{"id":18057,"date":"2024-07-05T17:12:19","date_gmt":"2024-07-05T15:12:19","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=18057"},"modified":"2024-10-07T13:59:43","modified_gmt":"2024-10-07T11:59:43","slug":"historia-polskiego-marketingu-makiem-pisana","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/","title":{"rendered":"Historia polskiego marketingu Makiem pisana"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18057\" class=\"elementor elementor-18057\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHistoria polskiego marketingu Makiem pisana.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\u015b Mac, okazYEAH, nostalgia, lata dziewi\u0119\u0107dziesi\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\u00f3w\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSESJA ZAMKNI\u0118CIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">16.20<\/span> \u015aRODA, 25 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ebddaf6 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ebddaf6\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-987a78f\" data-id=\"987a78f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d0efe54 elementor-widget elementor-widget-shortcode\" data-id=\"d0efe54\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW SuperCombo reprezentuj\u0105cym dzia\u0142 bada\u0144 McDonald\u2019s, agencj\u0119 reklamow\u0105 wsp\u00f3\u0142pracuj\u0105c\u0105 z mark\u0105 od jej pojawienia si\u0119 na polskim rynku oraz agencj\u0119 badawcz\u0105 zabierzemy Was w podr\u00f3\u017c do przesz\u0142o\u015bci. Podr\u00f3\u017c przez zmiany spo\u0142eczne, trendy i potrzeby polskiego rynku od lat 90tych po dzie\u0144 dzisiejszy &#8211; ale przede wszystkim w podr\u00f3\u017c przez dekady niezwykle skutecznego marketingu. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c83df4 elementor-widget elementor-widget-text-editor\" data-id=\"0c83df4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSi\u0119gniemy zar\u00f3wno do archiw\u00f3w jak i bie\u017c\u0105cych danych McDonald\u2019s i agencji, aby na konkretnych casach i danych biznesowych pokaza\u0107, jak wiedz\u0119 o konsumencie i rynku przekuwa\u0107 w rzeczywiste dzia\u0142ania. \nOprzemy si\u0119 o przyk\u0142ady z r\u00f3\u017cnych poziom\u00f3w marketing mixu &#8211; komunikacj\u0119 ATL, digital, innowacje produktowe, CSR oraz dzia\u0142ania niestandardowe. Wyja\u015bnimy m.in. sk\u0105d w menu symbolu zachodniego QSR wzi\u0119\u0142y si\u0119 Wie\u015bMac i Drwal, dlaczego i z jakim skutkiem Mata przej\u0105\u0142 Maka, jak znale\u017a\u0107 sw\u00f3j wiarygodny obszar ESG oraz jak obronn\u0105 r\u0119k\u0105 wyj\u015b\u0107 z wojny na apki mi\u0119dzy \u017babk\u0105 a Biedronk\u0105. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9658c4c elementor-widget elementor-widget-text-editor\" data-id=\"9658c4c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNie b\u0119dziemy malowa\u0107 laurki dla Maka! Poza sucess story poka\u017cemy tak\u017ce nie do ko\u0144ca trafione dzia\u0142ania, a nawet spektakularne faile &#8211; przygotujcie si\u0119 wi\u0119c na zdrow\u0105 dawk\u0119 cringe\u2019u. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c992944 elementor-widget elementor-widget-text-editor\" data-id=\"c992944\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tB\u0119dzie to podr\u00f3\u017c troch\u0119 sentymentalna, czasem nieco \u015bmieszna, a momentami nawet totalnie boomerska, ale na pewno zgodna z zasad\u0105 \u201epodr\u00f3\u017ce kszta\u0142c\u0105\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abbca2 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"7abbca2\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Kaminska_Klaudyna.jpg\" class=\"attachment-full size-full wp-image-18062\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Kaminska_Klaudyna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Kaminska_Klaudyna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Klaudyna Kami\u0144ska<\/span><p class=\"elementor-image-box-description\">strategic director<br>\n<strong>Y&amp;LOVERS<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e096e2 elementor-widget elementor-widget-text-editor\" data-id=\"1e096e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAntropolo\u017cka i lingwistka. Dyrektor bada\u0144 Y&#038;LOVERS, poprzednio dyrektor dzia\u0142u bada\u0144 Izma\u0142kowa Consulting. Specjalizuje si\u0119 w pog\u0142\u0119bionych badaniach jako\u015bciowych i doradztwie strategicznym. Od 15 lat wsp\u00f3\u0142pracuje z najwi\u0119kszymi markami realizuj\u0105c w sumie oko\u0142o 500 projekt\u00f3w badawczych m.in. Nestle, Danone, IKEA, Credit Agricole, Grupa \u017bywiec, ING Bank \u015al\u0105ski czy Play \u0142\u0105cz\u0105c dane rynkowe z g\u0142\u0119bokim rozumieniem kulturowego kontekstu. Wychodz\u0105c od pytania Y \u2013 o cel biznesowy projektu, sens istnienia marki, produktu czy us\u0142ugi, wraz z Zespo\u0142em Y&#038;LOVERS podejmuje wyzwania strategiczne, by pom\u00f3c tworzy\u0107 rozwi\u0105zania cenne dla konsument\u00f3w i unikatowe na rynku.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-bee9abc\" data-id=\"bee9abc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9994265 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"9994265\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Majcher_Malgorzata.jpg\" class=\"attachment-full size-full wp-image-18063\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Majcher_Malgorzata.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Majcher_Malgorzata-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Olga \u017b\u00f3\u0142cik<\/span><p class=\"elementor-image-box-description\">Consumer Insight Consultant<br>\n<strong>McDonald\u2019s Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a452830 elementor-widget elementor-widget-text-editor\" data-id=\"a452830\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMillenials, absolwentka SGH, na\u0142ogowa u\u017cytkowniczka TikToka, sta\u0142a bywalczyni podgl\u0105downi. Kolekcjonerka insight\u00f3w konsumenckich we wszystkich pokoleniach. Specjalizuje si\u0119 w tym co pyszne \u2013 wcze\u015bniej w Grupie \u017bywiec, obecnie w McDonald\u2019s Polska poszukuje opinii, smak\u00f3w, potrzeb i sposob\u00f3w na skuteczne budowanie komunikacji i strategii.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0f78d1 elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-heading\" data-id=\"b0f78d1\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\"><span style=\"font-weight:300\">FESTIWAL <\/span>INSUMMIT <\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4e7c5f1\" data-id=\"4e7c5f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e4891e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1e4891e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Majcher_Malgorzta.jpg\" class=\"attachment-full size-full wp-image-18306\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Majcher_Malgorzta.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Majcher_Malgorzta-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Ma\u0142gorzata Majcher<\/span><p class=\"elementor-image-box-description\">Chief Strategy&amp;Innovation Officer<br>\n<strong>DDB Warszawa<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385c2ed elementor-widget elementor-widget-text-editor\" data-id=\"385c2ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZ bran\u017c\u0105 reklamow\u0105 i strategi\u0105 zwi\u0105zana od 15 lat. W DDB Warszawa od 2016 roku \u0142\u0105czy perspektyw\u0119 stratega z innowacyjnym podej\u015bciem do biznesu jako Strategy &#038; Business Director. Kilkukrotna jurorka Effie, cz\u0142onkini komitetu Euro Effie jako Effie Europe Steering Committee Member. Kampanie, kt\u00f3re wsp\u00f3\u0142tworzy\u0142a, zdoby\u0142y wiele presti\u017cowych nagr\u00f3d w kraju i za granic\u0105, w tym Cannes Lions, Effie, Facebook Awards i KTR. Razem z DDB Warszawa sze\u015bciokrotnie rok do roku zdobywa\u0142a tytu\u0142 Agencji Roku Effie. Badaczka indywidualnych motywacji i zachowa\u0144 w kontek\u015bcie spo\u0142eczno-kulturowych oczekiwa\u0144, doktor nauk spo\u0142ecznych w zakresie psychologii.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Historia polskiego marketingu Makiem pisana.Strategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\u015b Mac, okazYEAH, nostalgia, lata dziewi\u0119\u0107dziesi\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\u00f3wSESJA ZAMKNI\u0118CIASESJA MODEROWANA16.20 \u015aRODA, 25 WRZE\u015aNIAW SuperCombo reprezentuj\u0105cym dzia\u0142 bada\u0144 McDonald\u2019s, agencj\u0119 reklamow\u0105 wsp\u00f3\u0142pracuj\u0105c\u0105 z mark\u0105 od jej pojawienia si\u0119 na polskim rynku oraz agencj\u0119 badawcz\u0105 zabierzemy Was w [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-18057","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Historia polskiego marketingu Makiem pisana. Strategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\u015b Mac, okazYEAH, nostalgia, lata dziewi\u0119\u0107dziesi\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\u00f3w SESJA ZAMKNI\u0118CIA SESJA MODEROWANA 16.20 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found W SuperCombo reprezentuj\u0105cym dzia\u0142 bada\u0144 McDonald\u2019s, agencj\u0119 reklamow\u0105 wsp\u00f3\u0142pracuj\u0105c\u0105 z mark\u0105 od jej\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Historia polskiego marketingu Makiem pisana - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Historia polskiego marketingu Makiem pisana. Strategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\u015b Mac, okazYEAH, nostalgia, lata dziewi\u0119\u0107dziesi\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\u00f3w SESJA ZAMKNI\u0118CIA SESJA MODEROWANA 16.20 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found W SuperCombo reprezentuj\u0105cym dzia\u0142 bada\u0144 McDonald\u2019s, agencj\u0119 reklamow\u0105 wsp\u00f3\u0142pracuj\u0105c\u0105 z mark\u0105 od jej\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2024-07-05T15:12:19+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2024-10-07T11:59:43+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Historia polskiego marketingu Makiem pisana - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Historia polskiego marketingu Makiem pisana. Strategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\u015b Mac, okazYEAH, nostalgia, lata dziewi\u0119\u0107dziesi\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\u00f3w SESJA ZAMKNI\u0118CIA SESJA MODEROWANA 16.20 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found W SuperCombo reprezentuj\u0105cym dzia\u0142 bada\u0144 McDonald\u2019s, agencj\u0119 reklamow\u0105 wsp\u00f3\u0142pracuj\u0105c\u0105 z mark\u0105 od jej\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/historia-polskiego-marketingu-makiem-pisana\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT 2024\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/#listItem\",\"position\":2,\"name\":\"PROGRAM INSUMMIT 2024\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/historia-polskiego-marketingu-makiem-pisana\\\/#listItem\",\"name\":\"Historia polskiego marketingu Makiem pisana\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/historia-polskiego-marketingu-makiem-pisana\\\/#listItem\",\"position\":3,\"name\":\"Historia polskiego marketingu Makiem pisana\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT 2024\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_eng.jpg\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/historia-polskiego-marketingu-makiem-pisana\\\/#organizationLogo\",\"width\":942,\"height\":872,\"caption\":\"INSUMMIT Insights & Innovations Festival\"},\"image\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/historia-polskiego-marketingu-makiem-pisana\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/historia-polskiego-marketingu-makiem-pisana\\\/#webpage\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/historia-polskiego-marketingu-makiem-pisana\\\/\",\"name\":\"Historia polskiego marketingu Makiem pisana - INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"Historia polskiego marketingu Makiem pisana. Strategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\\u015b Mac, okazYEAH, nostalgia, lata dziewi\\u0119\\u0107dziesi\\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\\u00f3w SESJA ZAMKNI\\u0118CIA SESJA MODEROWANA 16.20 \\u015aRODA, 25 WRZE\\u015aNIA VdoCipher Error: Video ID not found W SuperCombo reprezentuj\\u0105cym dzia\\u0142 bada\\u0144 McDonald\\u2019s, agencj\\u0119 reklamow\\u0105 wsp\\u00f3\\u0142pracuj\\u0105c\\u0105 z mark\\u0105 od jej\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-2024\\\/historia-polskiego-marketingu-makiem-pisana\\\/#breadcrumblist\"},\"datePublished\":\"2024-07-05T17:12:19+02:00\",\"dateModified\":\"2024-10-07T13:59:43+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Historia polskiego marketingu Makiem pisana - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Historia polskiego marketingu Makiem pisana. Strategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\u015b Mac, okazYEAH, nostalgia, lata dziewi\u0119\u0107dziesi\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\u00f3w SESJA ZAMKNI\u0118CIA SESJA MODEROWANA 16.20 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found W SuperCombo reprezentuj\u0105cym dzia\u0142 bada\u0144 McDonald\u2019s, agencj\u0119 reklamow\u0105 wsp\u00f3\u0142pracuj\u0105c\u0105 z mark\u0105 od jej","canonical_url":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","position":1,"name":"Home","item":"https:\/\/insummit.pl\/2022-2025","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/#listItem","name":"PROGRAM INSUMMIT 2024"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/#listItem","position":2,"name":"PROGRAM INSUMMIT 2024","item":"https:\/\/insummit.pl\/2022-2025\/program-2024\/","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/#listItem","name":"Historia polskiego marketingu Makiem pisana"},"previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/#listItem","position":3,"name":"Historia polskiego marketingu Makiem pisana","previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/#listItem","name":"PROGRAM INSUMMIT 2024"}}]},{"@type":"Organization","@id":"https:\/\/insummit.pl\/2022-2025\/#organization","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","url":"https:\/\/insummit.pl\/2022-2025\/","logo":{"@type":"ImageObject","url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/logo_eng.jpg","@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/#organizationLogo","width":942,"height":872,"caption":"INSUMMIT Insights & Innovations Festival"},"image":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/#webpage","url":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/","name":"Historia polskiego marketingu Makiem pisana - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Historia polskiego marketingu Makiem pisana. Strategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\u015b Mac, okazYEAH, nostalgia, lata dziewi\u0119\u0107dziesi\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\u00f3w SESJA ZAMKNI\u0118CIA SESJA MODEROWANA 16.20 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found W SuperCombo reprezentuj\u0105cym dzia\u0142 bada\u0144 McDonald\u2019s, agencj\u0119 reklamow\u0105 wsp\u00f3\u0142pracuj\u0105c\u0105 z mark\u0105 od jej","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/insummit.pl\/2022-2025\/#website"},"breadcrumb":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/#breadcrumblist"},"datePublished":"2024-07-05T17:12:19+02:00","dateModified":"2024-10-07T13:59:43+02:00"},{"@type":"WebSite","@id":"https:\/\/insummit.pl\/2022-2025\/#website","url":"https:\/\/insummit.pl\/2022-2025\/","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/insummit.pl\/2022-2025\/#organization"}}]},"og:locale":"pl_PL","og:site_name":"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY","og:type":"article","og:title":"Historia polskiego marketingu Makiem pisana - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","og:description":"Historia polskiego marketingu Makiem pisana. Strategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\u015b Mac, okazYEAH, nostalgia, lata dziewi\u0119\u0107dziesi\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\u00f3w SESJA ZAMKNI\u0118CIA SESJA MODEROWANA 16.20 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found W SuperCombo reprezentuj\u0105cym dzia\u0142 bada\u0144 McDonald\u2019s, agencj\u0119 reklamow\u0105 wsp\u00f3\u0142pracuj\u0105c\u0105 z mark\u0105 od jej","og:url":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/","og:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:secure_url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:width":1600,"og:image:height":900,"article:published_time":"2024-07-05T15:12:19+00:00","article:modified_time":"2024-10-07T11:59:43+00:00","twitter:card":"summary","twitter:title":"Historia polskiego marketingu Makiem pisana - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","twitter:description":"Historia polskiego marketingu Makiem pisana. Strategia, Insight, Think Globaly Act Locally, Mata Przejmuje Maka, Drwal, Wie\u015b Mac, okazYEAH, nostalgia, lata dziewi\u0119\u0107dziesi\u0105te, stary dobry marketing, wolna amerykanka, przecieranie szlak\u00f3w SESJA ZAMKNI\u0118CIA SESJA MODEROWANA 16.20 \u015aRODA, 25 WRZE\u015aNIA VdoCipher Error: Video ID not found W SuperCombo reprezentuj\u0105cym dzia\u0142 bada\u0144 McDonald\u2019s, agencj\u0119 reklamow\u0105 wsp\u00f3\u0142pracuj\u0105c\u0105 z mark\u0105 od jej","twitter:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg"},"aioseo_meta_data":{"post_id":"18057","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2024-07-05 15:12:19","updated":"2025-09-01 16:23:42","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\/program-2024\/\" title=\"PROGRAM INSUMMIT 2024\">PROGRAM INSUMMIT 2024<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tHistoria polskiego marketingu Makiem pisana\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/insummit.pl\/2022-2025"},{"label":"PROGRAM INSUMMIT 2024","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/"},{"label":"Historia polskiego marketingu Makiem pisana","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/historia-polskiego-marketingu-makiem-pisana\/"}],"_links":{"self":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/18057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/comments?post=18057"}],"version-history":[{"count":25,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/18057\/revisions"}],"predecessor-version":[{"id":20709,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/18057\/revisions\/20709"}],"up":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/16980"}],"wp:attachment":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media?parent=18057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}