{"id":23263,"date":"2025-07-01T19:30:47","date_gmt":"2025-07-01T17:30:47","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23263"},"modified":"2025-09-30T20:07:05","modified_gmt":"2025-09-30T18:07:05","slug":"ciekawosc-zabila-kota","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/ciekawosc-zabila-kota\/","title":{"rendered":"Ciekawo\u015b\u0107 zabi\u0142a kota"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23263\" class=\"elementor elementor-23263\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCiekawo\u015b\u0107 zabi\u0142a kota \u2013 czyli jak nie zgubi\u0107 sensu w danych\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tInsight, ciekawostka, utylizacja danych, u\u017cyteczno\u015b\u0107 bada\u0144, efektywno\u015b\u0107, strategia, dzia\u0142ania marketingowe, long term\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tINSIGHT TOOLKIT\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">11:45<\/span> \u015aRODA, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59340a5 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59340a5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6b5343b\" data-id=\"6b5343b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0bd6e47 elementor-widget elementor-widget-shortcode\" data-id=\"0bd6e47\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW \u015bwiecie przesyconym danymi, \u0142atwo jest pomyli\u0107 interesuj\u0105ce informacje z rzeczywistymi insightami. Dlatego w\u0142a\u015bnie podczas naszego wyst\u0105pienia postaramy si\u0119 rozwik\u0142a\u0107 t\u0119 zagadk\u0119 i przeanalizowa\u0107 kluczowe r\u00f3\u017cnice mi\u0119dzy tym, co jedynie intryguje, a tym, co naprawd\u0119 pomaga w podejmowaniu trafnych decyzji marketingowych. Przedstawimy, jak identyfikowa\u0107 i wykorzystywa\u0107 badawcze insighty w spos\u00f3b, kt\u00f3ry realnie wspiera strategie marek, jednocze\u015bnie unikaj\u0105c nadinterpretacji oraz uproszcze\u0144.\nPodczas prezentacji om\u00f3wimy r\u00f3\u017cne aspekty analizy danych, w tym metody identyfikowania warto\u015bciowych insight\u00f3w, techniki unikania pu\u0142apek interpretacyjnych oraz praktyczne przyk\u0142ady, ilustruj\u0105ce w\u0142a\u015bciwe wykorzystanie danych w strategii marketingowej. Naszym celem jest ukazanie, jak dane mog\u0105 sta\u0107 si\u0119 skutecznym narz\u0119dziem wspieraj\u0105cym rozw\u00f3j marki i dzia\u0142ania marketingowe, zamiast by\u0107 jedynie \u017ar\u00f3d\u0142em ciekawostek. Jednocze\u015bnie chcemy pokaza\u0107 jak klienci bran\u017cy badawczej konsumuj\u0105 i zapami\u0119tuj\u0105 najwa\u017cniejsze dane z naszych wyst\u0105pie\u0144 i prezentacji \u2013 dzi\u0119ki temu dowiemy si\u0119 wi\u0119cej o tym jakie dane odnosz\u0105 d\u0142ugoterminowy efekt na dane organizacje a jakie pozostaj\u0105 jedynie w spektrum \u201dciekawostek\u201d kt\u00f3rych realny wp\u0142yw nie jest du\u017cy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d1c8423\" data-id=\"d1c8423\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e880f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"67e880f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Domeradzki_Krzysztof.jpg\" class=\"attachment-full size-full wp-image-17315\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Domeradzki_Krzysztof.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Domeradzki_Krzysztof-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Krzysztof Domeradzki<\/span><p class=\"elementor-image-box-description\">New Business &amp; Communications Director\n<br>\n<strong>Kantar Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5badd1d elementor-widget elementor-widget-text-editor\" data-id=\"5badd1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCentraln\u0105 osi\u0105 pracy Krzysztofa jest komunikacja. Specjalizuje si\u0119 w analizie i doradzaniu klientom, jak lepiej dopasowywa\u0107 ich komunikacje do profilu marki oraz sprawnie osadza\u0107 j\u0105 w kana\u0142ach digitalowych i tradycyjnych. W Kantarze zajmuje si\u0119 rozwojem portfolio domeny Media, badaniami dyskursu internetowego, doradzaniem Zarz\u0105dowi firmy w kwestiach komunikacji wewn\u0119trznej i usprawnianiu wsp\u00f3\u0142pracy poszczeg\u00f3lnych cz\u0119\u015bci firmy oraz projektami specjalistycznymi po\u015bwi\u0119conymi zmianom m\u0119sko\u015bci, m\u0142odych pokole\u0144 i wp\u0142ywem Internetu na dyskurs publiczny.\nZ badaniami zwi\u0105zany od 13 lat, wsp\u00f3\u0142pracowa\u0142 z bran\u017c\u0105 mediow\u0105, stacjami telewizyjnymi, bran\u017c\u0105 finansow\u0105, markami high tech oraz partiami politycznymi. Prelegent konferencji badawczych i mediowych takich jak Insummit, Forum IAB czy Akademia Marketingu oraz autor artyku\u0142\u00f3w eksperckich tworzonych dla PTBRIO. \nW doradzaniu klientom skupia si\u0119 docieraniu do m\u0142odych grup odbiorc\u00f3w i pomaga zrozumie\u0107 zmiany w komunikacji marek, jakie wywo\u0142ane zosta\u0142y przez nasilaj\u0105cy si\u0119 rozw\u00f3j dyskursu internetowego. W swojej pracy \u0142\u0105czy swoje do\u015bwiadczenie socjologiczne i antropologiczne z wiedz\u0105 z zakresu storytellingu, psychologii i filozofii by pomaga\u0107 przek\u0142ada\u0107 abstrakcyjne koncepcje na mierzalne dzia\u0142ania komunikacyjne swoich klient\u00f3w lub lepsze zrozumienie potrzeb ich pracownik\u00f3w i biznesu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-1cab1a9\" data-id=\"1cab1a9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2cd99f0 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2cd99f0\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"440\" height=\"440\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/09\/michalski.jpg\" class=\"attachment-full size-full wp-image-4269\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/09\/michalski.jpg 440w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/09\/michalski-300x300.jpg 300w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/09\/michalski-150x150.jpg 150w\" sizes=\"(max-width: 440px) 100vw, 440px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Kamil Michalski<\/span><p class=\"elementor-image-box-description\"> Managing Director\n<br>\n<strong>Kantar Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-06faf86 elementor-widget elementor-widget-text-editor\" data-id=\"06faf86\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tManaging Director w Kantar Polska od 2021 roku, absolwent Wydzia\u0142u Socjologii i Filozofii Uniwersytetu Warszawskiego. Posiada ponad 20-letnie do\u015bwiadczenie w prowadzeniu bada\u0144 marketingowych i spo\u0142ecznych. Przez 4 lata pracowa\u0142 w GfK Polonia, zajmuj\u0105c si\u0119 badaniami medi\u00f3w oraz sektora FMCG, nast\u0119pnie w Ipsos przez ponad 10 pracowa\u0142 jako Team Manager w dziale bada\u0144 reklamy oraz na stanowisku CEE Regional IIS Client Service Director. Przed obj\u0119ciem stanowiska MD w Kantar Polska, by\u0142 odpowiedzialny za wdra\u017canie i rozw\u00f3j bada\u0144 marketingowych z obszaru Media&#038;Digital.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ciekawo\u015b\u0107 zabi\u0142a kota \u2013 czyli jak nie zgubi\u0107 sensu w danychInsight, ciekawostka, utylizacja danych, u\u017cyteczno\u015b\u0107 bada\u0144, efektywno\u015b\u0107, strategia, dzia\u0142ania marketingowe, long termINSIGHT TOOLKITSESJA MODEROWANA11:45 \u015aRODA, 24 WRZE\u015aNIAW \u015bwiecie przesyconym danymi, \u0142atwo jest pomyli\u0107 interesuj\u0105ce informacje z rzeczywistymi insightami. Dlatego w\u0142a\u015bnie podczas naszego wyst\u0105pienia postaramy si\u0119 rozwik\u0142a\u0107 t\u0119 zagadk\u0119 i przeanalizowa\u0107 kluczowe r\u00f3\u017cnice mi\u0119dzy tym, co [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23263","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Ciekawo\u015b\u0107 zabi\u0142a kota \u2013 czyli jak nie zgubi\u0107 sensu w danych Insight, ciekawostka, utylizacja danych, u\u017cyteczno\u015b\u0107 bada\u0144, efektywno\u015b\u0107, strategia, dzia\u0142ania marketingowe, long term INSIGHT TOOLKIT SESJA MODEROWANA 11:45 \u015aRODA, 24 WRZE\u015aNIA VdoCipher Error: Video ID not found W \u015bwiecie przesyconym danymi, \u0142atwo jest pomyli\u0107 interesuj\u0105ce informacje z rzeczywistymi insightami. 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