{"id":17012,"date":"2024-07-03T13:15:10","date_gmt":"2024-07-03T11:15:10","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=17012"},"modified":"2024-10-03T17:37:07","modified_gmt":"2024-10-03T15:37:07","slug":"prognoza-pogody-dla-greenwashera-na-dzis-jutro-i-pojutrze","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/prognoza-pogody-dla-greenwashera-na-dzis-jutro-i-pojutrze\/","title":{"rendered":"Prognoza pogody dla greenwashera na dzi\u015b, jutro i pojutrze."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17012\" class=\"elementor elementor-17012\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrognoza pogody dla greenwashera na dzi\u015b, jutro i pojutrze.\nJak przygotowa\u0107 si\u0119 na legislacyjne tsunami?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\treklama, prawo, regulacje, komunikacja, innowacje, greenwashing, eko-korzy\u015b\u0107, sustainability, ESG\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKOMUNIKACJA: PRZYSZ\u0141O\u015a\u0106\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">10.25<\/span> \u015aRODA, 25 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c2c859d giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2c859d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d7c0040\" data-id=\"d7c0040\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f4ccd7c elementor-widget elementor-widget-shortcode\" data-id=\"f4ccd7c\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrawnicy rzadko spotykaj\u0105 si\u0119 ze strategami i marketerami. Teraz jednak stoimy w przededniu zmian, o kt\u00f3rej prawnicy m\u00f3wi\u0105 \u201elegislacyjne tsunami\u201d, a praktycy komunikacji przyznaj\u0105, \u017ce ich poziom wiedzy i przygotowania na nowy ekosystem komunikacji jest mierny.\nW prezentacji prawniczka spotka si\u0119 z marketerk\u0105, by zmierzy\u0107 si\u0119 z ryzykami greenwashingu. W kr\u00f3tkim wst\u0119pie przedstawimy najwa\u017cniejsze zmiany prawne, kt\u00f3re w Polsce zaczn\u0105 obowi\u0105zywa\u0107 najp\u00f3\u017aniej pod koniec zimy 2026 r. Zasadnicza cz\u0119\u015b\u0107 prezentacji to o\u015bmiopunktowa mapa drogowa punkt\u00f3w kontrolnych unikni\u0119cia ryzyk greenwashingu w codziennej pracy marketera, pokazana na przyk\u0142adzie case studies:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0a3cf9 elementor-widget elementor-widget-text-editor\" data-id=\"d0a3cf9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNa ka\u017cdym etapie mapy drogowej poka\u017cemy dobre i z\u0142e przyk\u0142ady (wynikaj\u0105ce z zaliczenia\/niezaliczenia punkt\u00f3w kontrolnych). Pod koniec prelekcji przeprowadzimy zabaw\u0119 \u201eS\u0105d\u201d, podczas kt\u00f3rej publiczno\u015b\u0107 zdecyduje, czy przygotowany eko-przekaz ma w sobie ryzyka greenwashingu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4be6a1 elementor-widget elementor-widget-text-editor\" data-id=\"a4be6a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li>Generowanie Pomys\u0142u na Eko-Przekaz (zgodno\u015b\u0107 z misj\u0105, warto\u015bciami i pozycjonowaniem marki)<\/li>\n<li>Badanie i Analiza Produktu (wewn\u0119trzny audyt ekologiczny)<\/li>\n<li>Opracowanie Komunikatu (zrozumia\u0142y, precyzyjny, oparty na danych)<\/li>\n<li>Projektowanie Opakowania (wyb\u00f3r materia\u0142\u00f3w, oznaczenia)<\/li>\n<li>Weryfikacja Wewn\u0119trzna (kr\u00f3tki wewn\u0119trzny crash test komunikatu)<\/li>\n<li>Zewn\u0119trzny Audyt i Certyfikacja (wykorzystanie odpowiednich certyfikat\u00f3w zewn\u0119trznych)<\/li>\n<li>Przygotowanie do Publikacji (ostateczny crash-test przed publikacj\u0105\/launchem)<\/li>\n<li>Publikacja i Komunikacja (\u015bledzenie reakcji grupy docelowej, przygotowanie zespo\u0142u do szybkiego reagowania)<\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-c2e187e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c2e187e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-59da3bc\" data-id=\"59da3bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-cae768e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"cae768e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/SzymeckaWesolowska_Agnieszka.jpg\" class=\"attachment-full size-full wp-image-17014\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/SzymeckaWesolowska_Agnieszka.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/SzymeckaWesolowska_Agnieszka-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Agnieszka Szymecka-Weso\u0142owska<\/span><p class=\"elementor-image-box-description\">wsp\u00f3lniczka<br>\n<strong>FoodLaw - Centrum Prawa \u017bywno\u015bciowego i Produktowego<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-901d340 elementor-widget elementor-widget-text-editor\" data-id=\"901d340\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrawniczka i wsp\u00f3lniczka FoodLaw &#8211; Centrum Prawa \u017bywno\u015bciowego i Produktowego; doktor nauk prawnych; specjalizuje si\u0119 w doradztwie regulacyjnym dla przedsi\u0119biorstw dzia\u0142aj\u0105cych na rynku spo\u017cywczym i innych produkt\u00f3w konsumpcyjnych. Praktyk\u0119 prowadzi od ponad 10 lat. Cz\u0142onkini Europejskiego Stowarzyszenia Prawa \u017bywno\u015bciowego (EFLA). Cz\u0142onkini rady ekspert\u00f3w Krajowej Rady Suplement\u00f3w i Od\u017cywek. Autorka wielu publikacji (w tym ksi\u0105\u017ckowych) z zakresu prawa \u017cywno\u015bciowego.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7486538\" data-id=\"7486538\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-074f09d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"074f09d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Marczuk_Marta.jpg\" class=\"attachment-full size-full wp-image-17015\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Marczuk_Marta.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Marczuk_Marta-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marta Marczuk<\/span><p class=\"elementor-image-box-description\">partnerka<br>\n<strong>Lata Dwudzieste<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1813bad elementor-widget elementor-widget-text-editor\" data-id=\"1813bad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPartnerka w agencji zielonych transformacji Lata Dwudzieste.\nDo 2020 r. Creative Idea Designer w Kantar Polska. Cz\u0142onkini zespo\u0142u projektu badawczo-komunikacyjnego \u201eZiemianie atakuj\u0105!\u201d. Uczestniczka programu Balticlead Uniwersytetu Sztokholmskiego dla lider\u00f3w zmian i transformacji biznesu w obszarze cz\u0142owiek-Ziemia. Wsp\u00f3\u0142autorka raportu \u201eZielona koalicja\u201d dla European Climate Foundation, wskazuj\u0105cego kierunki zielonych transformacji w firmach w Polsce. Ambasadorka Paktu na rzecz Klimatu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Prognoza pogody dla greenwashera na dzi\u015b, jutro i pojutrze. Jak przygotowa\u0107 si\u0119 na legislacyjne tsunami?reklama, prawo, regulacje, komunikacja, innowacje, greenwashing, eko-korzy\u015b\u0107, sustainability, ESGKOMUNIKACJA: PRZYSZ\u0141O\u015a\u0106SESJA MODEROWANA 10.25 \u015aRODA, 25 WRZE\u015aNIA Prawnicy rzadko spotykaj\u0105 si\u0119 ze strategami i marketerami. Teraz jednak stoimy w przededniu zmian, o kt\u00f3rej prawnicy m\u00f3wi\u0105 \u201elegislacyjne tsunami\u201d, a praktycy komunikacji przyznaj\u0105, \u017ce ich [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17012","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Prognoza pogody dla greenwashera na dzi\u015b, jutro i pojutrze. 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