{"id":6735,"date":"2023-03-04T18:46:39","date_gmt":"2023-03-04T17:46:39","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=6735"},"modified":"2023-04-27T10:45:54","modified_gmt":"2023-04-27T08:45:54","slug":"lets-play-the-game-co-ty-wiesz-o-genz-boomer","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/lets-play-the-game-co-ty-wiesz-o-genz-boomer\/","title":{"rendered":"Let\u2019s play the game \u2013 co ty wiesz o GenZ, Boomer?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6735\" class=\"elementor elementor-6735\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLet\u2019s play the game \u2013 co ty wiesz o GenZ, Boomer?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#stereotypy #GeneracjaZ #quiz #NieoczywisteFakty #praca #media #reklama #trendy #mi\u0142o\u015b\u0107 #ekologia #aktywizm #zarobki #oszcz\u0119dno\u015bci #LGBT #marki #lovebrand\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSESJA OTWARCIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina_youth\">10.20<\/span> \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f84d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-06f7ccb\" data-id=\"06f7ccb\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5922f3b elementor-widget elementor-widget-text-editor\" data-id=\"5922f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGeneracja Z to jeden z najgor\u0119tszych buzzword\u00f3w bran\u017cy. Powsta\u0142o wiele raport\u00f3w, bada\u0144 i artyku\u0142\u00f3w, a mimo to wci\u0105\u017c zauwa\u017camy wiele utrwalonych stereotyp\u00f3w dotycz\u0105cych postaw m\u0142odych, kt\u00f3rymi pos\u0142uguj\u0105 si\u0119 specjali\u015bci marketingu. Bo \u201em\u0142odo\u015b\u0107\u201d to \u0142atwa heurystyka, kt\u00f3ra pomaga nam t\u0142umaczy\u0107 sobie zachowania Generacji Z, ale takie uproszczenia mog\u0105 utrudnia\u0107 zrozumienie prawdziwej rzeczywisto\u015bci m\u0142odych. \nW formie zabawy-quizu na \u017cywo staramy si\u0119 eksperymentalnie pokaza\u0107 i wyt\u0142umaczy\u0107 uczestnikom, dlaczego to \u201eco nam si\u0119 wydaje\u201d, nie zawsze rzetelnie odzwierciedla perspektyw\u0119 m\u0142odych.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d54f2da elementor-widget elementor-widget-image\" data-id=\"d54f2da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"124\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/youth_watermark.jpg\" class=\"attachment-large size-large wp-image-6745\" alt=\"Insummit youth\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-ef05a02\" data-id=\"ef05a02\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-46ab272 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"46ab272\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/Borowiec_Damian.jpg\" class=\"attachment-full size-full wp-image-6692\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/Borowiec_Damian.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/Borowiec_Damian-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Damian Borowiec<\/span><p class=\"elementor-image-box-description\">Senior Media&amp;Creative Strategist<BR>\n<STRONG>Mediahub<\/STRONG><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc2a0c elementor-widget elementor-widget-text-editor\" data-id=\"cfc2a0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZ bran\u017c\u0105 reklamow\u0105 zwi\u0105zany od dekady. W Mediahub pe\u0142ni rol\u0119 Media&amp;Creative Strategist zapewniaj\u0105c markom rozw\u00f3j poprzez synergi\u0119 \u015bwiata medi\u00f3w i kreatywnych idei. W rekomendacjach strategicznych odczarowuje beznami\u0119tno\u015b\u0107 statystyk z excela na potrzeb\u0119 budowy unikalnych historii kontaktu ludzi z markami. Wsp\u00f3\u0142autor cyklu raport\u00f3w i gospodarz webinar\u00f3w Mediahub, w ramach, kt\u00f3rych powsta\u0142y projekty badawcze: Covid-Track, Matka Polka, Konsument w obliczu pandemii, Generacja Z. Autor publikacji w mediach bran\u017cowych takich jak: MediaMarketing Polska, Wirtualne Media, Social Press, Marketing przy Kawie, GetResponse, MamStartUp.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d70e30d\" data-id=\"d70e30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0c8aab5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"0c8aab5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/wojcicka.jpg\" class=\"attachment-full size-full wp-image-7976\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/wojcicka.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/wojcicka-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Olga W\u00f3jcicka<\/span><p class=\"elementor-image-box-description\">Consumer Insight Manager<br>\n<strong>Mediahub<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa7f50 elementor-widget elementor-widget-text-editor\" data-id=\"5fa7f50\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZ bran\u017c\u0105 zwi\u0105zana od 2012 roku. Na co dzie\u0144 zajmuje si\u0119 wirtualn\u0105 etnografi\u0105, consumer insights i doradztwem z zakresu komunikacji w Internecie. Jako\u015bciowe i ilo\u015bciowe dane \u0142\u0105czy z interpretacj\u0105 potrzeb konsument\u00f3w i analiz\u0105 \u015brodowiska konkurencyjnego, co przekuwa na rekomendacje strategiczne. Prelegentka m.in. Forum IAB (2018, 2022), Marketing Progress, Social Media Week. Wsp\u00f3\u0142autorka raport\u00f3w Big Data&#038;Mobile, Wsp\u00f3\u0142czesny konsument. Wsp\u00f3\u0142prowadz\u0105ca cykl webinar\u00f3w Mediahub, autorka artyku\u0142\u00f3w do magazyn\u00f3w bran\u017cowych (Brief, Media Marketing Polska, Nowy Marketing, Marketing przy kawie, Social Media Manager).\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Let\u2019s play the game \u2013 co ty wiesz o GenZ, Boomer?#stereotypy #GeneracjaZ #quiz #NieoczywisteFakty #praca #media #reklama #trendy #mi\u0142o\u015b\u0107 #ekologia #aktywizm #zarobki #oszcz\u0119dno\u015bci #LGBT #marki #lovebrandSESJA OTWARCIA10.20 Generacja Z to jeden z najgor\u0119tszych buzzword\u00f3w bran\u017cy. Powsta\u0142o wiele raport\u00f3w, bada\u0144 i artyku\u0142\u00f3w, a mimo to wci\u0105\u017c zauwa\u017camy wiele utrwalonych stereotyp\u00f3w dotycz\u0105cych postaw m\u0142odych, kt\u00f3rymi pos\u0142uguj\u0105 si\u0119 [&hellip;]<\/p>\n","protected":false},"author":702,"featured_media":0,"parent":6685,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-6735","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Let\u2019s play the game \u2013 co ty wiesz o GenZ, Boomer? #stereotypy #GeneracjaZ #quiz #NieoczywisteFakty #praca #media #reklama #trendy #mi\u0142o\u015b\u0107 #ekologia #aktywizm #zarobki #oszcz\u0119dno\u015bci #LGBT #marki #lovebrand SESJA OTWARCIA 10.20 Generacja Z to jeden z najgor\u0119tszych buzzword\u00f3w bran\u017cy. 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