{"id":9428,"date":"2023-06-16T13:24:05","date_gmt":"2023-06-16T11:24:05","guid":{"rendered":"https:\/\/insummit.pl\/2022-2025\/?page_id=9428"},"modified":"2023-10-09T10:29:31","modified_gmt":"2023-10-09T08:29:31","slug":"uwaga-pinkwashing","status":"publish","type":"page","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/","title":{"rendered":"Uwaga pinkwashing!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"9428\" class=\"elementor elementor-9428\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6aee662 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"6aee662\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;gradient&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1afe9a0\" data-id=\"1afe9a0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-e30a696 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30a696\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-c1c8baa\" data-id=\"c1c8baa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2274559 giz_program_tytul elementor-widget elementor-widget-text-editor\" data-id=\"2274559\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tUwaga pinkwashing! \t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ce57bfb giz_program_tagi elementor-widget elementor-widget-text-editor\" data-id=\"ce57bfb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tpinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\u0142eczna wizerunek, autentyczne relacje\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-998b7d7\" data-id=\"998b7d7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e961b7 elementor-widget elementor-widget-text-editor\" data-id=\"5e961b7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tCHANGE FOR GOOD\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a7e7cf elementor-widget elementor-widget-text-editor\" data-id=\"1a7e7cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<span style=\"font-weight: 300;\">SESJA MODEROWANA<\/span>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2bc11b elementor-widget elementor-widget-text-editor\" data-id=\"e2bc11b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"giz_program_godzina\">14.45<\/span> WTOREK, 26 WRZE\u015aNIA<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-94dbe2e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"94dbe2e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f32ca6\" data-id=\"0f32ca6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4765ebb elementor-widget elementor-widget-shortcode\" data-id=\"4765ebb\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><div id='vdo'><strong>VdoCipher Error: Video ID not found<\/strong><\/div><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5e3b1f5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5e3b1f5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a21321\" data-id=\"2a21321\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-74bee2b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"74bee2b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-14db457\" data-id=\"14db457\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c529b elementor-widget elementor-widget-text-editor\" data-id=\"82c529b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tPinkwashing (czyli strategia wykorzystywania trend\u00f3w lub zjawisk spo\u0142ecznych do promowania produkt\u00f3w bez rzeczywistego zaanga\u017cowania marek we wspieranie grupy spo\u0142ecznej, kt\u00f3rej dane zjawisko dotyczy) sta\u0142 si\u0119 praktyk\u0105 powszechn\u0105. Mo\u017cna dyskutowa\u0107 na ile stosowany jest jako \u015bwiadoma strategia biznesowa (mimo, braku pokrycia w rzeczywistych dzia\u0142aniach firm), a na ile wynika z braku \u015bwiadomo\u015bci jak projektowa\u0107 dzia\u0142ania kierowane do dziewczynek lub kobiet w spos\u00f3b, kt\u00f3ry by\u0142yby realnym wsparciem dla tych grup. \nW naszej prezentacji odniesiemy si\u0119 zar\u00f3wno do nieuczciwych praktyk (poka\u017cemy w jaki spos\u00f3b i dlaczego s\u0105 szkodliwe dla marek oraz samych konsumentek), jak i wska\u017cemy rozwi\u0105zania, kt\u00f3re pomog\u0105 marketerom eliminowa\u0107 pinkwashing. Poka\u017cemy jak anga\u017cowanie ekspertek, badaczek, naukowczy\u0144 pe\u0142ni\u0105cych rol\u0119 doradcz\u0105, pozwala facylitowa\u0107 rzeczywiste zaanga\u017cowanie marek w dzia\u0142ania na rzecz r\u00f3wno\u015bci p\u0142ci w odniesieniu zar\u00f3wno do dziewczynek, jak i doros\u0142ych kobiet.\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-d22e2f4\" data-id=\"d22e2f4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-16ab1d4 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"16ab1d4\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img fetchpriority=\"high\" decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Korczynska_Magda.jpg\" class=\"attachment-full size-full wp-image-8955\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Korczynska_Magda.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Korczynska_Magda-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Magda Korczy\u0144ska<\/span><p class=\"elementor-image-box-description\">w\u0142a\u015bcicielka<br>\n<strong>Jak Wychowywa\u0107 Dziewczynki<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87e9ac8 elementor-widget elementor-widget-text-editor\" data-id=\"87e9ac8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tEdukatorka r\u00f3wno\u015bciowa, mama dw\u00f3ch c\u00f3rek, tw\u00f3rczyni projektu edukacyjnego dla rodzic\u00f3w oraz nauczycielek i nauczycieli Jak Wychowywa\u0107 Dziewczynki?. Edukuje i wspiera rodzic\u00f3w w wychowaniu bazuj\u0105cym na wiedzy, nie stereotypach. W swojej dzia\u0142alno\u015bci przygl\u0105da si\u0119 mechanizmom dzia\u0142ania stereotyp\u00f3w p\u0142ci z dw\u00f3ch perspektyw: rodzicielskiej i kulturowej. Za\u0142o\u017cycielka Dziewczy\u0144skiego Centrum Mocy w Warszawie. Cz\u0142onkini Towarzystwa Edukacji Antydyskryminacyjnej (organizacji non-profit zrzeszaj\u0105cej specjalistki i specjalist\u00f3w zajmuj\u0105cych si\u0119 edukacj\u0105 antydyskryminacyjn\u0105) oraz Okresowej Koalicji (zrzeszenia organizacji oraz aktywistek_t\u00f3w i ekspertek_t\u00f3w zajmuj\u0105cych si\u0119 tematem miesi\u0105czki i ub\u00f3stwa menstruacyjnego). M\u00f3wczyni TEDx. www.jakwychowywacdziewczynki.pl https:\/\/www.instagram.com\/jakwychowywacdziewczynki\/.\nNominowana do tytu\u0142u Doskona\u0142o\u015b\u0107 Sieci 2021 magazynu Tw\u00f3j Styl, Activist of the year 2021 w ramach Influence Awards portalu Ofeminin.pl oraz Kobieta Roku 2021 Glamour w kategorii E-aktywizm.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-4752575\" data-id=\"4752575\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-c5c07e5 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"c5c07e5\" data-element_type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"250\" height=\"250\" src=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Majchrzak_Marta.jpg\" class=\"attachment-full size-full wp-image-8967\" alt=\"\" srcset=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Majchrzak_Marta.jpg 250w, https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/06\/Majchrzak_Marta-150x150.jpg 150w\" sizes=\"(max-width: 250px) 100vw, 250px\" \/><\/figure><div class=\"elementor-image-box-content\"><span class=\"elementor-image-box-title\">Marta Majchrzak<\/span><p class=\"elementor-image-box-description\">w\u0142a\u015bcicielka<br>\n<strong>Herstories<\/strong><\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2132bd4 elementor-widget elementor-widget-text-editor\" data-id=\"2132bd4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tZa\u0142o\u017cycielka Herstories, psycholo\u017cka, badaczka spo\u0142eczna, ekspertka fundacji OFF school. Jest pomys\u0142odawczyni\u0105 i wsp\u00f3\u0142autork\u0105 raportu \u201cSiostrze\u0144stwo \u2013 od idei do praktyki\u201d (2021). Merytoryczna dyrektorka Sisters of Europe Polska, kt\u00f3re popularyzuje idee siostrze\u0144stwa i prowadzi dzia\u0142alno\u015b\u0107 edukacyjn\u0105 zar\u00f3wno w korporacjach, jak i szko\u0142ach, uczelniach i wydarzeniach w\u0142asnych. Jest te\u017c wsp\u00f3\u0142w\u0142a\u015bcicielk\u0105 OH LALA, studia ruchu, kt\u00f3re zapocz\u0105tkowa\u0142o popularyzacj\u0119 ta\u0144ca na rurze w Polsce i sta\u0142o si\u0119 wa\u017cnym o\u015brodkiem kobiecej energii. Jest stypendystk\u0105 programu Tarbut Fellowship inspirowanego przez Wexner Heritage Program. Wywiady dotycz\u0105ce jej projekt\u00f3w badawczych opublikowa\u0142y ostatnio Wysokie Obcasy, Gazeta Wyborcza, a tak\u017ce Uroda \u017bycia, Zwyk\u0142e \u017bycie i \u0141adne Bebe. Nominowana do nagrody Ofeminin Influence Awards 2022 w kategorii Power Voice.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-1ba496d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"1ba496d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-eed48ed\" data-id=\"eed48ed\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uwaga pinkwashing! pinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\u0142eczna wizerunek, autentyczne relacjeCHANGE FOR GOODSESJA MODEROWANA 14.45 WTOREK, 26 WRZE\u015aNIA Pinkwashing (czyli strategia wykorzystywania trend\u00f3w lub zjawisk spo\u0142ecznych do promowania produkt\u00f3w bez rzeczywistego zaanga\u017cowania marek we wspieranie grupy spo\u0142ecznej, kt\u00f3rej dane zjawisko dotyczy) sta\u0142 si\u0119 praktyk\u0105 powszechn\u0105. Mo\u017cna dyskutowa\u0107 na ile stosowany jest jako \u015bwiadoma strategia biznesowa [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":8832,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"pmpro_default_level":"","site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-9428","page","type-page","status-publish","hentry","pmpro-has-access"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.10 - aioseo.com -->\n\t<meta name=\"description\" content=\"Uwaga pinkwashing! pinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\u0142eczna wizerunek, autentyczne relacje CHANGE FOR GOOD SESJA MODEROWANA 14.45 WTOREK, 26 WRZE\u015aNIA VdoCipher Error: Video ID not found Pinkwashing (czyli strategia wykorzystywania trend\u00f3w lub zjawisk spo\u0142ecznych do promowania produkt\u00f3w bez rzeczywistego zaanga\u017cowania marek we wspieranie grupy spo\u0142ecznej, kt\u00f3rej dane zjawisko dotyczy) sta\u0142 si\u0119 praktyk\u0105 powszechn\u0105. Mo\u017cna dyskutowa\u0107\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 4.9.10\" \/>\n\t\t<meta property=\"og:locale\" content=\"pl_PL\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"Uwaga pinkwashing! - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta property=\"og:description\" content=\"Uwaga pinkwashing! pinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\u0142eczna wizerunek, autentyczne relacje CHANGE FOR GOOD SESJA MODEROWANA 14.45 WTOREK, 26 WRZE\u015aNIA VdoCipher Error: Video ID not found Pinkwashing (czyli strategia wykorzystywania trend\u00f3w lub zjawisk spo\u0142ecznych do promowania produkt\u00f3w bez rzeczywistego zaanga\u017cowania marek we wspieranie grupy spo\u0142ecznej, kt\u00f3rej dane zjawisko dotyczy) sta\u0142 si\u0119 praktyk\u0105 powszechn\u0105. Mo\u017cna dyskutowa\u0107\" \/>\n\t\t<meta property=\"og:url\" content=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/\" \/>\n\t\t<meta property=\"og:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:secure_url\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg\" \/>\n\t\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t\t<meta property=\"article:published_time\" content=\"2023-06-16T11:24:05+00:00\" \/>\n\t\t<meta property=\"article:modified_time\" content=\"2023-10-09T08:29:31+00:00\" \/>\n\t\t<meta name=\"twitter:card\" content=\"summary\" \/>\n\t\t<meta name=\"twitter:title\" content=\"Uwaga pinkwashing! - INSUMMIT - Festiwal Insight\u00f3w i Innowacji\" \/>\n\t\t<meta name=\"twitter:description\" content=\"Uwaga pinkwashing! pinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\u0142eczna wizerunek, autentyczne relacje CHANGE FOR GOOD SESJA MODEROWANA 14.45 WTOREK, 26 WRZE\u015aNIA VdoCipher Error: Video ID not found Pinkwashing (czyli strategia wykorzystywania trend\u00f3w lub zjawisk spo\u0142ecznych do promowania produkt\u00f3w bez rzeczywistego zaanga\u017cowania marek we wspieranie grupy spo\u0142ecznej, kt\u00f3rej dane zjawisko dotyczy) sta\u0142 si\u0119 praktyk\u0105 powszechn\u0105. Mo\u017cna dyskutowa\u0107\" \/>\n\t\t<meta name=\"twitter:image\" content=\"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg\" \/>\n\t\t<script type=\"application\/ld+json\" class=\"aioseo-schema\">\n\t\t\t{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/uwaga-pinkwashing\\\/#breadcrumblist\",\"itemListElement\":[{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT 2023\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/#listItem\",\"position\":2,\"name\":\"PROGRAM INSUMMIT 2023\",\"item\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/\",\"nextItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/uwaga-pinkwashing\\\/#listItem\",\"name\":\"Uwaga pinkwashing!\"},\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025#listItem\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/uwaga-pinkwashing\\\/#listItem\",\"position\":3,\"name\":\"Uwaga pinkwashing!\",\"previousItem\":{\"@type\":\"ListItem\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/#listItem\",\"name\":\"PROGRAM INSUMMIT 2023\"}}]},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/wp-content\\\/uploads\\\/2022\\\/06\\\/logo_eng.jpg\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/uwaga-pinkwashing\\\/#organizationLogo\",\"width\":942,\"height\":872,\"caption\":\"INSUMMIT Insights & Innovations Festival\"},\"image\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/uwaga-pinkwashing\\\/#organizationLogo\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/uwaga-pinkwashing\\\/#webpage\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/uwaga-pinkwashing\\\/\",\"name\":\"Uwaga pinkwashing! - INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"Uwaga pinkwashing! pinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\\u0142eczna wizerunek, autentyczne relacje CHANGE FOR GOOD SESJA MODEROWANA 14.45 WTOREK, 26 WRZE\\u015aNIA VdoCipher Error: Video ID not found Pinkwashing (czyli strategia wykorzystywania trend\\u00f3w lub zjawisk spo\\u0142ecznych do promowania produkt\\u00f3w bez rzeczywistego zaanga\\u017cowania marek we wspieranie grupy spo\\u0142ecznej, kt\\u00f3rej dane zjawisko dotyczy) sta\\u0142 si\\u0119 praktyk\\u0105 powszechn\\u0105. Mo\\u017cna dyskutowa\\u0107\",\"inLanguage\":\"pl-PL\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/program-insummit-2023\\\/uwaga-pinkwashing\\\/#breadcrumblist\"},\"datePublished\":\"2023-06-16T13:24:05+02:00\",\"dateModified\":\"2023-10-09T10:29:31+02:00\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#website\",\"url\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/\",\"name\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"description\":\"INSUMMIT - Festiwal Insight\\u00f3w i Innowacji\",\"inLanguage\":\"pl-PL\",\"publisher\":{\"@id\":\"https:\\\/\\\/insummit.pl\\\/2022-2025\\\/#organization\"}}]}\n\t\t<\/script>\n\t\t<!-- All in One SEO -->\n\n","aioseo_head_json":{"title":"Uwaga pinkwashing! - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Uwaga pinkwashing! pinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\u0142eczna wizerunek, autentyczne relacje CHANGE FOR GOOD SESJA MODEROWANA 14.45 WTOREK, 26 WRZE\u015aNIA VdoCipher Error: Video ID not found Pinkwashing (czyli strategia wykorzystywania trend\u00f3w lub zjawisk spo\u0142ecznych do promowania produkt\u00f3w bez rzeczywistego zaanga\u017cowania marek we wspieranie grupy spo\u0142ecznej, kt\u00f3rej dane zjawisko dotyczy) sta\u0142 si\u0119 praktyk\u0105 powszechn\u0105. Mo\u017cna dyskutowa\u0107","canonical_url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/","robots":"max-image-preview:large","keywords":"","webmasterTools":{"miscellaneous":""},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"BreadcrumbList","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/#breadcrumblist","itemListElement":[{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","position":1,"name":"Home","item":"https:\/\/insummit.pl\/2022-2025","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/#listItem","name":"PROGRAM INSUMMIT 2023"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/#listItem","position":2,"name":"PROGRAM INSUMMIT 2023","item":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/","nextItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/#listItem","name":"Uwaga pinkwashing!"},"previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025#listItem","name":"Home"}},{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/#listItem","position":3,"name":"Uwaga pinkwashing!","previousItem":{"@type":"ListItem","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/#listItem","name":"PROGRAM INSUMMIT 2023"}}]},{"@type":"Organization","@id":"https:\/\/insummit.pl\/2022-2025\/#organization","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","url":"https:\/\/insummit.pl\/2022-2025\/","logo":{"@type":"ImageObject","url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2022\/06\/logo_eng.jpg","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/#organizationLogo","width":942,"height":872,"caption":"INSUMMIT Insights & Innovations Festival"},"image":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/#organizationLogo"}},{"@type":"WebPage","@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/#webpage","url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/","name":"Uwaga pinkwashing! - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"Uwaga pinkwashing! pinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\u0142eczna wizerunek, autentyczne relacje CHANGE FOR GOOD SESJA MODEROWANA 14.45 WTOREK, 26 WRZE\u015aNIA VdoCipher Error: Video ID not found Pinkwashing (czyli strategia wykorzystywania trend\u00f3w lub zjawisk spo\u0142ecznych do promowania produkt\u00f3w bez rzeczywistego zaanga\u017cowania marek we wspieranie grupy spo\u0142ecznej, kt\u00f3rej dane zjawisko dotyczy) sta\u0142 si\u0119 praktyk\u0105 powszechn\u0105. Mo\u017cna dyskutowa\u0107","inLanguage":"pl-PL","isPartOf":{"@id":"https:\/\/insummit.pl\/2022-2025\/#website"},"breadcrumb":{"@id":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/#breadcrumblist"},"datePublished":"2023-06-16T13:24:05+02:00","dateModified":"2023-10-09T10:29:31+02:00"},{"@type":"WebSite","@id":"https:\/\/insummit.pl\/2022-2025\/#website","url":"https:\/\/insummit.pl\/2022-2025\/","name":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","description":"INSUMMIT - Festiwal Insight\u00f3w i Innowacji","inLanguage":"pl-PL","publisher":{"@id":"https:\/\/insummit.pl\/2022-2025\/#organization"}}]},"og:locale":"pl_PL","og:site_name":"Festiwal INSUMMIT 24-25 IX 2024, PGE NARODOWY","og:type":"article","og:title":"Uwaga pinkwashing! - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","og:description":"Uwaga pinkwashing! pinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\u0142eczna wizerunek, autentyczne relacje CHANGE FOR GOOD SESJA MODEROWANA 14.45 WTOREK, 26 WRZE\u015aNIA VdoCipher Error: Video ID not found Pinkwashing (czyli strategia wykorzystywania trend\u00f3w lub zjawisk spo\u0142ecznych do promowania produkt\u00f3w bez rzeczywistego zaanga\u017cowania marek we wspieranie grupy spo\u0142ecznej, kt\u00f3rej dane zjawisko dotyczy) sta\u0142 si\u0119 praktyk\u0105 powszechn\u0105. Mo\u017cna dyskutowa\u0107","og:url":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/","og:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:secure_url":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2024\/04\/og_image2024.jpg","og:image:width":1600,"og:image:height":900,"article:published_time":"2023-06-16T11:24:05+00:00","article:modified_time":"2023-10-09T08:29:31+00:00","twitter:card":"summary","twitter:title":"Uwaga pinkwashing! - INSUMMIT - Festiwal Insight\u00f3w i Innowacji","twitter:description":"Uwaga pinkwashing! pinkwashing, purposewashing, dziewczynki, kobiety, tematyka spo\u0142eczna wizerunek, autentyczne relacje CHANGE FOR GOOD SESJA MODEROWANA 14.45 WTOREK, 26 WRZE\u015aNIA VdoCipher Error: Video ID not found Pinkwashing (czyli strategia wykorzystywania trend\u00f3w lub zjawisk spo\u0142ecznych do promowania produkt\u00f3w bez rzeczywistego zaanga\u017cowania marek we wspieranie grupy spo\u0142ecznej, kt\u00f3rej dane zjawisko dotyczy) sta\u0142 si\u0119 praktyk\u0105 powszechn\u0105. Mo\u017cna dyskutowa\u0107","twitter:image":"https:\/\/insummit.pl\/2022-2025\/wp-content\/uploads\/2023\/03\/og_ogolny.jpg"},"aioseo_meta_data":{"post_id":"9428","title":null,"description":null,"keywords":[],"keyphrases":{"focus":{"keyphrase":"","score":0,"analysis":{"keyphraseInTitle":{"score":0,"maxScore":9,"error":1}}},"additional":[]},"primary_term":null,"canonical_url":null,"og_title":null,"og_description":null,"og_object_type":"default","og_image_type":"default","og_image_url":null,"og_image_width":null,"og_image_height":null,"og_image_custom_url":null,"og_image_custom_fields":null,"og_video":"","og_custom_url":null,"og_article_section":null,"og_article_tags":[],"twitter_use_og":false,"twitter_card":"default","twitter_image_type":"default","twitter_image_url":null,"twitter_image_custom_url":null,"twitter_image_custom_fields":null,"twitter_title":null,"twitter_description":null,"schema":{"blockGraphs":[],"customGraphs":[],"default":{"data":{"Article":[],"Course":[],"Dataset":[],"FAQPage":[],"Movie":[],"Person":[],"Product":[],"ProductReview":[],"Car":[],"Recipe":[],"Service":[],"SoftwareApplication":[],"WebPage":[]},"graphName":"WebPage","isEnabled":true},"graphs":[]},"schema_type":"default","schema_type_options":null,"pillar_content":false,"robots_default":true,"robots_noindex":false,"robots_noarchive":false,"robots_nosnippet":false,"robots_nofollow":false,"robots_noimageindex":false,"robots_noodp":false,"robots_notranslate":false,"robots_max_snippet":"-1","robots_max_videopreview":"-1","robots_max_imagepreview":"large","priority":0,"frequency":"default","local_seo":null,"breadcrumb_settings":null,"limit_modified_date":false,"ai":null,"created":"2023-06-16 11:24:05","updated":"2025-09-01 15:56:04","seo_analyzer_scan_date":null},"aioseo_breadcrumb":"<div class=\"aioseo-breadcrumbs\"><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\" title=\"Home\">Home<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\t<a href=\"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/\" title=\"PROGRAM INSUMMIT 2023\">PROGRAM INSUMMIT 2023<\/a>\n\t\t<\/span><span class=\"aioseo-breadcrumb-separator\">&raquo;<\/span><span class=\"aioseo-breadcrumb\">\n\t\t\tUwaga pinkwashing!\n\t\t<\/span><\/div>","aioseo_breadcrumb_json":[{"label":"Home","link":"https:\/\/insummit.pl\/2022-2025"},{"label":"PROGRAM INSUMMIT 2023","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/"},{"label":"Uwaga pinkwashing!","link":"https:\/\/insummit.pl\/2022-2025\/program-insummit-2023\/uwaga-pinkwashing\/"}],"_links":{"self":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/9428","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/comments?post=9428"}],"version-history":[{"count":13,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/9428\/revisions"}],"predecessor-version":[{"id":13641,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/9428\/revisions\/13641"}],"up":[{"embeddable":true,"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/pages\/8832"}],"wp:attachment":[{"href":"https:\/\/insummit.pl\/2022-2025\/wp-json\/wp\/v2\/media?parent=9428"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}