{"id":21772,"date":"2025-02-13T12:16:27","date_gmt":"2025-02-13T11:16:27","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=21772"},"modified":"2025-04-09T13:01:58","modified_gmt":"2025-04-09T11:01:58","slug":"czy-ketchup-moze-byc-popkulturowym-mvp","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/","title":{"rendered":"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"21772\" class=\"elementor elementor-21772\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCzy popkultura przetrwa\u0142aby bez Heinz? Nie ryzykujmy, \u017ceby si\u0119 przekona\u0107\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> KOMUNIKACJA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">11.55<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d7c140b giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d7c140b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c46593\" data-id=\"5c46593\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c83530 elementor-widget elementor-widget-shortcode\" data-id=\"0c83530\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f84d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06f7ccb\" data-id=\"06f7ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5922f3b elementor-widget elementor-widget-text-editor\" data-id=\"5922f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHeinz to wi\u0119cej ni\u017c marka \u2013 to cz\u0119\u015b\u0107 kultury, kt\u00f3ra nieustannie si\u0119 zmienia. Niezale\u017cnie od tego, czy pami\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \u2013 od film\u00f3w po muzyk\u0119 \u2013 s\u0105 ponadczasowe i przekraczaj\u0105 granice wieku, tworz\u0105c most mi\u0119dzy generacjami. Globalny fenomen z lokalnym twistem \u2013jak stworzy\u0107 popkulturow\u0105 ikon\u0119? Przekonaj si\u0119, jak to robimy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d70e30d\" data-id=\"d70e30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8aab5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0c8aab5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/02\/smet.jpg\" class=\"attachment-full size-full wp-image-21775\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/02\/smet.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/02\/smet-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Katarzyna Sm\u0119t-Rodowicz<\/span><p class=\"elementor-image-box-description\"> Digital and Social Media Lead<br><strong>The Kraft Heinz Company\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-73c1e73 elementor-widget elementor-widget-text-editor\" data-id=\"73c1e73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t Od ponad 10 lat zwi\u0105zana z mark\u0105 Pudliszki i Heinz, gdzie rozwija\u0142a r\u00f3\u017cne obszary komercyjne.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-335460e elementor-widget elementor-widget-text-editor\" data-id=\"335460e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOd 2023 przej\u0119\u0142a stery wewn\u0119trznej agencji kreatywnej The Kitchen Warsaw, odpowiadaj\u0105c za rozw\u00f3j marek na social mediach. W pierwszym roku funkcjonowania agencji zdoby\u0142a wraz z zespo\u0142em swoje pierwsze kreatywne wyr\u00f3\u017cnienie w Kreaturze, w kategorii OOH, za kampani\u0119 Heinz Era. Zafascynowana kreatywno\u015bci\u0105, innowacyjnym podej\u015bciem i efektywnym budowaniem obecno\u015bci w Internecie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-db761bd\" data-id=\"db761bd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-000dc2f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"000dc2f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/02\/kwestarz.jpg\" class=\"attachment-full size-full wp-image-21776\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/02\/kwestarz.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/02\/kwestarz-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marta Kwestarz-Miko\u0142ajczyk<\/span><p class=\"elementor-image-box-description\">Senior Consumer Insight Manager<br><strong>The Kraft Heinz Company\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d0bef4 elementor-widget elementor-widget-text-editor\" data-id=\"7d0bef4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW \u015bwiecie marketingu ponad 8 lat do\u015bwiadczenie zdobywa\u0142a w du\u017cych organizacjach (Unilever, L&#8217;Oreal, Coty, Kraft Heinz). Od 3 lat w \u015bwiecie marek Pudliszki i Heinz, a od roku w \u015bwiecie bada\u0144. Strategicznie i badawczo wspiera wszystkie kategorie w najwa\u017cniejszym ich pytaniu Quo Vadis, marko? \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Czy popkultura przetrwa\u0142aby bez Heinz? Nie ryzykujmy, \u017ceby si\u0119 przekona\u0107SESJA: KOMUNIKACJA 11.55 Heinz to wi\u0119cej ni\u017c marka \u2013 to cz\u0119\u015b\u0107 kultury, kt\u00f3ra nieustannie si\u0119 zmienia. Niezale\u017cnie od tego, czy pami\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \u2013 od film\u00f3w po muzyk\u0119 \u2013 s\u0105 ponadczasowe i przekraczaj\u0105 granice wieku, tworz\u0105c [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":21055,"parent":21101,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-21772","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Czy popkultura przetrwa\u0142aby bez Heinz? Nie ryzykujmy, \u017ceby si\u0119 przekona\u0107 SESJA: KOMUNIKACJA 11.55 VdoCipher Error: Video ID not found Heinz to wi\u0119cej ni\u017c marka \u2013 to cz\u0119\u015b\u0107 kultury, kt\u00f3ra nieustannie si\u0119 zmienia. Niezale\u017cnie od tego, czy pami\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \u2013 od film\u00f3w po muzyk\u0119 \u2013\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Czy popkultura przetrwa\u0142aby bez Heinz? Nie ryzykujmy, \u017ceby si\u0119 przekona\u0107 SESJA: KOMUNIKACJA 11.55 VdoCipher Error: Video ID not found Heinz to wi\u0119cej ni\u017c marka \u2013 to cz\u0119\u015b\u0107 kultury, kt\u00f3ra nieustannie si\u0119 zmienia. Niezale\u017cnie od tego, czy pami\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \u2013 od film\u00f3w po muzyk\u0119 \u2013\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/12\/youtth25_og.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/12\/youtth25_og.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2025-02-13T11:16:27+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2025-04-09T11:01:58+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Czy popkultura przetrwa\u0142aby bez Heinz? Nie ryzykujmy, \u017ceby si\u0119 przekona\u0107 SESJA: KOMUNIKACJA 11.55 VdoCipher Error: Video ID not found Heinz to wi\u0119cej ni\u017c marka \u2013 to cz\u0119\u015b\u0107 kultury, kt\u00f3ra nieustannie si\u0119 zmienia. Niezale\u017cnie od tego, czy pami\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \u2013 od film\u00f3w po muzyk\u0119 \u2013\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/#listItem\",\"name\":\"Youth &#038; Beyond\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/#listItem\",\"position\":2,\"name\":\"Youth &#038; Beyond\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT YOUTH AND BEYOND\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/#listItem\",\"position\":3,\"name\":\"PROGRAM INSUMMIT YOUTH AND BEYOND\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/#listItem\",\"name\":\"Czy ketchup mo\\u017ce by\\u0107 popkulturowym MVP\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/#listItem\",\"name\":\"Youth &#038; Beyond\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/#listItem\",\"position\":4,\"name\":\"Czy ketchup mo\\u017ce by\\u0107 popkulturowym MVP\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT YOUTH AND BEYOND\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_eng.jpg\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/#organizationLogo\",\"width\":942,\"height\":872,\"caption\":\"INSUMMIT Insights & Innovations Festival\"},\"image\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/#webpage\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/\",\"name\":\"Czy ketchup mo\\u017ce by\\u0107 popkulturowym MVP - INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"Czy popkultura przetrwa\\u0142aby bez Heinz? Nie ryzykujmy, \\u017ceby si\\u0119 przekona\\u0107 SESJA: KOMUNIKACJA 11.55 VdoCipher Error: Video ID not found Heinz to wi\\u0119cej ni\\u017c marka \\u2013 to cz\\u0119\\u015b\\u0107 kultury, kt\\u00f3ra nieustannie si\\u0119 zmienia. Niezale\\u017cnie od tego, czy pami\\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \\u2013 od film\\u00f3w po muzyk\\u0119 \\u2013\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/#breadcrumblist\"},\"image\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/youtth25_og.jpg\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/#mainImage\",\"width\":1600,\"height\":900},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/youth-beyond\\\/program-insummit-youth-and-beyond\\\/czy-ketchup-moze-byc-popkulturowym-mvp\\\/#mainImage\"},\"datePublished\":\"2025-02-13T12:16:27+01:00\",\"dateModified\":\"2025-04-09T13:01:58+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Czy popkultura przetrwa\u0142aby bez Heinz? Nie ryzykujmy, \u017ceby si\u0119 przekona\u0107 SESJA: KOMUNIKACJA 11.55 VdoCipher Error: Video ID not found Heinz to wi\u0119cej ni\u017c marka \u2013 to cz\u0119\u015b\u0107 kultury, kt\u00f3ra nieustannie si\u0119 zmienia. Niezale\u017cnie od tego, czy pami\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \u2013 od film\u00f3w po muzyk\u0119 \u2013","canonical_url":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","position":1,"name":"Home","item":"https:\/\/insummit.pl\/2022-2025","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/#listItem","name":"Youth &#038; Beyond"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/#listItem","position":2,"name":"Youth &#038; Beyond","item":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/#listItem","name":"PROGRAM INSUMMIT YOUTH AND BEYOND"},"previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/#listItem","position":3,"name":"PROGRAM INSUMMIT YOUTH AND BEYOND","item":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/#listItem","name":"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP"},"previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/#listItem","name":"Youth &#038; Beyond"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/#listItem","position":4,"name":"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP","previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/#listItem","name":"PROGRAM INSUMMIT YOUTH AND BEYOND"}}]},{"@type":"Organization","@id":"https:\/\/insummit.pl\/2022-2025\/#organization","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","url":"https:\/\/insummit.pl\/2022-2025\/","logo":{"@type":"ImageObject","url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/logo_eng.jpg","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/#organizationLogo","width":942,"height":872,"caption":"INSUMMIT Insights & Innovations Festival"},"image":{"@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/#webpage","url":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/","name":"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Czy popkultura przetrwa\u0142aby bez Heinz? Nie ryzykujmy, \u017ceby si\u0119 przekona\u0107 SESJA: KOMUNIKACJA 11.55 VdoCipher Error: Video ID not found Heinz to wi\u0119cej ni\u017c marka \u2013 to cz\u0119\u015b\u0107 kultury, kt\u00f3ra nieustannie si\u0119 zmienia. Niezale\u017cnie od tego, czy pami\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \u2013 od film\u00f3w po muzyk\u0119 \u2013","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/insummit.pl\/2022-2025\/#website"},"breadcrumb":{"@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/#breadcrumblist"},"image":{"@type":"ImageObject","url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/12\/youtth25_og.jpg","@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/#mainImage","width":1600,"height":900},"primaryImageOfPage":{"@id":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/#mainImage"},"datePublished":"2025-02-13T12:16:27+01:00","dateModified":"2025-04-09T13:01:58+02:00"},{"@type":"WebSite","@id":"https:\/\/insummit.pl\/2022-2025\/#website","url":"https:\/\/insummit.pl\/2022-2025\/","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/insummit.pl\/2022-2025\/#organization"}}]},"og:locale":"pl_PL","og:site_name":"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY","og:type":"article","og:title":"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","og:description":"Czy popkultura przetrwa\u0142aby bez Heinz? Nie ryzykujmy, \u017ceby si\u0119 przekona\u0107 SESJA: KOMUNIKACJA 11.55 VdoCipher Error: Video ID not found Heinz to wi\u0119cej ni\u017c marka \u2013 to cz\u0119\u015b\u0107 kultury, kt\u00f3ra nieustannie si\u0119 zmienia. Niezale\u017cnie od tego, czy pami\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \u2013 od film\u00f3w po muzyk\u0119 \u2013","og:url":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/","og:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/12\/youtth25_og.jpg","og:image:secure_url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/12\/youtth25_og.jpg","og:image:width":1600,"og:image:height":900,"article:published_time":"2025-02-13T11:16:27+00:00","article:modified_time":"2025-04-09T11:01:58+00:00","twitter:card":"summary","twitter:title":"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","twitter:description":"Czy popkultura przetrwa\u0142aby bez Heinz? Nie ryzykujmy, \u017ceby si\u0119 przekona\u0107 SESJA: KOMUNIKACJA 11.55 VdoCipher Error: Video ID not found Heinz to wi\u0119cej ni\u017c marka \u2013 to cz\u0119\u015b\u0107 kultury, kt\u00f3ra nieustannie si\u0119 zmienia. Niezale\u017cnie od tego, czy pami\u0119tasz kasety VHS, czy scrollujesz TikToka Heinz zawsze znajdzie swoje miejsce. Popkulturowe odniesienia \u2013 od film\u00f3w po muzyk\u0119 \u2013","twitter:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg"},"aioseo_meta_data":{"post_id":"21772","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2025-02-13 11:16:27","updated":"2025-09-01 16:35:41","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/\" title=\"Youth &amp; Beyond\">Youth &amp; Beyond<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/\" title=\"PROGRAM INSUMMIT YOUTH AND BEYOND\">PROGRAM INSUMMIT YOUTH AND BEYOND<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tCzy ketchup mo\u017ce by\u0107 popkulturowym MVP\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/insummit.pl\/2022-2025"},{"label":"Youth &#038; Beyond","link":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/"},{"label":"PROGRAM INSUMMIT YOUTH AND BEYOND","link":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/"},{"label":"Czy ketchup mo\u017ce by\u0107 popkulturowym MVP","link":"https:\/\/insummit.pl\/2022-2025\/youth-beyond\/program-insummit-youth-and-beyond\/czy-ketchup-moze-byc-popkulturowym-mvp\/"}],"_links":{"self":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/21772","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/users\/702"}],"replies":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/comments?post=21772"}],"version-history":[{"count":16,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/21772\/revisions"}],"predecessor-version":[{"id":22472,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/21772\/revisions\/22472"}],"up":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/21101"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media\/21055"}],"wp:attachment":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media?parent=21772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}