{"id":26958,"date":"2026-02-25T13:11:49","date_gmt":"2026-02-25T12:11:49","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=26958"},"modified":"2026-04-30T12:47:07","modified_gmt":"2026-04-30T10:47:07","slug":"czy-chlopacy-z-gen-z-beda-ogladac-mundial-2026","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-beyond-generations\/czy-chlopacy-z-gen-z-beda-ogladac-mundial-2026\/","title":{"rendered":"Czy ch\u0142opacy z Gen Z b\u0119d\u0105 ogl\u0105da\u0107 Mundial 2026"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"26958\" class=\"elementor elementor-26958\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCzy ch\u0142opacy z Gen Z b\u0119d\u0105 ogl\u0105da\u0107 Mundial 2026, czyli dlaczego mecze pi\u0142karskie niekoniecznie s\u0105 wielk\u0105 atrakcj\u0105 dla kibic\u00f3w z pokolenia Tik Toka.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894339f elementor-widget elementor-widget-text-editor\" data-id=\"894339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#GenZ #GenAlpha #Przysz\u0142o\u015b\u0107sportu #Foresight #Pi\u0142kano\u017cna #Trendywsporcie #TikTokvsTV\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> GENERACYJNE ROZRYWKI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">15:35<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dfc51b7 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dfc51b7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a1f447a\" data-id=\"a1f447a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7fa8aa7 elementor-widget elementor-widget-shortcode\" data-id=\"7fa8aa7\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/player.vdocipher.com\/v2\/api.js\"><\/script>\n<iframe\n  src=\"https:\/\/player.vdocipher.com\/v2\/?otp=20160313versUSE3230GJcm1suFubMK6mcuWsmaqWOlBP5jRDD4x1BynhZxdDqPs&#038;playbackInfo=eyJ2aWRlb0lkIjoiMTBmODM4M2VjYjg3NDFkNmI2OWU4ZTJmNjQ3NzA4YjkifQ==\"\n  id=\"u530144194\"\n  style=\"height:auto;width:1280px;max-width:100%;border:0;display: block;\"\n  allow=\"encrypted-media\"\n  allowfullscreen\n><\/iframe>\n<script>\n(function() {\n  const iframe = document.querySelector('#u530144194');\n  const player = VdoPlayer.getInstance(iframe);\n  const isAutoHeight = () => iframe.style.height === 'auto' && iframe.style.width.endsWith('px');\n  const setAspectRatio = (ratio) => {\n      iframe.style.maxHeight = '100vh';\n      if (CSS.supports('aspect-ratio', 1)) {\n          iframe.style.aspectRatio = ratio;\n      } else {\n          const offsetWidth = iframe.offsetWidth;\n          iframe.style.height = Math.round(offsetWidth \/ ratio) + 'px';\n      }\n  }\n  if (isAutoHeight()) {\n    if (iframe.src.includes('litemode'))  {\n       setAspectRatio(16\/9);\n    }\n    player.video.addEventListener('loadstart', async () => {\n      const aspectRatio = (await player.api.getMetaData()).aspectRatio;\n      setAspectRatio(aspectRatio);\n    });\n  }\n})();\n<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f84d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-06f7ccb\" data-id=\"06f7ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5922f3b elementor-widget elementor-widget-text-editor\" data-id=\"5922f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPi\u0142ka no\u017cna to znacznie wi\u0119cej ni\u017c sport, to zjawisko popkulturowe posiadaj\u0105ce gigantyczn\u0105 moc przyci\u0105gania tak\u017ce najm\u0142odszych konsument\u00f3w. Pi\u0142karze tacy jak Ronaldo czy Messi maj\u0105 wi\u0119cej obserwuj\u0105cych na IG ni\u017c najbardziej gor\u0105ce gwiazdy muzyki takie jak Taylor Swift czy Drake. A jednak co\u015b p\u0119ka w relacji m\u0142odego pokolenia z pi\u0142k\u0105 no\u017cn\u0105, model konsumpcji tre\u015bci sportowych (pi\u0142karskich) staje si\u0119 wyra\u017anie inny. Przedstawiciele pokolenia Gen Z, nawet je\u015bli s\u0105 kibicami i interesuj\u0105 si\u0119 pi\u0142k\u0105 no\u017cn\u0105, w rzeczywisto\u015bci niekoniecznie aktywnie ogl\u0105daj\u0105 na \u017cywo nawet najwa\u017cniejsze mecze, preferuj\u0105 skr\u00f3ty, highlighty czy rolki ze spektakularnymi wydarzeniami w trakcie lub wok\u00f3\u0142 mecz\u00f3w. Bardziej przyci\u0105ga ich czasem \u017cycie prywatne pi\u0142karzy ni\u017c ich praca na boisku. W ich funkcjonowaniu spo\u0142ecznym oraz psychologicznym nie bardzo jest miejsce na d\u0142ugotrwa\u0142\u0105, niemal 2 godzinn\u0105 transmisj\u0119 meczu &#8222;na \u017cywo&#8221;. Gdyby audytorium transmisji pi\u0142karskich zaw\u0119zi\u0107 do Gen Z (i Alpha) aktywna ogladalno\u015b\u0107 spad\u0142aby drastycznie, a koncerny medialne inwestuj\u0105ce setki milion\u00f3w Euro w prawa telewizyjne mia\u0142yby gigantyczne k\u0142opoty. Dotyczy to zreszt\u0105 dok\u0142adnie tak samo innych dyscyplin sportu. Gerard Pique, przedsi\u0119biorca i by\u0142y pi\u0142karz FC Barcelona kt\u00f3ry kilka lat temu stwierdzi\u0142, \u017ce je\u015bli pi\u0142ka no\u017cna nie zmieni si\u0119, to b\u0119dzie mia\u0142a powa\u017cne k\u0142opoty w m\u0142odym pokoleniu wydaje si\u0119 mia\u0142 dobr\u0105 intuicj\u0119.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3510a4c\" data-id=\"3510a4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-40c4f8a elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"40c4f8a\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/mencwel_stanislaw.jpg\" class=\"attachment-full size-full wp-image-26866\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/mencwel_stanislaw.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/mencwel_stanislaw-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Stanis\u0142aw Mencwel<\/span><p class=\"elementor-image-box-description\">Managing Director<br><strong>CPC Brand Consultants\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b546138 elementor-widget elementor-widget-text-editor\" data-id=\"b546138\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tJestem Magistrem Wydzia\u0142u Psychologii UW wyspecjalizowanym w Psychologii Ekonomicznej. \nOd 2008 roku pe\u0142ni\u0119 funkcj\u0119 Dyrektora Generalnego CPC Brand Consultants &#8211; firmy doradczej specjalizuj\u0105cej si\u0119 w strategii marki (b\u0119d\u0105c jednocze\u015bnie wsp\u00f3\u0142w\u0142a\u015bcicielem firmy).  \nW latach 2003-2007 pracowa\u0142em na stanowisku Business Development Director w Millward Brown Spain. W Latach 1996 &#8211; 2003 wsp\u00f3\u0142tworzy\u0142em firm\u0119 SMG\/KRC, kt\u00f3ra p\u00f3\u017aniej sta\u0142a si\u0119 Millward Brownem (obecnie Kantar Polska).\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Czy ch\u0142opacy z Gen Z b\u0119d\u0105 ogl\u0105da\u0107 Mundial 2026, czyli dlaczego mecze pi\u0142karskie niekoniecznie s\u0105 wielk\u0105 atrakcj\u0105 dla kibic\u00f3w z pokolenia Tik Toka.#GenZ #GenAlpha #Przysz\u0142o\u015b\u0107sportu #Foresight #Pi\u0142kano\u017cna #Trendywsporcie #TikTokvsTVSESJA: GENERACYJNE ROZRYWKI15:35Pi\u0142ka no\u017cna to znacznie wi\u0119cej ni\u017c sport, to zjawisko popkulturowe posiadaj\u0105ce gigantyczn\u0105 moc przyci\u0105gania tak\u017ce najm\u0142odszych konsument\u00f3w. Pi\u0142karze tacy jak Ronaldo czy Messi maj\u0105 wi\u0119cej [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":28580,"parent":26817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-26958","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Czy ch\u0142opacy z Gen Z b\u0119d\u0105 ogl\u0105da\u0107 Mundial 2026, czyli dlaczego mecze pi\u0142karskie niekoniecznie s\u0105 wielk\u0105 atrakcj\u0105 dla kibic\u00f3w z pokolenia Tik Toka. #GenZ #GenAlpha #Przysz\u0142o\u015b\u0107sportu #Foresight #Pi\u0142kano\u017cna #Trendywsporcie #TikTokvsTV SESJA: GENERACYJNE ROZRYWKI 15:35 Pi\u0142ka no\u017cna to znacznie wi\u0119cej ni\u017c sport, to zjawisko popkulturowe posiadaj\u0105ce gigantyczn\u0105 moc przyci\u0105gania tak\u017ce najm\u0142odszych konsument\u00f3w. 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