{"id":23243,"date":"2025-07-01T17:56:12","date_gmt":"2025-07-01T15:56:12","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23243"},"modified":"2025-09-30T20:05:17","modified_gmt":"2025-09-30T18:05:17","slug":"oops-i-scrolled-it-again","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/oops-i-scrolled-it-again\/","title":{"rendered":"Oops!\u2026 I scrolled it again"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23243\" class=\"elementor elementor-23243\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOops!\u2026 I scrolled it again: Czy e-commerce anga\u017cuje jak social media?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#E-commerce #ScrollPoOkazjach #ZmianyZwyczaj\u00f3wZakupowych #AplikacjeZakupowe #ZakupyNaSmartfonie #ChinskiePlatformy #NatychmiastowaGratyfikacja #ZakupyImpulsywne #UltraFastFashion #WzorceKonsumpcji\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNOWE MEDIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">16:35<\/span> WTOREK, 23 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6686897 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6686897\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-756ea25\" data-id=\"756ea25\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b049c1 elementor-widget elementor-widget-shortcode\" data-id=\"1b049c1\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKupowanie jeszcze nigdy nie by\u0142o takie tanie, szybkie i \u0142atwe. W \u015bwiecie, w kt\u00f3rym coraz wi\u0119ksz\u0105 rol\u0119 odgrywa przyjemno\u015b\u0107 i natychmiastowa gratyfikacja, zmienia si\u0119 r\u00f3wnie\u017c e-commerce, staj\u0105c si\u0119 jednym z element\u00f3w codziennego do\u015bwiadczenia pe\u0142nego emocji i zaanga\u017cowania. Punktem wyj\u015bcia prezentacji b\u0119d\u0105 dynamiczne zmiany na polskim rynku e-commerce: chi\u0144skie platformy takie jak Temu czy Shein szturmem wesz\u0142y do Polski. Ich agresywny marketing dociera w ostatnich miesi\u0105cach do ogromnej rzeszy Polak\u00f3w zach\u0119caj\u0105c miliony z nich do odwiedzenia platform cho\u0107by na chwil\u0119, za\u015b ekstremalnie niskie ceny i mechanizmy rodem z gier i social medi\u00f3w sprawiaj\u0105, \u017ce cz\u0119\u015b\u0107 z odwiedzaj\u0105cych pozostaje na d\u0142u\u017cej nie tylko kupuj\u0105c, ale te\u017c\u2026 scrolluj\u0105c je jak TikToka. \nW prezentacji poka\u017cemy jak bardzo e-commerce wci\u0105gn\u0105\u0142 Polak\u00f3w, na ile sta\u0142 si\u0119 sposobem sp\u0119dzania czasu i jak korzystaj\u0105 z aplikacji zakupowych. Na ile na\u0142ogowo, na ile kompulsywnie? Jak cz\u0119sto powracaj\u0105 i na jak d\u0142ugo daj\u0105 si\u0119 wci\u0105gn\u0105\u0107? Tego nie uchwycimy w badaniach deklaratywnych, si\u0119gamy wi\u0119c po dane pasywne z paneli badawczych, w kt\u00f3rych z sekundow\u0105 rozdzielczo\u015bci\u0105 mo\u017cemy \u015bledzi\u0107 zachowania u\u017cytkownik\u00f3w \u0142\u0105cz\u0105c je ze szczeg\u00f3\u0142owymi danymi demograficznymi i behawioralnymi o u\u017cytkownikach. Pozwoli to nam pokaza\u0107 w jakim stopniu i w jakich aspektach zakupy online staj\u0105 si\u0119 po prostu sposobem na sp\u0119dzanie wolnego czasu; na ile u\u017cywanie aplikacji zakupowych zbli\u017ca si\u0119 do scollowania po social mediach; jak bardzo s\u0105 one wci\u0105gaj\u0105ce i kto korzysta z nich najbardziej na\u0142ogowo. Opowiemy te\u017c w jakich okoliczno\u015bciach i o jakich porach dnia (i nocy) u\u017cytkownicy daj\u0105 si\u0119 ponie\u015b\u0107 impulsywnym zakupom oraz jak cz\u0119sto w ci\u0105gu doby r\u00f3\u017cne pokolenia si\u0119gaj\u0105 do aplikacji sprzeda\u017cowych.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-ddac294\" data-id=\"ddac294\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-458c443 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"458c443\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/przewlocka_jadwiga.jpg\" class=\"attachment-full size-full wp-image-23170\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/przewlocka_jadwiga.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/przewlocka_jadwiga-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Jadwiga Przew\u0142ocka<\/span><p class=\"elementor-image-box-description\">Data Analysis Expert<br>\n<strong>Gemius<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e81440 elementor-widget elementor-widget-text-editor\" data-id=\"9e81440\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocjolo\u017cka i analityczka \u0142\u0105cz\u0105ca szerokie spojrzenie na dane w kontek\u015bcie spo\u0142ecznym i rynkowym z bieg\u0142o\u015bci\u0105 w obszarze analiz. Ekspertka ds. analizy danych w Gemius; zajmuje si\u0119 pomiarem konsumpcji medi\u00f3w. Wcze\u015bniej prowadzi\u0142a projekty badawcze zwi\u0105zane m.in. z komunikacj\u0105 internetow\u0105, aktywno\u015bci\u0105 obywatelsk\u0105 i edukacj\u0105. Wsp\u00f3\u0142autorka raportu \u201eInternet dzieci\u201d, autorka bada\u0144 dot. przemocy r\u00f3wie\u015bniczej i klimatu szko\u0142y oraz publikacji nt. sektora pozarz\u0105dowego w Polsce. Z wykszta\u0142cenia socjolo\u017cka i matematyczka, absolwentka Uniwersytetu Warszawskiego.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Oops!\u2026 I scrolled it again: Czy e-commerce anga\u017cuje jak social media?#E-commerce #ScrollPoOkazjach #ZmianyZwyczaj\u00f3wZakupowych #AplikacjeZakupowe #ZakupyNaSmartfonie #ChinskiePlatformy #NatychmiastowaGratyfikacja #ZakupyImpulsywne #UltraFastFashion #WzorceKonsumpcjiNOWE MEDIASESJA MODEROWANA16:35 WTOREK, 23 WRZE\u015aNIAKupowanie jeszcze nigdy nie by\u0142o takie tanie, szybkie i \u0142atwe. W \u015bwiecie, w kt\u00f3rym coraz wi\u0119ksz\u0105 rol\u0119 odgrywa przyjemno\u015b\u0107 i natychmiastowa gratyfikacja, zmienia si\u0119 r\u00f3wnie\u017c e-commerce, staj\u0105c si\u0119 jednym z element\u00f3w [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23243","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Oops!\u2026 I scrolled it again: Czy e-commerce anga\u017cuje jak social media? #E-commerce #ScrollPoOkazjach #ZmianyZwyczaj\u00f3wZakupowych #AplikacjeZakupowe #ZakupyNaSmartfonie #ChinskiePlatformy #NatychmiastowaGratyfikacja #ZakupyImpulsywne #UltraFastFashion #WzorceKonsumpcji NOWE MEDIA SESJA MODEROWANA 16:35 WTOREK, 23 WRZE\u015aNIA VdoCipher Error: Video ID not found Kupowanie jeszcze nigdy nie by\u0142o takie tanie, szybkie i \u0142atwe. 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