{"id":27012,"date":"2026-02-25T15:30:55","date_gmt":"2026-02-25T14:30:55","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=27012"},"modified":"2026-04-30T12:52:01","modified_gmt":"2026-04-30T10:52:01","slug":"za-starzy-na-kaktusa","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-beyond-generations\/za-starzy-na-kaktusa\/","title":{"rendered":"Za starzy na Kaktusa?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27012\" class=\"elementor elementor-27012\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZa starzy na Kaktusa?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894339f elementor-widget elementor-widget-text-editor\" data-id=\"894339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#pokolenia #genZ #millenials #badaniajako\u015bciowe #budowaniemarki #mi\u0119dzypokoleniowo\u015b\u0107 #markazhistori\u0105\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> ZAKUPY BEZ METRYKI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">12:15<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-520ddd8 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"520ddd8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7cc54c9\" data-id=\"7cc54c9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fa896c5 elementor-widget elementor-widget-shortcode\" data-id=\"fa896c5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/player.vdocipher.com\/v2\/api.js\"><\/script>\n<iframe\n  src=\"https:\/\/player.vdocipher.com\/v2\/?otp=20160313versUSE3230kjt2ZMlqqH64numvVjvOsAMYDJpmG1fxI8ByoLGTRHl8H&#038;playbackInfo=eyJ2aWRlb0lkIjoiNTQxMTY1YzQwOGYxNDI5NTg0NWU4NzQ3ZDczMWEyZGMifQ==\"\n  id=\"u757897477\"\n  style=\"height:auto;width:1280px;max-width:100%;border:0;display: block;\"\n  allow=\"encrypted-media\"\n  allowfullscreen\n><\/iframe>\n<script>\n(function() {\n  const iframe = document.querySelector('#u757897477');\n  const player = VdoPlayer.getInstance(iframe);\n  const isAutoHeight = () => iframe.style.height === 'auto' && iframe.style.width.endsWith('px');\n  const setAspectRatio = (ratio) => {\n      iframe.style.maxHeight = '100vh';\n      if (CSS.supports('aspect-ratio', 1)) {\n          iframe.style.aspectRatio = ratio;\n      } else {\n          const offsetWidth = iframe.offsetWidth;\n          iframe.style.height = Math.round(offsetWidth \/ ratio) + 'px';\n      }\n  }\n  if (isAutoHeight()) {\n    if (iframe.src.includes('litemode'))  {\n       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elementor-element elementor-element-6d6e416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d6e416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ef867a\" data-id=\"6ef867a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-844e52f elementor-widget elementor-widget-text-editor\" data-id=\"844e52f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNasze wyst\u0105pienie to studium przypadku marki Kaktus \u2013 brandu, kt\u00f3ry naturalnie kojarzy si\u0119 z m\u0142odym odbiorc\u0105 z pokole\u0144 Gen Z i Alpha. Pytamy jednak: czy rzeczywi\u015bcie tylko z nimi?\nPoka\u017cemy, \u017ce nawet intuicyjnie \u201em\u0142oda marka\u201d, od lat komunikuj\u0105ca si\u0119 w\u0142a\u015bnie z m\u0142odszym konsumentem, mo\u017ce posiada\u0107 kapita\u0142 atrakcyjny tak\u017ce dla starszych pokole\u0144 \u2013 na przyk\u0142ad millenials\u00f3w: grupy dzi\u015b rzadziej adresowanej w komunikacji, a jednocze\u015bnie niezwykle potencja\u0142owej.\nWsp\u00f3lnie z klientem zastanowimy si\u0119, co sprawia, \u017ce marka obecna na rynku od ponad 30 lat wci\u0105\u017c potrafi ekscytowa\u0107 m\u0142odych konsument\u00f3w, a jednocze\u015bnie skutecznie pozostaje w g\u0142owach millenials\u00f3w, kt\u00f3rzy pami\u0119taj\u0105 j\u0105 z w\u0142asnego dzieci\u0144stwa. Jak nadal pozostaje dla obu tych grup \u201ecool\u201d, utrzymuj\u0105c ich zainteresowanie na d\u0142u\u017cej i sprawiaj\u0105c, \u017ce staje si\u0119 wyborem powracaj\u0105cym, a nie jednorazowym?\nAby odpowiedzie\u0107 na te pytania, przeprowadzili\u015bmy badanie jako\u015bciowe w\u015br\u00f3d millenials\u00f3w: zar\u00f3wno lojalnych wobec marki od lat, jak i tych, dla kt\u00f3rych wraz z wej\u015bciem w doros\u0142o\u015b\u0107 Kaktus przesta\u0142 by\u0107 atrakcyjn\u0105 propozycj\u0105. Uzupe\u0142nili\u015bmy je wiedz\u0105 Klienta z wieloletniej komunikacji z m\u0142odsz\u0105 grup\u0105 docelow\u0105 \u2013 analiz\u0105 tego, co ich dzi\u015b ekscytuje w kategorii, czego poszukuj\u0105 i dlaczego czasem wybieraj\u0105 konkurencj\u0119.\nNa styku tych danych wy\u0142oni\u0142a si\u0119 odpowied\u017a na pytanie, jak marka z ponad 30-letni\u0105 histori\u0105 mo\u017ce jednocze\u015bnie zachowa\u0107 \u015bwie\u017co\u015b\u0107, kulturow\u0105 aktualno\u015b\u0107 i zdolno\u015b\u0107 do odpowiadania na potrzeby odbiorc\u00f3w z r\u00f3\u017cnych pokole\u0144 \u2013 bez utraty w\u0142asnego DNA.\nNasza prezentacja nie b\u0119dzie jedynie studium przypadku Kaktusa. Stanie si\u0119 tak\u017ce pretekstem do szerszej refleksji: czy naprawd\u0119 wybieramy tylko te marki, kt\u00f3re \u201eteoretycznie\u201d s\u0105 skierowane do naszego pokolenia? A mo\u017ce wiek nie musi definiowa\u0107 naszych wybor\u00f3w, a kluczowe potrzeby konsumenckie s\u0105 bardziej uniwersalne ni\u017c zwykli\u015bmy zak\u0142ada\u0107?\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27c5900 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27c5900\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-68005b0\" data-id=\"68005b0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-beed910 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"beed910\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e60dab1\" data-id=\"e60dab1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e5b61fa elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e5b61fa\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/Konopinska-Dudek.jpg\" class=\"attachment-full size-full wp-image-23149\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/Konopinska-Dudek.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2025\/07\/Konopinska-Dudek-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Ela Konopi\u0144ska-Dudek<\/span><p class=\"elementor-image-box-description\">Head of Strategy\n<br>\n<strong>\nSedno\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-900d0ee elementor-widget elementor-widget-text-editor\" data-id=\"900d0ee\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDo\u015bwiadczona strate\u017cka z wieloletnim sta\u017cem konsultingowym w pozycjonowaniu marek. Fascynuj\u0105 j\u0105 projekty \u0142\u0105cz\u0105ce perspektyw\u0119 biznesow\u0105 z dobrym zrozumieniem potrzeb konsument\u00f3w i kreatywnym podej\u015bciem do komunikacji. Najwi\u0119ksz\u0105 satysfakcj\u0119 daj\u0105 jej projekty kompleksowe, buduj\u0105ce strategi\u0119 i marki holistycznie i d\u0142ugofalowo. Pracowa\u0142a przy tworzeniu strategii i pozycjonowaniu takich marek jak Nestle (Na\u0142\u0119czowianka, Bobofrut, Kaktus), Frisco.pl, L\u2019Oreal, OLX, Decathlon, Electrolux. Prywatnie zaczytuje si\u0119 w japo\u0144skiej literaturze i opiekuje si\u0119 czworono\u017cnym psynkiem.rynku FMCG oraz jako konsultant w Panelu Gospodarstw Domowych GfK. Obecnie po stronie klienta w LOTTE Wedel, w najs\u0142odszej bran\u017cy, kieruje zespo\u0142em bada\u0144 rynku i insight\u00f3w wspieraj\u0105c dzia\u0142y Marketingu, Trade Marketingu, Medi\u00f3w oraz R&amp;D. Cz\u0142onkini Polskiego Towarzystwa Badania Rynku i Opinii (PTBRiO).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-9d4673d\" data-id=\"9d4673d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b643b33 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"b643b33\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/podawca_damian.jpg\" class=\"attachment-full size-full wp-image-26874\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/podawca_damian.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/podawca_damian-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Damian Podawca<\/span><p class=\"elementor-image-box-description\">Head of Marketing Poland &amp; CEE\n<br>\n<STRONG>\nFroneri\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ac382 elementor-widget elementor-widget-text-editor\" data-id=\"f3ac382\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDo\u015bwiadczony lider marketingu z wieloletni\u0105 praktyk\u0105 w budowaniu silnych marek FMCG oraz rozwijaniu kategorii biznesowych w Europie \u015arodkowo-Wschodniej. Obecnie pe\u0142ni funkcj\u0119 Head of Marketing Poland &#038; CEE we Froneri, wcze\u015bniej zajmowa\u0142 kluczowe role mened\u017cerskie w Barilla Group oraz The Coca-Cola Company, gdzie odpowiada\u0142 za ikoniczne marki, innowacje produktowe oraz projekty sponsoringowe na du\u017c\u0105 skal\u0119. Absolwent MBA Digital Transformation, specjalizuje si\u0119 w \u0142\u0105czeniu strategii marki, wzrostu przychod\u00f3w i transformacji marketingowej, czerpi\u0105c inspiracj\u0119 ze \u015bwiata sportu i kultury.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Za starzy na Kaktusa?#pokolenia #genZ #millenials #badaniajako\u015bciowe #budowaniemarki #mi\u0119dzypokoleniowo\u015b\u0107 #markazhistori\u0105SESJA: ZAKUPY BEZ METRYKI12:15Nasze wyst\u0105pienie to studium przypadku marki Kaktus \u2013 brandu, kt\u00f3ry naturalnie kojarzy si\u0119 z m\u0142odym odbiorc\u0105 z pokole\u0144 Gen Z i Alpha. Pytamy jednak: czy rzeczywi\u015bcie tylko z nimi? Poka\u017cemy, \u017ce nawet intuicyjnie \u201em\u0142oda marka\u201d, od lat komunikuj\u0105ca si\u0119 w\u0142a\u015bnie z m\u0142odszym konsumentem, [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":28580,"parent":26817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-27012","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Za starzy na Kaktusa? #pokolenia #genZ #millenials #badaniajako\u015bciowe #budowaniemarki #mi\u0119dzypokoleniowo\u015b\u0107 #markazhistori\u0105 SESJA: ZAKUPY BEZ METRYKI 12:15 Nasze wyst\u0105pienie to studium przypadku marki Kaktus \u2013 brandu, kt\u00f3ry naturalnie kojarzy si\u0119 z m\u0142odym odbiorc\u0105 z pokole\u0144 Gen Z i Alpha. 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Pytamy jednak: czy rzeczywi\u015bcie tylko z nimi? Poka\u017cemy, \u017ce nawet intuicyjnie \u201em\u0142oda marka\u201d, od lat komunikuj\u0105ca si\u0119","twitter:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg"},"aioseo_meta_data":{"post_id":"27012","title":null,"description":null,"keywords":null,"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":null,"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":{"faqs":[],"keyPoints":[],"titles":[],"descriptions":[],"socialPosts":{"email":[],"linkedin":[],"twitter":[],"facebook":[],"instagram":[]}},"created":"2026-02-25 14:30:55","updated":"2026-04-30 10:58:29","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-beyond-generations\/\" title=\"PROGRAM INSUMMIT BEYOND GENERATIONS\">PROGRAM INSUMMIT BEYOND GENERATIONS<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tZa starzy na Kaktusa?\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/insummit.pl\/2022-2025"},{"label":"PROGRAM INSUMMIT BEYOND GENERATIONS","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-beyond-generations\/"},{"label":"Za starzy na Kaktusa?","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-beyond-generations\/za-starzy-na-kaktusa\/"}],"_links":{"self":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/27012","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/users\/702"}],"replies":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/comments?post=27012"}],"version-history":[{"count":13,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/27012\/revisions"}],"predecessor-version":[{"id":28714,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/27012\/revisions\/28714"}],"up":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/26817"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media\/28580"}],"wp:attachment":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media?parent=27012"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}