{"id":17048,"date":"2024-07-03T14:13:43","date_gmt":"2024-07-03T12:13:43","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=17048"},"modified":"2024-10-03T13:40:14","modified_gmt":"2024-10-03T11:40:14","slug":"eko-sreko","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/eko-sreko\/","title":{"rendered":"EKO SREKO"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17048\" class=\"elementor elementor-17048\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u201eEKO SREKO&#8221;, czyli dlaczego temat sustainability tak mocno polaryzuje ludzi i dlaczego jest to OPPORTUNITY dla marek\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tsustainability, ESG, polaryzacja, equitymarek, sustainabilityabiznes, pot\u0119garzetelnychliczb\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tODPOWIEDZIALNO\u015a\u0106 MAREK\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">11.45<\/span> WTOREK, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e3b14db giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e3b14db\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1fbcc4a\" data-id=\"1fbcc4a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e45cee elementor-widget elementor-widget-shortcode\" data-id=\"1e45cee\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNa co dzie\u0144, pracuj\u0105c jako Head of sustainability Expertise w Kantarze kmini\u0119, badam, a przede wszystkim M\u00d3WI\u0118 &#8211; doradzam i wyst\u0119puj\u0119 przed klientami biznesowymi (pe\u0142ne spectrum bran\u017c) czy przed S\u0142uchaczkami i S\u0142uchaczami studi\u00f3w podyplomowych o tematyce ESG, ochrony \u015brodowiska i prawa mody. Swoje 20minutowe wyst\u0105pienie przygotuj\u0119 tak, aby by\u0142o esencjonalne i prawdziwie INNOWACYJNE dla audytorium Insummitu, kt\u00f3re ju\u017c troch\u0119 mia\u0142am przyjemno\u015b\u0107 pozna\u0107 (wyst\u0119puj\u0105c w roku 2022 i 2023). Nasyc\u0119 je \u015bwie\u017cymi insightami (przez du\u017ce &#8222;I&#8221; &#8211; wszak 11 lat w bran\u017cy zobowi\u0105zuje! ;)), danymi i cyframi, kt\u00f3rych w takiej liczbie i zestawieniu nie pokazywa\u0142am jeszcze nigdzie,  a wierz\u0119, \u017ce zainteresuj\u0105 zgormadzone audytorium, bo dotyczy\u0107 b\u0119d\u0105 w\u0105tk\u00f3w:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d707eb5 elementor-widget elementor-widget-text-editor\" data-id=\"d707eb5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#1 HOT &#8211; o kt\u00f3rych ka\u017cdy jako\u015b ostatnio s\u0142ysza\u0142 lub do\u015bwiadczy\u0142 (cho\u0107by za spraw\u0105 protest\u00f3w rolnik\u00f3w i dyskursu publicznego wok\u00f3\u0142 \u201eZielonego \u0141adu&#8221; w ostatnich tygodniach) &#8211; ja mam na to cyfry i szersz\u0105 interpretacj\u0119!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa0ea42 elementor-widget elementor-widget-text-editor\" data-id=\"fa0ea42\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#2 BIZNESOWYCH &#8211; poka\u017c\u0119 zupe\u0142nie nowe (i pisz\u0119 to z pe\u0142n\u0105 odpowiedzialno\u015bci\u0105!) uj\u0119cie temat\u00f3w sustainability, zaanga\u017cowania marek w tematy wa\u017cne spo\u0142ecznie i \u015brodowiskowo pokazuj\u0105c FINANSOWY ($) rezultat tego zaanga\u017cowania &#8211; konkretne cyfry do pokazania i wp\u0142yw na equity marek\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72b6082 elementor-widget elementor-widget-text-editor\" data-id=\"72b6082\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#3  UNIWERSALNYCH &#8211; niezale\u017cnie od wielko\u015bci firmy, prezentowanego sektora, czy miejsca na mapie \u015bwiata marketingu tematy ESG, sustainability dotycz\u0105 nas wszystkich &#8211; udowodni\u0119, \u017ce da si\u0119 o nich m\u00f3wi\u0107 w spos\u00f3b przyst\u0119pny, zrozumia\u0142y oraz (a mo\u017ce przede wszystkim) odnosz\u0105cy si\u0119 do codziennej pracy marketingowej\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-905182c elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"905182c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:300\">FESTIWAL <\/span>INSUMMIT <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e582445\" data-id=\"e582445\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83bab6c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"83bab6c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Zalewska_Katarzyna.jpg\" class=\"attachment-full size-full wp-image-17050\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Zalewska_Katarzyna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Zalewska_Katarzyna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Katarzyna Zalewska<\/span><p class=\"elementor-image-box-description\">Head Of Sustainability Expertise<br>\n<strong>Kantar Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea212c7 elementor-widget elementor-widget-text-editor\" data-id=\"ea212c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEkspertka firmy Kantar Polska, z wykszta\u0142ceniem pedagogicznym i socjologicznym.\nPonad 11to letnie do\u015bwiadczenie w bran\u017cy badawczej pozwala Jej z powodzeniem wspiera\u0107 klient\u00f3w biznesowym na rynku polskim i mi\u0119dzynarodowym, od przesz\u0142o trzech lat specjalizuj\u0105c si\u0119 w obszarze kompleksowego budowania i realizowania strategii ESG i zr\u00f3wnowa\u017conego rozwoju z uwzgl\u0119dnieniem roli i komunikacji MARKI.\nW oparciu o najwi\u0119ksze bazy danych Kantar oraz lokalne i globalne analizy, dzia\u0142a jako konsultantka w obszarze, wspieraj\u0105c biznes klient\u00f3w g\u0142\u00f3wnie z bran\u017cy retail, food oraz finansowej i farmaceutycznej.\nLiderka polskiej edycji globalnego i bezkonkurencyjnego projektu <a href=\"https:\/\/www.kantar.com\/campaigns\/sustainability-sector-index\" target=\"_blank\">Kantar Sustainability Sector Index.<\/a>\n\n#Suscasterka \u2013 wsp\u00f3\u0142tw\u00f3rczyni podcastu po\u015bwi\u0119conego wyzwaniom zr\u00f3wnowa\u017conego rozwoju w biznesie: <a href=\"https:\/\/suscasty.kantarpolska.pl\/\" target=\"_blank\">#SUSCASTY by Kantar Polska<\/a>.\nAutorka i wsp\u00f3\u0142autorka licznych publikacji w obszarze, m.in. <a href=\"https:\/\/www.flipsnack.com\/68DD6B77C6F\/kantar-polska-business-social-impact-2023\/full-view.html\" target=\"_blank\">Business Social Impact<\/a>. Wyk\u0142adowczyni w obszarze, m.in. na studiach <a href=\"https:\/\/ckp.lazarski.pl\/mba\/master-of-business-administration-mba-esg\/#pick-wykladowcy\" target=\"_blank\">MBA ESG Uczelni \u0141azarskiego<\/a>.\n\nPrelegentka, uczestniczka licznych wydarze\u0144 bran\u017cowych, m.in. <a href=\"https:\/\/fzr-rejestracja.forbes.pl\/\" target=\"_blank\">Forum Zr\u00f3wnowa\u017conego Rozwoju Forbes<\/a>.\n\nCz\u0142onkini Polskiego Towarzystwa Badania Rynku i Opinii.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>\u201eEKO SREKO&#8221;, czyli dlaczego temat sustainability tak mocno polaryzuje ludzi i dlaczego jest to OPPORTUNITY dla mareksustainability, ESG, polaryzacja, equitymarek, sustainabilityabiznes, pot\u0119garzetelnychliczbODPOWIEDZIALNO\u015a\u0106 MAREKSESJA MODEROWANA11.45 WTOREK, 24 WRZE\u015aNIANa co dzie\u0144, pracuj\u0105c jako Head of sustainability Expertise w Kantarze kmini\u0119, badam, a przede wszystkim M\u00d3WI\u0118 &#8211; doradzam i wyst\u0119puj\u0119 przed klientami biznesowymi (pe\u0142ne spectrum bran\u017c) czy przed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17048","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - 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