{"id":17896,"date":"2024-07-05T13:42:54","date_gmt":"2024-07-05T11:42:54","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=17896"},"modified":"2024-10-03T17:39:43","modified_gmt":"2024-10-03T15:39:43","slug":"e-jak-efektywnosc-e-jak-effie","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/e-jak-efektywnosc-e-jak-effie\/","title":{"rendered":"E jak Efektywno\u015b\u0107, E jak Effie"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17896\" class=\"elementor elementor-17896\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height giz_program_tab_filtracja elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tE jak Efektywno\u015b\u0107, E jak Effie\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKomunikacja: Efektywno\u015b\u0107\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA KUROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">11.50<\/span> \u015aRODA, 25 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b192a87 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b192a87\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-999d6bd\" data-id=\"999d6bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c5d1e6 elementor-widget elementor-widget-shortcode\" data-id=\"1c5d1e6\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2c09c49 elementor-widget elementor-widget-text-editor\" data-id=\"2c09c49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPodczas prezentacji przeanalizujemy zwyci\u0119skie kampanie Effie za rok 2022 i 2023 pokazuj\u0105c jakie strategie przynosi\u0142y najwi\u0119ksze efekty. Poka\u017cemy jakie czynniki s\u0105 brane pod uwag\u0119 kiedy Effie Awards ocenia efektywno\u015b\u0107 kampanii i jak stworzy\u0107 strategi\u0119 tak, aby by\u0142a ona nie tylko efektywna, ale mia\u0142a szanse na nagrod\u0119 \u2013 przecie\u017c wszyscy je lubimy \ud83d\ude0a Jednocze\u015bnie udowodnimy jak kluczowy jest KONTEKST, w jakim funkcjonuj\u0105 kampanie. Mo\u017ce wydawa\u0107 si\u0119 to banalne i oczywiste, ale niestety cz\u0119sto wpadamy w pu\u0142apk\u0119 tej oczywisto\u015bci i zapominamy o kontek\u015bcie. Poka\u017cemy te\u017c przegranych analizuj\u0105c to, co przyczyni\u0142o si\u0119 do braku nagrody. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-965f277 elementor-widget elementor-widget-text-editor\" data-id=\"965f277\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo jest pierwsza cz\u0119\u015b\u0107 naszego rozk\u0142adania budowli na poszczeg\u00f3lne klocki lego, kt\u00f3re j\u0105 tworzy\u0142y. Przyjrzenie si\u0119 ka\u017cdemu z nich i jego roli w ca\u0142ej budowli. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-70c2593 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"70c2593\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7201059\" data-id=\"7201059\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-36f3b6b elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"36f3b6b\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Krasowska_Marta.jpeg\" class=\"attachment-full size-full wp-image-8958\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Krasowska_Marta.jpeg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Krasowska_Marta-150x150.jpeg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marta Krasowska<\/span><p class=\"elementor-image-box-description\">Creative Excellence Leader<br>\n<strong>Ipsos<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d0c98f elementor-widget elementor-widget-text-editor\" data-id=\"8d0c98f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocjolog nie boj\u0105ca si\u0119 nowych wyzwa\u0144. Romans z badaniami zacz\u0119\u0142a od etnografii, przechodz\u0105c przez badania neuromarketingowe, dzi\u015b zakotwiczaj\u0105c si\u0119 w ilo\u015bciowo-jako\u015bciowych badaniach komunikacji w Ipsos. Prowadzi zesp\u00f3\u0142 zajmuj\u0105cy si\u0119 badaniami komunikacji.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c49fec7\" data-id=\"c49fec7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dbff804 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"dbff804\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/07\/kociankowski.jpg\" class=\"attachment-full size-full wp-image-3458\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/07\/kociankowski.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/07\/kociankowski-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Micha\u0142 kociankowski<\/span><p class=\"elementor-image-box-description\">Partner <br>\n<strong>Synergion<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-097adf4 elementor-widget elementor-widget-text-editor\" data-id=\"097adf4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadacz rynku i strategii komunikacji, tw\u00f3rca narz\u0119dzi i produkt\u00f3w badawczych \u0142\u0105cz\u0105cych techniki ilo\u015bciowe i jako\u015bciowe. Prowadzi\u0142 pierwszy w Polsce dzia\u0142 Research Consulting w Grupie IQS, specjalizuj\u0105cy si\u0119 w projektowaniu proces\u00f3w badawczych i doradztwie strategicznym. By\u0142 dyrektorem dzia\u0142u strategii oraz BAV Consulting w Young&#038;Rubicam Warsaw. Prowadzi Pracowni\u0119 Bada\u0144 i Rozwi\u0105za\u0144 Strategicznych, specjalizuj\u0105c\u0105 si\u0119 w procesach badawczych i koncepcyjnych kluczowych dla strategii firm i marek. Szef Rady Programowej Szko\u0142y Bada\u0144 Rynku PTBRiO. Laureat Effie, wielokrotny juror, obecnie tak\u017ce cz\u0142onek Komitetu Effie. Wyk\u0142ada w SGH, Szkole Strategii Marki SAR oraz w MBS by Effie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>E jak Efektywno\u015b\u0107, E jak EffieKomunikacja: Efektywno\u015b\u0107SESJA KUROWANA11.50 \u015aRODA, 25 WRZE\u015aNIAPodczas prezentacji przeanalizujemy zwyci\u0119skie kampanie Effie za rok 2022 i 2023 pokazuj\u0105c jakie strategie przynosi\u0142y najwi\u0119ksze efekty. Poka\u017cemy jakie czynniki s\u0105 brane pod uwag\u0119 kiedy Effie Awards ocenia efektywno\u015b\u0107 kampanii i jak stworzy\u0107 strategi\u0119 tak, aby by\u0142a ona nie tylko efektywna, ale mia\u0142a szanse na [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17896","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"E jak Efektywno\u015b\u0107, E jak Effie Komunikacja: Efektywno\u015b\u0107 SESJA KUROWANA 11.50 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found Podczas prezentacji przeanalizujemy zwyci\u0119skie kampanie Effie za rok 2022 i 2023 pokazuj\u0105c jakie strategie przynosi\u0142y najwi\u0119ksze efekty. Poka\u017cemy jakie czynniki s\u0105 brane pod uwag\u0119 kiedy Effie Awards ocenia efektywno\u015b\u0107 kampanii i jak stworzy\u0107 strategi\u0119 tak,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-2024\/e-jak-efektywnosc-e-jak-effie\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"E jak Efektywno\u015b\u0107, E jak Effie - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"E jak Efektywno\u015b\u0107, E jak Effie Komunikacja: Efektywno\u015b\u0107 SESJA KUROWANA 11.50 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found Podczas prezentacji przeanalizujemy zwyci\u0119skie kampanie Effie za rok 2022 i 2023 pokazuj\u0105c jakie strategie przynosi\u0142y najwi\u0119ksze efekty. 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