{"id":9256,"date":"2023-06-16T10:56:05","date_gmt":"2023-06-16T08:56:05","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=9256"},"modified":"2023-10-09T10:32:27","modified_gmt":"2023-10-09T08:32:27","slug":"practice-centric-design-czyli-o-tym-jak-i-dlaczego-skonczyla-sie-era-usera","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/practice-centric-design-czyli-o-tym-jak-i-dlaczego-skonczyla-sie-era-usera\/","title":{"rendered":"Practice-centric design, czyli o tym, jak i dlaczego sko\u0144czy\u0142a si\u0119 era usera"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9256\" class=\"elementor elementor-9256\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPractice-centric design, czyli o tym, jak i dlaczego sko\u0144czy\u0142a si\u0119 era usera\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tpraktykocentryczno\u015b\u0107, innowacje, projektowanie, praktyki, insighty, design\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tHUMAN CENTERED DESIGN\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">14.45<\/span> WTOREK, 26 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPo latach sp\u0119dzonych na projektowaniu innowacji, strategii, produkt\u00f3w, marek i komunikacji, a nawet sprzeda\u017cowych przestrzeni mamy do powiedzenia tylko jedno: user-centered design si\u0119 ko\u0144czy! Projektowanie stawiaj\u0105ce w centrum u\u017cytkownika przestaje pasowa\u0107 do z\u0142o\u017cono\u015bci \u015bwiata ostatecznego konsumenta i do dynamiki zmian zachodz\u0105cych w rzeczywisto\u015bci wok\u00f3\u0142 nas. Chcemy pokaza\u0107, \u017ce nadszed\u0142 czas, w kt\u00f3rym z tronu zrzucaj\u0105 go praktyki. Ich analiza pozwala lepiej uchwyci\u0107 kontekst funkcjonowania produktu, a przez to odkrywa przed badaczami zupe\u0142nie nowe, jako\u015bciowe insighty. Praktykocentryczno\u015b\u0107 to podej\u015bcie przysz\u0142o\u015bci, przetestowane przez nas na wielu realnych przyk\u0142adach, kt\u00f3rymi podzielimy si\u0119 podczas wyst\u0105pienia. To tak\u017ce innowacja i rewolucja w dotychczas mi\u0142o\u015bciwie nam panuj\u0105cym user-center designie. Z nieukrywan\u0105 \u015bmia\u0142o\u015bci\u0105 m\u00f3wimy: pora na nowego kr\u00f3la!\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-e582445\" data-id=\"e582445\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-83bab6c elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"83bab6c\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Rudnicki_Seweryn.jpg\" class=\"attachment-full size-full wp-image-8984\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Rudnicki_Seweryn.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Rudnicki_Seweryn-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Seweryn Rudnicki<\/span><p class=\"elementor-image-box-description\">Co-founder and partner<br>\n<strong>Hearts &amp; Heads<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea212c7 elementor-widget elementor-widget-text-editor\" data-id=\"ea212c7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tNaukowiec, moderator sesji kreatywnych, trener, m\u00f3wca, autor ksi\u0105\u017cek i artyku\u0142\u00f3w. \nJest wsp\u00f3\u0142za\u0142o\u017cycielem Hearts &#038; Heads \u2013 agencji, kt\u00f3ra pomaga wdra\u017ca\u0107 techniki kreatywno\u015bci do biznesu. Jest r\u00f3wnie\u017c sta\u0142ym pracownikiem AGH i aktywnym naukowcem, wsp\u00f3\u0142pracuje z uczelniami w Holandii i Szwecji. Przeprowadzi\u0142 ponad 200 sesji kreatywnych, mi\u0119dzy innymi dla takich organizacji jak IKEA, Motorola Solutions, ABB, Hitachi, HSBC, Alior Bank, SAS, Brainly, K2, Admind, \u017babka Future, Krakowski Park Technologiczny i wielu innych. Lubi wsp\u00f3\u0142pracowa\u0107 z organizacjami technologicznymi i wszystkimi innymi, dla kt\u00f3rych licz\u0105 si\u0119 dobre pomys\u0142y i ich skuteczne wdra\u017canie.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c44dccc\" data-id=\"c44dccc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3b21e1 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a3b21e1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Skoczek_Colombo_Katarzyna.jpg\" class=\"attachment-full size-full wp-image-8988\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Skoczek_Colombo_Katarzyna.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Skoczek_Colombo_Katarzyna-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Katarzyna Skoczek-Colombo<\/span><p class=\"elementor-image-box-description\">Customer Experience &amp; Insights Manager<br>\n<strong>Omnisense<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5169926 elementor-widget elementor-widget-text-editor\" data-id=\"5169926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocjolo\u017cka, badaczka, strate\u017cka. Od ponad 10 lat specjalizuje si\u0119 w rozwoju marek i nowych nurtach komunikacji. Laureatka rankingu brief.pl &#8222;50 najbardziej kreatywnych ludzi w biznesie&#8221;. Prelegentka wydarze\u0144 takich jak m.in. InSummit, Trajektorie, czy InternetBeta, oraz autorka eksperckich publikacji w mediach bran\u017cowych. Obecnie skupia si\u0119 na praktykocentrycznym designie, projektowaniu customer experience i wykorzystywaniu pog\u0142\u0119bionych insight\u00f3w w biznesie. Realizowa\u0142a projekty badawcze, transformacyjne i rozwojowe dla marek takich, jak X-kom, Znak, Flugger, Reporter Young, Inglot, Lidl.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Practice-centric design, czyli o tym, jak i dlaczego sko\u0144czy\u0142a si\u0119 era userapraktykocentryczno\u015b\u0107, innowacje, projektowanie, praktyki, insighty, designHUMAN CENTERED DESIGNSESJA MODEROWANA14.45 WTOREK, 26 WRZE\u015aNIAPo latach sp\u0119dzonych na projektowaniu innowacji, strategii, produkt\u00f3w, marek i komunikacji, a nawet sprzeda\u017cowych przestrzeni mamy do powiedzenia tylko jedno: user-centered design si\u0119 ko\u0144czy! Projektowanie stawiaj\u0105ce w centrum u\u017cytkownika przestaje pasowa\u0107 do z\u0142o\u017cono\u015bci [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9256","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Practice-centric design, czyli o tym, jak i dlaczego sko\u0144czy\u0142a si\u0119 era usera praktykocentryczno\u015b\u0107, innowacje, projektowanie, praktyki, insighty, design HUMAN CENTERED DESIGN SESJA MODEROWANA 14.45 WTOREK, 26 WRZE\u015aNIA Po latach sp\u0119dzonych na projektowaniu innowacji, strategii, produkt\u00f3w, marek i komunikacji, a nawet sprzeda\u017cowych przestrzeni mamy do powiedzenia tylko jedno: user-centered design si\u0119 ko\u0144czy! 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