{"id":9261,"date":"2023-06-16T10:59:58","date_gmt":"2023-06-16T08:59:58","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=9261"},"modified":"2023-10-09T10:32:24","modified_gmt":"2023-10-09T08:32:24","slug":"moc-muzyki","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/moc-muzyki\/","title":{"rendered":"Moc muzyki"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9261\" class=\"elementor elementor-9261\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMoc muzyki &#8211; jak zmienia si\u0119 rola marketingu muzycznego w komunikacji marek?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tmarketing muzyczny, nowe media, muzyka, emocje, badania marketingowe, lokowanie produkt\u00f3w, festiwale muzyczne, wsp\u00f3\u0142praca z artystami\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tMUSIC NON STOP\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA KUROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span class=\"giz_program_godzina\">15.45<\/span> WTOREK, 26 WRZE\u015aNIA\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWsp\u00f3\u0142czesny rynek reklamowy staje si\u0119 coraz bardziej konkurencyjny, a klienci s\u0105 nara\u017ceni na ogromn\u0105 ilo\u015b\u0107 bod\u017ac\u00f3w marketingowych. W takim \u015brodowisku istotne jest, aby marki wyprzedza\u0142y konkurencj\u0119 i anga\u017cowa\u0142y odbiorc\u00f3w w spos\u00f3b oryginalny i emocjonalny. Tutaj w\u0142a\u015bnie marketing muzyczny staje si\u0119 kluczowym narz\u0119dziem.\nSpecjali\u015bci ds. marketingu ju\u017c dawno odkryli potencja\u0142 muzyki, kt\u00f3ra odpowiednio dobrana jest idealnym t\u0142em do komunikacji i budowania marki. Odpowiednio dobrana muzyka mo\u017ce wywo\u0142a\u0107 pozytywne skojarzenia i wzmocni\u0107 emocje zwi\u0105zane z mark\u0105, wp\u0142ywaj\u0105c tym samym na decyzje zakupowe konsument\u00f3w. Wa\u017cne jest jednak, aby r\u00f3\u017cne formy marketingu muzycznego nie by\u0142y dobierane przypadkowo i korespondowa\u0142y z potrzebami i charakterystyk\u0105 grupy docelowej, charakterem marki oraz jej celami biznesowymi. \nNa podstawie unikalnego badania zjawiska Marketingu muzycznego w Polsce (2 fale badania) odpowiemy m.in. na pytania: Jak\u0105 muzyk\u0119 powinni\u015bmy wybra\u0107 gdy chcemy dotrze\u0107 do okre\u015blonej grupy wiekowej? Kt\u00f3re aktywno\u015bci zwi\u0105zane z muzyk\u0105 maj\u0105 najwi\u0119kszy potencja\u0142? Kt\u00f3re formy marketingu muzycznego s\u0105 najlepiej zapami\u0119tywane? Kt\u00f3rzy arty\u015bci kojarzeni s\u0105 z jakimi markami? Jakie marki kojarz\u0105 si\u0119 z muzyk\u0105? Czy marce op\u0142aca si\u0119 by\u0107 sponsorem tytularnym festiwalu? Kto jest najbardziej kontrowersyjnym artyst\u0105 a z kto sprawia, \u017ce kupiliby\u015bmy polecan\u0105 przez niego mark\u0119\/us\u0142ug\u0119? Jak zmieni\u0142a si\u0119 rola marketingu muzycznego w ostatnich 3 latach?\nTym samym poka\u017cemy jak marki za pomoc\u0105 muzyki mog\u0105 stworzy\u0107 wyj\u0105tkowe do\u015bwiadczenia konsumenckie, kt\u00f3re prze\u0142o\u017c\u0105 si\u0119 na konkretne efekty biznesowe.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-f9ee98c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f9ee98c\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e9e6b3e\" data-id=\"e9e6b3e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f376ebc elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"f376ebc\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Gajek_Magdalena.jpg\" class=\"attachment-full size-full wp-image-8932\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Gajek_Magdalena.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Gajek_Magdalena-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Magdalena Gajek<\/span><p class=\"elementor-image-box-description\">Senior Research Manager<br>\n<strong>YOTTA<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3fdcbe4 elementor-widget elementor-widget-text-editor\" data-id=\"3fdcbe4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPonad 15 lat do\u015bwiadczenia w badaniach marketingowych. Do\u015bwiadczenie zdobyte podczas pracy w agencji mediowej przy r\u00f3\u017cnorodnych projektach ilo\u015bciowych i jako\u015bciowych oraz projektach strategicznych i doradczych dla klient\u00f3w z r\u00f3\u017cnych bran\u017c. Specjalizuje si\u0119 w badaniach skuteczno\u015bci komunikacji medi\u00f3w oraz projektach social intelligence. Po pracy podr\u00f3\u017cuje w kierunkach innych ni\u017c wszyscy oraz uk\u0142ada kilkutysi\u0119czno-elementowe puzzle.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-719d797\" data-id=\"719d797\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8da76d8 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"8da76d8\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Jusinska_Aleksandra.jpg\" class=\"attachment-full size-full wp-image-8948\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Jusinska_Aleksandra.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Jusinska_Aleksandra-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Aleksandra Jusi\u0144ska<\/span><p class=\"elementor-image-box-description\">Process Excellence Manager<br>\n<strong>LiquidThread<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ae33f0a elementor-widget elementor-widget-text-editor\" data-id=\"ae33f0a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t9 lat do\u015bwiadczenia w planowaniu i wdra\u017caniu proces\u00f3w oraz trafficu, zar\u00f3wno po stronie agencji kreatywnych, jak i w obszarze startup\u00f3w. Pracowa\u0142a m.in. w agencji K2 oraz w wytw\u00f3rni muzycznej Sony Music Poland. Obecnie w LiquidThread jest odpowiedzialna za umacnianie kultury wsp\u00f3\u0142pracy, optymalizacj\u0119 obecnych i wprowadzanie nowych proces\u00f3w agencyjnych, wdra\u017canie nowych narz\u0119dzi, nadzorowanie p\u0142ynnej komunikacji mi\u0119dzy wszystkimi dzia\u0142ami agencji, np. poprzez szkolenia nowych pracownik\u00f3w oraz podcasty z ekspertami, kt\u00f3re pe\u0142ni\u0105 rol\u0119 edukacyjn\u0105. Dzia\u0142a te\u017c w dziale Music Marketingu, gdzie zajmie si\u0119 te\u017c dalszym rozwojem oferty i kompetencji LiquidThread w obszarze Music Marketingu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Moc muzyki &#8211; jak zmienia si\u0119 rola marketingu muzycznego w komunikacji marek?marketing muzyczny, nowe media, muzyka, emocje, badania marketingowe, lokowanie produkt\u00f3w, festiwale muzyczne, wsp\u00f3\u0142praca z artystamiMUSIC NON STOPSESJA KUROWANA15.45 WTOREK, 26 WRZE\u015aNIAWsp\u00f3\u0142czesny rynek reklamowy staje si\u0119 coraz bardziej konkurencyjny, a klienci s\u0105 nara\u017ceni na ogromn\u0105 ilo\u015b\u0107 bod\u017ac\u00f3w marketingowych. W takim \u015brodowisku istotne jest, aby marki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9261","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Moc muzyki \u2013 jak zmienia si\u0119 rola marketingu muzycznego w komunikacji marek? marketing muzyczny, nowe media, muzyka, emocje, badania marketingowe, lokowanie produkt\u00f3w, festiwale muzyczne, wsp\u00f3\u0142praca z artystami MUSIC NON STOP SESJA KUROWANA 15.45 WTOREK, 26 WRZE\u015aNIA Wsp\u00f3\u0142czesny rynek reklamowy staje si\u0119 coraz bardziej konkurencyjny, a klienci s\u0105 nara\u017ceni na ogromn\u0105 ilo\u015b\u0107 bod\u017ac\u00f3w marketingowych. 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