowym-poliglota\/","title":{"rendered":"Od n00ba do Pogchampa \u2013 j\u0119zyk komunikacji pokolenia Z i Alpha, czyli o tym jak zosta\u0107 gamingowym poliglot\u0105."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"12556\" class=\"elementor elementor-12556\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOd n00ba do Pogchampa \u2013 j\u0119zyk komunikacji pokolenia Z i Alpha, czyli o tym jak zosta\u0107 gamingowym poliglot\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUNDER 25\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">14.25<\/span>\u00a0 \u015aRODA, 27 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPogchampik! Wjecha\u0142 na rifta jak szef, bez \u017cadnej kelnerki. Yooo, to jest wyskillowany ziomek. WYKLIKA\u0141, essa. Do tego &#8211; patrzcie na niego &#8211; Gigachad jakich ma\u0142o. Dajcie mu gotowa\u0107.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38a8c05 elementor-widget elementor-widget-text-editor\" data-id=\"38a8c05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJe\u017celi mieli\u015bcie trudno\u015bci ze zrozumieniem powy\u017cszego tekstu, to zapraszamy na nasz\u0105 prelekcj\u0119 po\u015bwi\u0119con\u0105 komunikacji w gamingu. Poka\u017cemy na przyk\u0142adach jak m\u00f3wi\u0107 do  graczy i fan\u00f3w esportu, aby osi\u0105gn\u0105\u0107 zamierzony efekt marketingowy i komunikacyjny. Opowiemy o najpopularniejszych kana\u0142ach wykorzystywanych przez m\u0142ode pokolenie takich jak Discord, Twitch i TikTok. Zarysujemy tak\u017ce r\u00f3\u017cnice pomi\u0119dzy grupami skupionymi wok\u00f3\u0142 r\u00f3\u017cnych gier i powiemy czy \u0142atwo jest zosta\u0107 gamingowym poliglot\u0105. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7a16a elementor-widget elementor-widget-text-editor\" data-id=\"5d7a16a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNajnowsze badania Newzoo wskazuj\u0105, \u017ce gaming i esport to obecnie najpopularniejsza rozrywka pokolenia Z i Alfa. Poprzez gry wyra\u017caj\u0105 oni siebie, zawieraj\u0105 znajomo\u015bci i rozwijaj\u0105 nowe umiej\u0119tno\u015bci. Z uwagi na swoj\u0105 specyfik\u0119, szczeg\u00f3lne znaczenie w budowaniu spo\u0142eczno\u015bci maj\u0105 gry sieciowe\/multiplayer oraz esport. To tam dochodzi do interakcji pomi\u0119dzy graczami, tam te\u017c tworzy si\u0119 specyficzny dla tej grupy j\u0119zyk, kt\u00f3ry cz\u0119sto przenika do m\u0142odzie\u017cowego mainstreamu. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5222902\" data-id=\"5222902\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-53b826f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"53b826f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/09\/borowski.jpg\" class=\"attachment-full size-full wp-image-12549\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/09\/borowski.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/09\/borowski-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Tomasz Borowski<\/span><p class=\"elementor-image-box-description\">PR Manager<br>\n<strong>Frenzy<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58ecb0b elementor-widget elementor-widget-text-editor\" data-id=\"58ecb0b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTomasz Borowski, PR manager w agencji gamingowej FRENZY, gdzie odpowiada za projekty z obszaru gamingu i esportu takich jak Ultraliga, Ultraliga TFT i LEC. Posiada 15 letnie do\u015bwiadczenie w komunikacji i Public Relations. Laureat nagrody Z\u0142otego Spinacza za komunikacj\u0119 kryzysow\u0105 wydarzenia Intel Extreme Masters 2020. Pasjonat gier wideo od ponad 30 lat.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d73cd96\" data-id=\"d73cd96\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2c5941 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e2c5941\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/09\/Kinga-Rybicka.jpg\" class=\"attachment-full size-full wp-image-12551\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/09\/Kinga-Rybicka.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/09\/Kinga-Rybicka-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Kinga Rybicka<\/span><p class=\"elementor-image-box-description\">Creative Managery<br>\n<strong>Frenzy<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1651cc4 elementor-widget elementor-widget-text-editor\" data-id=\"1651cc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZ wykszta\u0142cenia dziennikarz, z zami\u0142owania gracz.Wcze\u015bniej prezenterka w telewizji Polsat Games, a teraz Creative Manager w agencji gamingowej FRENZY. Kreatywna g\u0142owa z pasj\u0105 do gier i graczy. Jej konik to \u015bledzenie trend\u00f3w zwi\u0105zanych z gamingiem oraz wspieranie rozwoju polskiego League of Legend\u2019s w postaci Ultraligi\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ba496d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba496d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eed48ed\" data-id=\"eed48ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Od n00ba do Pogchampa \u2013 j\u0119zyk komunikacji pokolenia Z i Alpha, czyli o tym jak zosta\u0107 gamingowym poliglot\u0105.UNDER 25SESJA MODEROWANA14.25\u00a0 \u015aRODA, 27 WRZE\u015aNIAPogchampik! Wjecha\u0142 na rifta jak szef, bez \u017cadnej kelnerki. Yooo, to jest wyskillowany ziomek. WYKLIKA\u0141, essa. Do tego &#8211; patrzcie na niego &#8211; Gigachad jakich ma\u0142o. Dajcie mu gotowa\u0107.Je\u017celi mieli\u015bcie trudno\u015bci ze zrozumieniem [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-12556","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Od n00ba do Pogchampa \u2013 j\u0119zyk komunikacji pokolenia Z i Alpha, czyli o tym jak zosta\u0107 gamingowym poliglot\u0105. UNDER 25 SESJA MODEROWANA 14.25 \u015aRODA, 27 WRZE\u015aNIA Pogchampik! Wjecha\u0142 na rifta jak szef, bez \u017cadnej kelnerki. Yooo, to jest wyskillowany ziomek. WYKLIKA\u0141, essa. Do tego \u2013 patrzcie na niego \u2013 Gigachad jakich ma\u0142o. 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