{"id":9358,"date":"2023-06-16T12:36:28","date_gmt":"2023-06-16T10:36:28","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=9358"},"modified":"2023-10-09T10:29:59","modified_gmt":"2023-10-09T08:29:59","slug":"dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/","title":{"rendered":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9358\" class=\"elementor elementor-9358\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tDlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy? Co jest wa\u017cniejsze dost\u0119pno\u015b\u0107 czy jako\u015b\u0107 danych?\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSocial media, efektywno\u015b\u0107, jako\u015b\u0107 danych, dane digital, wiarygodno\u015b\u0107 i interpretacja dost\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marek\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tINFLUENCER MARKETING\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">10.05<\/span> \u015aRODA, 27 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tTrudno dzi\u015b znale\u017a\u0107 kampani\u0119 reklamow\u0105 bez udzia\u0142u tzw. influencer\u00f3w. Bud\u017cety, kt\u00f3re kiedy\u015b wydane by by\u0142y np. na \u201eambasadora\u201d (twarz) marki \u2013 znanego aktora, muzyka lub sportowca \u2013 dzi\u015b trafiaj\u0105 do cyfrowych tw\u00f3rc\u00f3w. \nDlaczego tak si\u0119 dzieje? \nRozw\u00f3j platform spo\u0142eczno\u015bciowych i danych, kt\u00f3re dostarczaj\u0105 spowodowa\u0142 wzrost warto\u015bci influencer\u00f3w w oczach decydent\u00f3w. Kto\u015b, kto ma milion \u201efollowers\u00f3w\u201d i \u015bwietne \u201eengagement rates\u201d z pewno\u015bci\u0105 b\u0119dzie mia\u0142 znaczny wp\u0142yw na konsument\u00f3w, prawda? Okazuje si\u0119 \u017ce\u2026 niekoniecznie! \nW naszym wyst\u0105pieniu chcieliby\u015bmy opowiedzie\u0107 jak wygl\u0105daj\u0105 kulisy zwi\u0105zane z procesem wyboru znanych os\u00f3b do wsp\u00f3\u0142pracy z markami.  Zwr\u00f3cimy uwag\u0119 jak bardzo wa\u017cna jest policzalno\u015b\u0107 i co si\u0119 dzieje w przypadku gdy nie wszyscy reprezentowani s\u0105 w ten sam spos\u00f3b. Finalnie zwr\u00f3cimy uwag\u0119 na rozd\u017awi\u0119k pomi\u0119dzy interpretacj\u0105 dost\u0119pnych danych digital a rzeczywisto\u015bci\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-c44dccc\" data-id=\"c44dccc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a3b21e1 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"a3b21e1\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Dejneka_Jaroslaw.jpg\" class=\"attachment-full size-full wp-image-8928\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Dejneka_Jaroslaw.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Dejneka_Jaroslaw-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Jaros\u0142aw Dejneka<\/span><p class=\"elementor-image-box-description\">Managing Partner<br>\n<strong> EssenceMediacom<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5169926 elementor-widget elementor-widget-text-editor\" data-id=\"5169926\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOd 18 lat w bran\u017cy mediowej i badawczej. Od 10 lat prowadzi dzia\u0142 badawczy Business Science Warsaw, gdzie zajmuje si\u0119 rozwojem narz\u0119dzi, zwi\u0105zanych z szeroko rozumianym wzrostem efektywno\u015bci dzia\u0142a\u0144 marketingowych. Obecnie skupia si\u0119 na umacnianiu pozycji warszawskiej jednostki jako jednego z czterech globalnych Center of Exellence EssenceMediacom.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-6e64e05\" data-id=\"6e64e05\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-28818da elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"28818da\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Grabowski_Stanislaw.jpg\" class=\"attachment-full size-full wp-image-8936\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Grabowski_Stanislaw.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Grabowski_Stanislaw-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Stanis\u0142aw Grabowski<\/span><p class=\"elementor-image-box-description\">Managing Partner | Strategy &amp; Creative Futures<strong> EssenceMediacom<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed61a95 elementor-widget elementor-widget-text-editor\" data-id=\"ed61a95\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZakochany w \u015bwiecie reklamy od 20 lat. Radykalny propagator \u0142\u0105czenia kompetencji g\u0142\u0119boko analitycznych z typowo kreatywnymi. Analitycy go nie lubi\u0105, bo twierdzi \u017ce &#8222;jakiekolwiek dane s\u0105 lepsze od braku danych&#8221;. \nKreatywni go nie lubi\u0105 bo ci\u0105gle pyta o dane. Gracz, tenisista, mi\u0142osnik Lego, ca\u0142kiem spoko Tata.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy? Co jest wa\u017cniejsze dost\u0119pno\u015b\u0107 czy jako\u015b\u0107 danych?Social media, efektywno\u015b\u0107, jako\u015b\u0107 danych, dane digital, wiarygodno\u015b\u0107 i interpretacja dost\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marekINFLUENCER MARKETINGSESJA MODEROWANA 10.05 \u015aRODA, 27 WRZE\u015aNIA Trudno dzi\u015b znale\u017a\u0107 kampani\u0119 reklamow\u0105 bez udzia\u0142u tzw. influencer\u00f3w. Bud\u017cety, kt\u00f3re kiedy\u015b wydane by by\u0142y np. na \u201eambasadora\u201d (twarz) marki [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9358","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy? Co jest wa\u017cniejsze dost\u0119pno\u015b\u0107 czy jako\u015b\u0107 danych? Social media, efektywno\u015b\u0107, jako\u015b\u0107 danych, dane digital, wiarygodno\u015b\u0107 i interpretacja dost\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marek INFLUENCER MARKETING SESJA MODEROWANA 10.05 \u015aRODA, 27 WRZE\u015aNIA Trudno dzi\u015b znale\u017a\u0107 kampani\u0119 reklamow\u0105 bez udzia\u0142u tzw. influencer\u00f3w. Bud\u017cety, kt\u00f3re kiedy\u015b wydane by by\u0142y np. na\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy? Co jest wa\u017cniejsze dost\u0119pno\u015b\u0107 czy jako\u015b\u0107 danych? Social media, efektywno\u015b\u0107, jako\u015b\u0107 danych, dane digital, wiarygodno\u015b\u0107 i interpretacja dost\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marek INFLUENCER MARKETING SESJA MODEROWANA 10.05 \u015aRODA, 27 WRZE\u015aNIA Trudno dzi\u015b znale\u017a\u0107 kampani\u0119 reklamow\u0105 bez udzia\u0142u tzw. influencer\u00f3w. Bud\u017cety, kt\u00f3re kiedy\u015b wydane by by\u0142y np. na\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-06-16T10:36:28+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-10-09T08:29:59+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy? Co jest wa\u017cniejsze dost\u0119pno\u015b\u0107 czy jako\u015b\u0107 danych? Social media, efektywno\u015b\u0107, jako\u015b\u0107 danych, dane digital, wiarygodno\u015b\u0107 i interpretacja dost\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marek INFLUENCER MARKETING SESJA MODEROWANA 10.05 \u015aRODA, 27 WRZE\u015aNIA Trudno dzi\u015b znale\u017a\u0107 kampani\u0119 reklamow\u0105 bez udzia\u0142u tzw. influencer\u00f3w. Bud\u017cety, kt\u00f3re kiedy\u015b wydane by by\u0142y np. na\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT 2023\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/#listItem\",\"position\":2,\"name\":\"PROGRAM INSUMMIT 2023\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\\\/#listItem\",\"name\":\"Dlaczego marki ch\\u0119tniej zatrudniaj\\u0105 influencer\\u00f3w ni\\u017c gwiazdy\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\\\/#listItem\",\"position\":3,\"name\":\"Dlaczego marki ch\\u0119tniej zatrudniaj\\u0105 influencer\\u00f3w ni\\u017c gwiazdy\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT 2023\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_eng.jpg\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\\\/#organizationLogo\",\"width\":942,\"height\":872,\"caption\":\"INSUMMIT Insights & Innovations Festival\"},\"image\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\\\/#webpage\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\\\/\",\"name\":\"Dlaczego marki ch\\u0119tniej zatrudniaj\\u0105 influencer\\u00f3w ni\\u017c gwiazdy - INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"Dlaczego marki ch\\u0119tniej zatrudniaj\\u0105 influencer\\u00f3w ni\\u017c gwiazdy? Co jest wa\\u017cniejsze dost\\u0119pno\\u015b\\u0107 czy jako\\u015b\\u0107 danych? Social media, efektywno\\u015b\\u0107, jako\\u015b\\u0107 danych, dane digital, wiarygodno\\u015b\\u0107 i interpretacja dost\\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marek INFLUENCER MARKETING SESJA MODEROWANA 10.05 \\u015aRODA, 27 WRZE\\u015aNIA Trudno dzi\\u015b znale\\u017a\\u0107 kampani\\u0119 reklamow\\u0105 bez udzia\\u0142u tzw. influencer\\u00f3w. Bud\\u017cety, kt\\u00f3re kiedy\\u015b wydane by by\\u0142y np. na\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\\\/#breadcrumblist\"},\"datePublished\":\"2023-06-16T12:36:28+02:00\",\"dateModified\":\"2023-10-09T10:29:59+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy? Co jest wa\u017cniejsze dost\u0119pno\u015b\u0107 czy jako\u015b\u0107 danych? Social media, efektywno\u015b\u0107, jako\u015b\u0107 danych, dane digital, wiarygodno\u015b\u0107 i interpretacja dost\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marek INFLUENCER MARKETING SESJA MODEROWANA 10.05 \u015aRODA, 27 WRZE\u015aNIA Trudno dzi\u015b znale\u017a\u0107 kampani\u0119 reklamow\u0105 bez udzia\u0142u tzw. influencer\u00f3w. Bud\u017cety, kt\u00f3re kiedy\u015b wydane by by\u0142y np. na","canonical_url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","position":1,"name":"Home","item":"https:\/\/insummit.pl\/2022-2025","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/#listItem","name":"PROGRAM INSUMMIT 2023"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/#listItem","position":2,"name":"PROGRAM INSUMMIT 2023","item":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/#listItem","name":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy"},"previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/#listItem","position":3,"name":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy","previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/#listItem","name":"PROGRAM INSUMMIT 2023"}}]},{"@type":"Organization","@id":"https:\/\/insummit.pl\/2022-2025\/#organization","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","url":"https:\/\/insummit.pl\/2022-2025\/","logo":{"@type":"ImageObject","url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/logo_eng.jpg","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/#organizationLogo","width":942,"height":872,"caption":"INSUMMIT Insights & Innovations Festival"},"image":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/#webpage","url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/","name":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy? Co jest wa\u017cniejsze dost\u0119pno\u015b\u0107 czy jako\u015b\u0107 danych? Social media, efektywno\u015b\u0107, jako\u015b\u0107 danych, dane digital, wiarygodno\u015b\u0107 i interpretacja dost\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marek INFLUENCER MARKETING SESJA MODEROWANA 10.05 \u015aRODA, 27 WRZE\u015aNIA Trudno dzi\u015b znale\u017a\u0107 kampani\u0119 reklamow\u0105 bez udzia\u0142u tzw. influencer\u00f3w. Bud\u017cety, kt\u00f3re kiedy\u015b wydane by by\u0142y np. na","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/insummit.pl\/2022-2025\/#website"},"breadcrumb":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/#breadcrumblist"},"datePublished":"2023-06-16T12:36:28+02:00","dateModified":"2023-10-09T10:29:59+02:00"},{"@type":"WebSite","@id":"https:\/\/insummit.pl\/2022-2025\/#website","url":"https:\/\/insummit.pl\/2022-2025\/","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/insummit.pl\/2022-2025\/#organization"}}]},"og:locale":"pl_PL","og:site_name":"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY","og:type":"article","og:title":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","og:description":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy? Co jest wa\u017cniejsze dost\u0119pno\u015b\u0107 czy jako\u015b\u0107 danych? Social media, efektywno\u015b\u0107, jako\u015b\u0107 danych, dane digital, wiarygodno\u015b\u0107 i interpretacja dost\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marek INFLUENCER MARKETING SESJA MODEROWANA 10.05 \u015aRODA, 27 WRZE\u015aNIA Trudno dzi\u015b znale\u017a\u0107 kampani\u0119 reklamow\u0105 bez udzia\u0142u tzw. influencer\u00f3w. Bud\u017cety, kt\u00f3re kiedy\u015b wydane by by\u0142y np. na","og:url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/","og:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:secure_url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:width":1600,"og:image:height":900,"article:published_time":"2023-06-16T10:36:28+00:00","article:modified_time":"2023-10-09T08:29:59+00:00","twitter:card":"summary","twitter:title":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","twitter:description":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy? Co jest wa\u017cniejsze dost\u0119pno\u015b\u0107 czy jako\u015b\u0107 danych? Social media, efektywno\u015b\u0107, jako\u015b\u0107 danych, dane digital, wiarygodno\u015b\u0107 i interpretacja dost\u0119pnych danych, Influencerzy, Celebryci, ambasadorzy marek INFLUENCER MARKETING SESJA MODEROWANA 10.05 \u015aRODA, 27 WRZE\u015aNIA Trudno dzi\u015b znale\u017a\u0107 kampani\u0119 reklamow\u0105 bez udzia\u0142u tzw. influencer\u00f3w. Bud\u017cety, kt\u00f3re kiedy\u015b wydane by by\u0142y np. na","twitter:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg"},"aioseo_meta_data":{"post_id":"9358","title":null,"description":null,"keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":0,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-06-16 10:36:28","updated":"2025-09-01 15:55:16","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/\" title=\"PROGRAM INSUMMIT 2023\">PROGRAM INSUMMIT 2023<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tDlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/insummit.pl\/2022-2025"},{"label":"PROGRAM INSUMMIT 2023","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/"},{"label":"Dlaczego marki ch\u0119tniej zatrudniaj\u0105 influencer\u00f3w ni\u017c gwiazdy","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/dlaczego-marki-chetniej-zatrudniaja-influencerow-niz-gwiazdy\/"}],"_links":{"self":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/9358","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/comments?post=9358"}],"version-history":[{"count":10,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/9358\/revisions"}],"predecessor-version":[{"id":13429,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/9358\/revisions\/13429"}],"up":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/8832"}],"wp:attachment":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media?parent=9358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}