{"id":23304,"date":"2025-07-01T20:08:57","date_gmt":"2025-07-01T18:08:57","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23304"},"modified":"2025-09-30T20:16:52","modified_gmt":"2025-09-30T18:16:52","slug":"co-dzis-chcemy-chciec","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/co-dzis-chcemy-chciec\/","title":{"rendered":"Co dzi\u015b chcemy chcie\u0107?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23304\" class=\"elementor elementor-23304\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCo dzi\u015b chcemy chcie\u0107? Nowe aspiracje Polek i Polak\u00f3w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\taspiracje konsumenckie, human insight, emocjonalny kapita\u0142, estetyka aspiracji, nowe klasy spo\u0142eczne, symbole statusu, to\u017csamo\u015b\u0107, waluty spo\u0142eczne\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSZERSZY KONTEKST\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">12:25<\/span> WTOREK, 23 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd07908 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd07908\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4a44c5c\" data-id=\"4a44c5c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-781cef9 elementor-widget elementor-widget-shortcode\" data-id=\"781cef9\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKiedy\u015b po prostu posiada\u0142o si\u0119 status. P\u00f3\u017aniej robi\u0142o si\u0119 karier\u0119 i osi\u0105ga\u0142o sukces. Teraz jest si\u0119 cool, kiedy umie si\u0119 odpuszcza\u0107 (tzw. wy**bane), albo wr\u0119cz przeciwnie \u2013 kiedy wstaje si\u0119 o 4 rano, \u017ceby wskoczy\u0107 do beczki z lodem. \nKiedy\u015b chcieli\u015bmy miliona na koncie. Dzi\u015b chcemy miliard\u00f3w w bitcoinach. \u017byjemy w czasach, w kt\u00f3rych walutami sta\u0142y si\u0119 \u015bwi\u0119ty spok\u00f3j, emocjonalne kompetencje i max performance. W naszym wyst\u0105pieniu odpowiemy na pytania, czy te waluty mo\u017cna wymienia\u0107 i co w zasadzie chcemy za nie kupi\u0107?\nPoka\u017cemy pi\u0119\u0107 wy\u0142aniaj\u0105cych si\u0119 wzorc\u00f3w aspiracyjno\u015bci, kt\u00f3re rz\u0105dz\u0105 polsk\u0105 wyobra\u017ani\u0105 konsumenck\u0105: od neo-pokutnika po glowdown hero. Przeanalizujemy, jak zmieniaj\u0105 si\u0119 rytua\u0142y budowania statusu i jakie napi\u0119cia stoj\u0105 dzi\u015b za pytaniami: \u201ekim chc\u0119 by\u0107?\u201d, \u201eco chc\u0119 pokaza\u0107?\u201d i \u201edla kogo to robi\u0119?\u201d.\nAspiracyjne marki powinny rozszyfrowa\u0107 nowe kody statusu, \u017ceby nie sko\u0144czy\u0107 na wysypisku rezydualnych brand\u00f3w przesadnie napi\u0119tych lub\/i protekcjonalnie przestarza\u0142ych.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d1c8423\" data-id=\"d1c8423\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-67e880f elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"67e880f\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/warisela_marta.jpg\" class=\"attachment-full size-full wp-image-23190\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/warisela_marta.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/warisela_marta-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marta Warisela<\/span><p class=\"elementor-image-box-description\">Badaczka\n<br>\n<strong>Y&amp;LOVERS<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5badd1d elementor-widget elementor-widget-text-editor\" data-id=\"5badd1d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZawodowo (i z ciekawo\u015bci) sprawdza, co dzieje si\u0119 w m\u0142odej kulturze. Badaczka ze strategicznym backgroundem i latami do\u015bwiadczenia w brandingowym wspieraniu marek z sektora M\u015aP i m\u0142odych przedsi\u0119biorc\u00f3w. Na co dzie\u0144 pracuje w Y&#038;LOVERS, a po godzinach uczy student\u00f3w UWr tworzy\u0107 koncepty kreatywne.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-f876af9\" data-id=\"f876af9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dcd4aa6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"dcd4aa6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Kaminska_Klaudyna.jpg\" class=\"attachment-full size-full wp-image-18062\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Kaminska_Klaudyna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/07\/Kaminska_Klaudyna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Klaudyna Kami\u0144ska<\/span><p class=\"elementor-image-box-description\">Strategic Director\n<br>\n<strong>Y&amp;LOVERS<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-358b6e2 elementor-widget elementor-widget-text-editor\" data-id=\"358b6e2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAntropolo\u017cka i lingwistka. Dyrektor bada\u0144 Y&#038;LOVERS, poprzednio dyrektor dzia\u0142u bada\u0144 Izma\u0142kowa Consulting. Specjalizuje si\u0119 w pog\u0142\u0119bionych badaniach jako\u015bciowych i doradztwie strategicznym. Od 15 lat wsp\u00f3\u0142pracuje z najwi\u0119kszymi markami realizuj\u0105c w sumie oko\u0142o 500 projekt\u00f3w badawczych m.in. Nestle, Danone, IKEA, Credit Agricole, Grupa \u017bywiec, ING Bank \u015al\u0105ski czy Play \u0142\u0105cz\u0105c dane rynkowe z g\u0142\u0119bokim rozumieniem kulturowego kontekstu. Wychodz\u0105c od pytania Y \u2013 o cel biznesowy projektu, sens istnienia marki, produktu czy us\u0142ugi, wraz z Zespo\u0142em Y&#038;LOVERS podejmuje wyzwania strategiczne, by pom\u00f3c tworzy\u0107 rozwi\u0105zania cenne dla konsument\u00f3w i unikatowe na rynku.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Co dzi\u015b chcemy chcie\u0107? Nowe aspiracje Polek i Polak\u00f3w.aspiracje konsumenckie, human insight, emocjonalny kapita\u0142, estetyka aspiracji, nowe klasy spo\u0142eczne, symbole statusu, to\u017csamo\u015b\u0107, waluty spo\u0142eczneSZERSZY KONTEKSTSESJA MODEROWANA 12:25 WTOREK, 23 WRZE\u015aNIA Kiedy\u015b po prostu posiada\u0142o si\u0119 status. P\u00f3\u017aniej robi\u0142o si\u0119 karier\u0119 i osi\u0105ga\u0142o sukces. Teraz jest si\u0119 cool, kiedy umie si\u0119 odpuszcza\u0107 (tzw. wy**bane), albo wr\u0119cz [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23304","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Co dzi\u015b chcemy chcie\u0107? 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Nowe aspiracje Polek i Polak\u00f3w. aspiracje konsumenckie, human insight, emocjonalny kapita\u0142, estetyka aspiracji, nowe klasy spo\u0142eczne, symbole statusu, to\u017csamo\u015b\u0107, waluty spo\u0142eczne SZERSZY KONTEKST SESJA MODEROWANA 12:25 WTOREK, 23 WRZE\u015aNIA VdoCipher Error: Video ID not found Kiedy\u015b po prostu posiada\u0142o si\u0119 status. P\u00f3\u017aniej robi\u0142o si\u0119 karier\u0119 i osi\u0105ga\u0142o sukces. 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Nowe aspiracje Polek i Polak\u00f3w. aspiracje konsumenckie, human insight, emocjonalny kapita\u0142, estetyka aspiracji, nowe klasy spo\u0142eczne, symbole statusu, to\u017csamo\u015b\u0107, waluty spo\u0142eczne SZERSZY KONTEKST SESJA MODEROWANA 12:25 WTOREK, 23 WRZE\u015aNIA VdoCipher Error: Video ID not found Kiedy\u015b po prostu posiada\u0142o si\u0119 status. P\u00f3\u017aniej robi\u0142o si\u0119 karier\u0119 i osi\u0105ga\u0142o sukces. 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