{"id":23115,"date":"2025-07-01T17:26:50","date_gmt":"2025-07-01T15:26:50","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23115"},"modified":"2025-09-30T20:02:35","modified_gmt":"2025-09-30T18:02:35","slug":"polowanie-na-insight-jak-analiza-cross-device-odkrywa-prawdziwe-motywacje-klientow","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/polowanie-na-insight-jak-analiza-cross-device-odkrywa-prawdziwe-motywacje-klientow\/","title":{"rendered":"Polowanie na insight: Jak analiza cross-device odkrywa prawdziwe motywacje klient\u00f3w"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23115\" class=\"elementor elementor-23115\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPolowanie na insight: Jak analiza cross-device odkrywa prawdziwe motywacje klient\u00f3w\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tanaliza behawioralna, cross-device, analityka mobilna, omnichannel, e-commerce, \u015bcie\u017cka zakupowa, user journey, konwersja, insighty behawioralne, optymalizacja UX\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHOW TO REACH\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">11:45<\/span> WTOREK, 23 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e9236d9 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e9236d9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5dc15c9\" data-id=\"5dc15c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c2cd87 elementor-widget elementor-widget-shortcode\" data-id=\"8c2cd87\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Prezentacja obna\u017cy mity dotycz\u0105ce zachowa\u0144 u\u017cytkownik\u00f3w w procesie zakupowym. Poka\u017cemy, jak analiza cross-device ujawnia zaskakuj\u0105ce wzorce &#8211; 70-95% ruchu w e-commerce pochodzi z urz\u0105dze\u0144 mobilnych, ale im bli\u017cej zakupu, tym wi\u0119kszy staje si\u0119 udzia\u0142 desktopu. Zbadamy, dlaczego strona g\u0142\u00f3wna jest cz\u0119sto przeceniana w procesie sprzeda\u017cowym, a koszyki wcale nie s\u0105 tak cz\u0119sto porzucane, jak si\u0119 wydaje. Na podstawie rzeczywistych danych behawioralnych zademonstrujemy jak niewielkie zmiany w UX, bazuj\u0105ce na analizie kontekstu u\u017cytkowania, mog\u0105 przynie\u015b\u0107 spektakularne rezultaty. Wyja\u015bnimy te\u017c, dlaczego segmentacja behawioralna przewy\u017csza skuteczno\u015bci\u0105 tradycyjn\u0105 segmentacj\u0119 demograficzn\u0105 oraz jak odkry\u0107, po co u\u017cytkownicy naprawd\u0119 odwiedzaj\u0105 Twoj\u0105 stron\u0119 &#8211; bo to nie zawsze jest zakup!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ddac294\" data-id=\"ddac294\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-458c443 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"458c443\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/walkowiak_paulina.jpg\" class=\"attachment-full size-full wp-image-23189\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/walkowiak_paulina.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/walkowiak_paulina-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Paulina Walkowiak<\/span><p class=\"elementor-image-box-description\">CEO<br>\n<strong>cux.io<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e81440 elementor-widget elementor-widget-text-editor\" data-id=\"9e81440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWsp\u00f3\u0142za\u0142o\u017cycielka i CEO cux.io, aplikacji do analizy zachowa\u0144 i do\u015bwiadcze\u0144 u\u017cytkownik\u00f3w. Pomaga firmom przek\u0142ada\u0107 wiedz\u0119 o u\u017cytkownikach na konkretne decyzje biznesowe. Autorka warsztat\u00f3w z analityki produktowej \u201eData-driven design\u201d oraz autorskiego masterclass \u201eAnaliza jako\u015bciowa dla zaawansowanych\u201d. M\u00f3wczyni TEDx, wyk\u0142adowczyni akademicka. Dwukrotnie wyr\u00f3\u017cniona w raporcie Strong Women in IT. Laureatka rankingu 50 Najbardziej Kreatywnych ludzi w Biznesie #mompreneur.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4e7c5f1\" data-id=\"4e7c5f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e4891e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1e4891e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/barwinska_magdalena.jpg\" class=\"attachment-full size-full wp-image-23118\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/barwinska_magdalena.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/barwinska_magdalena-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Magdalena Barwi\u0144ska<\/span><p class=\"elementor-image-box-description\">UX Analyst<br>\n<strong>cux.io<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385c2ed elementor-widget elementor-widget-text-editor\" data-id=\"385c2ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tProjektantka UX, specjalizuj\u0105ca si\u0119 w tworzeniu intuicyjnych i u\u017cytecznych produkt\u00f3w cyfrowych z wykorzystaniem psychologii w projektowaniu. Posiada do\u015bwiadczenie w pracy nad rozwi\u0105zaniami B2B i B2C w bran\u017cach takich jak e-commerce, transport czy platformy SaaS. Pracuje end-to-end \u2013 od bada\u0144 i strategii, przez projektowanie, a\u017c po wdro\u017cenie. Obecnie z pasj\u0105 rozwija si\u0119 w obszarze analityki, gdzie \u0142\u0105czy dane ilo\u015bciowe i jako\u015bciowe, by jeszcze lepiej rozumie\u0107 zachowania u\u017cytkownik\u00f3w i projektowa\u0107 produkty, kt\u00f3re nie tylko odpowiadaj\u0105 na ich potrzeby, ale te\u017c realnie wspieraj\u0105 cele biznesowe.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Polowanie na insight: Jak analiza cross-device odkrywa prawdziwe motywacje klient\u00f3wanaliza behawioralna, cross-device, analityka mobilna, omnichannel, e-commerce, \u015bcie\u017cka zakupowa, user journey, konwersja, insighty behawioralne, optymalizacja UXHOW TO REACHSESJA MODEROWANA11:45 WTOREK, 23 WRZE\u015aNIA Prezentacja obna\u017cy mity dotycz\u0105ce zachowa\u0144 u\u017cytkownik\u00f3w w procesie zakupowym. Poka\u017cemy, jak analiza cross-device ujawnia zaskakuj\u0105ce wzorce &#8211; 70-95% ruchu w e-commerce pochodzi z urz\u0105dze\u0144 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23115","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Polowanie na insight: Jak analiza cross-device odkrywa prawdziwe motywacje klient\u00f3w analiza behawioralna, cross-device, analityka mobilna, omnichannel, e-commerce, \u015bcie\u017cka zakupowa, user journey, konwersja, insighty behawioralne, optymalizacja UX HOW TO REACH SESJA MODEROWANA 11:45 WTOREK, 23 WRZE\u015aNIA VdoCipher Error: Video ID not found Prezentacja obna\u017cy mity dotycz\u0105ce zachowa\u0144 u\u017cytkownik\u00f3w w procesie zakupowym. 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