{"id":27061,"date":"2026-02-25T15:52:08","date_gmt":"2026-02-25T14:52:08","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=27061"},"modified":"2026-04-30T13:09:59","modified_gmt":"2026-04-30T11:09:59","slug":"do-znienawidzenia-jeden-krok","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-beyond-generations\/do-znienawidzenia-jeden-krok\/","title":{"rendered":"Do znienawidzenia jeden krok"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27061\" class=\"elementor elementor-27061\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDo znienawidzenia jeden krok. Czy hejt konsumencki ma metryk\u0119?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894339f elementor-widget elementor-widget-text-editor\" data-id=\"894339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#hejt #HejtKonsumencki #OchronaKonsumenta #PrawoiMarketing #CancelCulture #BrandSafety #PostDemografia\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> MARKI BEZ PESELU\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">14:05<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5235df2 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5235df2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b0953f1\" data-id=\"b0953f1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ca3a34a elementor-widget elementor-widget-shortcode\" data-id=\"ca3a34a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/player.vdocipher.com\/v2\/api.js\"><\/script>\n<iframe\n  src=\"https:\/\/player.vdocipher.com\/v2\/?otp=20160313versUSE3230C86pPEUb0gMA3EBXAqPS4vXZa65mKox9ydgY15PZTCFvN&#038;playbackInfo=eyJ2aWRlb0lkIjoiNzRlZmFiYzg0NmFjNDdiNWEyYTFjZjIxMDZkMTVmNTUifQ==\"\n  id=\"u279795429\"\n  style=\"height:auto;width:1280px;max-width:100%;border:0;display: block;\"\n  allow=\"encrypted-media\"\n  allowfullscreen\n><\/iframe>\n<script>\n(function() {\n  const iframe = document.querySelector('#u279795429');\n  const player = VdoPlayer.getInstance(iframe);\n  const isAutoHeight = () => iframe.style.height === 'auto' && iframe.style.width.endsWith('px');\n  const setAspectRatio = (ratio) => {\n      iframe.style.maxHeight = '100vh';\n      if (CSS.supports('aspect-ratio', 1)) {\n          iframe.style.aspectRatio = ratio;\n      } else {\n          const offsetWidth = iframe.offsetWidth;\n          iframe.style.height = Math.round(offsetWidth \/ ratio) + 'px';\n      }\n  }\n  if (isAutoHeight()) {\n    if (iframe.src.includes('litemode'))  {\n       setAspectRatio(16\/9);\n    }\n    player.video.addEventListener('loadstart', async () => {\n      const aspectRatio = (await player.api.getMetaData()).aspectRatio;\n      setAspectRatio(aspectRatio);\n    });\n  }\n})();\n<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06e5295 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06e5295\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-504c25e\" data-id=\"504c25e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d6e416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d6e416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6ef867a\" data-id=\"6ef867a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-844e52f elementor-widget elementor-widget-text-editor\" data-id=\"844e52f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tM\u00f3wi si\u0119, \u017ce hejt to domena &#8222;roszczeniowych Zetek&#8221; lub anonimowych trolli. Nic bardziej mylnego &#8211; nasz dane wywracaj\u0105 ten stolik. Poka\u017cemy kim jest statystyczny &#8222;hejter&#8221; i czy zapalnikiem do ataku na mark\u0119 jest cz\u0119\u015bciej z\u0142y produkt, czy poczucie zdrady moralnej i \u0142amanie prawa. Zapraszamy na sceniczne zderzenie perspektywy badawczej i prawnej. W dobie gdy a\u017c 2\/3 z nas spotyka si\u0119 z hejtem konsumenckim na Facebooku, my \u0142\u0105czymy dane na temat zjawiska z realiami ochrony prawnej. Odpowiemy na pytanie, gdzie ko\u0144czy si\u0119  prawo konsumenta do krytyki, a zaczyna bezprawie. Poka\u017cemy, dlaczego milczenie w obliczu hejtu konsumenckiego to najgorsza strategia, kt\u00f3r\u0105 popiera tylko 35% respondent\u00f3w i jak zbudowa\u0107 &#8222;tarcz\u0119&#8221; dla marki, kt\u00f3ra \u0142\u0105czy marketingow\u0105 empati\u0119 z aspektami prawnymi. Przesta\u0144my ba\u0107 si\u0119 hejtu \u2013 zacznijmy nim zarz\u0105dza\u0107, tak by budowa\u0107 rynek, na kt\u00f3rym i konsument  i marka czuj\u0105 si\u0119 bezpiecznie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6ec13f3\" data-id=\"6ec13f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34653f7 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"34653f7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/grybs_kabocik_marta.jpg\" class=\"attachment-full size-full wp-image-26847\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/grybs_kabocik_marta.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/grybs_kabocik_marta-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marta Gryb\u015b-Kabocik<\/span><p class=\"elementor-image-box-description\">Naukowczyni\n<br>\n<strong>\nUniwersytet Ekonomiczny w Katowicach\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7e3b1 elementor-widget elementor-widget-text-editor\" data-id=\"5d7e3b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEkonomistka i badaczka rynku. W badaniach zachowa\u0144 konsument\u00f3w zdobywa\u0142a do\u015bwiadczenie zar\u00f3wno po stronie Uczelni (od 2015 roku na Uniwersytecie Ekonomicznym w Katowicach) jak i agencji badawczej (od 2022 do 2023 roku w NielsenIQ). Specjalizuje si\u0119 w badaniach ilo\u015bciowych i jako\u015bciowych, ze szczeg\u00f3lnym uwzgl\u0119dnieniem bada\u0144 \u015bciezki zakupowej. W 2021 roku uzyska\u0142a tytu\u0142 naukowy doktora nauk spo\u0142ecznych z dyscypliny ekonomia i finanse. Autorka licznych publikacji, wyk\u0142adowczyni prowadz\u0105ca warsztaty z zakresu bada\u0144 konsumenckich, w kraju jak i za granic\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4d13181\" data-id=\"4d13181\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c28f6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"82c28f6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/plawecki_krzysztof.jpg\" class=\"attachment-full size-full wp-image-26872\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/plawecki_krzysztof.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/plawecki_krzysztof-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Krzysztof P\u0142awecki<\/span><p class=\"elementor-image-box-description\">Prezes Zarz\u0105du\n<br>\n<strong>\nFundacja LexCultura\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502275b elementor-widget elementor-widget-text-editor\" data-id=\"502275b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPisarz literatury dzieci\u0119cej, prawnik, absolwent Uniwersytetu Wroc\u0142awskiego. Specjalizuje si\u0119 w rozwoju i wdra\u017caniu systemowych rozwi\u0105za\u0144 w obszarze ochrony praw konsument\u00f3w oraz wzmacnianiu potencja\u0142u organizacji konsumenckich. Cz\u0142onek grupy eksperckiej ds. uproszcze\u0144 prawnych przy Ministrze ds. Spo\u0142ecze\u0144stwa Obywatelskiego. Od lat wsp\u00f3\u0142pracuje ze \u015brodowiskiem akademickim (m.in. SGH, UE w Katowicach, Uniwersytet Wroc\u0142awski) oraz z administracj\u0105 publiczn\u0105. Przeprowadzi\u0142 ponad 800 szkole\u0144 z edukacji konsumenckiej dla uczni\u00f3w, nauczycieli i senior\u00f3w w ca\u0142ej Polsce. Koordynator projektu \u201eStra\u017cnicy Praw Konsument\u00f3w\u201d &#8211; og\u00f3lnopolskiej sieci wolontariuszy dzia\u0142aj\u0105cych na rzecz ochrony konsument\u00f3w. Cz\u0142onek Instytutu Prawa Konsumenckiego Uczelni \u0141azarskiego oraz O\u015brodka Analiz Konsumenckich. Jest autorem ksi\u0105\u017cek dla dzieci, w tym m.in. \u201eNiekr\u00f3lewska wyprawa\u201d, \u201eChod\u017a opowiem Ci bajeczk\u0119 &#8211; Twoje prawa konsumenckie\u201d oraz \u201e100 lat Niebieskiej Legendy\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Do znienawidzenia jeden krok. Czy hejt konsumencki ma metryk\u0119?#hejt #HejtKonsumencki #OchronaKonsumenta #PrawoiMarketing #CancelCulture #BrandSafety #PostDemografiaSESJA: MARKI BEZ PESELU14:05M\u00f3wi si\u0119, \u017ce hejt to domena &#8222;roszczeniowych Zetek&#8221; lub anonimowych trolli. Nic bardziej mylnego &#8211; nasz dane wywracaj\u0105 ten stolik. Poka\u017cemy kim jest statystyczny &#8222;hejter&#8221; i czy zapalnikiem do ataku na mark\u0119 jest cz\u0119\u015bciej z\u0142y produkt, czy poczucie [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":28580,"parent":26817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-27061","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Do znienawidzenia jeden krok. 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