{"id":27133,"date":"2026-02-25T17:11:56","date_gmt":"2026-02-25T16:11:56","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=27133"},"modified":"2026-04-30T13:23:43","modified_gmt":"2026-04-30T11:23:43","slug":"czy-hortensja-moze-byc-kluczem-do-zrozumienia-pokolenia-60","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-beyond-generations\/czy-hortensja-moze-byc-kluczem-do-zrozumienia-pokolenia-60\/","title":{"rendered":"Czy hortensja mo\u017ce by\u0107 kluczem do zrozumienia pokolenia 60+"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"27133\" class=\"elementor elementor-27133\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCzy hortensja mo\u017ce by\u0107 kluczem do zrozumienia pokolenia 60+? Tak!\nJak seniorzy buduj\u0105 spo\u0142eczno\u015bci w sieci.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-894339f elementor-widget elementor-widget-text-editor\" data-id=\"894339f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#silverzy #silvergeneration #seniortech #silverdigital #brainrot #silverbrainrot #hejt #mity #stereotypy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> W SIECI\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">14:15<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7e2c912 giz_zalogowany elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7e2c912\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-416dcfc\" data-id=\"416dcfc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4df1fce elementor-widget elementor-widget-shortcode\" data-id=\"4df1fce\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><script src=\"https:\/\/player.vdocipher.com\/v2\/api.js\"><\/script>\n<iframe\n  src=\"https:\/\/player.vdocipher.com\/v2\/?otp=20160313versUSE3230pNguQDEM3u6LHIr5ciLWRt0J8dp3g96r5TtAImt19WxtX&#038;playbackInfo=eyJ2aWRlb0lkIjoiZjliZDc2YmU3MGY4NDlmMmE3OGZmNGIzZjg3ZGQwZDYifQ==\"\n  id=\"u1189022405\"\n  style=\"height:auto;width:1280px;max-width:100%;border:0;display: block;\"\n  allow=\"encrypted-media\"\n  allowfullscreen\n><\/iframe>\n<script>\n(function() {\n  const iframe = document.querySelector('#u1189022405');\n  const player = VdoPlayer.getInstance(iframe);\n  const isAutoHeight = () => iframe.style.height === 'auto' && iframe.style.width.endsWith('px');\n  const setAspectRatio = (ratio) => {\n      iframe.style.maxHeight = '100vh';\n      if (CSS.supports('aspect-ratio', 1)) {\n          iframe.style.aspectRatio = ratio;\n      } else {\n          const offsetWidth = iframe.offsetWidth;\n          iframe.style.height = Math.round(offsetWidth \/ ratio) + 'px';\n      }\n  }\n  if (isAutoHeight()) {\n    if (iframe.src.includes('litemode'))  {\n       setAspectRatio(16\/9);\n    }\n    player.video.addEventListener('loadstart', async () => {\n      const aspectRatio = (await player.api.getMetaData()).aspectRatio;\n      setAspectRatio(aspectRatio);\n    });\n  }\n})();\n<\/script><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-06e5295 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"06e5295\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-504c25e\" data-id=\"504c25e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-6d6e416 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6d6e416\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6ef867a\" data-id=\"6ef867a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-844e52f elementor-widget elementor-widget-text-editor\" data-id=\"844e52f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZacz\u0119\u0142o si\u0119 od zdj\u0119cia mojej mamy na tle ogrodowej hortensji, o kt\u00f3rej z dum\u0105 od lat opowiadaj\u0105 moi rodzice. Zdj\u0119cie wrzucone przez tat\u0119, publiczne, w popularnej grupie na Facebooku. Grupa o kwiatach \u2013 pe\u0142na porad, zdj\u0119\u0107 i rozm\u00f3w. Z ciekawo\u015bci zajrza\u0142am. Okaza\u0142o si\u0119, \u017ce to przestrze\u0144, w kt\u00f3rej tysi\u0105ce senior\u00f3w codziennie buduje relacje, dzieli si\u0119 pasj\u0105 i tworzy w\u0142asn\u0105 kultur\u0119 online. Grup, kt\u00f3re \u0142\u0105cz\u0105 to pokolenie jest wi\u0119cej: od ogrodnictwa po genealogi\u0119, od podr\u00f3\u017cy do kulinaria. Facebook sta\u0142 si\u0119 dla senior\u00f3w miejscem wymiany do\u015bwiadcze\u0144, wsparcia i budowania to\u017csamo\u015bci. Czy grupy maj\u0105 szans\u0119 zmieni\u0107 nasze spojrzenie na senior\u00f3w?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae5271 elementor-widget elementor-widget-text-editor\" data-id=\"0ae5271\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTo wyst\u0105pienie nie b\u0119dzie o tym, \u017ce \u201erodzice nie wiedz\u0105, jak korzysta\u0107 z internetu i zbyt szeroko udost\u0119pniaj\u0105 prywatne zdj\u0119cia\u201d. Wr\u0119cz przeciwnie \u2013 poka\u017c\u0119, jak \u015bwiadomie i aktywnie funkcjonuj\u0105 w mediach spo\u0142eczno\u015bciowych. \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85b4425 elementor-widget elementor-widget-text-editor\" data-id=\"85b4425\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPrzyjrzymy si\u0119:\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67dc92b elementor-widget elementor-widget-text-editor\" data-id=\"67dc92b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Jakie grupy wybieraj\u0105 seniorzy i dlaczego?<\/li><li>Jakie warto\u015bci i potrzeby ujawniaj\u0105 w tych przestrzeniach?<\/li><li>Co te grupy m\u00f3wi\u0105 o generacji, kt\u00f3ra wesz\u0142a w cyfrowy \u015bwiat na w\u0142asnych zasadach?<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-597047c elementor-widget elementor-widget-text-editor\" data-id=\"597047c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNie ukrywam, \u017ce inspiracj\u0105 by\u0142a analiza kod\u00f3w kulturowych wok\u00f3\u0142 senior\u00f3w zaprezentowana przez Barbar\u0119 Fr\u0105tczak-Rudnick\u0105 na Insummit Youth&#038;Beyond 2025. To prowokuj\u0105ce do refleksji wyst\u0105pienie pokaza\u0142o, jak wiele jeszcze nie wiemy o tej grupie \u2013 pe\u0142nej mit\u00f3w, luk i niedopowiedze\u0144. \nMoja opowie\u015b\u0107 zaczyna si\u0119 od osobistego do\u015bwiadczenia, ale prowadzi do szerszego wniosku: grupy na Facebooku to nie tylko hobby \u2013 to soczewka, przez kt\u00f3r\u0105 mo\u017cemy zobaczy\u0107, jak seniorzy redefiniuj\u0105 swoje miejsce w cyfrowym \u015bwiecie.\nFacebook kwitnie\u2026 dos\u0142ownie. Sp\u00f3jrzmy razem w lustro pokolenia naszych rodzic\u00f3w.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4d13181\" data-id=\"4d13181\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c28f6 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"82c28f6\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/kalska_magdalena.jpg\" class=\"attachment-full size-full wp-image-26851\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/kalska_magdalena.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2026\/02\/kalska_magdalena-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Magdalena Kalska<\/span><p class=\"elementor-image-box-description\">Ekspertka ds bada\u0144\n<br>\n<strong>\nmBank\n<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-502275b elementor-widget elementor-widget-text-editor\" data-id=\"502275b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocjolo\u017cka, absolwentka Uniwersytetu \u0141\u00f3dzkiego. Swoj\u0105 drog\u0119 w badaniach rozpocz\u0119\u0142a w dziale Healthcare w GfK Polonia, \u0142\u0105cz\u0105c rodzinne do\u015bwiadczenia farmaceutyczne z pasj\u0105 do analizy rynku. Od 2015 roku zwi\u0105zana z zespo\u0142em bada\u0144 marketingowych w mBanku. \nW mBanku ma opini\u0119 osoby, kt\u00f3ra nawet w pozornie prostych i \u201enudnych\u201d tematach potrafi znale\u017a\u0107 ciekawy punkt zaczepienia, dzi\u0119ki czemu projekty nabieraj\u0105 sensu, a odbiorcy odkrywaj\u0105 nowe, zaskakuj\u0105ce wnioski.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d751a4d elementor-widget elementor-widget-text-editor\" data-id=\"d751a4d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNajch\u0119tniej pracuje w segmencie m\u0142odych klient\u00f3w \u2013 aby robi\u0107 to dobrze, musia\u0142a pogodzi\u0107 si\u0119 z tym, \u017ce sama ju\u017c nie nale\u017cy do kategorii \u201eyoung\u201d. \nInspiracja do wyst\u0105pienia na Insummit Youth&#038;Beyond nie jest przypadkowa \u2013 na co dzie\u0144 mi\u0142o\u015bniczka kwiat\u00f3w, traktuj\u0105ca florystyk\u0119 bardzo powa\u017cnie.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Czy hortensja mo\u017ce by\u0107 kluczem do zrozumienia pokolenia 60+? Tak! Jak seniorzy buduj\u0105 spo\u0142eczno\u015bci w sieci. #silverzy #silvergeneration #seniortech #silverdigital #brainrot #silverbrainrot #hejt #mity #stereotypySESJA: W SIECI14:15Zacz\u0119\u0142o si\u0119 od zdj\u0119cia mojej mamy na tle ogrodowej hortensji, o kt\u00f3rej z dum\u0105 od lat opowiadaj\u0105 moi rodzice. Zdj\u0119cie wrzucone przez tat\u0119, publiczne, w popularnej grupie na Facebooku. [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":28580,"parent":26817,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"unboxed","site-sidebar-style":"unboxed","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-27133","page","type-page","status-publish","has-post-thumbnail","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Czy hortensja mo\u017ce by\u0107 kluczem do zrozumienia pokolenia 60+? 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