{"id":23281,"date":"2025-07-01T19:42:16","date_gmt":"2025-07-01T17:42:16","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23281"},"modified":"2025-09-30T20:07:50","modified_gmt":"2025-09-30T18:07:50","slug":"chinska-niewiernosc-polskich-e-shopperow","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/chinska-niewiernosc-polskich-e-shopperow\/","title":{"rendered":"Chi\u0144ska niewierno\u015b\u0107 polskich e-shopper\u00f3w."},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23281\" class=\"elementor elementor-23281\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tChi\u0144ska niewierno\u015b\u0107 polskich e-shopper\u00f3w. Jak si\u0119 ma ekspansja Temu do \u201clojalno\u015bci\u201d Polak\u00f3w wobec Allegro i co to nam m\u00f3wi o &#8222;lojalno\u015bci&#8221; klient\u00f3w wobec marek?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>#wzrost #growthhacking #penetracja #strategia #udzia\u0142yrynkowe #lojalno\u015b\u0107 #mitymarketingowe #sharp #nowemodelebiznesowe<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMADE IN CHINA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">14:05<\/span> \u015aRODA, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c98b2d3 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c98b2d3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8bc5fcb\" data-id=\"8bc5fcb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6db1185 elementor-widget elementor-widget-shortcode\" data-id=\"6db1185\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW ci\u0105gu ok. 2 lat od pojawienia si\u0119 na polskim rynku, Temu wg danych Media Panelu prze\u015bcign\u0119\u0142o Allegro pod wzgl\u0119dem liczby unikalnych u\u017cytkownik\u00f3w (os\u00f3b odwiedzaj\u0105cych platform\u0119). Co zrozumia\u0142e, wiele os\u00f3b w Allegro g\u0142owi si\u0119, jak si\u0119 zachowa\u0107 wobec tego zagro\u017cenia, tym bardziej, \u017ce opr\u00f3cz Temu do polskich e-kupuj\u0105cych szeroko u\u015bmiechaj\u0105 si\u0119 tak\u017ce Shein i AliExpress.\nSzczeg\u00f3lnym powodem do zmartwie\u0144 jest to, \u017ce z marek tych wyj\u0105tkowo ch\u0119tnie korzystaj\u0105 osoby, kt\u00f3re chcia\u0142oby si\u0119 nazwa\u0107 najbardziej lojalnymi allegrowiczami. Co to jednak za lojalno\u015b\u0107, skoro s\u0105 w stanie po\u015bwi\u0119ci\u0107 j\u0105 dla elektrycznej szczoteczki do mycia z\u0119b\u00f3w za 5 z\u0142? Czy tak si\u0119 post\u0119puje z lovebrandem, kt\u00f3ry da\u0142 \u015bwiatu reklam\u0119 \u015bwi\u0105teczn\u0105 z dziadkiem (i wiele innych)? Ot\u00f3\u017c\u2026 tak. Bo \u201clojalno\u015b\u0107\u201d, je\u015bli koniecznie chcemy u\u017cywa\u0107 tego s\u0142owa, nie ma zwykle nic wsp\u00f3lnego z monogami\u0105 a osoba, kt\u00f3ra kupuje obieraczki na Temu, smartfona na Amazonie i karm\u0119 dla psa na zooplus wydaje na Allegro wi\u0119cej, ni\u017c ta, kt\u00f3ra tych serwis\u00f3w nawet nie zna.\nDowody? Poka\u017cemy.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d1c8423\" data-id=\"d1c8423\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e880f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"67e880f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/klawsiuc_piotr.jpg\" class=\"attachment-full size-full wp-image-23146\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/klawsiuc_piotr.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/klawsiuc_piotr-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Piotr K\u0142awsiu\u0107<\/span><p class=\"elementor-image-box-description\">Ekspert ds. bada\u0144 marketingowych\n<br>\n<strong>Danae<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5badd1d elementor-widget elementor-widget-text-editor\" data-id=\"5badd1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadacz marketingowy z 14-letnim do\u015bwiadczeniem, cz\u0142onek PTBRiO. W poprzednich wcieleniach: absolwent socjologii UMK (praca magisterska: \u201eDlaczego ludzie robi\u0105 zdj\u0119cia\u201d), dziennikarz, rzecznik prasowy organizacji pozarz\u0105dowej. Jako badacz wsp\u00f3\u0142pracuj\u0119 g\u0142\u00f3wnie z firmami z bran\u017c: e-commerce, gier losowych, finansowej i energetycznej. Realizuj\u0105c badania marketingowe (wizerunkowe, U&#038;A, segmentacyjne, satysfakcyjne) najch\u0119tniej szukam odpowiedzi na pytania: \u201ekto?\u201d, \u201ejak?\u201d i \u201edlaczego?\u201d i troch\u0119 si\u0119 nudz\u0119 przy pytaniach o \u015bredni\u0105 warto\u015b\u0107 wydatk\u00f3w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f876af9\" data-id=\"f876af9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcd4aa6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"dcd4aa6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/02\/Bielewicz_Lukasz.jpeg\" class=\"attachment-full size-full wp-image-21108\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/02\/Bielewicz_Lukasz.jpeg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/02\/Bielewicz_Lukasz-150x150.jpeg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">\u0141ukasz Bielewicz<\/span><p class=\"elementor-image-box-description\">Consumer and Market Insights Manager\n<br>\n<strong>Allegro<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358b6e2 elementor-widget elementor-widget-text-editor\" data-id=\"358b6e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNa co dzie\u0144 pomagam dopasowa\u0107 komunikacj\u0119 Allegro do potrzeb i oczekiwa\u0144 Kupuj\u0105cych, a tak\u017ce \u2013 a mo\u017ce przede wszystkim \u2013 oczekiwa\u0144 tych, kt\u00f3rzy jeszcze nie kupuj\u0105 na Allegro. Z wykszta\u0142cenia: socjolog, ponad 20 lat do\u015bwiadczenia w badaniach rynkowych. Przez wiele lat zdobywa\u0142 do\u015bwiadczenie w r\u00f3\u017cnych agencjach badawczych, m.in. Pentor RI, GfK, czy te\u017c jako szef zespo\u0142u badawczego w Kantarze. Specjalizuje si\u0119 w badaniach komunikacji i strategii marki, a tak\u017ce znajdowaniu odpowiedzi na trudne biznesowe pytania.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Chi\u0144ska niewierno\u015b\u0107 polskich e-shopper\u00f3w. Jak si\u0119 ma ekspansja Temu do \u201clojalno\u015bci\u201d Polak\u00f3w wobec Allegro i co to nam m\u00f3wi o &#8222;lojalno\u015bci&#8221; klient\u00f3w wobec marek? #wzrost #growthhacking #penetracja #strategia #udzia\u0142yrynkowe #lojalno\u015b\u0107 #mitymarketingowe #sharp #nowemodelebiznesowe MADE IN CHINASESJA MODEROWANA14:05 \u015aRODA, 24 WRZE\u015aNIAW ci\u0105gu ok. 2 lat od pojawienia si\u0119 na polskim rynku, Temu wg danych Media Panelu [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23281","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Chi\u0144ska niewierno\u015b\u0107 polskich e-shopper\u00f3w. 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