{"id":23218,"date":"2025-07-01T17:40:40","date_gmt":"2025-07-01T15:40:40","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23218"},"modified":"2025-09-30T20:03:46","modified_gmt":"2025-09-30T18:03:46","slug":"wtf-is-target-group-anyways","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/wtf-is-target-group-anyways\/","title":{"rendered":"WTF is Target Group anyways?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23218\" class=\"elementor elementor-23218\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWTF is Target Group anyways?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#targeting, #massmarketing, #sophisticatedmassmarketing #contentrelevance, #massmediaefficiency #targetgroup, #users, #audience #categorydefinition, #framing\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMARKETING TOOLKIT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">14:05<\/span> WTOREK, 23 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eccceac giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eccceac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8b44ac5\" data-id=\"8b44ac5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-aca3059 elementor-widget elementor-widget-shortcode\" data-id=\"aca3059\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCzym w\u0142a\u015bciwie jest grupa docelowa w erze algorytmicznej personalizacji, permanentnego skalowania i nieustannego testowania efektywno\u015bci kampanii? To, co mia\u0142o by\u0107 punktem wyj\u015bcia dla ka\u017cdej strategii marketingowej, sta\u0142o si\u0119 dzi\u015b poj\u0119ciem niejasnym i nadmiernie skomplikowanym.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9da55f5 elementor-widget elementor-widget-text-editor\" data-id=\"9da55f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW swoim wyst\u0105pieniu porz\u0105dkujemy ten obszar z perspektywy praktyk\u00f3w \u2013 pokazuj\u0105c, co naprawd\u0119 ma znaczenie przy definiowaniu targetu i jak nie pogubi\u0107 si\u0119 w jego segmentacji. Rozprawiamy si\u0119 z mitami hiper-targetowania, pokazujemy paradoksy efektywno\u015bci medi\u00f3w i przygl\u0105damy si\u0119 temu, dlaczego branding nadal wymaga szerokiego podej\u015bcia.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc50198 elementor-widget elementor-widget-text-editor\" data-id=\"dc50198\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZderzamy klasyczne i nowe podej\u015bcia (persona vs. user vs. audience), przygl\u0105damy si\u0119 jak realnie dzia\u0142a targetowanie behawioralne, demograficzne i kontekstowe, i zastanawiamy si\u0119, jak algorytmy zmieni\u0142y nie tylko dost\u0119pno\u015b\u0107 danych, ale i spos\u00f3b, w jaki ludzie z nich uciekaj\u0105 (casus: Spotify, Netflix). Ca\u0142o\u015b\u0107 ko\u0144czymy praktycznymi wskaz\u00f3wkami do natychmiastowego wdro\u017cenia w codziennej pracy strategicznej, mediowej i kreatywnej.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ddac294\" data-id=\"ddac294\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-458c443 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"458c443\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Bartnik_Tomasz.jpg\" class=\"attachment-full size-full wp-image-17063\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Bartnik_Tomasz.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Bartnik_Tomasz-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Tomasz Bartnik<\/span><p class=\"elementor-image-box-description\">Partner<br>\n<strong>One Eleven<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e81440 elementor-widget elementor-widget-text-editor\" data-id=\"9e81440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZa\u0142o\u017cyciel One Eleven. Odpowiada za wizj\u0119 rozwoju firmy oraz uczestniczy w procesach budowy strategii i opracowywaniu innowacji. Wcze\u015bniej by\u0142 wiceprezesem i Chief Strategic Officerem w Grupie Saatchi &#038; Saatchi w Polsce oraz uczestniczy\u0142 w pracach mi\u0119dzynarodowego zespo\u0142u nadzoruj\u0105cego dzia\u0142y strategii EMEA. W przesz\u0142o\u015bci by\u0142 r\u00f3wnie\u017c partnerem w Corporate Profiles Consulting. Wsp\u00f3\u0142tworzy\u0142 i zarz\u0105dza\u0142 zespo\u0142ami agencji strategicznych oraz dzia\u0142ami strategii agencji reklamowych. W sumie strategi\u0105 para si\u0119 od ponad 20 lat i posiada bogate do\u015bwiadczenie w pracy z r\u00f3\u017cnymi kategoriami produktowymi, markami i wyzwaniami. Jest tak\u017ce wielokrotnym laureatem i jurorem Effie, jak r\u00f3wnie\u017c drug\u0105 kadencj\u0119 cz\u0142onkiem Komitetu Organizacyjnego tego konkursu. Wsp\u00f3\u0142pracownik do projekt\u00f3w spo\u0142ecznych przy PRB. Cz\u0142onek Rady Edukacyjnej SAR i Rady Programowej SSM SAR. Wyk\u0142ada na MBS by Effie oraz SSM SAR. Za swoj\u0105 najwa\u017cniejsze cechy uwa\u017ca progresywno\u015b\u0107 i otwarto\u015b\u0107 w my\u015bleniu oraz umiej\u0119tno\u015b\u0107 szybkiej adaptacji do okoliczno\u015bci, zmiany metody czy wykonania radykalnego pivotu koncepcyjnego. Nie lubi spacer\u00f3w i nie je\u017adzi na rowerze.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4e7c5f1\" data-id=\"4e7c5f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e4891e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1e4891e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Groszek_Agata.jpg\" class=\"attachment-full size-full wp-image-17539\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Groszek_Agata.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Groszek_Agata-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Agata Groszek<\/span><p class=\"elementor-image-box-description\">Diagnostka<br>\n<strong>One Eleven\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385c2ed elementor-widget elementor-widget-text-editor\" data-id=\"385c2ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocjolo\u017cka z wykszta\u0142cenia i zami\u0142owania, absolwentka Uniwersytetu Jagiello\u0144skiego, od sze\u015bciu lat zwi\u0105zana z badaniami rynku. Pierwsze badawcze kroki stawia\u0142am w Ipsos, dzia\u0142aj\u0105c w obszarze bada\u0144 ilo\u015bciowych dla bran\u017cy FMCG. W One Eleven projektuje badania, odpowiada za ich realizacj\u0119 i przygotowuje wnioski dla dzia\u0142u strategii. Swoj\u0105 pasj\u0105 do popkultury, TikToka i nowych trend\u00f3w dzieli\u0142am si\u0119 m. in. na Forum IAB czy Festiwalu Insummit. Prywatnie psia matka i zadeklarowana ksi\u0105\u017ckara.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>WTF is Target Group anyways?#targeting, #massmarketing, #sophisticatedmassmarketing #contentrelevance, #massmediaefficiency #targetgroup, #users, #audience #categorydefinition, #framingMARKETING TOOLKITSESJA MODEROWANA14:05 WTOREK, 23 WRZE\u015aNIACzym w\u0142a\u015bciwie jest grupa docelowa w erze algorytmicznej personalizacji, permanentnego skalowania i nieustannego testowania efektywno\u015bci kampanii? To, co mia\u0142o by\u0107 punktem wyj\u015bcia dla ka\u017cdej strategii marketingowej, sta\u0142o si\u0119 dzi\u015b poj\u0119ciem niejasnym i nadmiernie skomplikowanym. W swoim wyst\u0105pieniu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23218","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"WTF is Target Group anyways? #targeting, #massmarketing, #sophisticatedmassmarketing #contentrelevance, #massmediaefficiency #targetgroup, #users, #audience #categorydefinition, #framing MARKETING TOOLKIT SESJA MODEROWANA 14:05 WTOREK, 23 WRZE\u015aNIA VdoCipher Error: Video ID not found Czym w\u0142a\u015bciwie jest grupa docelowa w erze algorytmicznej personalizacji, permanentnego skalowania i nieustannego testowania efektywno\u015bci kampanii? 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