{"id":23519,"date":"2025-07-01T22:40:07","date_gmt":"2025-07-01T20:40:07","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23519"},"modified":"2025-10-02T11:50:05","modified_gmt":"2025-10-02T09:50:05","slug":"co-marketer-ma-na-koncu-jezyka","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/co-marketer-ma-na-koncu-jezyka\/","title":{"rendered":"Co marketer ma na ko\u0144cu j\u0119zyka"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23519\" class=\"elementor elementor-23519\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCo marketer ma na ko\u0144cu j\u0119zyka? \nCzyli jak semiotyka i analizy kulturowe pomagaj\u0105 przy \u015bwi\u0105tecznej reklamie Allegro.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12a300 giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"c12a300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#allegro #komunikacja #\u015bwi\u0119ta #semiotyka #kultura\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKOMUNIKACJA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc81d9 elementor-widget elementor-widget-text-editor\" data-id=\"fdc81d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\"> 12:05<\/span> \u015aRODA, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de95f0a giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"de95f0a\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d53773a\" data-id=\"d53773a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a53ac55 elementor-widget elementor-widget-shortcode\" data-id=\"a53ac55\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\u015awi\u0105teczne kampanie Allegro od lat poruszaj\u0105 emocje milion\u00f3w Polak\u00f3w i sta\u0142y si\u0119 wa\u017cnym elementem naszego kulturowego krajobrazu. W Allegro chcemy my\u015ble\u0107 o nich  jako o marketingowej pierwszej gwiazdce. Za tym sukcesem stoi jednak nie tylko kreatywno\u015b\u0107, lecz tak\u017ce kompleksowy proces badawczy, w kt\u00f3rym niebagateln\u0105 rol\u0119  odgrywaj\u0105 analizy kulturowe i semiotyka.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3675912 elementor-widget elementor-widget-text-editor\" data-id=\"3675912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tW naszym wyst\u0105pieniu poka\u017cemy, g\u0142\u00f3wnie na przyk\u0142adzie reklamy \u015bwi\u0105tecznej Allegro  z 2024 r.  jak narz\u0119dzia z tych obszar\u00f3w wspieraj\u0105 tworzenie spotu na r\u00f3\u017cnych etapach od identyfikacji g\u0142\u00f3wnej idei, przez ocen\u0119 kulturowej aktualno\u015bci pomys\u0142\u00f3w, budow\u0119 scenariusza, dopracowanie scenografii, a\u017c po wyb\u00f3r i dopracowanie treatmentu re\u017cyserskiego. To b\u0119dzie opowie\u015b\u0107 o tym jak przygl\u0105damy si\u0119 napi\u0119ciom kulturowym, dopowiadamy to co marketerzy maj\u0105 na ko\u0144cu j\u0119zyka a przez to nadajemy g\u0142\u0119bi\u0119 lub uzupe\u0142niamy dane z klasycznych bada\u0144 marketingowych.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ccc2328 elementor-widget elementor-widget-text-editor\" data-id=\"ccc2328\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nZ publiczno\u015bci\u0105 podzielimy si\u0119 konkretnymi przyk\u0142adami insight\u00f3w, kt\u00f3re mia\u0142y bezpo\u015bredni wp\u0142yw na ostateczny kszta\u0142t kampanii.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49af6a8 elementor-widget elementor-widget-text-editor\" data-id=\"49af6a8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNaszym celem b\u0119dzie pokazanie, \u017ce narz\u0119dzia semiotyki i analiz kulturowych mog\u0105 realnie wspiera\u0107 marketer\u00f3w w podejmowaniu trafnych decyzji, zwi\u0119kszaniu skuteczno\u015bci komunikacji marki i tworzeniu tre\u015bci, kt\u00f3re naprawd\u0119 poruszaj\u0105 ludzi. Bo przecie\u017c tego w\u0142a\u015bnie najbardziej pragniemy na \u015bwi\u0119ta \u2013 prawdziwych emocji.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5dc4a49\" data-id=\"5dc4a49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d5816 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"77d5816\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/kalinowski_artur.jpg\" class=\"attachment-full size-full wp-image-23144\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/kalinowski_artur.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/kalinowski_artur-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Artur Kalinowski<\/span><p class=\"elementor-image-box-description\">Consumer &amp; Market Insights Expert\n<br>\n<strong>Allegro<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e863c elementor-widget elementor-widget-text-editor\" data-id=\"c8e863c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPsycholog spo\u0142eczny, badacz.  Poza poszukiwaniem insight\u00f3w w pracy, uzale\u017cniony od wychwytywania zale\u017cno\u015bci i paradoks\u00f3w tak\u017ce w trakcie podr\u00f3\u017cy, spacer\u00f3w i lektur. Wcze\u015bniej w Allegro badacz UX-wy oraz przez lata ekspert od bada\u0144 konsumenckich i rozwoju publiczno\u015bci  w Centrum Nauki Kopernik.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dae5d90\" data-id=\"dae5d90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a24f17c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a24f17c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/biedzinski_maciej.jpg\" class=\"attachment-full size-full wp-image-23122\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/biedzinski_maciej.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/biedzinski_maciej-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Maciej Biedzi\u0144ski<\/span><p class=\"elementor-image-box-description\">Semiotyk i wsp\u00f3\u0142za\u0142o\u017cyciel\n<br>\n<strong>Culture Tellers<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2f65c elementor-widget elementor-widget-text-editor\" data-id=\"9f2f65c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSemiotyk, kulturoznawca, badacz, strateg, cz\u0142onek Mi\u0119dzynarodowego Stowarzyszenia Studi\u00f3w Semiotycznych (IASS-AIS) oraz wsp\u00f3\u0142za\u0142o\u017cyciel Culture Tellers &#8211; semiotycznej firmy badawczo-konsultingowej, pomagaj\u0105cej tworzy\u0107 komunikacj\u0119 i wprowadza\u0107 strategie w oparciu o wiedz\u0119 kulturow\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Co marketer ma na ko\u0144cu j\u0119zyka? Czyli jak semiotyka i analizy kulturowe pomagaj\u0105 przy \u015bwi\u0105tecznej reklamie Allegro.#allegro #komunikacja #\u015bwi\u0119ta #semiotyka #kulturaKOMUNIKACJASESJA MODEROWANA 12:05 \u015aRODA, 24 WRZE\u015aNIA\u015awi\u0105teczne kampanie Allegro od lat poruszaj\u0105 emocje milion\u00f3w Polak\u00f3w i sta\u0142y si\u0119 wa\u017cnym elementem naszego kulturowego krajobrazu. W Allegro chcemy my\u015ble\u0107 o nich jako o marketingowej pierwszej gwiazdce. Za tym [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23519","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Co marketer ma na ko\u0144cu j\u0119zyka? Czyli jak semiotyka i analizy kulturowe pomagaj\u0105 przy \u015bwi\u0105tecznej reklamie Allegro. #allegro #komunikacja #\u015bwi\u0119ta #semiotyka #kultura KOMUNIKACJA SESJA MODEROWANA 12:05 \u015aRODA, 24 WRZE\u015aNIA VdoCipher Error: Video ID not found \u015awi\u0105teczne kampanie Allegro od lat poruszaj\u0105 emocje milion\u00f3w Polak\u00f3w i sta\u0142y si\u0119 wa\u017cnym elementem naszego kulturowego krajobrazu. 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Czyli jak semiotyka i analizy kulturowe pomagaj\u0105 przy \u015bwi\u0105tecznej reklamie Allegro. #allegro #komunikacja #\u015bwi\u0119ta #semiotyka #kultura KOMUNIKACJA SESJA MODEROWANA 12:05 \u015aRODA, 24 WRZE\u015aNIA VdoCipher Error: Video ID not found \u015awi\u0105teczne kampanie Allegro od lat poruszaj\u0105 emocje milion\u00f3w Polak\u00f3w i sta\u0142y si\u0119 wa\u017cnym elementem naszego kulturowego krajobrazu. 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