{"id":7438,"date":"2023-03-09T09:25:31","date_gmt":"2023-03-09T08:25:31","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=7438"},"modified":"2023-04-27T11:01:39","modified_gmt":"2023-04-27T09:01:39","slug":"galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/","title":{"rendered":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7438\" class=\"elementor elementor-7438\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGalaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41577f4 giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"41577f4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t#komunikacjamarketingowa #reklama #influencermarketing #experience #g\u0142odym\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxy\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_thin\">SESJA:<\/span> JAK M\u00d3WI\u0106\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">13.55<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-0f84d0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0f84d0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d70e30d\" data-id=\"d70e30d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4893519 elementor-widget elementor-widget-text-editor\" data-id=\"4893519\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tGen Z to jedna z najwa\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\u0119tnie na r\u00f3\u017cne sposoby. Ale co zrobi\u0107 dalej z t\u0105 wiedz\u0105? Jak j\u0105 przeku\u0107 na efektywn\u0105 komunikacj\u0119 marketingow\u0105? Czy po roku intensywnych dzia\u0142a\u0144 mo\u017cna sta\u0107 si\u0119 lovebrandem w\u015br\u00f3d Gen Z?\n\nNa te pytania odpowiemy przedstawiaj\u0105c efekty wsp\u00f3\u0142pracy marki Samsung z agencj\u0105 badawcz\u0105 IQS.\n\nZ wyst\u0105pienia dowiesz si\u0119 jakie s\u0105 g\u0142ody (napi\u0119cia i potrzeby) Gen Z oraz w jaki spos\u00f3b je zaadresowa\u0107 w komunikacji marketingowej. Om\u00f3wimy poszczeg\u00f3lne przyk\u0142ady dzia\u0142a\u0144 marki Samsung, w tym m.in.: reklam\u0119 nawi\u0105zuj\u0105c\u0105 do prawdziwych reali\u00f3w \u017cycia m\u0142odych, teledysk z produktami Samsunga, pierwsz\u0105 w Polsce reklam\u0119 3D, przestrze\u0144 Galaxy Playground, a tak\u017ce przedstawimy jak przez rok zmieni\u0142a si\u0119 ocena marki Samsung w\u015br\u00f3d Gen Z.\n\n \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c96e7c elementor-widget elementor-widget-image\" data-id=\"5c96e7c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"124\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/youth_watermark.jpg\" class=\"attachment-large size-large wp-image-6745\" alt=\"Insummit youth\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e0f0afc\" data-id=\"e0f0afc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b0d8ea elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"2b0d8ea\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/sielachowicz.jpg\" class=\"attachment-full size-full wp-image-7441\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/sielachowicz.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/sielachowicz-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Magdalena Sielachowicz-Nowakowska<\/span><p class=\"elementor-image-box-description\">Head of Marketing<br><strong> Samsung Electronics Polska<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ae59b8 elementor-widget elementor-widget-text-editor\" data-id=\"0ae59b8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMagdalena Sielachowicz-Nowakowska zdoby\u0142a do\u015bwiadczenie m.in. w Samsung Electronics Polska, gdzie od ponad 9 lat, pokaza\u0142a, \u017ce trzeba postawi\u0107 na ci\u0105g\u0142e wyrzucanie si\u0119 ze strefy komfortu. Ka\u017cdy kolejny krok przekuwa\u0107 wiedz\u0119, do\u015bwiadczenie i nowe spojrzenie, w efektowne i efektywne dzia\u0142ania. Wa\u017cne, by utrzyma\u0107 przy tym motywacj\u0119 i kreatywno\u015b\u0107 na wysokim poziomie z ci\u0105g\u0142ym g\u0142odem nowo\u015bci narz\u0119dzi i inspirowania samego siebie.\n\nDla niej by\u0107 marketingowcem to wiedzie\u0107 czego potrzebuj\u0105 ludzie, jak z nimi rozmawia\u0107, szanowa\u0107 ich inteligencj\u0119 i po\u015bwi\u0119cony czas. Stara si\u0119 zatem tworzy\u0107 rozwi\u0105zania nietypowe, kt\u00f3re \u0142askocz\u0105 wyobra\u017ani\u0119 jednocze\u015bnie rozbijaj\u0105c pewne stereotypy, zmieniaj\u0105c utarte drogi. Takie np. by\u0142y kampanie z Wojtkiem Soko\u0142em, dla flagowych smartfon\u00f3w Galaxy czy coraz bardziej rozwijaj\u0105cy si\u0119 experience marketing inspirowany kultur\u0105 reklamow\u0105 US. Bazuj\u0105ce na nietypowym i nieoczywistym story podparte konkretnym, realnym insight\u2019em.\n\nMagda najbardziej ceni sobie w pracy wyzwanie jakim jest adresowanie potrzeb m\u0142odszych konsument\u00f3w, do kt\u00f3rego podchodzi z pasj\u0105, fascynacj\u0105, zaanga\u017cowaniem i respektem. Dla niej najwa\u017cniejszy cel, to by marka pomimo up\u0142ywaj\u0105cego czasu na rynku pozosta\u0142a nowoczesna, rozumiej\u0105ca odbiorc\u0119, \u015bwiadoma zmian i pokazuj\u0105ca nowe perspektywy  \u2013 chce tworzy\u0107 drogi, z kt\u00f3rych czerpa\u0107 mog\u0105 inni.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-571b7e7\" data-id=\"571b7e7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-206c528 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"206c528\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/Murawska_Agnieszka.jpg\" class=\"attachment-full size-full wp-image-6715\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/Murawska_Agnieszka.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/Murawska_Agnieszka-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Agnieszka Murawska<\/span><p class=\"elementor-image-box-description\">Research Project Manager <br><strong> IQS<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d9e5da elementor-widget elementor-widget-text-editor\" data-id=\"8d9e5da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocjolo\u017cka, absolwentka Uniwersytetu Warszawskiego. W bran\u017cy badawczej od 2017 roku. Pierwsze badawcze do\u015bwiadczenia zdobywa\u0142a przy badaniach dla instytucji kultury, w Centrum Bada\u0144 Opinii Spo\u0142ecznej, a tak\u017ce w agencji badawczej SW Research. Obecnie Research Project Managerka w IQS. Wsp\u00f3\u0142autorka raportu syndykatowego \u015awiat M\u0142odych 6. Laureatka IX edycji konkursu \u2018Zbadaj.to\u2019. Prywatnie reprezentantka Zillenials\u00f3w, podr\u00f3\u017cniczka, a kiedy jest taka mo\u017cliwo\u015b\u0107 \u2013 cyfrowa nomadka.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z#komunikacjamarketingowa #reklama #influencermarketing #experience #g\u0142odym\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxySESJA: JAK M\u00d3WI\u0106 13.55 Gen Z to jedna z najwa\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\u0119tnie na r\u00f3\u017cne sposoby. Ale co zrobi\u0107 dalej z t\u0105 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":6685,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-7438","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z #komunikacjamarketingowa #reklama #influencermarketing #experience #g\u0142odym\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxy SESJA: JAK M\u00d3WI\u0106 13.55 Gen Z to jedna z najwa\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\u0119tnie na r\u00f3\u017cne sposoby. Ale co zrobi\u0107 dalej\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z #komunikacjamarketingowa #reklama #influencermarketing #experience #g\u0142odym\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxy SESJA: JAK M\u00d3WI\u0106 13.55 Gen Z to jedna z najwa\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\u0119tnie na r\u00f3\u017cne sposoby. Ale co zrobi\u0107 dalej\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-03-09T08:25:31+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-04-27T09:01:39+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z #komunikacjamarketingowa #reklama #influencermarketing #experience #g\u0142odym\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxy SESJA: JAK M\u00d3WI\u0106 13.55 Gen Z to jedna z najwa\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\u0119tnie na r\u00f3\u017cne sposoby. Ale co zrobi\u0107 dalej\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT YOUTH 2023\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/#listItem\",\"position\":2,\"name\":\"PROGRAM INSUMMIT YOUTH 2023\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\\\/#listItem\",\"name\":\"Galaxy Nie z tego \\u015bwiata \\u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\\\/#listItem\",\"position\":3,\"name\":\"Galaxy Nie z tego \\u015bwiata \\u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT YOUTH 2023\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_eng.jpg\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\\\/#organizationLogo\",\"width\":942,\"height\":872,\"caption\":\"INSUMMIT Insights & Innovations Festival\"},\"image\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\\\/#webpage\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\\\/\",\"name\":\"Galaxy Nie z tego \\u015bwiata \\u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z - INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"Galaxy Nie z tego \\u015bwiata \\u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z #komunikacjamarketingowa #reklama #influencermarketing #experience #g\\u0142odym\\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxy SESJA: JAK M\\u00d3WI\\u0106 13.55 Gen Z to jedna z najwa\\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\\u0119tnie na r\\u00f3\\u017cne sposoby. Ale co zrobi\\u0107 dalej\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-youth-2023\\\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\\\/#breadcrumblist\"},\"datePublished\":\"2023-03-09T09:25:31+01:00\",\"dateModified\":\"2023-04-27T11:01:39+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z #komunikacjamarketingowa #reklama #influencermarketing #experience #g\u0142odym\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxy SESJA: JAK M\u00d3WI\u0106 13.55 Gen Z to jedna z najwa\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\u0119tnie na r\u00f3\u017cne sposoby. Ale co zrobi\u0107 dalej","canonical_url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","position":1,"name":"Home","item":"https:\/\/insummit.pl\/2022-2025","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/#listItem","name":"PROGRAM INSUMMIT YOUTH 2023"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/#listItem","position":2,"name":"PROGRAM INSUMMIT YOUTH 2023","item":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/#listItem","name":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z"},"previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/#listItem","position":3,"name":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z","previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/#listItem","name":"PROGRAM INSUMMIT YOUTH 2023"}}]},{"@type":"Organization","@id":"https:\/\/insummit.pl\/2022-2025\/#organization","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","url":"https:\/\/insummit.pl\/2022-2025\/","logo":{"@type":"ImageObject","url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/logo_eng.jpg","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/#organizationLogo","width":942,"height":872,"caption":"INSUMMIT Insights & Innovations Festival"},"image":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/#webpage","url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/","name":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z #komunikacjamarketingowa #reklama #influencermarketing #experience #g\u0142odym\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxy SESJA: JAK M\u00d3WI\u0106 13.55 Gen Z to jedna z najwa\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\u0119tnie na r\u00f3\u017cne sposoby. Ale co zrobi\u0107 dalej","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/insummit.pl\/2022-2025\/#website"},"breadcrumb":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/#breadcrumblist"},"datePublished":"2023-03-09T09:25:31+01:00","dateModified":"2023-04-27T11:01:39+02:00"},{"@type":"WebSite","@id":"https:\/\/insummit.pl\/2022-2025\/#website","url":"https:\/\/insummit.pl\/2022-2025\/","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/insummit.pl\/2022-2025\/#organization"}}]},"og:locale":"pl_PL","og:site_name":"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY","og:type":"article","og:title":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","og:description":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z #komunikacjamarketingowa #reklama #influencermarketing #experience #g\u0142odym\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxy SESJA: JAK M\u00d3WI\u0106 13.55 Gen Z to jedna z najwa\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\u0119tnie na r\u00f3\u017cne sposoby. Ale co zrobi\u0107 dalej","og:url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/","og:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:secure_url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:width":1600,"og:image:height":900,"article:published_time":"2023-03-09T08:25:31+00:00","article:modified_time":"2023-04-27T09:01:39+00:00","twitter:card":"summary","twitter:title":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","twitter:description":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z #komunikacjamarketingowa #reklama #influencermarketing #experience #g\u0142odym\u0142odych #casestudy #lovebrand #swiatmlodych #samsung #iqs #genz #SamsungGalaxy SESJA: JAK M\u00d3WI\u0106 13.55 Gen Z to jedna z najwa\u017cniejszych grup targetowych dla wielu kategorii i marek, dlatego badamy ich nami\u0119tnie na r\u00f3\u017cne sposoby. Ale co zrobi\u0107 dalej","twitter:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg"},"aioseo_meta_data":{"post_id":"7438","title":null,"description":null,"keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":null,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-03-09 08:25:32","updated":"2025-09-01 15:43:19","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/\" title=\"PROGRAM INSUMMIT YOUTH 2023\">PROGRAM INSUMMIT YOUTH 2023<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tGalaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/insummit.pl\/2022-2025"},{"label":"PROGRAM INSUMMIT YOUTH 2023","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/"},{"label":"Galaxy Nie z tego \u015bwiata \u2013 case study komunikacji marketingowej Samsunga skierowanej do Gen Z","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-youth-2023\/galaxy-nie-z-tego-swiata-case-study-komunikacji-marketingowej-samsunga-skierowanej-do-gen-z\/"}],"_links":{"self":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/7438","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/comments?post=7438"}],"version-history":[{"count":10,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/7438\/revisions"}],"predecessor-version":[{"id":8659,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/7438\/revisions\/8659"}],"up":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/6685"}],"wp:attachment":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media?parent=7438"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}