{"id":23219,"date":"2025-07-01T17:44:18","date_gmt":"2025-07-01T15:44:18","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23219"},"modified":"2025-09-30T20:04:06","modified_gmt":"2025-09-30T18:04:06","slug":"uwaga-smieciarka-jedzie","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/uwaga-smieciarka-jedzie\/","title":{"rendered":"Uwaga, \u015bmieciarka jedzie!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23219\" class=\"elementor elementor-23219\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUwaga, \u015bmieciarka jedzie!\nO potrzebie de-clutteryzacji rynku z perspektywy marketera, agencji, dostawcy i konsumenta.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#clutter #reklama #media #komunikacja #klient #konsumet #agencja #dobrostan #odpowiedzialno\u015b\u0107 #higiena\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMARKETING TOOLKIT \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">14:25<\/span> WTOREK, 23 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7147439 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7147439\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-07dcb51\" data-id=\"07dcb51\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-220074a elementor-widget elementor-widget-shortcode\" data-id=\"220074a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPolska nale\u017cy do czo\u0142\u00f3wki kraj\u00f3w na \u015bwiecie z najwi\u0119kszym clutterem reklamowym. Mamy najwi\u0119cej podmiot\u00f3w reklamowych, najwi\u0119cej przestrzeni reklamowej i najwi\u0119cej reklam. Z roku na rok ro\u015bnie r\u00f3wnie\u017c ilo\u015b\u0107 komunikat\u00f3w reklamowych.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6707653 elementor-widget elementor-widget-text-editor\" data-id=\"6707653\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW efekcie, dynamika wzrostu ROI jest co raz mniejsza. Agencje maj\u0105 co raz wi\u0119kszy problem z zakupem przestrzeni reklamowej a konsument co raz mniej chce i lubi ogl\u0105da\u0107 reklamy.\nTematy, kt\u00f3re zostan\u0105 poruszone w prezentacji:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-752d664 elementor-widget elementor-widget-text-editor\" data-id=\"752d664\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTematy, kt\u00f3re zostan\u0105 poruszone w prezentacji:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6bb49a elementor-widget elementor-widget-text-editor\" data-id=\"d6bb49a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Jak du\u017cy jest clutter reklamowy w Polsce vs inne kraje?<\/li><li>Jak przyrasta ilo\u015b\u0107 kampanii na przestrzeni ostatnich 5 lat?<\/li><li>Z czego to wynika?<\/li><li>Jakie s\u0105 przyczyna takiej sytuacji?<\/li><li>W jakich mediach clutter jest najwi\u0119kszy?<\/li><li>Gdzie i kiedy zaczyna si\u0119 clutter z perspektywy konsumenta?<\/li><li>Ile komunikat\u00f3w reklamowych to du\u017co?<\/li><li>Jakie media postrzegane s\u0105 \u015bmieciowo i jako\u015bciowo?<\/li><li>Jakie formaty postrzegane s\u0105 \u015bmieciowo i jako\u015bciowo?<\/li><li>Jakie bran\u017ce najmocniej za\u015bmiecaj\u0105 Polsk\u0119?<\/li><li>Jakie s\u0105 konsekwencje wysokiego clutteru dla marketera, agencji, dostawcy i konsumenta?<\/li><li>Jak clutter wp\u0142ywa na ROI kampanii?<\/li><li>Jak clutter wp\u0142ywa na planowanie kampanii?<\/li><li>Jak clutter wp\u0142ywa na postrzeganie bran\u017cy reklamowej, sentyment do reklam i dobrostan Polak\u00f3w?<\/li><li>Jak zmniejszy\u0107 clutter reklamowy?<\/li><li>Jakie standardy i inicjatywy bran\u017cowe wprowadzane zosta\u0142y na innych rynkach?<\/li><li>Jakie dzia\u0142ania legislacyjne wprowadzane zosta\u0142y na innych rynkach?<\/li><li>Co mo\u017cemy zrobi\u0107 w Polsce?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3635171 elementor-widget elementor-widget-text-editor\" data-id=\"3635171\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCelem wyst\u0105pienia jest przedstawienie przyczyn i \u017ar\u00f3de\u0142 zanieczyszczenia naszego rynku du\u017c\u0105 ilo\u015bci\u0105 &#8222;marketingowych \u015bmieci&#8221; oraz przedstawienie propozycji dzia\u0142a\u0144, kt\u00f3re zmniejsz\u0105 clutter reklamowy w naszym kraju.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4e7c5f1\" data-id=\"4e7c5f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e4891e elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1e4891e\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/szymanski_dorian.jpg\" class=\"attachment-full size-full wp-image-23185\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/szymanski_dorian.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/szymanski_dorian-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Dorian Szymanski<\/span><p class=\"elementor-image-box-description\">Head of Strategy<br>\n<strong>WPP Media\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385c2ed elementor-widget elementor-widget-text-editor\" data-id=\"385c2ed\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tStrateg z 12-letnim do\u015bwiadczeniem po stronie agencji reklamowych i mediowych odpowiedzialny za rozw\u00f3j narz\u0119dzi oraz analiz pomagaj\u0105cych klientom zwi\u0119ksza\u0107 ROI z kampanii. Wspiera(\u0142) strategicznie takie marki jak Unilever, Danone, Nestle, Kaufland, Mazda czy Pfizer. Od kilku lat z powodzeniem wdra\u017ca nowe metody optymalizacji kampanii mediowych, m.in. w oparciu w wska\u017anik realnej uwagi czy emocji. Prywatnie, pasjonat motocykli i gier planszowych.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uwaga, \u015bmieciarka jedzie! O potrzebie de-clutteryzacji rynku z perspektywy marketera, agencji, dostawcy i konsumenta.#clutter #reklama #media #komunikacja #klient #konsumet #agencja #dobrostan #odpowiedzialno\u015b\u0107 #higienaMARKETING TOOLKIT SESJA MODEROWANA 14:25 WTOREK, 23 WRZE\u015aNIA Polska nale\u017cy do czo\u0142\u00f3wki kraj\u00f3w na \u015bwiecie z najwi\u0119kszym clutterem reklamowym. Mamy najwi\u0119cej podmiot\u00f3w reklamowych, najwi\u0119cej przestrzeni reklamowej i najwi\u0119cej reklam. Z roku na rok [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23219","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Uwaga, \u015bmieciarka jedzie! O potrzebie de-clutteryzacji rynku z perspektywy marketera, agencji, dostawcy i konsumenta. #clutter #reklama #media #komunikacja #klient #konsumet #agencja #dobrostan #odpowiedzialno\u015b\u0107 #higiena MARKETING TOOLKIT SESJA MODEROWANA 14:25 WTOREK, 23 WRZE\u015aNIA VdoCipher Error: Video ID not found Polska nale\u017cy do czo\u0142\u00f3wki kraj\u00f3w na \u015bwiecie z najwi\u0119kszym clutterem reklamowym. Mamy najwi\u0119cej podmiot\u00f3w reklamowych, najwi\u0119cej przestrzeni\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/uwaga-smieciarka-jedzie\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Uwaga, \u015bmieciarka jedzie! - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Uwaga, \u015bmieciarka jedzie! O potrzebie de-clutteryzacji rynku z perspektywy marketera, agencji, dostawcy i konsumenta. #clutter #reklama #media #komunikacja #klient #konsumet #agencja #dobrostan #odpowiedzialno\u015b\u0107 #higiena MARKETING TOOLKIT SESJA MODEROWANA 14:25 WTOREK, 23 WRZE\u015aNIA VdoCipher Error: Video ID not found Polska nale\u017cy do czo\u0142\u00f3wki kraj\u00f3w na \u015bwiecie z najwi\u0119kszym clutterem reklamowym. 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O potrzebie de-clutteryzacji rynku z perspektywy marketera, agencji, dostawcy i konsumenta. #clutter #reklama #media #komunikacja #klient #konsumet #agencja #dobrostan #odpowiedzialno\u015b\u0107 #higiena MARKETING TOOLKIT SESJA MODEROWANA 14:25 WTOREK, 23 WRZE\u015aNIA VdoCipher Error: Video ID not found Polska nale\u017cy do czo\u0142\u00f3wki kraj\u00f3w na \u015bwiecie z najwi\u0119kszym clutterem reklamowym. 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