{"id":14772,"date":"2024-02-18T17:19:52","date_gmt":"2024-02-18T16:19:52","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=14772"},"modified":"2024-04-19T17:03:35","modified_gmt":"2024-04-19T15:03:35","slug":"millenials-bullshitting-genz","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/","title":{"rendered":"Millenials bullshitting GenZ"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14772\" class=\"elementor elementor-14772\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMillenials bullshitting GenZ? Kr\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\u00f3w sta\u0142y si\u0119 bullshittingiem dla GenZ.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894339f elementor-widget elementor-widget-text-editor\" data-id=\"894339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#millenials kontra genz #storytelling #vibe #autentyczno\u015b\u0107 #konwencja #narracja #insightz #brand purpose #XXX &#8211; washing #ju\u017c nie tacy m\u0142odzi #nowe ekonomie #wiarygodno\u015b\u0107 #influencerzy\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> KOMUNIKACJA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">13.55<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c6f76a4 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c6f76a4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-26b461a\" data-id=\"26b461a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f416ee2 elementor-widget elementor-widget-shortcode\" data-id=\"f416ee2\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f84d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06f7ccb\" data-id=\"06f7ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5922f3b elementor-widget elementor-widget-text-editor\" data-id=\"5922f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKonwencje komunikacyjne, narracje, opowie\u015bci i insighty, kt\u00f3rymi chwytali\u015bmy za serce m\u0142odych Millenials\u00f3w nie tylko zupe\u0142nie nie dzia\u0142aj\u0105 na GenZ \u2013 cz\u0119sto s\u0105 natychmiastowo dekodowane jako totalny bullshit i bezwzgl\u0119dnie wy\u015bmiewane. Jako marketingowa \u015bciema, skam i karma dla naiwnych. \nMarketerzy przecieraj\u0105 oczy ze zdumienia, kiedy okazuje si\u0119, \u017ce jednocze\u015bnie \u201emarketingowo u\u015bwiadomione\u201d i krytyczne Zki bez zaj\u0105kni\u0119cia \u0142ykaj\u0105 rekomendacje rodem z najbardziej szemranych trzewi TikToka, a influencer\u00f3w znanych z FAME MMA i subwersywnych zachowa\u0144 okre\u015blaj\u0105 jako autentycznych i godnych zaufania.\nFrustracj\u0119 pog\u0142\u0119bia fakt, \u017ce nagle jakby przestali\u015bmy umie\u0107 w pisanie insight\u00f3w. Kiedy tylko pojawia si\u0119 napi\u0119cie i negatywna emocja (a przecie\u017c wszyscy wiemy, \u017ce  powinny w insighcie by\u0107!) Z-ki odcinaj\u0105 si\u0119, bo \u201eto im psuje vibe\u201d.    \nW wyst\u0105pieniu na 5 przyk\u0142adach konwencji i narracji, kt\u00f3re kochali Millenialsi, poka\u017c\u0119 jak zmieni\u0142y si\u0119 zasady komunikacyjnej gry. Oraz w co i jak gra\u0107, \u017ceby rozbi\u0107 kasyno GenZ.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d70e30d\" data-id=\"d70e30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8aab5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0c8aab5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Kaminska_Klaudyna.jpg\" class=\"attachment-full size-full wp-image-14595\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Kaminska_Klaudyna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Kaminska_Klaudyna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Klaudyna Kami\u0144ska<\/span><p class=\"elementor-image-box-description\">Dyrektor Bada\u0144<br><strong>Y&amp;LOVERS<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c1e73 elementor-widget elementor-widget-text-editor\" data-id=\"73c1e73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAntropolo\u017cka i lingwistka. Dyrektor bada\u0144 Y&#038;LOVERS, poprzednio dyrektor dzia\u0142u bada\u0144 Izma\u0142kowa Consulting. Specjalizuje si\u0119 w pog\u0142\u0119bionych badaniach jako\u015bciowych i doradztwie strategicznym. Od 15 lat wsp\u00f3\u0142pracuje z najwi\u0119kszymi markami realizuj\u0105c w sumie oko\u0142o 500 projekt\u00f3w badawczych m.in. Nestle, Danone, IKEA, Credit Agricole, Grupa \u017bywiec, ING Bank \u015al\u0105ski czy Play \u0142\u0105cz\u0105c dane rynkowe z g\u0142\u0119bokim rozumieniem kulturowego kontekstu. Wychodz\u0105c od pytania Y \u2013 o cel biznesowy projektu, sens istnienia marki, produktu czy us\u0142ugi, wraz z Zespo\u0142em Y&#038;LOVERS podejmuje wyzwania strategiczne, by pom\u00f3c tworzy\u0107 rozwi\u0105zania cenne dla konsument\u00f3w i unikatowe na rynku.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Millenials bullshitting GenZ? Kr\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\u00f3w sta\u0142y si\u0119 bullshittingiem dla GenZ.#millenials kontra genz #storytelling #vibe #autentyczno\u015b\u0107 #konwencja #narracja #insightz #brand purpose #XXX &#8211; washing #ju\u017c nie tacy m\u0142odzi #nowe ekonomie #wiarygodno\u015b\u0107 #influencerzy SESJA: KOMUNIKACJA 13.55 Konwencje komunikacyjne, narracje, opowie\u015bci i insighty, kt\u00f3rymi chwytali\u015bmy za serce m\u0142odych Millenials\u00f3w nie tylko [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":14342,"parent":14888,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14772","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Millenials bullshitting GenZ? Kr\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\u00f3w sta\u0142y si\u0119 bullshittingiem dla GenZ. #millenials kontra genz #storytelling #vibe #autentyczno\u015b\u0107 #konwencja #narracja #insightz #brand purpose #XXX \u2013 washing #ju\u017c nie tacy m\u0142odzi #nowe ekonomie #wiarygodno\u015b\u0107 #influencerzy SESJA: KOMUNIKACJA 13.55 VdoCipher Error: Video ID not found Konwencje komunikacyjne, narracje, opowie\u015bci i insighty, kt\u00f3rymi\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Millenials bullshitting GenZ - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Millenials bullshitting GenZ? Kr\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\u00f3w sta\u0142y si\u0119 bullshittingiem dla GenZ. #millenials kontra genz #storytelling #vibe #autentyczno\u015b\u0107 #konwencja #narracja #insightz #brand purpose #XXX \u2013 washing #ju\u017c nie tacy m\u0142odzi #nowe ekonomie #wiarygodno\u015b\u0107 #influencerzy SESJA: KOMUNIKACJA 13.55 VdoCipher Error: Video ID not found Konwencje komunikacyjne, narracje, opowie\u015bci i insighty, kt\u00f3rymi\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/01\/youth_og.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/01\/youth_og.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-02-18T16:19:52+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-04-19T15:03:35+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Millenials bullshitting GenZ - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Millenials bullshitting GenZ? Kr\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\u00f3w sta\u0142y si\u0119 bullshittingiem dla GenZ. #millenials kontra genz #storytelling #vibe #autentyczno\u015b\u0107 #konwencja #narracja #insightz #brand purpose #XXX \u2013 washing #ju\u017c nie tacy m\u0142odzi #nowe ekonomie #wiarygodno\u015b\u0107 #influencerzy SESJA: KOMUNIKACJA 13.55 VdoCipher Error: Video ID not found Konwencje komunikacyjne, narracje, opowie\u015bci i insighty, kt\u00f3rymi\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT YOUTH 2024\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/#listItem\",\"position\":2,\"name\":\"PROGRAM INSUMMIT YOUTH 2024\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/#listItem\",\"name\":\"Millenials bullshitting GenZ\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/#listItem\",\"position\":3,\"name\":\"Millenials bullshitting GenZ\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT YOUTH 2024\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_eng.jpg\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/#organizationLogo\",\"width\":942,\"height\":872,\"caption\":\"INSUMMIT Insights & Innovations Festival\"},\"image\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/#webpage\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/\",\"name\":\"Millenials bullshitting GenZ - INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"Millenials bullshitting GenZ? Kr\\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\\u00f3w sta\\u0142y si\\u0119 bullshittingiem dla GenZ. #millenials kontra genz #storytelling #vibe #autentyczno\\u015b\\u0107 #konwencja #narracja #insightz #brand purpose #XXX \\u2013 washing #ju\\u017c nie tacy m\\u0142odzi #nowe ekonomie #wiarygodno\\u015b\\u0107 #influencerzy SESJA: KOMUNIKACJA 13.55 VdoCipher Error: Video ID not found Konwencje komunikacyjne, narracje, opowie\\u015bci i insighty, kt\\u00f3rymi\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/youth_og.jpg\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/#mainImage\",\"width\":1200,\"height\":675},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2024\\\/millenials-bullshitting-genz\\\/#mainImage\"},\"datePublished\":\"2024-02-18T17:19:52+01:00\",\"dateModified\":\"2024-04-19T17:03:35+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Millenials bullshitting GenZ - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Millenials bullshitting GenZ? Kr\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\u00f3w sta\u0142y si\u0119 bullshittingiem dla GenZ. #millenials kontra genz #storytelling #vibe #autentyczno\u015b\u0107 #konwencja #narracja #insightz #brand purpose #XXX \u2013 washing #ju\u017c nie tacy m\u0142odzi #nowe ekonomie #wiarygodno\u015b\u0107 #influencerzy SESJA: KOMUNIKACJA 13.55 VdoCipher Error: Video ID not found Konwencje komunikacyjne, narracje, opowie\u015bci i insighty, kt\u00f3rymi","canonical_url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","position":1,"name":"Home","item":"https:\/\/insummit.pl\/2022-2025","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/#listItem","name":"PROGRAM INSUMMIT YOUTH 2024"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/#listItem","position":2,"name":"PROGRAM INSUMMIT YOUTH 2024","item":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/#listItem","name":"Millenials bullshitting GenZ"},"previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/#listItem","position":3,"name":"Millenials bullshitting GenZ","previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/#listItem","name":"PROGRAM INSUMMIT YOUTH 2024"}}]},{"@type":"Organization","@id":"https:\/\/insummit.pl\/2022-2025\/#organization","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","url":"https:\/\/insummit.pl\/2022-2025\/","logo":{"@type":"ImageObject","url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/logo_eng.jpg","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/#organizationLogo","width":942,"height":872,"caption":"INSUMMIT Insights & Innovations Festival"},"image":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/#webpage","url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/","name":"Millenials bullshitting GenZ - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Millenials bullshitting GenZ? Kr\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\u00f3w sta\u0142y si\u0119 bullshittingiem dla GenZ. #millenials kontra genz #storytelling #vibe #autentyczno\u015b\u0107 #konwencja #narracja #insightz #brand purpose #XXX \u2013 washing #ju\u017c nie tacy m\u0142odzi #nowe ekonomie #wiarygodno\u015b\u0107 #influencerzy SESJA: KOMUNIKACJA 13.55 VdoCipher Error: Video ID not found Konwencje komunikacyjne, narracje, opowie\u015bci i insighty, kt\u00f3rymi","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/insummit.pl\/2022-2025\/#website"},"breadcrumb":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/01\/youth_og.jpg","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/#mainImage","width":1200,"height":675},"primaryImageOfPage":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/#mainImage"},"datePublished":"2024-02-18T17:19:52+01:00","dateModified":"2024-04-19T17:03:35+02:00"},{"@type":"WebSite","@id":"https:\/\/insummit.pl\/2022-2025\/#website","url":"https:\/\/insummit.pl\/2022-2025\/","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/insummit.pl\/2022-2025\/#organization"}}]},"og:locale":"pl_PL","og:site_name":"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY","og:type":"article","og:title":"Millenials bullshitting GenZ - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","og:description":"Millenials bullshitting GenZ? Kr\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\u00f3w sta\u0142y si\u0119 bullshittingiem dla GenZ. #millenials kontra genz #storytelling #vibe #autentyczno\u015b\u0107 #konwencja #narracja #insightz #brand purpose #XXX \u2013 washing #ju\u017c nie tacy m\u0142odzi #nowe ekonomie #wiarygodno\u015b\u0107 #influencerzy SESJA: KOMUNIKACJA 13.55 VdoCipher Error: Video ID not found Konwencje komunikacyjne, narracje, opowie\u015bci i insighty, kt\u00f3rymi","og:url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/","og:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/01\/youth_og.jpg","og:image:secure_url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/01\/youth_og.jpg","og:image:width":1200,"og:image:height":675,"article:published_time":"2024-02-18T16:19:52+00:00","article:modified_time":"2024-04-19T15:03:35+00:00","twitter:card":"summary","twitter:title":"Millenials bullshitting GenZ - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","twitter:description":"Millenials bullshitting GenZ? Kr\u00f3tka historia upadku konwencji, czyli jak ukochane narracje Millenials\u00f3w sta\u0142y si\u0119 bullshittingiem dla GenZ. #millenials kontra genz #storytelling #vibe #autentyczno\u015b\u0107 #konwencja #narracja #insightz #brand purpose #XXX \u2013 washing #ju\u017c nie tacy m\u0142odzi #nowe ekonomie #wiarygodno\u015b\u0107 #influencerzy SESJA: KOMUNIKACJA 13.55 VdoCipher Error: Video ID not found Konwencje komunikacyjne, narracje, opowie\u015bci i insighty, kt\u00f3rymi","twitter:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg"},"aioseo_meta_data":{"post_id":"14772","title":null,"description":null,"keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-02-18 16:19:52","updated":"2025-09-01 16:13:18","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/\" title=\"PROGRAM INSUMMIT YOUTH 2024\">PROGRAM INSUMMIT YOUTH 2024<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tMillenials bullshitting GenZ\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/insummit.pl\/2022-2025"},{"label":"PROGRAM INSUMMIT YOUTH 2024","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/"},{"label":"Millenials bullshitting GenZ","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/millenials-bullshitting-genz\/"}],"_links":{"self":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/14772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/users\/702"}],"replies":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/comments?post=14772"}],"version-history":[{"count":7,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/14772\/revisions"}],"predecessor-version":[{"id":15864,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/14772\/revisions\/15864"}],"up":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/14888"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media\/14342"}],"wp:attachment":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media?parent=14772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}