{"id":9347,"date":"2023-06-16T12:30:13","date_gmt":"2023-06-16T10:30:13","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=9347"},"modified":"2023-10-09T10:31:39","modified_gmt":"2023-10-09T08:31:39","slug":"tego-nie-kupuj","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/tego-nie-kupuj\/","title":{"rendered":"Tego nie kupuj"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9347\" class=\"elementor elementor-9347\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTego nie kupuj! Jak deinfluencing funkcjonuje w social mediach i co oznacza dla marek\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tdeinfluencing,antyreklama autentyczno\u015b\u0107, edukacjakonsumencka, nowaerareklamy,\ninfluencermarketing, dereklaming\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tINFLUENCER MARKETING\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">10.25<\/span> \u015aRODA, 27 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCzy influencer marketing jest zagro\u017cony przez deinfluencing? Co antyreklama oznacza w d\u0142u\u017cszej perspektywie dla konsument\u00f3w i marek? Te i inne pytania pojawiaj\u0105 si\u0119 coraz cz\u0119\u015bciej w przestrzeni medialne od momentu, w kt\u00f3rym na pocz\u0105tku tego roku trend tworzenia antyreklam zawita\u0142 na Tik Toka. \nW \u015bwiecie wype\u0142nionym przez influencer\u00f3w polecaj\u0105cych coraz to nowe produkty w ramach p\u0142atnych wsp\u00f3\u0142prac konsumenci z entuzjazmem przyj\u0119li krytyk\u0119 nadmiernego konsumpcjonizmu, wizj\u0119 wi\u0119kszej autentyczno\u015bci pokazuj\u0105cej surow\u0105 prawd\u0119 na temat znanych produkt\u00f3w, pozwalaj\u0105c rozgo\u015bci\u0107 si\u0119 temu trendowi w mediach spo\u0142eczno\u015bciowych na d\u0142u\u017cej. Deinfluencing b\u0142yskawicznie zyska\u0142 na popularno\u015bci &#8211; w lutym hashtag #deinfluencing mia\u0142 oko\u0142o 200 mln wy\u015bwietle\u0144, po to by na pocz\u0105tku maja osi\u0105gn\u0105\u0107 570 mln. Zjawisko wysz\u0142o tak\u017ce poza granice social medi\u00f3w, anga\u017cuj\u0105c do dyskusji wiele redakcji i portali, takich jak Vogue, Forbes, Marketing Brew czy Marketing przy kawie. \nJednak nie by\u0142o potrzeba du\u017co czasu, aby deinfluencing sta\u0142 si\u0119 nowym sposobem walki o klienta przez promowanie alternatywnych produkt\u00f3w \u2013 ta\u0144szych, lepszych, bardziej ekologicznych. Zasadne jest zatem pytanie, czy nowy trend jest obna\u017ca marki i ich influencer\u00f3w przez zabranie im si\u0142y wp\u0142ywu na klienta, czy jest jedynie ich redefinicj\u0105 oraz jakie szanse i zagro\u017cenia niesie on dla marek.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-fac8484 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fac8484\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-e1825a5\" data-id=\"e1825a5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82cc218 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"82cc218\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Redlich_Agnieszka.jpg\" class=\"attachment-full size-full wp-image-8981\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Redlich_Agnieszka.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Redlich_Agnieszka-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Agnieszka Redlich<\/span><p class=\"elementor-image-box-description\">Research Executive<br>\n<strong>IPSOS<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb18f5b elementor-widget elementor-widget-text-editor\" data-id=\"bb18f5b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZwi\u0105zana z badaniami ryku od 2021 roku. Absolwentka Instytutu Stosowanych Nauk Spo\u0142ecznych Uniwersytetu Warszawskiego oraz Wydzia\u0142u Prawa i Administracji Uniwersytetu Kardyna\u0142a Stefana Wyszy\u0144skiego. Prywatnie fanka i wnikliwa obserwatorka stale rozwijaj\u0105cej si\u0119 kultury Internetu.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1c3a904\" data-id=\"1c3a904\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9662586 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"9662586\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Piorecka_Katarzyna.jpeg\" class=\"attachment-full size-full wp-image-8976\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Piorecka_Katarzyna.jpeg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Piorecka_Katarzyna-150x150.jpeg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Katarzyna Pi\u00f3recka<\/span><p class=\"elementor-image-box-description\">Project Manager<br><strong> IPSOS<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d53cb8b elementor-widget elementor-widget-text-editor\" data-id=\"d53cb8b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tLubi o sobie my\u015ble\u0107, jako o poszukiwaczce skarb\u00f3w i demaskatorce tajemnic. By\u0107 mo\u017ce dlatego, \u017ce w dzieci\u0144stwie jej ulubion\u0105 seri\u0105 film\u00f3w by\u0142 Indiana Jones, a kresk\u00f3wk\u0105 Scooby-Doo. Nic wi\u0119c dziwnego, \u017ce w \u017cyciu zawodowym przyci\u0105gn\u0105\u0142 j\u0105 \u015bwiat bada\u0144 rynkowych, gdzie od 6 lat zajmuje si\u0119 zadawaniem trudnych pyta\u0144, szukaniem odpowiedzi na problemy wszelakiej ma\u015bci i tropieniem coraz to nowszych insight\u00f3w. Do\u015bwiadczenie budowa\u0142a z my\u015bl\u0105 o r\u00f3\u017cnorodno\u015bci perspektyw \u2013 od przemys\u0142u kreatywnego, przez struktury naukowe, a\u017c do obecnego matecznika, IPSOS Polska. Fanka \u201einternet\u00f3w\u201d, wszystkiego co w nich inne, zawsze ciekawa nowych trend\u00f3w i wiecznie zadaj\u0105ca sobie pytanie \u201edlaczego\u201d.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Tego nie kupuj! Jak deinfluencing funkcjonuje w social mediach i co oznacza dla marekdeinfluencing,antyreklama autentyczno\u015b\u0107, edukacjakonsumencka, nowaerareklamy, influencermarketing, dereklamingINFLUENCER MARKETINGSESJA MODEROWANA 10.25 \u015aRODA, 27 WRZE\u015aNIA Czy influencer marketing jest zagro\u017cony przez deinfluencing? Co antyreklama oznacza w d\u0142u\u017cszej perspektywie dla konsument\u00f3w i marek? Te i inne pytania pojawiaj\u0105 si\u0119 coraz cz\u0119\u015bciej w przestrzeni medialne od momentu, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9347","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Tego nie kupuj! Jak deinfluencing funkcjonuje w social mediach i co oznacza dla marek deinfluencing,antyreklama autentyczno\u015b\u0107, edukacjakonsumencka, nowaerareklamy, influencermarketing, dereklaming INFLUENCER MARKETING SESJA MODEROWANA 10.25 \u015aRODA, 27 WRZE\u015aNIA Czy influencer marketing jest zagro\u017cony przez deinfluencing? Co antyreklama oznacza w d\u0142u\u017cszej perspektywie dla konsument\u00f3w i marek? Te i inne pytania pojawiaj\u0105 si\u0119 coraz cz\u0119\u015bciej w przestrzeni\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/tego-nie-kupuj\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Tego nie kupuj - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Tego nie kupuj! Jak deinfluencing funkcjonuje w social mediach i co oznacza dla marek deinfluencing,antyreklama autentyczno\u015b\u0107, edukacjakonsumencka, nowaerareklamy, influencermarketing, dereklaming INFLUENCER MARKETING SESJA MODEROWANA 10.25 \u015aRODA, 27 WRZE\u015aNIA Czy influencer marketing jest zagro\u017cony przez deinfluencing? Co antyreklama oznacza w d\u0142u\u017cszej perspektywie dla konsument\u00f3w i marek? 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