{"id":14797,"date":"2024-02-18T17:31:28","date_gmt":"2024-02-18T16:31:28","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=14797"},"modified":"2024-04-19T17:09:16","modified_gmt":"2024-04-19T15:09:16","slug":"ksiazki-ktore-zmieniaja-zasady-gry-jak-literatura-young-adult-podbija-cyfrowe-pokolenie","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/ksiazki-ktore-zmieniaja-zasady-gry-jak-literatura-young-adult-podbija-cyfrowe-pokolenie\/","title":{"rendered":"Ksi\u0105\u017cki, kt\u00f3re zmieniaj\u0105 zasady gry \u2013 jak literatura Young Adult podbija cyfrowe pokolenie?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14797\" class=\"elementor elementor-14797\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKsi\u0105\u017cki, kt\u00f3re zmieniaj\u0105 zasady gry \u2013 jak literatura Young Adult podbija cyfrowe pokolenie?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894339f elementor-widget elementor-widget-text-editor\" data-id=\"894339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#youngadult #booktok #bookstagram #ksi\u0105\u017ckary #literatura #hitczykit #fyp #fanfiction #roleplay #swag #guiltypleasure #starzyvsm\u0142odzi #wattpad\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> ROZRYWKA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">15.35<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3d4a1cc giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3d4a1cc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-887881f\" data-id=\"887881f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c86535 elementor-widget elementor-widget-shortcode\" data-id=\"1c86535\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f84d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06f7ccb\" data-id=\"06f7ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5922f3b elementor-widget elementor-widget-text-editor\" data-id=\"5922f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW naszym wyst\u0105pieniu pochylimy si\u0119 nad fenomenem literatury Young Adult (YA) &#8211; gatunku, kt\u00f3ry budzi liczne kontrowersje: jedni go kochaj\u0105, inni nienawidz\u0105. Jednak ta literatura dokona\u0142a niemo\u017cliwego \u2013 w \u015bwiecie zdominowanym przez internet, ekrany, social media \u2013 sprawi\u0142a, \u017ce m\u0142odzi wr\u00f3cili do czytania ksi\u0105\u017cek.\nPodczas prezentacji opowiemy co sprawia, \u017ce te ksi\u0105\u017cki osi\u0105gaj\u0105 rekordowe wyniki sprzeda\u017cy, czyni\u0105 z autorek gwiazdy i milionerki. Wska\u017cemy, co w literaturze YA przyci\u0105ga m\u0142odych czytelnik\u00f3w i sprawia, \u017ce ksi\u0105\u017cki staj\u0105 si\u0119 sposobem na sp\u0119dzanie wolnego czasu i wa\u017cn\u0105 cz\u0119\u015bci\u0105 \u017cycia spo\u0142ecznego, budowania to\u017csamo\u015bci i wizerunku.\nPrzedstawimy, jak \u201eksi\u0105\u017ckary\u201d \u2013 specyficzna grupa czytelniczek \u2013 konsumuj\u0105 ksi\u0105\u017cki, jakie s\u0105 ich rytua\u0142y czytelnicze i jak tradycyjna ksi\u0105\u017cka wpisuje si\u0119 w ich obecno\u015b\u0107 w mediach spo\u0142eczno\u015bciowych (booktoki, bookstagramy).\nOm\u00f3wimy, jakie po\u017cytki p\u0142yn\u0105 z literatury YA nie tylko dla jej czytelniczek, ale tak\u017ce dla rodzic\u00f3w, nauczycieli, a nawet dla nas \u2013 badaczy i marketingowc\u00f3w, poszukuj\u0105cych skutecznych sposob\u00f3w komunikacji z nowymi pokoleniami.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d70e30d\" data-id=\"d70e30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8aab5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0c8aab5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Polasz_Adam.jpg\" class=\"attachment-full size-full wp-image-8979\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Polasz_Adam.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Polasz_Adam-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Adam Polasz<\/span><p class=\"elementor-image-box-description\">Partner<br><strong>Delikatesy Badawcze<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c1e73 elementor-widget elementor-widget-text-editor\" data-id=\"73c1e73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDo\u015bwiadczony badacz ilo\u015bciowy i jako\u015bciowy, specjalizuj\u0105cy si\u0119 w badaniach marki i komunikacji. Pracuj\u0105c po stronie klienta (Era, T-Mobile, Kompania Piwowarska), agencji strategicznej (One Eleven) i agencji badawczych (Difference, Delikatesy Badawcze) odpowiada\u0142 za badania dla najwi\u0119kszych polskich marek i zrealizowa\u0142 setki (je\u015bli nie tysi\u0105ce) projekt\u00f3w badawczych.\nAutor bada\u0144 i metaanaliz po\u015bwi\u0119conych zwi\u0119kszaniu efektywno\u015bci reklam.\nMa kilkana\u015bcie lat praktyki jako trener (PTBRiO), wyk\u0142adowca akademicki (Akademia L. Ko\u017ami\u0144skiego, SGH, UW) i prelegent (Kongres Badaczy, INSUMMIT i inne).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-9478047\" data-id=\"9478047\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e15e492 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e15e492\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Zalewska_Ida.jpg\" class=\"attachment-full size-full wp-image-14640\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Zalewska_Ida.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Zalewska_Ida-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Ida Zalewska<\/span><p class=\"elementor-image-box-description\">Partnerka<br><strong>Delikatesy Badawcze<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-daf8111 elementor-widget elementor-widget-text-editor\" data-id=\"daf8111\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZ wykszta\u0142cenia pedagog i mened\u017cerka kultury. Ma kilkana\u015bcie lat do\u015bwiadczenia w badaniach jako\u015bciowych, projektach typu desk research i facylitacji warsztat\u00f3w. Realizowa\u0142a projekty badawcze z trudnymi grupami docelowymi, z dzie\u0107mi, m\u0142odzie\u017c\u0105, klientami biznesowymi. Ch\u0119tnie wprowadza \nw badaniach innowacje i nieszablonowe rozwi\u0105zania, kt\u00f3re pozwalaj\u0105 zyska\u0107 \u015bwie\u017ce spojrzenie na badany temat.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ksi\u0105\u017cki, kt\u00f3re zmieniaj\u0105 zasady gry \u2013 jak literatura Young Adult podbija cyfrowe pokolenie?#youngadult #booktok #bookstagram #ksi\u0105\u017ckary #literatura #hitczykit #fyp #fanfiction #roleplay #swag #guiltypleasure #starzyvsm\u0142odzi #wattpadSESJA: ROZRYWKA15.35W naszym wyst\u0105pieniu pochylimy si\u0119 nad fenomenem literatury Young Adult (YA) &#8211; gatunku, kt\u00f3ry budzi liczne kontrowersje: jedni go kochaj\u0105, inni nienawidz\u0105. Jednak ta literatura dokona\u0142a niemo\u017cliwego \u2013 w \u015bwiecie [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":14342,"parent":14888,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14797","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ksi\u0105\u017cki, kt\u00f3re zmieniaj\u0105 zasady gry \u2013 jak literatura Young Adult podbija cyfrowe pokolenie? 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