{"id":9385,"date":"2023-06-16T12:45:38","date_gmt":"2023-06-16T10:45:38","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=9385"},"modified":"2023-10-09T10:29:49","modified_gmt":"2023-10-09T08:29:49","slug":"sztuka-konsumpcji","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/sztuka-konsumpcji\/","title":{"rendered":"Sztuka konsumpcji"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9385\" class=\"elementor elementor-9385\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Sztuka konsumpcji &#8211; nie m\u00f3w mi ju\u017c o luksusie (ani warholowskiej zupie Campbella)<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tartbranding, art, marketing, strategia, insight, branding\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tBRAND INSPIRATIONS\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">12.25<\/span> \u015aRODA, 27 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d9558dd elementor-widget elementor-widget-text-editor\" data-id=\"d9558dd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tSztuka i marketing to &#8222;match made in heaven&#8221;. Ale czy dla ka\u017cdego produktu?\nAda Zieli\u0144ska i Edgar B\u0105k opowiedz\u0105 jak, z perspektywy artyst\u00f3w wywodz\u0105cych si\u0119 z r\u00f3\u017cnych dziedzin sztuki, wygl\u0105da wsp\u00f3\u0142praca z markami. Edgar jest uznanym projektantem graficznym i tw\u00f3rc\u0105 identyfikacji graficznych, za\u015b Ada &#8211; artystk\u0105 wizualn\u0105, opieraj\u0105c\u0105 swoje prace na fotografii, wideo i instalacji. Zastanowimy si\u0119 te\u017c, jak w \u015bwiecie \u201eluksusu do\u015bwiadcze\u0144\u201d integrowa\u0107 sztuk\u0119 z marketingiem, zachowuj\u0105c ducha artyzmu.\nIgor Ga\u0142\u0105zkiewicz poka\u017ce, \u017ce po\u0142\u0105czenie sztuki i marketingu to \u017cadna nowo\u015b\u0107, ale te\u017c nie gwarant sukcesu: nie ka\u017cd\u0105 mark\u0119 da si\u0119 po\u0142\u0105czy\u0107 ze sztuk\u0105.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\nPorozmawiamy te\u017c, jak mo\u017ce wygl\u0105da\u0107 przysz\u0142o\u015b\u0107 art brandingu &#8211; czy nied\u0142ugo w zarz\u0105dzie ka\u017cdej firmy obok CEO zasi\u0105dzie Chief INFLUENCE Officer ze \u015bwiata sztuki; czy sami arty\u015bci zostan\u0105 sprowadzeni do roli marek.\nNa koniec, zastanowimy si\u0119 nad potencjaln\u0105 przysz\u0142o\u015bci\u0105 art brandingu &#8211; aktywacjami wykraczaj\u0105cymi poza ograny ju\u017c mecenat: sponsorowanie wystaw i kolejne nudne kolaboracje \u201emarka x znane nazwisko\u201d.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a80e895 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a80e895\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-db48948\" data-id=\"db48948\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-27f8caa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"27f8caa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-53be520\" data-id=\"53be520\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f529768 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"f529768\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Twardowska_Agata.jpg\" class=\"attachment-full size-full wp-image-9000\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Twardowska_Agata.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Twardowska_Agata-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Agata Twardowska<\/span><p class=\"elementor-image-box-description\">dyrektorka zarz\u0105dzaj\u0105ca \/ wsp\u00f3\u0142w\u0142a\u015bcicielka<br>\n<strong>albo albo<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7399f1a elementor-widget elementor-widget-text-editor\" data-id=\"7399f1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tWsp\u00f3\u0142za\u0142o\u017cycielka i dyrektorka zarz\u0105dzaj\u0105ca agencji kreatywnej albo albo realizuj\u0105cej dzia\u0142ania komunikacyjne na styku kultury popularnej, designu oraz szeroko poj\u0119tego lifestyle\u2019u. albo albo jest jedn\u0105 z pierwszych agencji na rynku specjalizuj\u0105cych si\u0119 w digitalowym storytellingu oraz w dzia\u0142aniach typu branded content i branded entertainment.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-fc9864f\" data-id=\"fc9864f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e303c0d elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"e303c0d\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Bak_Edgar.jpg\" class=\"attachment-full size-full wp-image-8914\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Bak_Edgar.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Bak_Edgar-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Edgar B\u0105k<\/span><p class=\"elementor-image-box-description\">w\u0142a\u015bciciel<br>\n<strong>Edgar B\u0105k Studio<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-827f573 elementor-widget elementor-widget-text-editor\" data-id=\"827f573\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEdgar B\u0105k prowadzi studio projektowe zajmuj\u0105ce si\u0119 projektowaniem to\u017csamo\u015bci wizualnych, znak\u00f3w, opakowa\u0144 i przestrzeni. Anga\u017cuje si\u0119 w projekty spo\u0142eczne, jest autorem wydawanych w Polsce i zagranic\u0105 ksi\u0105\u017cek dla dzieci poruszaj\u0105cych tematy r\u00f3wno\u015bci. Prowadzi\u0142 warsztaty w Japonii, Izraelu, Estonii oraz we W\u0142oszech a na pozna\u0144skiej School of Form prowadzi kurs projektowania identyfikacji wizualnych. Z Charlotte West przygotowa\u0142 &#8222;Projekt: The Polish Journal of Visual Art and Design\u201c, dla wydawnictwa Unit Editions. Jest laureatem wielu nagr\u00f3d: Klubu Tw\u00f3rc\u00f3w Reklamy (12 statuetek), \u0141\u00f3d\u017a Design Festival (3 statuetki), Stowarzyszenia Tw\u00f3rc\u00f3w Grafiki U\u017cytkowej, Ksi\u0105\u017cki Roku, Chimery oraz Society of Publishing Designers w Nowym Jorku. \nwww.edgarbak.info\n<a href=\"https:\/\/www.instagram.com\/edgarbak\/\">https:\/\/www.instagram.com\/edgarbak\/<\/a>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-aaf3116\" data-id=\"aaf3116\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-160c825 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"160c825\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Galazkiewicz_Igor.jpg\" class=\"attachment-full size-full wp-image-8933\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Galazkiewicz_Igor.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Galazkiewicz_Igor-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Igor Ga\u0142\u0105zkiewicz<\/span><p class=\"elementor-image-box-description\">dyrektor marketingu w <strong>Anegre<\/strong>, oraz  dyrektor kreatywny w <strong>Plato<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-880ace6 elementor-widget elementor-widget-text-editor\" data-id=\"880ace6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZajmuje si\u0119 strategi\u0105 marketingow\u0105 i dyrekcj\u0105 kreatywn\u0105. Pomaga projektowa\u0107 i budowa\u0107 marki m\u0105drze, nowoczesne, ciekawe, potrzebne, anga\u017cuj\u0105ce i zaanga\u017cowane zarazem. Pracuje z markami komercyjnymi i kultury oraz agencjami reklamowymi. Obecnie pe\u0142ni tak\u017ce rol\u0119 dyrektora marketingu w Anegre oraz dyrektora kreatywnego w Plato. O relacji sztuki i biznesu oraz roli do\u015bwiadcze\u0144 w komunikacji, napisa\u0142 dwie pionierskie ksi\u0105\u017cki. Zar\u00f3wno &#8222;Art Branding&#8221;, jak &#8222;Projektowanie do\u015bwiadcze\u0144&#8221; okaza\u0142y si\u0119 bestsellerami.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-inner-column elementor-element elementor-element-6365426\" data-id=\"6365426\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8f8d360 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"8f8d360\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Zielinska_Ada.jpg\" class=\"attachment-full size-full wp-image-9012\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Zielinska_Ada.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Zielinska_Ada-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Ada Zieli\u0144ska\u00a0<\/span><p class=\"elementor-image-box-description\">Artystka wizualna \/ fotografka \/ autorka instalacji <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1c9bc9 elementor-widget elementor-widget-text-editor\" data-id=\"a1c9bc9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tArtystka wizualna, poruszaj\u0105ca si\u0119 w przestrzeni fotografii,\u00a0filmu i instalacji.\u00a0\nJej g\u0142\u00f3wnym zainteresowaniem w dzia\u0142aniach artystycznych jest idea destrukcji d\u0105\u017c\u0105cej do odrodzenia. Jej dzia\u0142ania koncentruj\u0105 si\u0119 na wydarzeniach katastroficznych, tych kt\u00f3re mo\u017cna zaobserwowa\u0107, lub kt\u00f3re inscenizuje sama. Wykorzystuj\u0105c poj\u0119cie postfotografii, pr\u00f3buje rozszerzy\u0107 to samo podej\u015bcie na swoich odbiorc\u00f3w, celowo tworz\u0105c najbardziej fotogeniczne \u015brodowisko, zapraszaj\u0105c w ten spos\u00f3b widza do spr\u00f3bowania eksploracji estetyki i emocji wywo\u0142anych przez jej w\u0142asne prace. Samoch\u00f3d i wszystko, co zwi\u0105zane z motoryzacj\u0105, to temat, kt\u00f3ry stale powraca w jej tw\u00f3rczo\u015bci, cho\u0107 r\u00f3\u017cni si\u0119 zar\u00f3wno kontekstem, jak i form\u0105.\nAbsolwentka Sztuki Medi\u00f3w na warszawskiej Akademii Sztuk Pi\u0119knych i Instytutu Tw\u00f3rczej Fotografii w Opawie. Zawodowo zajmuje si\u0119 fotografi\u0105, re\u017cyseri\u0105 i art brandingiem. Do\u015bwiadczenie zdobywa\u0142a realizuj\u0105c projekty artystyczne i pracuj\u0105c jako Art Director w agencjach reklamowych. Wielokrotnie wyr\u00f3\u017cniona na polu sztuki i fotografii. W 2020 roku otrzyma\u0142a Stypendium M\u0142oda Polska na realizacj\u0119 projektu Post Turystyka, w 2020 i 2021 zosta\u0142a finalistk\u0105 konkursu Palm*Photo Prize, od 2021 roku nale\u017cy do programu \u201cFutures\u201d wyr\u00f3\u017cniaj\u0105cego najzdolniejszych europejskich fotograf\u00f3w.\nOd 2021 wsp\u00f3\u0142pracuje z mark\u0105 Porsche z kt\u00f3r\u0105 wsp\u00f3\u0142tworzy\u0142a dwie instalacje oraz film. 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