{"id":17901,"date":"2024-07-05T13:44:44","date_gmt":"2024-07-05T11:44:44","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=17901"},"modified":"2024-10-03T17:40:57","modified_gmt":"2024-10-03T15:40:57","slug":"cannes-jako-kolebka-kreatywnosci","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/cannes-jako-kolebka-kreatywnosci\/","title":{"rendered":"Cannes jako kolebka kreatywno\u015bci"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"17901\" class=\"elementor elementor-17901\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height giz_program_tab_filtracja elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCannes jako kolebka kreatywno\u015bci\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d20cb7c giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"d20cb7c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t(prelekcja w j\u0119zyku angielskim)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKomunikacja: Efektywno\u015b\u0107\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA KUROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">12.20<\/span> \u015aRODA, 25 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e980717 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e980717\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f7da8a1\" data-id=\"f7da8a1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-920acf1 elementor-widget elementor-widget-shortcode\" data-id=\"920acf1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-965f277 elementor-widget elementor-widget-text-editor\" data-id=\"965f277\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIpsos kolejny rok z rz\u0119du jest cz\u0119\u015bci\u0105 festiwalu w Cannes prowadz\u0105c prelekcje i panele dyskusyjne. We wrze\u015bniu b\u0119dziemy po kolejnej edycji festiwalu z naj\u015bwie\u017cszymi insightami. Ju\u017c na podstawie poprzednich do\u015bwiadcze\u0144 zdefiniowali\u015bmy kilka obszar\u00f3w, kt\u00f3re s\u0105 kluczowe nie tylko dla wzrostu marki (co wiemy na podstawie naszych bada\u0144), ale maj\u0105 r\u00f3wnie\u017c znaczenie w Cannes \u2013 to jest: purpose, context, empathy. Podczas prelekcji b\u0119dziemy na konkretnych przyk\u0142adach udowadnia\u0107 jak opowiedzie\u0107 na potrzeby i wymogi ka\u017cdego z tych obszar\u00f3w. To poka\u017ce nam perspektyw\u0119 marketera, kt\u00f3r\u0105 p\u00f3\u017aniej zderzymy z perspektyw\u0105 zwyk\u0142ego cz\u0142owieka (na nast\u0119pnym wyst\u0105pieniu)\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b241b1 elementor-widget elementor-widget-text-editor\" data-id=\"9b241b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTeraz b\u0119dziemy przygl\u0105da\u0107 si\u0119 klockom odpowiadaj\u0105cym za KREATYWNO\u015a\u0106 budowli.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-837b1f4\" data-id=\"837b1f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e6873c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1e6873c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/DEBIA.jpg\" class=\"attachment-full size-full wp-image-17891\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/DEBIA.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/DEBIA-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Arnaud Debia<\/span><p class=\"elementor-image-box-description\">Global Creative Development Director<br>\n<strong>Ipsos<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dae0a50 elementor-widget elementor-widget-text-editor\" data-id=\"dae0a50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tArnaud Debiais Global Creative Development Director at Ipsos (Geneva, Switzerland).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd3147e elementor-widget elementor-widget-text-editor\" data-id=\"cd3147e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tArnaud is a Creativity enthusiast who is dedicated to driving clients, researchers and agencies to bond together and spark more effective, more creative business building campaigns, by exploring and nurturing greater ideas and braver creative.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b442683 elementor-widget elementor-widget-text-editor\" data-id=\"b442683\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tArnaud has 30 years of experience in various Client, Advertising and Research Agency leadership roles. Arnaud started his career working for advertising agencies (McCann, Lowe, Havas, Publicis, Leo Burnett) helping raise the bar of creativity for international clients in the FMCG, Health and New technology sectors, and a key player in developing award winning work (MACIF, Krisprolls, Le Rustique \u2013 Silver Film Cannes Lions 2003)\nArnaud later joined Ipsos in Geneva working for P&#038;G, Danone and Nestl\u00e9, to help these clients develop a stronger creative development process and pioneering integrated early stage solutions. He now leads Ipsos&#8217; global Creative Development research practice.\nArnaud has dedicated his career to understanding creativity better, to help brands make ads that will be more effective because they will be first of all more meaningful to people. Arnaud led an extensive and exclusive new research learning at Ipsos, &#8222;The Misfits way&#8221;, to evidence and illustrate the pivotal role of empathy in triggering creativity, and serve as a marketers &#8217; guide to a more effective, sensitive creative journey. He is also the host of the Creative Journey video podcast interviews of leading brand owners and creative directors, debuting in 2024.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Cannes jako kolebka kreatywno\u015bci (prelekcja w j\u0119zyku angielskim)Komunikacja: Efektywno\u015b\u0107SESJA KUROWANA12.20 \u015aRODA, 25 WRZE\u015aNIAIpsos kolejny rok z rz\u0119du jest cz\u0119\u015bci\u0105 festiwalu w Cannes prowadz\u0105c prelekcje i panele dyskusyjne. We wrze\u015bniu b\u0119dziemy po kolejnej edycji festiwalu z naj\u015bwie\u017cszymi insightami. Ju\u017c na podstawie poprzednich do\u015bwiadcze\u0144 zdefiniowali\u015bmy kilka obszar\u00f3w, kt\u00f3re s\u0105 kluczowe nie tylko dla wzrostu marki (co wiemy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-17901","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Cannes jako kolebka kreatywno\u015bci (prelekcja w j\u0119zyku angielskim) Komunikacja: Efektywno\u015b\u0107 SESJA KUROWANA 12.20 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found Ipsos kolejny rok z rz\u0119du jest cz\u0119\u015bci\u0105 festiwalu w Cannes prowadz\u0105c prelekcje i panele dyskusyjne. 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We wrze\u015bniu b\u0119dziemy po kolejnej edycji festiwalu z naj\u015bwie\u017cszymi insightami. 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We wrze\u015bniu b\u0119dziemy po kolejnej edycji festiwalu z naj\u015bwie\u017cszymi insightami. 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