{"id":19893,"date":"2024-09-16T15:03:59","date_gmt":"2024-09-16T13:03:59","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=19893"},"modified":"2024-10-03T12:17:33","modified_gmt":"2024-10-03T10:17:33","slug":"blueprint-for-brand-growth-prawa-wzrostu-marek-w-praktyce","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-2024\/blueprint-for-brand-growth-prawa-wzrostu-marek-w-praktyce\/","title":{"rendered":"Blueprint for Brand Growth \u2013 prawa wzrostu marek w praktyce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"19893\" class=\"elementor elementor-19893\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBlueprint for Brand Growth \u2013 prawa wzrostu marek w praktyce\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSCENA PARTNERSKA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">11:30<\/span> WTOREK, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ae7e43 elementor-widget elementor-widget-html\" data-id=\"5ae7e43\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div style=\"padding:56.25% 0 0 0;position:relative;\"><iframe src=\"https:\/\/player.vimeo.com\/video\/1015152854?badge=0&amp;autopause=0&amp;player_id=0&amp;app_id=58479\" frameborder=\"0\" allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write\" style=\"position:absolute;top:0;left:0;width:100%;height:100%;\" title=\"D1_PARTNERSA_S1_Kantar.mp4\"><\/iframe><\/div><script src=\"https:\/\/player.vimeo.com\/api\/player.js\"><\/script>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0434375 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0434375\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1aac645\" data-id=\"1aac645\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b4a6275 elementor-widget elementor-widget-text-editor\" data-id=\"b4a6275\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAnaliza ponad 6,5 miliarda globalnych punkt\u00f3w danych dotycz\u0105cych postaw konsumenckich i zakup\u00f3w dokonywanych w ostatniej dekadzie pozwoli\u0142a na empiryczne wy\u0142onienie kluczowych czynnik\u00f3w wzrostu marek. Tym samym stworzy\u0142a ramy decyzyjne dla marketer\u00f3w, kt\u00f3rzy chc\u0105 lepiej kontrolowa\u0107 przysz\u0142o\u015b\u0107 swoich marek.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bbcb202 elementor-widget elementor-widget-text-editor\" data-id=\"bbcb202\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBlueprint for Brand Growth to efekt wsp\u00f3\u0142pracy ekspert\u00f3w Kantar i lider\u00f3w bran\u017cy, w oparciu o zaawansowane dzia\u0142ania analityczne, w ramach kt\u00f3rych po\u0142\u0105czono unikatowe zasoby danych Kantar z bada\u0144 BrandZ i Worldpanel.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-002dd21 elementor-widget elementor-widget-text-editor\" data-id=\"002dd21\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChcesz si\u0119 dowiedzie\u0107,<br>\njak przem\u00f3wi\u0107 do wi\u0119kszej liczby os\u00f3b,<br>\nzapewni\u0107 wi\u0119ksz\u0105 obecno\u015b\u0107 Twojej marce,<br>\nznale\u017a\u0107 dla niej now\u0105 przestrze\u0144?<br><br>\n\nI jak 5-krotnie zwi\u0119kszy\u0107 penetracj\u0119 rynku?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cc9602e elementor-widget elementor-widget-text-editor\" data-id=\"cc9602e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZapraszam na 10 minutowy przegl\u0105d najwa\u017cniejszych dzi\u015b praw rozwoju marek i praktycznych wskaz\u00f3wek dla marketerek i marketer\u00f3w.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-96056eb\" data-id=\"96056eb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c11940 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"5c11940\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/09\/PATRYK-POLKOWSKI.jpg\" class=\"attachment-full size-full wp-image-19895\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/09\/PATRYK-POLKOWSKI.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/09\/PATRYK-POLKOWSKI-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Patryk Polkowski<\/span><p class=\"elementor-image-box-description\">Brand Domain Lead,<br>\n<strong>Kantar Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7685097 elementor-widget elementor-widget-text-editor\" data-id=\"7685097\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadacz, specjalizuje si\u0119 w badaniach marki i komunikacji, trackingowiec z dziada-pradziada (tak naprawd\u0119 \u2013 od prawie \u0107wier\u0107wiecza). Studiowa\u0142 w Instytucie Socjologii Uniwersytetu Warszawskiego. Zaczyna\u0142 w ABM, zdobywa\u0142 do\u015bwiadczenie w ARC Rynek i Opinia, Gemius\/IIBR oraz przez kilkana\u015bcie lat w Ipsos. Od 5 lat w Kantar Polska jest szefem domeny Brand \u2013 dzia\u0142u zajmuj\u0105cego si\u0119 budowaniem i wspomaganiem si\u0142y marek. Oczywi\u015bcie bardzo ch\u0119tnie pracuje z Klientami wszystkich mo\u017cliwych kategorii, ale ostatnimi czasy zajmowa\u0142 si\u0119 szczeg\u00f3lnie FMCG, bran\u017c\u0105 finansow\u0105 oraz technologiczn\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Blueprint for Brand Growth \u2013 prawa wzrostu marek w praktyceSCENA PARTNERSKA11:30 WTOREK, 24 WRZE\u015aNIA Analiza ponad 6,5 miliarda globalnych punkt\u00f3w danych dotycz\u0105cych postaw konsumenckich i zakup\u00f3w dokonywanych w ostatniej dekadzie pozwoli\u0142a na empiryczne wy\u0142onienie kluczowych czynnik\u00f3w wzrostu marek. Tym samym stworzy\u0142a ramy decyzyjne dla marketer\u00f3w, kt\u00f3rzy chc\u0105 lepiej kontrolowa\u0107 przysz\u0142o\u015b\u0107 swoich marek. Blueprint for Brand [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":16980,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-19893","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Blueprint for Brand Growth \u2013 prawa wzrostu marek w praktyce SCENA PARTNERSKA 11:30 WTOREK, 24 WRZE\u015aNIA Analiza ponad 6,5 miliarda globalnych punkt\u00f3w danych dotycz\u0105cych postaw konsumenckich i zakup\u00f3w dokonywanych w ostatniej dekadzie pozwoli\u0142a na empiryczne wy\u0142onienie kluczowych czynnik\u00f3w wzrostu marek. Tym samym stworzy\u0142a ramy decyzyjne dla marketer\u00f3w, kt\u00f3rzy chc\u0105 lepiej kontrolowa\u0107 przysz\u0142o\u015b\u0107 swoich marek. 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