{"id":18548,"date":"2024-07-29T15:51:05","date_gmt":"2024-07-29T13:51:05","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=18548"},"modified":"2024-07-30T15:14:46","modified_gmt":"2024-07-30T13:14:46","slug":"green-bez-washingu","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/green-bez-washingu\/","title":{"rendered":"Green bez washingu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"18548\" class=\"elementor elementor-18548\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGreen bez washingu &#8211; jak odpowiedzialnie i zgodnie z prawem budowa\u0107 histori\u0119 swojej marki \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWARSZTAT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">14.00-16.00<\/span> WTOREK, 24 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWarsztat o tym jak unikn\u0105\u0107 kolizji z prawem a jednocze\u015bnie budowa\u0107 swoje przewagi konkurencyjne na sustainability i pozytywnym wp\u0142ywie\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32646b9 elementor-widget elementor-widget-text-editor\" data-id=\"32646b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGreenwashing staje si\u0119 coraz powa\u017cniejszym zagro\u017ceniem. Spo\u0142ecze\u0144stwo, media, ale te\u017c i regulatorzy s\u0105 coraz bardziej \u015bwiadomi kwestii zwi\u0105zanych ze zr\u00f3wnowa\u017conym rozwojem, coraz cz\u0119\u015bciej demaskuj\u0105 fa\u0142szywe lub przesadzone przekazy firm. Dzisiaj bardzo potrzebna jest wiedza o tym jak m\u00f3wi\u0107 o swoim pozytywnym wp\u0142ywie, by unikn\u0105\u0107 wprowadzania w b\u0142\u0105d konsumenta oraz oskar\u017ce\u0144 o z\u0142e praktyki. A tak\u017ce odwaga, by dzieli\u0107 si\u0119 tym co firma robi dobrego dla \u015bwiata. Bo mo\u017cna popa\u015b\u0107 w  greenhushing i milczenie o konsekwencjach swojej dzia\u0142alno\u015bci. Negatywnych, ale i pozytywnych. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8767068 elementor-widget elementor-widget-text-editor\" data-id=\"8767068\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW czasie warsztatu postaramy si\u0119 pokaza\u0107 GREENWASHING z trzech perspektyw: komunikacyjnej, prawnej oraz \u0142a\u0144cucha warto\u015bci i analizy wp\u0142ywu jaki ma organizacja. Wsp\u00f3lnie spr\u00f3bujemy odpowiedzie\u0107 na pytanie: Czy obawa przed potencjalnym uszczerbkiem na reputacji z powodu krytyki i  powstrzymanie si\u0119 przez organizacj\u0119 przed komunikowaniem swoich post\u0119p\u00f3w w obszarze sustainability nie jest wi\u0119kszym zagro\u017ceniem dla marki, ale te\u017c i dla \u015bwiata? Zastanowimy si\u0119 jak tego unikn\u0105\u0107?\n\nPo warsztacie uczestnicy b\u0119d\u0105 mogli krytycznie oceni\u0107 ryzyka jakie mog\u0105 spotka\u0107 ich organizacje w zwi\u0105zku niew\u0142a\u015bciwym komunikowaniem swoich praktyk, a tak\u017ce praktyk ich klient\u00f3w. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c44dccc\" data-id=\"c44dccc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3b21e1 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a3b21e1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/nizinski.jpg\" class=\"attachment-full size-full wp-image-18552\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/nizinski.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/nizinski-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">PAWE\u0141 NIZI\u0143SKI<\/span><p class=\"elementor-image-box-description\">CEO &amp; Founder<br>\n<strong>Better<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5169926 elementor-widget elementor-widget-text-editor\" data-id=\"5169926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZa\u0142o\u017cyciel Goodbrand PL\/BETTER, inicjator ruchu B Corp w Polsce. Ekspert w zakresie innowacji spo\u0142ecznych i strategicznego zarz\u0105dzania zr\u00f3wnowa\u017conymi markami z ponad 30 -letnim do\u015bwiadczeniem w bran\u017cy komunikacji marketingowej, doradztwie w sustainability. Wcze\u015bniej \u2013 m in. Dyrektor zarz\u0105dzaj\u0105cy i kreatywny Grupy UPSTAIRS Y&#038;R Brands. Socjolog (UW) i designer (ASP Warszawa, Amsterdam). Wyk\u0142adowca m in MBA School of Business PW, ALK, Collegium Da Vinci. Od 2019 B Lab Country Partner w Polsce a tak\u017ce Partner w NOW Partners. Laureat Pi\u00f3ra Odpowiedzialnego Biznesu FOB, ambasador projektu B For Good Leaders w Polsce, wsp\u00f3\u0142za\u0142o\u017cyciel Fundacji DEIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-811facd\" data-id=\"811facd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e3e1b62 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e3e1b62\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/suszek_ewa.jpg\" class=\"attachment-full size-full wp-image-18553\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/suszek_ewa.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/suszek_ewa-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">EWA SUSZEK<\/span><p class=\"elementor-image-box-description\">ESG Communication Expert <br>\n<strong>Better<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-544e9c6 elementor-widget elementor-widget-text-editor\" data-id=\"544e9c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDo\u015bwiadczona ekspertka komunikacji marketingowej i facylitatorka proces\u00f3w z 20-letnim do\u015bwiadczeniem w prowadzeniu wewn\u0119trznych i zewn\u0119trznych projekt\u00f3w dla firm z rozmaitych bran\u017c w Europie \u015arodkowej. Ostatnio: mened\u017cerka w zespole ds. zr\u00f3wnowa\u017conego rozwoju w Deloitte, gdzie koncentrowa\u0142a si\u0119 na projektach zwi\u0105zanych ze strategiami, raportowaniem i komunikacj\u0105 ESG. Wcze\u015bniej, przez wiele lat by\u0142a odpowiedzialna w Deloitte za komunikacj\u0119 z rynkiem w zakresie temat\u00f3w zwi\u0105zanych ze zr\u00f3wnowa\u017conym rozwojem, innowacjami i transformacj\u0105 cyfrow\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Green bez washingu &#8211; jak odpowiedzialnie i zgodnie z prawem budowa\u0107 histori\u0119 swojej marki WARSZTAT 14.00-16.00 WTOREK, 24 WRZE\u015aNIA Warsztat o tym jak unikn\u0105\u0107 kolizji z prawem a jednocze\u015bnie budowa\u0107 swoje przewagi konkurencyjne na sustainability i pozytywnym wp\u0142ywieGreenwashing staje si\u0119 coraz powa\u017cniejszym zagro\u017ceniem. Spo\u0142ecze\u0144stwo, media, ale te\u017c i regulatorzy s\u0105 coraz bardziej \u015bwiadomi kwestii zwi\u0105zanych [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-18548","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Green bez washingu \u2013 jak odpowiedzialnie i zgodnie z prawem budowa\u0107 histori\u0119 swojej marki WARSZTAT 14.00-16.00 WTOREK, 24 WRZE\u015aNIA Warsztat o tym jak unikn\u0105\u0107 kolizji z prawem a jednocze\u015bnie budowa\u0107 swoje przewagi konkurencyjne na sustainability i pozytywnym wp\u0142ywie Greenwashing staje si\u0119 coraz powa\u017cniejszym zagro\u017ceniem. 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