{"id":23524,"date":"2025-07-01T22:43:17","date_gmt":"2025-07-01T20:43:17","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=23524"},"modified":"2025-10-02T11:50:21","modified_gmt":"2025-10-02T09:50:21","slug":"od-insightu-do-efektow","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2025\/od-insightu-do-efektow\/","title":{"rendered":"Od insightu do efekt\u00f3w"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"23524\" class=\"elementor elementor-23524\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOd insightu do efekt\u00f3w: digitalowa kampania launchowa YoPRO przy wsparciu AI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c12a300 giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"c12a300\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tattention, dane i efektywno\u015b\u0107, Predictive AI w marketingu, optymalizacja kreacji\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tKOMUNIKACJA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdc81d9 elementor-widget elementor-widget-text-editor\" data-id=\"fdc81d9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\"> 12:25<\/span> \u015aRODA, 24 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ab6cbb0 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ab6cbb0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1b9f610\" data-id=\"1b9f610\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-60e237a elementor-widget elementor-widget-shortcode\" data-id=\"60e237a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-9af9f48 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9af9f48\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-76f5d78\" data-id=\"76f5d78\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWyst\u0105pienie zabierze uczestnik\u00f3w w podr\u00f3\u017c przez proces powstawania digitalowej kampanii launchowej marki YoPRO \u2013 funkcjonalnych jogurt\u00f3w wysokobia\u0142kowych od Danone. Kampania powsta\u0142a we wsp\u00f3\u0142pracy z Teads jako cz\u0119\u015b\u0107 szerokiego media mixu, a jej wyr\u00f3\u017cnikiem by\u0142a precyzyjna optymalizacja kreacji oparta na danych i predykcyjnej analizie AI (Neurons). Poka\u017cemy, jak zrozumienie mechanizm\u00f3w dzia\u0142ania uwagi konsumenta wp\u0142yn\u0119\u0142o na dob\u00f3r format\u00f3w, uk\u0142ad tre\u015bci i dostosowanie strategii do \u015brodowiska in-read outstream. Opowiemy o decyzjach kreatywnych, kt\u00f3re prze\u0142o\u017cy\u0142y si\u0119 na konkretne efekty: od zapami\u0119tywalno\u015bci przekazu, po rozpoznawalno\u015b\u0107 marki si\u0119gaj\u0105c\u0105 ponad 40% po zaledwie kilku miesi\u0105cach obecno\u015bci na rynku. To prezentacja dla tych, kt\u00f3rzy chc\u0105 zobaczy\u0107, jak AI mo\u017ce w praktyce wesprze\u0107 skuteczno\u015b\u0107 kampanii \u2013 jako wa\u017cna cegie\u0142ka w znacznie wi\u0119kszej komunikacyjnej uk\u0142adance.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-5dc4a49\" data-id=\"5dc4a49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-77d5816 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"77d5816\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/zak_justyna.jpg\" class=\"attachment-full size-full wp-image-23199\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/zak_justyna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/zak_justyna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Justyna \u017bak<\/span><p class=\"elementor-image-box-description\">Industry Director\n<br>\n<strong> Teads Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c8e863c elementor-widget elementor-widget-text-editor\" data-id=\"c8e863c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOd kwietnia 2024 zwi\u0105zana z Teads. Jako Industry Director odpowiada za rozw\u00f3j kluczowych klient\u00f3w, w tym JBP.  W przesz\u0142o\u015bci zwi\u0105zana z platform\u0105 TikTok Polska, gdzie pracowa\u0142a jako business partnership manager. We wcze\u015bniejszych latach by\u0142a zatrudniona na stanowiskach sprzeda\u017cowych m.in. w Httpool Polska, Str\u00f6er Media, jak i w Biurze Reklamy TVP.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-dae5d90\" data-id=\"dae5d90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a24f17c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a24f17c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/lagoda_jakub.png\" class=\"attachment-full size-full wp-image-23155\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/lagoda_jakub.png 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/lagoda_jakub-150x150.png 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Jakub \u0141agoda<\/span><p class=\"elementor-image-box-description\">Brand Manager YoPRO\n<br>\n<strong>Grupa Sp\u00f3\u0142ek  DANONE<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2f65c elementor-widget elementor-widget-text-editor\" data-id=\"9f2f65c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJakub jest niezale\u017cnym, zorientowanym na cele specjalist\u0105 z do\u015bwiadczeniem w rozwijaniu marek. W swojej karierze zarz\u0105dza\u0142 kampaniami marketingowymi, takimi jak Ptasie Mleczko\u00ae we wsp\u00f3\u0142pracy z Costa Coffee, wsp\u00f3\u0142prac\u0105 z Andrzejem Mleczko oraz wprowadzeniem marki YoPRO na polski rynek. Specjalizuje si\u0119 w strategii komunikacji, odkrywaniem potrzeb klienckich, rozwojem produktu, zarz\u0105dzaniu relacjami z klientami oraz wykorzystaniu narz\u0119dzi AI w codziennej pracy. Jego pasje to psychologia, mindfulness i marketing w nowych mediach.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Od insightu do efekt\u00f3w: digitalowa kampania launchowa YoPRO przy wsparciu AIattention, dane i efektywno\u015b\u0107, Predictive AI w marketingu, optymalizacja kreacjiKOMUNIKACJASESJA MODEROWANA 12:25 \u015aRODA, 24 WRZE\u015aNIAWyst\u0105pienie zabierze uczestnik\u00f3w w podr\u00f3\u017c przez proces powstawania digitalowej kampanii launchowej marki YoPRO \u2013 funkcjonalnych jogurt\u00f3w wysokobia\u0142kowych od Danone. Kampania powsta\u0142a we wsp\u00f3\u0142pracy z Teads jako cz\u0119\u015b\u0107 szerokiego media mixu, a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":23112,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-23524","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Od insightu do efekt\u00f3w: digitalowa kampania launchowa YoPRO przy wsparciu AI attention, dane i efektywno\u015b\u0107, Predictive AI w marketingu, optymalizacja kreacji KOMUNIKACJA SESJA MODEROWANA 12:25 \u015aRODA, 24 WRZE\u015aNIA VdoCipher Error: Video ID not found Wyst\u0105pienie zabierze uczestnik\u00f3w w podr\u00f3\u017c przez proces powstawania digitalowej kampanii launchowej marki YoPRO \u2013 funkcjonalnych jogurt\u00f3w wysokobia\u0142kowych od Danone. 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