{"id":17302,"date":"2024-07-03T19:02:11","date_gmt":"2024-07-03T17:02:11","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=17302"},"modified":"2024-10-04T10:45:12","modified_gmt":"2024-10-04T08:45:12","slug":"kiedy-robot-mowi-dzien-dobry","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/kiedy-robot-mowi-dzien-dobry\/","title":{"rendered":"Kiedy robot m\u00f3wi \u201edzie\u0144 dobry\u201d"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17302\" class=\"elementor elementor-17302\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKiedy robot m\u00f3wi \u201edzie\u0144 dobry\u201d &#8211; jak technologie samoobs\u0142ugowe\nzdobywaj\u0105 serca pokolenia Z i Alfa\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\ttechnologie samoobs\u0142ugowe, immersyjno\u015b\u0107, marketing 6.0, Z i Alfa\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tM\u0141ODZI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">14.05<\/span> WTOREK, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-91ab13d giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"91ab13d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9634e24\" data-id=\"9634e24\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ac27e5 elementor-widget elementor-widget-shortcode\" data-id=\"2ac27e5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c09c49 elementor-widget elementor-widget-text-editor\" data-id=\"2c09c49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW dzisiejszym szybko zmieniaj\u0105cym si\u0119 \u015bwiecie, mi\u0119dzy rzeczywisto\u015bci\u0105 fizyczn\u0105 a cyfrow\u0105 sta\u0142y si\u0119 w ostatnich latach p\u0142ynne. Teraz na naszych oczach zaciera si\u0119 kolejna granica &#8211; interakcje z maszynami zaczynaj\u0105 przypomina\u0107 komunikacj\u0119 z innymi lud\u017ami. Nasze badanie, przeprowadzone metod\u0105 CAWI na pr\u00f3bie 1007 Polak\u00f3w w wieku 18+, dla 4 marek: Santander, Polpharma, \u017babka i Autopay, ujawnia, \u017ce m\u0142ode pokolenia preferuj\u0105 rozwi\u0105zania minimalizuj\u0105ce kontakt ludzki, cz\u0119sto z powodu nieprzyjemnych interakcji mi\u0119dzyludzkich. Badanie obejmowa\u0142o u\u017cytkownik\u00f3w kas samoobs\u0142ugowych, e-kiosk\u00f3w, bot\u00f3w g\u0142osowych i chatbot\u00f3w, z ka\u017cd\u0105 kategori\u0105 reprezentowan\u0105 przez co najmniej 300 u\u017cytkownik\u00f3w.\nPrezentacja skupi si\u0119 na wykorzystaniu technologii samoobs\u0142ugowych w marketingu 6.0, kt\u00f3ry integruje do\u015bwiadczenia fizyczne i cyfrowe, odpowiadaj\u0105c na oczekiwania pokole\u0144 Z i Alfa. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe5e428 elementor-widget elementor-widget-text-editor\" data-id=\"fe5e428\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tG\u0142\u00f3wne zagadnienia:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1755e8e elementor-widget elementor-widget-text-editor\" data-id=\"1755e8e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li>Technologie samoobs\u0142ugowe kszta\u0142tuj\u0105 nowe standardy obs\u0142ugi klienta: wykorzystanie samoobs\u0142ugowych kas, e-kiosk\u00f3w i chatbot\u00f3w nie tylko zwi\u0119ksza efektywno\u015b\u0107, ale tak\u017ce buduje pozytywne do\u015bwiadczenia klient\u00f3w poprzez eliminacj\u0119 &#8222;smutnych pracownik\u00f3w obs\u0142ugi klienta&#8221;. <\/li>\n<li> Marketing 6.0 adaptuje si\u0119 do hybrydowego \u015bwiata &#8211; po\u0142\u0105czenie \u015bwiata fizycznego, produkt\u00f3w cyfrowych oraz inteligentnych us\u0142ug (agent\u00f3w AI) w strategiach marketingowych tworzy bardziej immersyjne do\u015bwiadczenia, co jest kluczowe dla m\u0142odszych pokole\u0144 a cz\u0119sto wzbudza op\u00f3r w\u015br\u00f3d pokolenia X i Millenials\u00f3w.<\/li>\n<li> Nowe modele interakcji i lojalno\u015bci klient\u00f3w: jak marki mog\u0105 wykorzysta\u0107 technologie samoobs\u0142ugowe do budowania lojalno\u015bci klient\u00f3w i tworzenia bardziej spersonalizowanych kampanii marketingowych.<\/li>\n<li> Wyzwania i szanse integracji AI w samoobs\u0142udze: jak sztuczna inteligencja i technologie automatyzacji mog\u0105 usprawni\u0107 procesy obs\u0142ugi klienta, jednocze\u015bnie podnosz\u0105c poziom zaufania i satysfakcji u\u017cytkownik\u00f3w.<\/li>\n<li> Insight: humanizacja technologii: jakie techniki s\u0105 stosowane, aby technologie samoobs\u0142ugowe by\u0142y bardziej przyjazne i jak to wp\u0142ywa na odbi\u00f3r klient\u00f3w.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5982e7d elementor-widget elementor-widget-text-editor\" data-id=\"5982e7d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUczestnicy dowiedz\u0105 si\u0119, jak te trendy i narz\u0119dzia mog\u0105 by\u0107 wykorzystane, aby dostosowa\u0107 si\u0119 do oczekiwa\u0144 konsument\u00f3w i stworzy\u0107 skuteczne, nowoczesne strategie marketingowe, kt\u00f3re \u0142\u0105cz\u0105 \u015bwiaty fizyczne i cyfrowe w harmonijn\u0105 ca\u0142o\u015b\u0107.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-845fc1f\" data-id=\"845fc1f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-343bbd6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"343bbd6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/04\/Milo.jpg\" class=\"attachment-full size-full wp-image-8326\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/04\/Milo.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/04\/Milo-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Szeran Millo<\/span><p class=\"elementor-image-box-description\">Managing Director<br>\n<strong>Symetria<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73ff138 elementor-widget elementor-widget-text-editor\" data-id=\"73ff138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t20 lat do\u015bwiadczenia w bran\u017cy uslug cyfrowych. Pocz\u0105tkowo w planowaniu kampanii internetowych, tworzeniu kreacji reklamowych, realizacji bada\u0144 usability, projektowaniu UX. Obecnie zarz\u0105dza prac\u0105 agencji Symetria oraz aktywnie wsp\u00f3\u0142tworzy strategi\u0119 marki i wspiera rozw\u00f3j nowych obszar\u00f3w dzia\u0142alno\u015bci. Pracowa\u0142 dla marek takich jak Orange, T-Mobile, Mastercard, Link4, Santander Bank Polska. Trener miedzynarodowego certyfikatu UX-PM, wyk\u0142adowca na uczelniach SWPS, Wy\u017csze Szko\u0142y Bankowe.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Kiedy robot m\u00f3wi \u201edzie\u0144 dobry\u201d &#8211; jak technologie samoobs\u0142ugowe zdobywaj\u0105 serca pokolenia Z i Alfatechnologie samoobs\u0142ugowe, immersyjno\u015b\u0107, marketing 6.0, Z i AlfaM\u0141ODZISESJA MODEROWANA14.05 WTOREK, 24 WRZE\u015aNIAW dzisiejszym szybko zmieniaj\u0105cym si\u0119 \u015bwiecie, mi\u0119dzy rzeczywisto\u015bci\u0105 fizyczn\u0105 a cyfrow\u0105 sta\u0142y si\u0119 w ostatnich latach p\u0142ynne. Teraz na naszych oczach zaciera si\u0119 kolejna granica &#8211; interakcje z maszynami zaczynaj\u0105 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17302","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Kiedy robot m\u00f3wi \u201edzie\u0144 dobry\u201d \u2013 jak technologie samoobs\u0142ugowe zdobywaj\u0105 serca pokolenia Z i Alfa technologie samoobs\u0142ugowe, immersyjno\u015b\u0107, marketing 6.0, Z i Alfa M\u0141ODZI SESJA MODEROWANA 14.05 WTOREK, 24 WRZE\u015aNIA VdoCipher Error: Video ID not found W dzisiejszym szybko zmieniaj\u0105cym si\u0119 \u015bwiecie, mi\u0119dzy rzeczywisto\u015bci\u0105 fizyczn\u0105 a cyfrow\u0105 sta\u0142y si\u0119 w ostatnich latach p\u0142ynne. 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