{"id":23474,"date":"2025-07-01T21:57:34","date_gmt":"2025-07-01T19:57:34","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23474"},"modified":"2025-09-30T20:30:05","modified_gmt":"2025-09-30T18:30:05","slug":"zamiast-kryzysu","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/zamiast-kryzysu\/","title":{"rendered":"Zamiast kryzysu"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23474\" class=\"elementor elementor-23474\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZamiast kryzysu \u2013 Krynica mo\u017cliwo\u015bci. O sile srebrnego pokolenia i szansie na now\u0105 jako\u015b\u0107 \u017cycia i rozw\u00f3j marek.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#pro-age #silver_tsunami #seniorzy #jako\u015b\u0107_\u017cycia #p\u00f3\u017any_debiut #marketing_inkluzywny #rozw\u00f3j_sektor\u00f3w #rozw\u00f3j_marek #potrzeby_ubezpieczniowe\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSILVERS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\"> 12:25<\/span> \u015aRODA, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8db5d34 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8db5d34\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-9ac684c\" data-id=\"9ac684c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c44503 elementor-widget elementor-widget-shortcode\" data-id=\"0c44503\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCzy wiesz, \u017ce osoby 60+ s\u0105 dzi\u015b jedn\u0105 z najbardziej lojalnych i niedocenianych grup konsumenckich, a ich si\u0142a nabywcza ro\u015bnie szybciej ni\u017c jakiejkolwiek innej grupy wiekowej? W dobie demograficznych zmian seniorzy przestaj\u0105 by\u0107 \u201egrup\u0105 ryzyka\u201d \u2013 staj\u0105 si\u0119 grup\u0105 szansy.\nW tej prezentacji poka\u017cemy, jak lider rynku ubezpieczeniowego nie tylko dostrzega ten potencja\u0142, ale aktywnie go wykorzystuje. Opowiemy o tym, jak empatyczne projektowanie, adaptacja produkt\u00f3w i integracja pokole\u0144 (np. \u201eubezpiecz mam\u0119 lub te\u015bcia\u201d) mog\u0105 sta\u0107 si\u0119 nowym standardem w bran\u017cy us\u0142ug finansowych.\nPrzyjrzymy si\u0119 mitom i faktom dotycz\u0105cym konsumenckich zachowa\u0144 os\u00f3b starszych: czy naprawd\u0119 s\u0105 mniej technologiczni? Czy s\u0105 lojalni wobec marek? Jakie maj\u0105 oczekiwania wobec obs\u0142ugi i komunikacji?\nNa podstawie danych z bada\u0144 oraz danych CRM i GUS poka\u017cemy, jak wiedza o tej grupie prze\u0142o\u017cy\u0142a si\u0119 na konkretne decyzje biznesowe, wzrost satysfakcji klient\u00f3w i rozw\u00f3j innowacyjnych rozwi\u0105za\u0144. To prezentacja o sile, kt\u00f3ra dojrzewa \u2013 i o tym, jak nie przegapi\u0107 najwa\u017cniejszej grupy konsumenckiej XXI wieku.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-df5ea1a\" data-id=\"df5ea1a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1742005 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1742005\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/lada_szewczenko_wiola.jpg\" class=\"attachment-full size-full wp-image-23154\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/lada_szewczenko_wiola.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/lada_szewczenko_wiola-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Wiola \u0141ada-Szewczenko<\/span><p class=\"elementor-image-box-description\">Digital Marketing &amp; Consumer Research Director\n<br>\n<strong>PZU<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b78f66f elementor-widget elementor-widget-text-editor\" data-id=\"b78f66f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDo\u015bwiadczona liderka marketingu z ponad 20-letnim sta\u017cem w bran\u017cy finansowej i ubezpieczeniowej. Absolwentka MBA Digital Transformation w Szkole Biznesu Politechniki Warszawskiej. Specjalizuje si\u0119 w \u0142\u0105czeniu bada\u0144 konsumenckich z marketingiem cyfrowym, technologi\u0105 i sprzeda\u017c\u0105 online. Obecnie Dyrektorka ds. Digital Marketingu i Bada\u0144, odpowiedzialna za strategi\u0119 sprzeda\u017cy online, rozw\u00f3j marki oraz optymalizacj\u0119 dzia\u0142a\u0144 marketingowych. Skutecznie \u0142\u0105czy \u015bwiat bada\u0144, technologii i biznesu, tworz\u0105c innowacyjne rozwi\u0105zania wspieraj\u0105ce wzrost przychod\u00f3w i warto\u015b\u0107 dla klienta. Posiada bogate do\u015bwiadczenie w wyst\u0105pieniach publicznych, skutecznie dziel\u0105c si\u0119 swoj\u0105 wiedz\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Zamiast kryzysu \u2013 Krynica mo\u017cliwo\u015bci. O sile srebrnego pokolenia i szansie na now\u0105 jako\u015b\u0107 \u017cycia i rozw\u00f3j marek.#pro-age #silver_tsunami #seniorzy #jako\u015b\u0107_\u017cycia #p\u00f3\u017any_debiut #marketing_inkluzywny #rozw\u00f3j_sektor\u00f3w #rozw\u00f3j_marek #potrzeby_ubezpiecznioweSILVERSSESJA MODEROWANA 12:25 \u015aRODA, 24 WRZE\u015aNIACzy wiesz, \u017ce osoby 60+ s\u0105 dzi\u015b jedn\u0105 z najbardziej lojalnych i niedocenianych grup konsumenckich, a ich si\u0142a nabywcza ro\u015bnie szybciej ni\u017c jakiejkolwiek innej grupy [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23474","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Zamiast kryzysu \u2013 Krynica mo\u017cliwo\u015bci. 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