Phil Barden is the Managing Director of DECODE Marketing Ltd, where he combines his more than 25 years of brand management (Unilever, Diageo and T-Mobile) with leading-edge cognitive and social psychology, neuroscience and behavioural economics to help businesses increase their marketing effectiveness and maximize brand growth. Phil worked in Poland in the early ’90s as the marketing director for Unilever, he’s also responsible for the famous T-mobile “Life is for sharing” platform.