{"id":14802,"date":"2024-02-18T17:33:55","date_gmt":"2024-02-18T16:33:55","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=14802"},"modified":"2024-04-19T17:09:29","modified_gmt":"2024-04-19T15:09:29","slug":"tylko-lol-kontent-i-gamepleje-o-zetkach-i-mediach-bez-stereotypow","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/tylko-lol-kontent-i-gamepleje-o-zetkach-i-mediach-bez-stereotypow\/","title":{"rendered":"Tylko LOL-kontent i gamepleje? O Zetkach i mediach bez stereotyp\u00f3w."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14802\" class=\"elementor elementor-14802\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTylko LOL-kontent i gamepleje? O Zetkach i mediach bez stereotyp\u00f3w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894339f elementor-widget elementor-widget-text-editor\" data-id=\"894339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#media #wideo #zwyczaje&#038;potrzeby #FOMO #relacje #TV #social_media #serwisy_streamingowe\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> ROZRYWKA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">15.45<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b3f7c55 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b3f7c55\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e0b3a1a\" data-id=\"e0b3a1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be047fd elementor-widget elementor-widget-shortcode\" data-id=\"be047fd\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f84d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06f7ccb\" data-id=\"06f7ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5922f3b elementor-widget elementor-widget-text-editor\" data-id=\"5922f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW wyst\u0105pieniu chc\u0119 holistycznie pokaza\u0107 \u015bwiat wideo m\u0142odych \u0142\u0105cz\u0105c r\u00f3\u017cne perspektywy badawcze. Z jednej strony, pos\u0142uguj\u0105c si\u0119 danymi behawioralnymi z pomiar\u00f3w telemetrycznych, chc\u0119 opowiedzie\u0107 co, ile i jak ogl\u0105daj\u0105 Zetki. Z drugiej za\u015b, dzi\u0119ki badaniom jako\u015bciowym i etnograficznym oraz badaniom ilo\u015bciowym nada\u0107 kontekst zwyczajom i potrzebom m\u0142odych widz\u00f3w, a przede wszystkim za\u015b odpowiedzie\u0107 na fundamentalne pytanie \u201edlaczego?\u201d. \nChc\u0119 zabra\u0107 publiczno\u015b\u0107 w podr\u00f3\u017c po wido\u015bwiecie m\u0142odych i pokaza\u0107 co w \u015bwiecie medi\u00f3w wideo jest dla Zetek walut\u0105 spo\u0142eczn\u0105, jak korzystaj\u0105 z telewizji w por\u00f3wnaniu z ich r\u00f3wie\u015bnikami sprzed dekady, jak walcz\u0105 z FOMO, czy Twitch wygrywa w\u015br\u00f3d nich z Instagramem i gdzie w tym wszystkim jest miejsce na \u201eM jak Mi\u0142o\u015b\u0107\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-d70e30d\" data-id=\"d70e30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8aab5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0c8aab5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Kopec_Joanna.jpg\" class=\"attachment-full size-full wp-image-14599\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Kopec_Joanna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Kopec_Joanna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Joanna Kope\u0107<\/span><p class=\"elementor-image-box-description\"> Research &amp; Insight Lead<br><strong>Nielsen<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c1e73 elementor-widget elementor-widget-text-editor\" data-id=\"73c1e73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocjolo\u017cka, badaczka rynku i medi\u00f3w. Od pocz\u0105tku kariery zawodowej zwi\u0105zana z badaniami, dostarcza\u0142a u\u017cytecznej biznesowo wiedzy o motywacjach, zachowaniach i zwyczajach konsument\u00f3w i widz\u00f3w i ich prze\u0142o\u017ceniu na biznes. W Nielsenie w EMEA Insight Team do\u015bwiadczenie w badaniach marketingowych przekuwa w now\u0105 perspektyw\u0119 patrzenia na dane o widowni, ogl\u0105dalno\u015bci i trendach w Polsce i na \u015bwiecie. Prelegentka badawczych, marketingowych i mediowych konferencji bran\u017cowych (IAB Forum, Kongres Badaczy, INSUMMIT, MultiscreenDay, PIKE). Autorka raportu Wideonauci 2021 i Wideonauci 2023; cz\u0142onkini PTBRiO, wyk\u0142adowczyni akademicka &#8211;  przybli\u017ca rynek medi\u00f3w i badania medi\u00f3w studentom i studentkom SWPS.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tylko LOL-kontent i gamepleje? O Zetkach i mediach bez stereotyp\u00f3w.#media #wideo #zwyczaje&#038;potrzeby #FOMO #relacje #TV #social_media #serwisy_streamingoweSESJA: ROZRYWKA 15.45 W wyst\u0105pieniu chc\u0119 holistycznie pokaza\u0107 \u015bwiat wideo m\u0142odych \u0142\u0105cz\u0105c r\u00f3\u017cne perspektywy badawcze. Z jednej strony, pos\u0142uguj\u0105c si\u0119 danymi behawioralnymi z pomiar\u00f3w telemetrycznych, chc\u0119 opowiedzie\u0107 co, ile i jak ogl\u0105daj\u0105 Zetki. Z drugiej za\u015b, dzi\u0119ki badaniom jako\u015bciowym [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":14342,"parent":14888,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14802","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tylko LOL-kontent i gamepleje? 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