{"id":17137,"date":"2024-07-03T16:09:32","date_gmt":"2024-07-03T14:09:32","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=17137"},"modified":"2024-10-03T13:58:47","modified_gmt":"2024-10-03T11:58:47","slug":"dwa-oblicza-czekolady","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/dwa-oblicza-czekolady\/","title":{"rendered":"Dwa oblicza czekolady"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17137\" class=\"elementor elementor-17137\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDwa oblicza czekolady \u2013  jak powsta\u0142a najsmaczniejsza suplementacja magnezu w Polsce?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tmagnez, czekolada, kakao, H&#038;W, health&#038;wellness, przyjemno\u015b\u0107, superfood, plusMagnez\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tINNOWACJE\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">12.05<\/span> WTOREK, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-13d66b5 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"13d66b5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5cda3ab\" data-id=\"5cda3ab\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8752cb9 elementor-widget elementor-widget-shortcode\" data-id=\"8752cb9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPandemia COVID-19 wywar\u0142a znacz\u0105cy wp\u0142yw na konsument\u00f3w w kontek\u015bcie ich dobrostanu fizycznego i psychicznego. U\u015bwiadomi\u0142a ona r\u00f3wnie\u017c, \u017ce zdrowia nie mo\u017cna traktowa\u0107 jako oczywisto\u015bci. W dobie postpandemicznej konsumenci dbaj\u0105 o sw\u00f3j dobrostan m.in. poprzez zdrowe i bardziej \u015bwiadome od\u017cywianie. Jednocze\u015bnie Polska znajduje si\u0119 w czo\u0142\u00f3wce kraj\u00f3w europejskich pod wzgl\u0119dem zakupu suplement\u00f3w diety, a pandemia oraz troska o zdrowie w\u0142asne i bliskich dodatkowo ten trend wzmocni\u0142y.\nJako producent produkt\u00f3w czekoladowych na bie\u017c\u0105co obserwujemy trendy konsumenckie i staramy si\u0119 wychodzi\u0107 na przeciw oczekiwaniom konsument\u00f3w. Kompetencji w obszarze Health&#038;Wellness upatrujemy w DNA naszych produkt\u00f3w, kt\u00f3rym jest czekolada. A je\u015bli czekolada, to oczywi\u015bcie kakao, znane od wiek\u00f3w jako superfood bogate w naturalne sk\u0142adniki od\u017cywcze.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9c087f1 elementor-widget elementor-widget-text-editor\" data-id=\"9c087f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW naszej prezentacji przyjrzymy si\u0119 procesowi powstawania czekoladowej innowacji produktowej z dw\u00f3ch perspektyw: konsumenckiej oraz technologicznej. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e305192 elementor-widget elementor-widget-text-editor\" data-id=\"e305192\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOpowiemy o naszym podej\u015bciu do bada\u0144 konsumenckich \u2013 od konceptu do nowego produktu oraz wynikach bada\u0144, kt\u00f3re zweryfikowa\u0142y: czy da si\u0119 po\u0142\u0105czy\u0107 \u015bwiat czekoladowej przyjemno\u015bci z dbaniem o siebie, czy polscy konsumenci s\u0105 gotowi na czekoladowe produkty funkcjonalne oraz czy marka od lat m\u00f3wi\u0105ca o przyjemno\u015bci p\u0142yn\u0105cej z czekolady jest wiarygodna w segmencie H&#038;W.\nBohaterem naszej prezentacji b\u0119dzie magnez, kt\u00f3remu przyjrzymy si\u0119 nie tylko od strony konsumenckiej, ale te\u017c pod k\u0105tem tworzenia receptury produkt\u00f3w z perspektywy ekspertki R&#038;D.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abbca2 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"7abbca2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Tkaczyk_Marta.jpg\" class=\"attachment-full size-full wp-image-17139\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Tkaczyk_Marta.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Tkaczyk_Marta-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marta Tkaczyk<\/span><p class=\"elementor-image-box-description\">koordynator bada\u0144 rynku<br>\n<strong> LOTTE Wedel<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e096e2 elementor-widget elementor-widget-text-editor\" data-id=\"1e096e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZ badaniami rynku zwi\u0105zana od 2007 r. Badaczka z d\u0142ugoletnim do\u015bwiadczeniem po stronie agencji badawczych w ilo\u015bciowych badaniach ad-hoc rynku FMCG oraz jako konsultant w Panelu Gospodarstw Domowych GfK. Obecnie po stronie klienta w LOTTE Wedel, w najs\u0142odszej bran\u017cy, kieruje zespo\u0142em bada\u0144 rynku i insight\u00f3w wspieraj\u0105c dzia\u0142y Marketingu, Trade Marketingu, Medi\u00f3w oraz R&#038;D. Cz\u0142onkini Polskiego Towarzystwa Badaczy Rynku i Opinii (PTBRiO).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e7c5f1\" data-id=\"4e7c5f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e4891e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1e4891e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Gajowniczek_Marta.jpg\" class=\"attachment-full size-full wp-image-17140\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Gajowniczek_Marta.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Gajowniczek_Marta-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marta Gajowniczek<\/span><p class=\"elementor-image-box-description\">Kierowniczka Inkubatora Innowacji<br>\n<strong>LOTTE Wedel<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385c2ed elementor-widget elementor-widget-text-editor\" data-id=\"385c2ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKreatorka produkt\u00f3w. Zwi\u0105zana z przemys\u0142em spo\u017cywczym od prawie 20 lat. W przesz\u0142o\u015bci zarz\u0105dzaj\u0105c dzia\u0142em Consumer Science, bra\u0142a udzia\u0142 w wielu projektach zg\u0142\u0119biaj\u0105c korelacj\u0119 mi\u0119dzy atrybutami produktu a preferencjami. Nast\u0119pnie jako Technolog R&#038;D przek\u0142ada\u0142a  j\u0119zyk konsumencki w produktow\u0105 przyjemno\u015b\u0107. Aktualnie w LOTTE Wedel tworzy dzia\u0142 Inkubatora Innowacji.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dwa oblicza czekolady \u2013 jak powsta\u0142a najsmaczniejsza suplementacja magnezu w Polsce?magnez, czekolada, kakao, H&#038;W, health&#038;wellness, przyjemno\u015b\u0107, superfood, plusMagnezINNOWACJESESJA MODEROWANA12.05 WTOREK, 24 WRZE\u015aNIAPandemia COVID-19 wywar\u0142a znacz\u0105cy wp\u0142yw na konsument\u00f3w w kontek\u015bcie ich dobrostanu fizycznego i psychicznego. U\u015bwiadomi\u0142a ona r\u00f3wnie\u017c, \u017ce zdrowia nie mo\u017cna traktowa\u0107 jako oczywisto\u015bci. W dobie postpandemicznej konsumenci dbaj\u0105 o sw\u00f3j dobrostan m.in. poprzez [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17137","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Dwa oblicza czekolady \u2013 jak powsta\u0142a najsmaczniejsza suplementacja magnezu w Polsce? magnez, czekolada, kakao, H&amp;W, health&amp;wellness, przyjemno\u015b\u0107, superfood, plusMagnez INNOWACJE SESJA MODEROWANA 12.05 WTOREK, 24 WRZE\u015aNIA VdoCipher Error: Video ID not found Pandemia COVID-19 wywar\u0142a znacz\u0105cy wp\u0142yw na konsument\u00f3w w kontek\u015bcie ich dobrostanu fizycznego i psychicznego. 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