{"id":23424,"date":"2025-07-01T21:21:51","date_gmt":"2025-07-01T19:21:51","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23424"},"modified":"2025-09-30T20:27:27","modified_gmt":"2025-09-30T18:27:27","slug":"czy-meskie-zdrowie-to-temat-tabu","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/czy-meskie-zdrowie-to-temat-tabu\/","title":{"rendered":"Czy m\u0119skie zdrowie to temat tabu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23424\" class=\"elementor elementor-23424\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCzy m\u0119skie zdrowie to temat tabu? Co tak naprawd\u0119 o nim wiemy? Case study akcji edukacyjnej #dlaKOLEGIpytam\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#PatientExperience, #PatientCentric, #m\u0119skiezdrowie, #profilaktyka, #tabu, #humaninsight, #edukacja, #kampaniespo\u0142eczne, #zmianapostaw, #komunikacjamarketingowa, #dlaKOLEGIpytam\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tM\u0118\u017bCZY\u0179NI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">14:45<\/span> WTOREK, 23 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab28326 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab28326\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3b53a78\" data-id=\"3b53a78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23f7bb6 elementor-widget elementor-widget-shortcode\" data-id=\"23f7bb6\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIle razy s\u0142yszeli\u015bmy: \u201eJako\u015b to b\u0119dzie\u201d, \u201eSam sobie poradz\u0119\u201d, \u201eNie mam czasu na lekarzy\u201d, \u201eTo nic powa\u017cnego\u201d? M\u0119skie zdrowie wci\u0105\u017c pozostaje tematem, o kt\u00f3rym m\u00f3wi si\u0119 za ma\u0142o \u2013 a to milczenie mo\u017ce mie\u0107 powa\u017cne konsekwencje. \nWstyd, stereotypy, brak otwarto\u015bci \u2013 to tylko niekt\u00f3re z barier, kt\u00f3re sprawiaj\u0105, \u017ce wielu m\u0119\u017cczyzn unika bada\u0144 profilaktycznych i wizyt u specjalist\u00f3w. Ale czy naprawd\u0119 wiemy, jak cz\u0119sto m\u0119\u017cczy\u017ani korzystaj\u0105 z opieki medycznej? Czy robi\u0105 to rzadziej ni\u017c kobiety? I co ich powstrzymuje? \nPodczas naszego wyst\u0105pienia przyjrzymy si\u0119 faktom \u2013 nie domys\u0142om. Poka\u017cemy, co m\u00f3wi\u0105 dane operacyjne i deklaratywne. Odpowiemy na pytania, kt\u00f3re cz\u0119sto pozostaj\u0105 bez odpowiedzi i by\u0107 mo\u017ce obalimy kilka mit\u00f3w. \nBo zdrowie to nie temat tabu &#8211; to temat, kt\u00f3ry dotyczy nas wszystkich. \nPrzyk\u0142adem dzia\u0142ania maj\u0105cego oswoi\u0107 temat zdrowia m\u0119\u017cczyzn i prze\u0142ama\u0107 istniej\u0105ce bariery jest kampania PZU Zdrowie #dlaKOLEGIpytam. Podczas prezentacji przybli\u017cymy ten case study. Poka\u017cemy, jak dzi\u0119ki analizie insight\u00f3w i barier komunikacyjnych uda\u0142o si\u0119 stworzy\u0107 przekaz, kt\u00f3ry nie tylko edukuje, ale te\u017c buduje mosty mi\u0119dzy mark\u0105 a odbiorc\u0105. \nTo doskona\u0142y przyk\u0142ad na to, jak j\u0119zyk empatii, autentyczno\u015b\u0107 i odpowiedni styl mog\u0105 prze\u0142amywa\u0107 milczenie i inicjowa\u0107 zmian\u0119 postaw. Kampania \u0142\u0105czy cele spo\u0142eczne z biznesowymi, pozycjonuj\u0105c mark\u0119 jako eksperta i partnera w trosce o zdrowie.  \nTo r\u00f3wnie\u017c opowie\u015b\u0107 o tym, \u017ce dobra komunikacja (kt\u00f3rej podstaw\u0105 jest dobrze rozpoznany insight) mo\u017ce by\u0107 skutecznym narz\u0119dziem zmiany \u2013 nawet w tak trudnym temacie jak zdrowie m\u0119\u017cczyzn.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5dc4a49\" data-id=\"5dc4a49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d5816 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"77d5816\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/siwek_jaroslaw.jpg\" class=\"attachment-full size-full wp-image-23177\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/siwek_jaroslaw.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/siwek_jaroslaw-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Jaros\u0142aw Siwek<\/span><p class=\"elementor-image-box-description\">Koordynator Bada\u0144 Satysfakcji\n<br>\n<strong>PZU Zdrowie<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e863c elementor-widget elementor-widget-text-editor\" data-id=\"c8e863c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKoordynator Bada\u0144 Satysfakcji w PZU Zdrowie. Socjolog z do\u015bwiadczeniem w prowadzeniu projekt\u00f3w wykorzystuj\u0105cych metodologi\u0119 bada\u0144 spo\u0142ecznych skupiaj\u0105cych si\u0119 na aspektach zwi\u0105zanych z satysfakcj\u0105, jako\u015bci\u0105 obs\u0142ugi oraz do\u015bwiadczeniami pacjent\u00f3w i klient\u00f3w. Jego praca sk\u0142ada si\u0119 g\u0142\u00f3wnie z analizy potrzeb i oczekiwa\u0144 pacjent\u00f3w, a tak\u017ce projektowania i realizacji bada\u0144 z obszaru Patient i Customer Experience. Przed do\u0142\u0105czeniem w 2022 r. do PZU Zdrowie zwi\u0105zany z sektorem bankowym i ubezpieczeniowym. Absolwent Socjologii na SGGW oraz studi\u00f3w podyplomowych Zarz\u0105dzanie Satysfakcj\u0105 Klienta na SGH.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ed9d8d8\" data-id=\"ed9d8d8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-abbcab3 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"abbcab3\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/jackowski_sebastian.jpg\" class=\"attachment-full size-full wp-image-23141\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/jackowski_sebastian.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/jackowski_sebastian-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Sebastian Jackowski<\/span><p class=\"elementor-image-box-description\"> Starszy Specjalista ds. Komunikacji\n<br>\n<strong>PZU Zdrowie<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-db9f953 elementor-widget elementor-widget-text-editor\" data-id=\"db9f953\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTw\u00f3rca akcji edukacyjnej #dlaKOLEGIpytam, specjalizuje si\u0119 w kreatywnej komunikacji opartej na insightach i realnych potrzebach odbiorc\u00f3w. \u0141\u0105czy do\u015bwiadczenie z nowoczesnymi narz\u0119dziami, tworz\u0105c tre\u015bci, kt\u00f3re wspieraj\u0105 rozw\u00f3j marek, produkt\u00f3w i us\u0142ug. Samodzielnie prowadzi ca\u0142y proces: od researchu i analizy trend\u00f3w, przez kreacje AI, po strategi\u0119 komunikacyjn\u0105. Wierzy, \u017ce empatia, poczucie humoru i zrozumienie zjawisk spo\u0142ecznych s\u0105 kluczowe w odpowiadaniu na wyzwania wsp\u00f3\u0142czesnego \u015bwiata.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Czy m\u0119skie zdrowie to temat tabu? Co tak naprawd\u0119 o nim wiemy? Case study akcji edukacyjnej #dlaKOLEGIpytam#PatientExperience, #PatientCentric, #m\u0119skiezdrowie, #profilaktyka, #tabu, #humaninsight, #edukacja, #kampaniespo\u0142eczne, #zmianapostaw, #komunikacjamarketingowa, #dlaKOLEGIpytamM\u0118\u017bCZY\u0179NISESJA MODEROWANA14:45 WTOREK, 23 WRZE\u015aNIAIle razy s\u0142yszeli\u015bmy: \u201eJako\u015b to b\u0119dzie\u201d, \u201eSam sobie poradz\u0119\u201d, \u201eNie mam czasu na lekarzy\u201d, \u201eTo nic powa\u017cnego\u201d? M\u0119skie zdrowie wci\u0105\u017c pozostaje tematem, o kt\u00f3rym m\u00f3wi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23424","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Czy m\u0119skie zdrowie to temat tabu? 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Case study akcji edukacyjnej #dlaKOLEGIpytam #PatientExperience, #PatientCentric, #m\u0119skiezdrowie, #profilaktyka, #tabu, #humaninsight, #edukacja, #kampaniespo\u0142eczne, #zmianapostaw, #komunikacjamarketingowa, #dlaKOLEGIpytam M\u0118\u017bCZY\u0179NI SESJA MODEROWANA 14:45 WTOREK, 23 WRZE\u015aNIA VdoCipher Error: Video ID not found Ile razy s\u0142yszeli\u015bmy: \u201eJako\u015b to b\u0119dzie\u201d, \u201eSam sobie poradz\u0119\u201d, \u201eNie mam czasu na lekarzy\u201d,\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/czy-meskie-zdrowie-to-temat-tabu\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Czy m\u0119skie zdrowie to temat tabu - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Czy m\u0119skie zdrowie to temat tabu? 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