{"id":27123,"date":"2026-02-25T17:05:39","date_gmt":"2026-02-25T16:05:39","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=27123"},"modified":"2026-04-30T13:24:53","modified_gmt":"2026-04-30T11:24:53","slug":"digital-savvy","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-beyond-generations\/digital-savvy\/","title":{"rendered":"Digital savvy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27123\" class=\"elementor elementor-27123\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDigital savvy? More like digital naives. Cyfrowy analfabetyzm m\u0142odych w epoce AI.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894339f elementor-widget elementor-widget-text-editor\" data-id=\"894339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#GenZ #CyfrowyAnalfabetyzm #AI #MailNie\u0141atwyWObs\u0142udze\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> W SIECI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">13:55<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0062641 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0062641\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-874ef7b\" data-id=\"874ef7b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6117f83 elementor-widget elementor-widget-shortcode\" data-id=\"6117f83\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/player.vdocipher.com\/v2\/api.js\"><\/script>\n<iframe\n  src=\"https:\/\/player.vdocipher.com\/v2\/?otp=20160313versUSE3230D3yoeObixlwWL8uxwWnyh1cCp7eBj26fnx3AzOYTIagNH&#038;playbackInfo=eyJ2aWRlb0lkIjoiYWRkOWMwYmU3MDA2NGM4NmE3MGViMGM5NGU2OWQyNTcifQ==\"\n  id=\"u387672675\"\n  style=\"height:auto;width:1280px;max-width:100%;border:0;display: block;\"\n  allow=\"encrypted-media\"\n  allowfullscreen\n><\/iframe>\n<script>\n(function() {\n  const iframe = document.querySelector('#u387672675');\n  const player = VdoPlayer.getInstance(iframe);\n  const isAutoHeight = () => iframe.style.height === 'auto' && iframe.style.width.endsWith('px');\n  const setAspectRatio = (ratio) => {\n      iframe.style.maxHeight = '100vh';\n      if (CSS.supports('aspect-ratio', 1)) {\n          iframe.style.aspectRatio = ratio;\n      } else {\n          const offsetWidth = iframe.offsetWidth;\n          iframe.style.height = Math.round(offsetWidth \/ ratio) + 'px';\n      }\n  }\n  if (isAutoHeight()) {\n    if (iframe.src.includes('litemode'))  {\n       setAspectRatio(16\/9);\n    }\n    player.video.addEventListener('loadstart', async () => {\n      const aspectRatio = (await player.api.getMetaData()).aspectRatio;\n      setAspectRatio(aspectRatio);\n    });\n  }\n})();\n<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06e5295 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06e5295\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-504c25e\" data-id=\"504c25e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d6e416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d6e416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6ef867a\" data-id=\"6ef867a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-844e52f elementor-widget elementor-widget-text-editor\" data-id=\"844e52f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Obalili\u015bmy ju\u017c ca\u0142kiem sporo mit\u00f3w o m\u0142odych ludziach (BRAWO MY \ud83d\udc4f).<br \/>\u017be wiecznie imprezuj\u0105. \ud83c\udf89<br \/>\u017be w wi\u0119kszo\u015bci s\u0105 wege. \ud83e\udd55<br \/>\u017be s\u0105 leniwi, bo nie pracuj\u0105 po 17:00. \ud83d\ude34<br \/>Czas obali\u0107 kolejny mit o m\u0142odych: Gen Z = digital savvy.<br \/>45% m\u0142odych m\u00f3wi dzi\u015b: \u201eChatGPT jest ode mnie m\u0105drzejszy\u201d. I to nie jest historia o sztucznej inteligencji.<br \/>To historia o tym, jak bardzo zmieni\u0142a si\u0119 nasza relacja z technologi\u0105. \ud83e\udd16<br \/>Z naszych bada\u0144 przeprowadzonych z Onet Poczt\u0105 wynika, \u017ce m\u0142odzi maj\u0105 zaskakuj\u0105co niskie umiej\u0119tno\u015bci cyfrowe, kt\u00f3re s\u0105 wyzwaniem dla marketingu, UX, produkt\u00f3w.<br \/>Chcemy by m\u0142odzi byli early adopters i pomagali babciom i dziadkom w zak\u0142adaniu poczty, uczyli ich bezpiecznych zakup\u00f3w i ostrzegali przed zagro\u017ceniami w sieci, jednak sami potrzebuj\u0105 wsparcia AI by napisa\u0107 oficjalnego maila.<br \/>Sprawd\u017acie czego jeszcze dowiedzieli\u015bmy si\u0119 o m\u0142odych badaj\u0105cy tylko ich poczty!<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6ec13f3\" data-id=\"6ec13f3\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-34653f7 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"34653f7\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/grzelak_gabi.jpg\" class=\"attachment-full size-full wp-image-26848\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/grzelak_gabi.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/grzelak_gabi-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Gabi Grzelak<\/span><p class=\"elementor-image-box-description\">Lead Insight Partner\n<br>\n<strong>\nY&amp;LOVERS\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d7e3b1 elementor-widget elementor-widget-text-editor\" data-id=\"5d7e3b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBadaczka, socjolo\u017cka, ekspertka od m\u0142odych. W swojej pracy stosuje triangulacj\u0119 metodologiczn\u0105, by wyj\u015b\u0107 poza banalne statementy i faktycznie pozna\u0107 konsument\u00f3w. Przewodniczka po nocnych wyprawach po zawi\u0142o\u015bciach maili, spoconym \u015bwiecie gier, psynk\u00f3w i ps\u00f3rek oraz TikTokowych trend\u00f3w!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4d13181\" data-id=\"4d13181\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c28f6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"82c28f6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/kopec_marek.jpeg\" class=\"attachment-full size-full wp-image-26856\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/kopec_marek.jpeg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/kopec_marek-150x150.jpeg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marek Kope\u0107<\/span><p class=\"elementor-image-box-description\">Managing Director Onet Services\n<br>\n<strong>\nRingier Axel Springer Polska\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502275b elementor-widget elementor-widget-text-editor\" data-id=\"502275b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tManager produktu z do\u015bwiadczeniem w zakresie strategii online, marketingu cyfrowego i rozwoju produkt\u00f3w w bran\u017cy medialnej. Od 20 lat zwi\u0105zany z bran\u017c\u0105 mediow\u0105, transformuj\u0105c marki takie jak Onet, Fakt, Newsweek w du\u017cych organizacjach. Skupiony na budowania zaanga\u017cowanych zespo\u0142\u00f3w i rozwi\u0105zywaniu realnych problem\u00f3w u\u017cytkownik\u00f3w.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Digital savvy? More like digital naives. Cyfrowy analfabetyzm m\u0142odych w epoce AI.#GenZ #CyfrowyAnalfabetyzm #AI #MailNie\u0141atwyWObs\u0142udzeSESJA: W SIECI13:55 Obalili\u015bmy ju\u017c ca\u0142kiem sporo mit\u00f3w o m\u0142odych ludziach (BRAWO MY \ud83d\udc4f).\u017be wiecznie imprezuj\u0105. \ud83c\udf89\u017be w wi\u0119kszo\u015bci s\u0105 wege. \ud83e\udd55\u017be s\u0105 leniwi, bo nie pracuj\u0105 po 17:00. \ud83d\ude34Czas obali\u0107 kolejny mit o m\u0142odych: Gen Z = digital savvy.45% m\u0142odych [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":28580,"parent":26817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-27123","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Digital savvy? 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