{"id":14858,"date":"2024-02-18T17:57:51","date_gmt":"2024-02-18T16:57:51","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=14858"},"modified":"2024-04-19T14:35:07","modified_gmt":"2024-04-19T12:35:07","slug":"seks-durex-gry-i-mlodzi","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/seks-durex-gry-i-mlodzi\/","title":{"rendered":"Seks, Durex, gry i m\u0142odzi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"14858\" class=\"elementor elementor-14858\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSeks, gry i m\u0142odzi. Jak TO si\u0119 robi na Discordzie, czyli etnograficzny recykling kampanii Durex.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894339f elementor-widget elementor-widget-text-editor\" data-id=\"894339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#seks #zdrowie #edukacjaseksualna #relacje #cia\u0142o #genZ #alfa #jaktorobic #discord #durex #wirtualnaetongrafia\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> SEX EDUCATION\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">15.35<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e17913 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e17913\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7884e17\" data-id=\"7884e17\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ca7885 elementor-widget elementor-widget-shortcode\" data-id=\"2ca7885\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f84d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06f7ccb\" data-id=\"06f7ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5922f3b elementor-widget elementor-widget-text-editor\" data-id=\"5922f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMimo i\u017c seks w dyskursie spo\u0142ecznym od zawsze budzi skrajne emocje, dla wielu z nas nadal stanowi temat tabu. Nie potrafimy o nim rozmawia\u0107 nie tylko z naszymi partnerami, ale co gorsza, r\u00f3wnie\u017c z dzie\u0107mi i nastolatkami, kt\u00f3re wchodz\u0105c w doros\u0142e \u017cycie posiadaj\u0105 marginaln\u0105 wiedz\u0119 na temat bezpiecze\u0144stwa w sferze intymnej. \nWychodz\u0105c naprzeciw temu problemowi, marka Durex przeprowadzi\u0142a kampani\u0119, kt\u00f3rej celem by\u0142o zwi\u0119kszenie \u015bwiadomo\u015bci m\u0142odych os\u00f3b w temacie bezpiecznego seksu oraz stworzenie dla nich miejsca z rzeteln\u0105 wiedz\u0105, z kt\u00f3rego mogliby czerpa\u0107 informacje. Tak powsta\u0142a pierwsza wirtualna przychodnia na platformie Discord. \nKampania osi\u0105gn\u0119\u0142a niekwestionowany sukces, czego dowodz\u0105 otrzymane przez ni\u0105 nagrody (KTR, Innovation, Mixx Awards) oraz zaktywizowanie konkretnej grupy odbiorc\u00f3w, do kt\u00f3rej by\u0142a skierowana &#8211; m\u0142odych internaut\u00f3w z pokolenia Z i Alfa. \nPo zako\u0144czeniu kampanii, kana\u0142 marki Durex na Discordzie sta\u0142 si\u0119 unikalnym zbiorem danych dotycz\u0105cym \u017cycia seksualnego m\u0142odych internaut\u00f3w &#8211; i tym samym &#8211; niekwestionowanym \u017ar\u00f3d\u0142em autentycznych insight\u00f3w. Pog\u0142\u0119biona analiza tre\u015bci, w duchu bada\u0144 etnograficznych prowadzonych w internecie, pozwoli\u0142a nam zweryfikowa\u0107 za\u0142o\u017cenie, \u017ce realizacj\u0119 niestandardowych dzia\u0142a\u0144 mediowych mo\u017cna przeku\u0107 nie tylko w sukces komunikacyjny marki, ale pozyskan\u0105 dzi\u0119ki nim wiedz\u0119, wykorzysta\u0107 w jej przysz\u0142ej strategii reklamowej.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d70e30d\" data-id=\"d70e30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8aab5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0c8aab5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Karkosa_Aleksandra.jpg\" class=\"attachment-full size-full wp-image-14596\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Karkosa_Aleksandra.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Karkosa_Aleksandra-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Aleksandra Karkosa<\/span><p class=\"elementor-image-box-description\">Research Projects Coordinator<br><strong> OMD Group<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c1e73 elementor-widget elementor-widget-text-editor\" data-id=\"73c1e73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201eNie ma rzeczy niemo\u017cliwych, s\u0105 tylko trudne do wykonania\u201d \u2013 to motto przy\u015bwieca mi odk\u0105d zacz\u0119\u0142am moj\u0105 badawcz\u0105 przygod\u0119. Badania o niestandardowej tematyce, szczeg\u00f3lnie te zwi\u0105zane ze zdrowiem, s\u0105 niezwykle bliskie mojemu sercu. Wsp\u00f3\u0142tworzy\u0142am wiele ciekawych projekt\u00f3w, a moimi wi\u0119kszymi sukcesami by\u0142y zdobycie statuetki Ipsos Star w ramach ca\u0142okszta\u0142tu mojej pracy, a tak\u017ce poskromienie \u017cywio\u0142u, kt\u00f3rym okaza\u0142 si\u0119 m\u00f3j pies Harry.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5f9d4f1\" data-id=\"5f9d4f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6c753ed elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"6c753ed\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Komarzyniec_Kamil2.jpg\" class=\"attachment-full size-full wp-image-15336\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Komarzyniec_Kamil2.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/02\/Komarzyniec_Kamil2-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Kamil Komarzyniec<\/span><p class=\"elementor-image-box-description\">Brand Manager<br><strong> Durex, Reckitt Benckiser<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-683cc01 elementor-widget elementor-widget-text-editor\" data-id=\"683cc01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZakr\u0119cony na punkcie relacji ludzi z markami i komunikacji opartej na prawdzie. Obecnie zwi\u0105zany z Durex, kt\u00f3ry buduje z misj\u0105. Wsp\u00f3\u0142tw\u00f3rca kilku nagradzanych kampanii (Effie, KTR, Innovation, Mixx), a tak\u017ce uczestnik \u201eMilioner\u00f3w\u201d (tu bez wygranej).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Seks, gry i m\u0142odzi. Jak TO si\u0119 robi na Discordzie, czyli etnograficzny recykling kampanii Durex.#seks #zdrowie #edukacjaseksualna #relacje #cia\u0142o #genZ #alfa #jaktorobic #discord #durex #wirtualnaetongrafiaSESJA: SEX EDUCATION15.35Mimo i\u017c seks w dyskursie spo\u0142ecznym od zawsze budzi skrajne emocje, dla wielu z nas nadal stanowi temat tabu. Nie potrafimy o nim rozmawia\u0107 nie tylko z naszymi partnerami, [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":14342,"parent":14888,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-14858","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Seks, gry i m\u0142odzi. Jak TO si\u0119 robi na Discordzie, czyli etnograficzny recykling kampanii Durex. #seks #zdrowie #edukacjaseksualna #relacje #cia\u0142o #genZ #alfa #jaktorobic #discord #durex #wirtualnaetongrafia SESJA: SEX EDUCATION 15.35 VdoCipher Error: Video ID not found Mimo i\u017c seks w dyskursie spo\u0142ecznym od zawsze budzi skrajne emocje, dla wielu z nas nadal stanowi temat tabu.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2024\/seks-durex-gry-i-mlodzi\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Seks, Durex, gry i m\u0142odzi - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Seks, gry i m\u0142odzi. 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