{"id":23463,"date":"2025-07-01T21:50:13","date_gmt":"2025-07-01T19:50:13","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23463"},"modified":"2025-09-30T20:29:41","modified_gmt":"2025-09-30T18:29:41","slug":"to-nie-jest-kraj-dla-siwych-ludzi","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/to-nie-jest-kraj-dla-siwych-ludzi\/","title":{"rendered":"To nie jest kraj dla siwych ludzi"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23463\" class=\"elementor elementor-23463\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo nie jest kraj dla siwych ludzi?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSilvers, Boomers\/Gen X, Silversi contra Gen Z, Marketing, Demografia TG\u2019s, Insighty, Generacja 50+, Strategia marketingowa, Przysz\u0142o\u015b\u0107\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSILVERS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\"> 12:05<\/span> \u015aRODA, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e34242e giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e34242e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8824be4\" data-id=\"8824be4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5171207 elementor-widget elementor-widget-shortcode\" data-id=\"5171207\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJAKIE B\u0118DZIE? Wyst\u0105pienie b\u0119dzie interaktywne, mi\u0119dzy innymi zaprosimy uczestnik\u00f3w do quizu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a39392d elementor-widget elementor-widget-text-editor\" data-id=\"a39392d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tO CZYM B\u0118DZIE? Wk\u0142adamy kij  w mrowisko&#8230; \nMimo, \u017ce temat Silvers\u00f3w pojawia si\u0119 od paru lat dosy\u0107 intensywnie,  to nie rozumiemy, dlaczego grupa 50+ jest niemal kompletnie ignorowana przez Marketer\u00f3w. \nA\u017c 90% brief\u00f3w badawczych to TG 25-45lat, mniej ni\u017c 10% brief\u00f3w to badania dotycz\u0105ce TG powy\u017cej 50 r.\u017c. \nOczywi\u015bcie, \u017ce niekt\u00f3re bran\u017ce s\u0105 bardziej, inne mniej odroczone, od tematu starzenia si\u0119 spo\u0142ecze\u0144stwa. Np. wida\u0107, \u017ce temat zaczyna si\u0119 w Polsce od \u201crynku pracy\u201d . Ale jest to temat, z kt\u00f3rym, pr\u0119dzej czy p\u00f3\u017aniej, ka\u017cdy Marketer b\u0119dzie si\u0119 mierzy\u0142. \nMy, chcemy po\u0142o\u017cy\u0107 nacisk w\u0142a\u015bnie na perspektyw\u0119 Marketer\u00f3w i zrozumie\u0107, z czego ten op\u00f3r wynika\u2026 \nJaki jest problem? \u017be to nie jest sexy m\u00f3wi\u0107 o i do 50+? \nOczywi\u015bcie, \u017ce to wynika z kulturowego uwielbienia m\u0142odo\u015bci i stereotyp\u00f3w, ale chcemy dotrze\u0107 g\u0142\u0119biej, do sedna..  \nDodatkowo, nie ma g\u0142\u0119bokiego zrozumienia tej TG, kt\u00f3ra jest postrzegana cz\u0119sto stereotypowo i traktowana homogenicznie! A przecie\u017c to nie tylko osoby z siwizn\u0105, z problemami ze stawami, ani tylko aktywni, wysportowani 50+ latkowie. \nW naszym wyst\u0105pieniu, nie m\u00f3wimy, zmie\u0144cie i targetujcie teraz do ludzi starszych &#8211; tylko m\u00f3wimy: spr\u00f3bujmy zastanowi\u0107 si\u0119, jakie s\u0105 mo\u017cliwe rozwi\u0105zania: \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9340b2 elementor-widget elementor-widget-text-editor\" data-id=\"c9340b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol><li>tworzysz now\u0105 mark\u0119 od A-Z dla 50+ [ na razie g\u0142\u00f3wnie Pharma]<\/li><li>robisz line extension rozszerzasz portfolio marki [ przyk\u0142ady]<\/li><li>albo najciekawsza dla nas opcja: tworzysz uniwersaln\u0105 komunikacj\u0119, kt\u00f3ra trafia do Silvers\u00f3w, ale nie alienuje m\u0142odych. Lub odwrotnie: jest do m\u0142odych, ale nie alienuje Silvers\u00f3w [przyk\u0142ad najnowszej reklamy Malibu lub reklam Dove i inne]<\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f23106 elementor-widget elementor-widget-text-editor\" data-id=\"1f23106\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tS\u0105 dowody badawcze na to, \u017ce pewne warto\u015bci dojrza\u0142ych konsument\u00f3w s\u0105 atrakcyjne dla bardzo m\u0142odych ludzi 20+ . Odpowiadaj\u0105 na ich deficyty, l\u0119ki, przebod\u017acowanie, zagubienie. Dlaczego zatem nie pr\u00f3bowa\u0107 znale\u017a\u0107 warto\u015bci, kt\u00f3re s\u0105 uniwersalne dla obu grup. \nSkonfrontujemy te bariery i rozwi\u0105zania z Marketerami z PL i us\u0142yszymy perspektyw\u0119 jak jest na \u015bwiecie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5dc4a49\" data-id=\"5dc4a49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d5816 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"77d5816\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/gala_zatorska_katarzyna.jpg\" class=\"attachment-full size-full wp-image-23137\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/gala_zatorska_katarzyna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/gala_zatorska_katarzyna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Kasia Gala-Zatorska<\/span><p class=\"elementor-image-box-description\">za\u0142o\u017cycielka \/ w\u0142a\u015bcicielka\n<br>\n<strong>GLIMPSE<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e863c elementor-widget elementor-widget-text-editor\" data-id=\"c8e863c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tAbsolwentka UW, Wydzia\u0142 Psychologii i Socjologii. Dyplom z psychologii spo\u0142ecznej. Uko\u0144czy\u0142a studia w 1996 r. Stypendystka i laureatka programu UNDP United States of America. Na IV roku studi\u00f3w rozpocz\u0119\u0142a prac\u0119 w instytucie Pentor (1 rok), nast\u0119pnie w kluczowych instytutach badawczych: SMG\/KRCMillward Brown (4 lata), F-Squared (2 lata) Case inquiry (4 lata), 4P research mix (5 lat). Nast\u0119pnie w\u0142asna agencja Glimpse od 2008 r. \n\nBadacz praktyk od 1994 r. Moderator szcz\u0119\u015bciara: non-stop moderowanie przez ostatnie 30 lat, czyli pozyskiwanie insight\u00f3w z pierwszej r\u0119ki, a nie tylko z pozycji fotela prezeski pozwoli\u0142o zdoby\u0107 wiedz\u0119 o konsumencie i rejestrowa\u0107 zmiany w zachowaniach, postawach, przekonaniach przez 3 dekady. \nW bran\u017cy dzi\u0119ki Prof. Annie Gizie, Krzy\u015bkowi Tomczakowi i paru innym osobom. Wykszta\u0142ci\u0142a ponad 10 m\u0142odych badaczy. Jest jedynym wy\u0142\u0105cznym dostawc\u0105 bada\u0144 jako\u015bciowych dla najwi\u0119kszego instytutu bada\u0144 jako\u015bciowych i medi\u00f3w w Niemczech, Rheingold Institute. Od dw\u00f3ch dekad wsp\u00f3\u0142pracuje z instytutami z Hiszpanii, UK, Francji, Rumunii, W\u0119gier, Czech. \nNie ma parcia na szk\u0142o, chyba, \u017ce ma co\u015b istotnego do powiedzenia do bran\u017cy badawczej i marketingu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-df5ea1a\" data-id=\"df5ea1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1742005 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1742005\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/bialous_faustyna.jpg\" class=\"attachment-full size-full wp-image-23120\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/bialous_faustyna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/bialous_faustyna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Faustyna Bia\u0142ous<\/span><p class=\"elementor-image-box-description\">Junior Researcher\n<br>\n<strong>GLIMPSE<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78f66f elementor-widget elementor-widget-text-editor\" data-id=\"b78f66f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZ Glimpse zwi\u0105zana od 2021 roku, od 2023 pracuje jako badaczka jako\u015bciowa. Absolwentka Uniwersytetu Warszawskiego (filologia polska), prac\u0119 licencjack\u0105 po\u015bwi\u0119ci\u0142a stereotypom kobiecej staro\u015bci w literaturze oraz ich prze\u0142amywaniu. Obecnie studentka II st. na Wydziale Socjologii UW (j\u0119zyk i spo\u0142ecze\u0144stwo).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>To nie jest kraj dla siwych ludzi?Silvers, Boomers\/Gen X, Silversi contra Gen Z, Marketing, Demografia TG\u2019s, Insighty, Generacja 50+, Strategia marketingowa, Przysz\u0142o\u015b\u0107SILVERSSESJA MODEROWANA 12:05 \u015aRODA, 24 WRZE\u015aNIAJAKIE B\u0118DZIE? Wyst\u0105pienie b\u0119dzie interaktywne, mi\u0119dzy innymi zaprosimy uczestnik\u00f3w do quizu.O CZYM B\u0118DZIE? Wk\u0142adamy kij w mrowisko&#8230; Mimo, \u017ce temat Silvers\u00f3w pojawia si\u0119 od paru lat dosy\u0107 intensywnie, to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23463","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"To nie jest kraj dla siwych ludzi? Silvers, Boomers\/Gen X, Silversi contra Gen Z, Marketing, Demografia TG\u2019s, Insighty, Generacja 50+, Strategia marketingowa, Przysz\u0142o\u015b\u0107 SILVERS SESJA MODEROWANA 12:05 \u015aRODA, 24 WRZE\u015aNIA VdoCipher Error: Video ID not found JAKIE B\u0118DZIE? Wyst\u0105pienie b\u0119dzie interaktywne, mi\u0119dzy innymi zaprosimy uczestnik\u00f3w do quizu. O CZYM B\u0118DZIE? 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