{"id":1315,"date":"2022-06-19T23:48:39","date_gmt":"2022-06-19T21:48:39","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=1315"},"modified":"2022-10-28T10:08:39","modified_gmt":"2022-10-28T08:08:39","slug":"wojownik-wladca-czy-blazen","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2022\/wojownik-wladca-czy-blazen\/","title":{"rendered":"Wojownik, W\u0142adca czy B\u0142azen"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1315\" class=\"elementor elementor-1315\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWojownik, W\u0142adca czy B\u0142azen? Kim s\u0105 widzowie stream\u00f3w gamingowych i jak budowa\u0107 do nich autentyczn\u0105 komunikacj\u0119\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#streaming #genZ #gaming #content #strategiareklamowa #komunikacja #esport\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9056431 elementor-widget elementor-widget-text-editor\" data-id=\"9056431\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SCENA PASA\u017b<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGAMING\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">16.25<\/span> CZWARTEK, 22 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrzyzwyczaili\u015bmy si\u0119 do tego, \u017ce mo\u017cna wyra\u017ca\u0107 osobowo\u015b\u0107 poprzez ubi\u00f3r, muzyk\u0119, filmy. Dla nowych pokole\u0144 taki wyr\u00f3\u017cnik mog\u0105 stanowi\u0107 gry video. W Polsce szacuje si\u0119, \u017ce gra 16 milion\u00f3w ludzi. Jednocze\u015bnie brakuje odpowiednich narz\u0119dzi i pomys\u0142\u00f3w na badania tej niejednorodnej grupy. Pionierskie badanie Kantar i inStreamly pokazuje co \u0142\u0105czy graczy, a gdzie s\u0105 r\u00f3\u017cnice. Jak wykorzysta\u0107 te insighty w tworzeniu strategii marketingowej? A skoro gracze nie stanowi\u0105 jednolitej grupy, warto zastanowi\u0107 si\u0119 tak\u017ce, jakie potrzeby realizowane s\u0105 przez ogl\u0105danie streaming\u00f3w poszczeg\u00f3lnych tytu\u0142\u00f3w gier. W oparciu o metodologi\u0119 Needscope poka\u017cemy, w jaki spos\u00f3b marki mog\u0105 konstruowa\u0107 komunikacj\u0119 do graczy tak, aby wpisa\u0107 si\u0119 w ich potrzeby i oczekiwania dotycz\u0105ce konkretnych tytu\u0142\u00f3w gier.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d869861 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"d869861\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:300\">FESTIWAL <\/span>INSUMMIT <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f84d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-74ea782\" data-id=\"74ea782\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c7b6559 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c7b6559\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Kubiak_Szymon.jpg\" class=\"attachment-full size-full wp-image-978\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Kubiak_Szymon.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Kubiak_Szymon-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Szymon Kubiak<\/span><p class=\"elementor-image-box-description\">CGO<br>\n<strong> inStreamly<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3822c11 elementor-widget elementor-widget-text-editor\" data-id=\"3822c11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChief Growth Officer &#038; Co-founder w inStreamly, startupie \u0142\u0105cz\u0105cym steamer\u00f3w z markami. A tak\u017ce wsp\u00f3\u0142tw\u00f3rca: devils.one, jednej z najwi\u0119kszych polskich organizacji esportowych, gaming media house all for one oraz konferencji Esport &#038; Gaming Forum.\nWcze\u015bniej zwi\u0105zany by\u0142 z MediaCom Warszawa jako Head of Content Creation. Wsp\u00f3\u0142tw\u00f3rca najwi\u0119kszych kampanii influencerskich i gamingowych w Polsce dla takich klient\u00f3w jak Play czy Coca-Cola. Do\u015bwiadczenie zdobywa\u0142 tak\u017ce we wsp\u00f3\u0142pracy z takimi markami jak Volkswagen, Sony Mobile, GlaxoSmithKline, Bayer.\nZdobywca 30+ nagr\u00f3d mediowych: KTR, Effie, Innovation, Golden Arrow, Grand Prix Kreatury, Mixx oraz Webstar.\nWyk\u0142adowca na kierunku esportowym w WSKFiT oraz SGH w Warszawie.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ef05a02\" data-id=\"ef05a02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ab272 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"46ab272\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Piasecka_Anna.jpg\" class=\"attachment-full size-full wp-image-992\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Piasecka_Anna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/Piasecka_Anna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Anna Piasecka<\/span><p class=\"elementor-image-box-description\">Strategic Account Manager<br>\n<strong>Kantar Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc2a0c elementor-widget elementor-widget-text-editor\" data-id=\"cfc2a0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocjolo\u017cka, od ponad 8 lat zwi\u0105zana z bran\u017c\u0105 badawcz\u0105. Pracowa\u0142a w r\u00f3\u017cnych agencjach badawczych (TNS Polska, 4P Research Mix, Kantar Polska), ale posiada tak\u017ce do\u015bwiadczenie w pracy po stronie klienta w dziale Consumer Insight (McDonald\u2019s Polska). \nAktualnie pracuje na stanowisku Strategic Account Manager w Domenie Innovation w Kantar Polska. Wspiera marki na wszystkich etapach wprowadzania na rynek nowych produkt\u00f3w &#8211; od poszukiwania inspiracji i obszar\u00f3w do rozwoju (badania segmentacyjne, U&#038;A, monitorowanie trend\u00f3w), poprzez testowanie pomys\u0142\u00f3w i sprawdzanie potencja\u0142u gotowych produkt\u00f3w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d70e30d\" data-id=\"d70e30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8aab5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0c8aab5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/09\/kosmala.jpg\" class=\"attachment-full size-full wp-image-4459\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/09\/kosmala.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/09\/kosmala-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">MATEUSZ KOSMALA<\/span><p class=\"elementor-image-box-description\">Business Development Director<br>\n<strong>Kantar Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa7f50 elementor-widget elementor-widget-text-editor\" data-id=\"5fa7f50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAbsolwent wydzia\u0142u psychologii Uniwersytetu SWPS. W bran\u017cy badawczej od 2017 roku. Obecnie wsp\u00f3\u0142pracuje z Kantar Polska.\nBadacz jako\u015bciowo-ilo\u015bciowy. Obszary ekspertyzy badawczej: esport i gaming, nowe technologie, niedeklaratywne metody bada\u0144, badanie nowych produkt\u00f3w i us\u0142ug.\nPo raz kolejny anga\u017cuje si\u0119 w badanie o \u015brodowisku graczy &#8211; poprzednio realizowa\u0142 badania informacyjne (U&#038;A graczy, postawy rodzic\u00f3w graczy, og\u00f3lny profil konsumpcji kategorii w Polsce), segmentacyjne, test\u00f3w koncept\u00f3w produkt\u00f3w i us\u0142ug dla graczy, na potrzeby klient\u00f3w tworzy\u0142 opis ekosystemu marek  w \u015bwiecie gamingu i esportu, prowadzi\u0142 wywiady z ekspertami z bran\u017cy, tworzy\u0142 desk researche na temat zjawiska.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wojownik, W\u0142adca czy B\u0142azen? Kim s\u0105 widzowie stream\u00f3w gamingowych i jak budowa\u0107 do nich autentyczn\u0105 komunikacj\u0119#streaming #genZ #gaming #content #strategiareklamowa #komunikacja #esportSCENA PASA\u017bGAMINGSESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Przyzwyczaili\u015bmy si\u0119 do tego, \u017ce mo\u017cna wyra\u017ca\u0107 osobowo\u015b\u0107 poprzez ubi\u00f3r, muzyk\u0119, filmy. Dla nowych pokole\u0144 taki wyr\u00f3\u017cnik mog\u0105 stanowi\u0107 gry video. W Polsce szacuje si\u0119, \u017ce gra [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-1315","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Wojownik, W\u0142adca czy B\u0142azen? Kim s\u0105 widzowie stream\u00f3w gamingowych i jak budowa\u0107 do nich autentyczn\u0105 komunikacj\u0119 #streaming #genZ #gaming #content #strategiareklamowa #komunikacja #esport SCENA PASA\u017b GAMING SESJA MODEROWANA 16.25 CZWARTEK, 22 WRZE\u015aNIA Przyzwyczaili\u015bmy si\u0119 do tego, \u017ce mo\u017cna wyra\u017ca\u0107 osobowo\u015b\u0107 poprzez ubi\u00f3r, muzyk\u0119, filmy. Dla nowych pokole\u0144 taki wyr\u00f3\u017cnik mog\u0105 stanowi\u0107 gry video. 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